VISUAL MERCHANDISING

Defining Visual Merchandising
• Visual Merchandising is the activity of
promoting the sale of goods, especially by
their presentation in retail outlets.
• Visual Merchandising is the art of
displaying merchandise in a manner that
is appealing to the eyes of the customer.

Objectives of visual merchandising
• Boost sales
• Attract Customers
• Positive ambiance
• Enhance the visual image of the store
• To entertain customers
• To educate customers
• Gain competitive advantage

Key Benefits of Visual Merchandising
• Reflects the brand
• Engages the shoppers
• Grow sales

Areas of Visual Merchandising
• Location of Store
• Store Design
• Window Displays
• Floor Layout
• Traffic Flow
• Merchandise Display
• Sensory Inputs
• Maintenance
• Signage

Tasks for the Visual Merchandiser
• Window installations
• In-store displays
• Interactive displays
• Shelving
• Point-of-sale displays
• Posters
• Price tickets
• Promotional / seasonal displays
• Mannequin styling

Elements of Visual Merchandising
• Interior Display
• The layout of the store
• Display at the Point of purchase
• Fixtures
• Mannequins
• Lighting in Store
• Atmospheric
• Bundling
• Music
• Scent

Elements of visual Merchandising
• Exterior Display
• Window display
• Seasonal display
• Colour

WINDOW DISPLAYS
• Help in keeping eyes of the customer to the interior of the store.
• Help in image creation.
• Provide a brief introduction about the merchandise.
• Strengthen traffic and sales.
• Types of Windows – Straight front, Angled front, Corner, Shadow box, Windowless.

WINDOW DISPLAYS
• Closed windows
• Open back windows
• No window
• Corner window
• Arcade/ angle window
• Showcase window

Closed Window

Open Window

No Windows

Angled Windows

Angled Windows (Front)

Rack Window

Corner Window

Showcase Window

Focus Window

Focus Window

WINDOW DISPLAYS
• Closed windows
• Open back windows
• No window
• Corner window
• Arcade/ angle window
• Showcase window