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Fashion Memo introduction

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It is a Fashion Memo introduction

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Fashion Memo introduction

  1. 1. 스마트폰을 통한 상품검색에는 문제가 있습니다. User case를 통하여 문제를 보여들겠습니다.
  2. 2. 김해밀씨는 모바일 쇼핑을 사랑합니다 김해밀을 만나보세요
  3. 3. 지하철에서도 잠깐씩 스마트폰으로 쇼핑을 합니다.
  4. 4. 지하철에서 내리기 전에 관심 있는 옷을 발견하면 어떻해야 할까요?
  5. 5. no maybe yes 바로 산다 스크린샷을 찍는다 Fashion Memo 사용 3가지 시나리오
  6. 6. 구매 스마트폰은 화면이 작아서 구매결정을 내리기 어렵다.
  7. 7. 스크린샷으로 저장된 사진은 URL이 없어서 다시 검색해야하는 문제가 있다 스크린샷을 찍는다 URL을 찾습니다 이렇게 생겼음
  8. 8. Fashion Memo를 통한 해결방법
  9. 9. FASHION MEMO 검색 중 스크린샷만 촬영하면 사진과 웹주소가 함께 app에 저장
  10. 10. FASHION MEMO 여유있을 때 저장했던 이미지를 보면서 상품을 비교
  11. 11. FASHION MEMO 비교 후 구매를 원하면 편리하게 판매자 사이트로 이동
  12. 12. Viral Marketing 이거 잘 어울릴까? 친구 의견을 문자를 보내서 물어볼 수 있음 친구는 큰 사진을 보기위해서 App 다운
  13. 13. Addressable market 22억 명 스마트폰으로 상품을 검색하는 소비자 7억 명 패션 상품을 스마트폰으로 구매하는 소비자 8천만 명 1주일에 최소 한 번 이상 패션상품을 스마트폰으로 구매하는 소비자
  14. 14. Business model 7% 모바일 패션 쇼핑을 하며 관심상품을 App에 저장 저장된 패션 상품을 구매하기 위해서 판매자 사이트로 이동 소비자가 구매를 할 경우 7% 수수료를 부과
  15. 15. Revenue projection Addressable Market 80,000,000 1년 후 0.1% 가입자로 확보 80,000 가입자 중 1% DAU 800 월평균 4개의 옷 구매 4 평균단가 100,000 수수료 7% 월매출 2,2400,000

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