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Digital Assets for Marketing Strategies 2023.pdf

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Digital Assets for Marketing Strategies 2023.pdf

  1. 1. DIGITAL ASSETS FOR MARKETING STRATEGIES IN 2023
  2. 2. BELIEVES 2 Digital Assets for Marketing Strategies in 2023 Focus on telling the story Despite strong market perturbations, the “WHY” should still be the focus instead of the “WHAT” (the product or service) Avoid justification pit (supply delays, inflation etc.) Responsible Consumerism Adapt / change products or services to a real purpose Banish green washing Competition everywhere New actor are rising and strong one are diversifying Market watch and innovation are more than ever critical
  3. 3. 3 BATTLES Repeated priorities change Uncertain times to take strong decisions Economic cycles accelerate Struggle with delivery limits Increasing costs due to inflation, shipments, China lock downs.. Impacts on client experience Proof of strategy efficiency Sales or traffic KPI? Omnichannel measurement Social and influencers Usual constraints Regulation and compliance (RGPD..) IT Investments (legacy compatibilities..) Digital Assets for Marketing Strategies in 2023
  4. 4. 4 Assess and/or change suppliers Develop new partnerships Re-locate production plants / facilities / offices Sales Marketing Alignment (Smarketing) Implement Account based marketing (B2B companies) Deploy a client experience fueled by Data through IA Develop a personalization offer Launch and test new techs (budget limited) Consider Direct to Consumer sales (industrial B2C companies) Strategic organization based Tech and Data based Digital Assets for Marketing Strategies in 2023 OPPORTUNITIES
  5. 5. AI to leverage huge data flows Products / Offers customizations User journeys and experience Rise of New Social medias TikTok Twitch , Discord… DIGITAL TRENDS B2C B2B LinkedIn platform Algorithm updates Events and new features Digital learning Dedicated academy Sponsored courses Visual content is the new standard Short films or posters internal factory Experts or key people enablement Time to REX for Metaverse / Web 3.0 Gaming scenarios Target specific populations Workplace connections NFT initiatives Payment outburst Security use cases The Internet of Everything (City, IoT, Health..) Data everywhere 5 Digital Assets for Marketing Strategies in 2023
  6. 6. MARKETING DIGITAL FOUNDATIONS Customer Data Platform Digital Experience Platform Sales Customer 360 Loyalty Content / DAM CMS Campaign Payment Marketing automation Commerce / OMS Contact Center Products / catalogs PIM Analytics SEO / SEM Social Media Management Ad tools Data Acquisition Surveys “Foundations like your website, SEO, email, social media, digital ads, community management and reputation management will disproportionately contribute to your results” * 6 Digital Assets for Marketing Strategies in 2023 * Krista Neher on Forbes 15/11/2022
  7. 7. 7 BUILD A BALANCED PLAN Innovation & disruptive techs Results growth Key Areas Exploring Areas Foundations Optimizations Effort Selected for 2023 Abandoned or postponed Digital Assets for Marketing Strategies in 2023 Potential detections
  8. 8. THANK YOU 8

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