1.
Developed Communication
Strategy
BHAVAI
STREET
PLAY
HUMAN
PUPPETRY
ILLUSTRATI
VE TALKS
CAMPAIGN GAMES

2.
Tools Developed for Data collection
Checklist
• – Background
Information
• Water
Inventory
Knowledge Test
• Pre & Post
Testing
Reaction Scale
• Reactions on
Dramatisation

3.
Process followed on Field
Contacting Key
Persons of
Village
Surveying
available water
sources
Baseline Survey
of Households
Conducting FGDs
with women &
Key leaders
Pre-Test
Use of IEC Kit &
Dramatization
Reactions on
Dramatization
Feedback

4.
Contacting Key Persons of Village

5.
Surveying available water sources

6.
Baseline Survey of Households

7.
Conducting FGDs with women & Key
leaders

8.
Pre-Test

9.
Use of IEC Kit & Dramatization and its
reaction

10.
Challenges of the area:
10

11.
inferences drawn from Focus group discussion held
with Key leaders and Women in the field
• Women are involved in household work, animal rearing and caring, farming
water
• Women are solely responsible for bringing water for family
• Women bring water at least twice a day, as they keep animal and do not have
any storage facility
• Farming is done only during Monsoon and Winter due to water scarcity
• Most of the women denied the usage and storage of rain water and were
aware about any method of rain water harvesting or recharge well.
• Drinking water and water for household work is brought from the same place.
They were unaware
• Though they face water scarcity, they do not follow any water conservation
patterns
• They had scarcity of water but were not doing anything to save water or
increase the ground water level.

12.
Work to be done
• Water resource inventory for the remaining
two villages i.e. Limda and Mota Kantharia
• Generate awareness towards sustainable use
of land and water for long term solutions in
the women.
• Evaluation of the effectiveness of the various
information imparting techniques used and
synthesis of the multi-proxy data including
geological, geomorphological and climatic
data.

13.
Thank you..!

14.
Process of Development of Communication
Strategy
Selection of the communication strategy
Content Gathering For developing
Communication Strategy
Preparation and development of the
communication strategy
Validation of Communication Strategy
Pretesting Communication Strategy

15.
Development of Dramatization
Validation of
Communication
strategy
Message
designing
&
Scripting
Content
Gathering

16.
Process of Development of IEC Material
Content Gathering
Layout
&
Placing
Designing
Validation

17.
Developed Communication
Strategy
BHAVAI
STREET
PLAY
HUMAN
PUPPETRY
ILLUSTRATI
VE TALKS
CAMPAIGN GAMES