Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

2013 Super Bowl

1,364 views

Published on

2013 Super Bowl Commercials from the viewpoint of Social Communicator!

Published in: Business
  • Be the first to comment

  • Be the first to like this

2013 Super Bowl

  1. 1. Social Communicator의 관점에서 정리한2013 Super Bowl ADs www.fb.com/ad.purple.cat
  2. 2. 1초당 약 1억 5천 만원의 비용이 드는 광고, Full Utilization을 위해서는?Social Buzz를 최대한 활용하라!: 트위터 #해쉬태그 / 페이스북 팬페이지 or Apps / Microsite Landing page / 유투브 브랜딩 페이지 & 광고 : 미국은 대선에서나 슈퍼 볼에서나 확실한 트위터의 승리! But 국내 적용 시에는 지난해부터 사그라들기 시작하여 트위터 Active User수가 월 50만을 넘지 않는 상황임을 반드시 염두에 두어야할 것!Teaser 광고를 연결한 스토리텔링 광고들이 눈에 띄는굮^^Top Secret으로 꽁꽁 숨겨두었다가 당일날 TV를 통해 공개하는Big Surprise 전략만이 왕도는 아니다! 온라인을 통한 사전 공개를 통해더욱 재미를 보는 사례는 올해도 이어지다!음~ 올해는 예년처럼 내 머리 속을 환하게 뒤집어놓는 광고는 없굮! ^^http://www.youtube.com/watch?v=CKV3hoRIStI&list=PLqQNt9DP_BNB-vG3FPrnJwe99VPNew7sEhttp://www.youtube.com/watch?v=46Gr0V5k3uo&list=PLqQNt9DP_BNB-vG3FPrnJwe99VPNew7sE
  3. 3. 2013 Super Bowl Commercials http://admeter.usatoday.com/pages/vote http://www.youtube.com/watch?v=BOu7EsRwPLI&list=PLqQNt9DP_BNB-vG3FPrnJwe99VPNew7sE
  4. 4. 2013 Super Bowl Commercials http://admeter.usatoday.com/pages/vote http://www.youtube.com/watch?v=BOu7EsRwPLI&list=PLqQNt9DP_BNB-vG3FPrnJwe99VPNew7sE
  5. 5. 2013 Super Bowl Commercials http://admeter.usatoday.com/pages/vote http://www.youtube.com/watch?v=BOu7EsRwPLI&list=PLqQNt9DP_BNB-vG3FPrnJwe99VPNew7sE
  6. 6. 2013 Super Bowl Commercials http://admeter.usatoday.com/pages/vote http://www.youtube.com/watch?v=BOu7EsRwPLI&list=PLqQNt9DP_BNB-vG3FPrnJwe99VPNew7sE
  7. 7. 2013 Super Bowl Commercials http://admeter.usatoday.com/pages/vote http://www.youtube.com/watch?v=BOu7EsRwPLI&list=PLqQNt9DP_BNB-vG3FPrnJwe99VPNew7sE
  8. 8. 2013 SUPERBALL “Hyundai Sonata 하이브리드”Youtube 브랜딩 페이지 랜딩 http://www.youtube.com/watch?v=Mldum9YGNEs&feature=player_embedded http://www.youtube.com/HyundaiCanada
  9. 9. 2013 SUPERBALL “Volkswagen”  CHECK POINT! - 각 편별 Youtube 광고 및 Landing Page의 흐름트위터 해쉬태그 EndingTeaser VIDEO Game Day AD http://www.youtube.com/watch?v=NfCm9P8naDQ&feature=player_embedded#! http://www.youtube.com/watch?v=9H0xPWAtaa8&feature=player_embedded http://www.youtube.com/playlist?annotation_id=annotation_753949&feature=iv&list=PL1A674757461E469B&src_vid=9H0xPWAtaa8
  10. 10. 2013 SUPERBALL Commercials  이 밖에도 거의 모든 슈퍼 볼 광고에는 해쉬태그가…^^ 트위터 해쉬태그 Ending http://www.youtube.com/watch?v=7yq_rRfVuvU http://www.youtube.com/watch?v=o2prAccclXs&feature=player_embeddedhttp://www.youtube.com/watch?v=Bd3NlM_BijYlayer_embedded http://www.youtube.com/watch?feature=player_embedded&v=x2t6CVika6o
  11. 11. 2013 SUPERBALL “Mercedes-Benz”  CHECK POINT! - TV AD & Youtube Ending Linkage페이스북 & Microsite 듀얼 랜딩 - 페이스북 브랜딩 앱 구조 및 연결성 설계 http://www.youtube.com/watch?v=oPNr0_6MnDo&feature=player_embedded#! http://www.facebook.com/mercedesbenzusa/app_602410763118270#!/mercedesbenzusa/app_457670514281673 http://www.mbusa.com/mercedes/benz/innovation/future/model-2014_CLA
  12. 12. 2013 SUPERBALL “Hyundai Santa Fe”  과연 참여자수 결과는 어떻게 되었을까?Microsite 랜딩 + 페이스북 Connect http://www.youtube.com/watch?v=uPZ8LZQMPys&feature=player_embedded https://www.findyour7.com/
  13. 13. http://www.youtube.com/watch?v=SohqIBOb03k http://www.youtube.com/watch?v=6kMWLYYcAYw#!http://www.youtube.com/watch?v=6uFQAqwbwSg http://www.youtube.com/watch?v=QGoU3VH7He4

×