Case PhV Bekunis

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Case PhV Bekunis

  1. 1. <ul><li>Medical and pharmaceutical specialized printed media, on-line media, blogs, social sites, etc. monitoring </li></ul><ul><li>Bekunis </li></ul><ul><li>Search period: 01.01.2011 – 01.05.2011 </li></ul>Pharmacovigilance
  2. 2. Information about the side effects of drugs, the mention of the company, competitors' actions, etc. is very important for conducting business activity and decision-making. Speed ​​and quality of services will save you time and provide you with the maximal amount of information.
  3. 3. Search and tracking information using special tools enable to monitor specialized medical and pharmaceutical printed media, online mass media, forums, social networks, microblogging, presentations and videos
  4. 4. Let’s see a real case of media monitoring. In this example we’ll show the process and the results of monitoring for such drug as Bekunis
  5. 5. Process of collecting and processing initial data and monitoring printed media Medical and pharmaceutical specialized printed media CONVERSION Digital database Request Final report with all list of mentions of a drug or a company and possibility to view each article included in report
  6. 6. Internet sources monitoring process Search options Here you can view all articles in on-line media where Bekunis is mentioned Number of mentions for Bekunis found during period of search
  7. 7. The dynamic of mentions by the types of media The distribution of mentions by the types of media
  8. 8. <ul><li>time saving; </li></ul><ul><li>reasonable price of the service; </li></ul><ul><li>receiving important information about: </li></ul><ul><li>promotional activities of competitors; </li></ul><ul><li>mentions of the company in mass media with an estimation of publication tonality; </li></ul><ul><li>publications with mention of side effects of drugs </li></ul>

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