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Sevenfriday企画書

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Sevenfriday社長にお会いした際の企画書。

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Sevenfriday企画書

  1. 1. STRATEGY OF SEVENFRIDAY KAZUUMI KUSHIDO 10/19
  2. 2. Awareness in Japan 1
  3. 3. Awareness in Southeast Asia 2
  4. 4. MY 3 PROJECT 1. Make Facebook page of SEVENFRIDAY attractive 2. Hold events “constantly”  3. Use influencers 3
  5. 5. MY TARGET Spread to JAPAN 4
  6. 6. 10% 90% The structure of user’s in SNS FollowerThese user who constantly post to some informations By “FB” “Instagram” “Blog” and others. Who is that people? 5 Individual media
  7. 7. Famous people ”TV” Famous people blogger” Ordinary people “stylish” Ordinary people User pyramid Yuria Kushido Others Stylish people Businessman People that contribute photo of daily life TARGET 6
  8. 8. Who is target? Yuria Kushido 4999 people 3000 500 2500 1000 Followers 7
  9. 9. 1,make Facebook page of SEVENFRIDAY look attractive and cool 8
  10. 10. ? 9
  11. 11. Comparison 10
  12. 12. Not stylish photos 11
  13. 13. Stylish photo 12 1, The cool SEVENFRIDAY and Japanese culture are fused 2, The cool SEVENFRIDAY and Japanese fashion are fused •  Concept of SEVENFRIDAYJapan 3, The cool SEVENFRIDAY and Japanese music are fused
  14. 14. Example The four seasons 13
  15. 15. Example Place of original Japan
  16. 16. Example Like a people 15
  17. 17. Example Japanese artist 16
  18. 18. Product listing ads by Facebook advertisement 17
  19. 19. Age 30 Facebook user Age20 Age 40
  20. 20. Buy Like 500 Like 10000 Like 19
  21. 21. 2, Hold events “constantly” 20
  22. 22. × Holding events 21
  23. 23. Event Artist Stylish people 22
  24. 24. Ryuta Suzuki g&h Inc. CSO Founder of getstage 23
  25. 25. 3, Use influencers 24
  26. 26. Fashion model × Persons who are influential 25
  27. 27. Follower 26
  28. 28. FANS K N O W Cooperation 27
  29. 29. TARGET 2, Get 10000 follower in Instagram, Twitter 1, Get 10000 Like in Facebook 28
  30. 30. Schedule MONTH 1-2 2-3-4 4-5-6 6-7-8 8-9-10 10-11-12 Create new contents of Facebook page,Instagram, Twiter Hold a event of SEVENFRIDAY Advertisement of SEVENFRIDAY Recruit stylish people Advertisement of SEVENFRIDAY 29
  31. 31. Success required passion
  32. 32. Facebook : Kushido Kazuumi Instagram : @kaz390 E-mail : kaz390mafia84@yahoo.co.jp

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