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Effectivnoe upravlenie personalom

Интереснейшая книга для специалистов по управлению персоналом.

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Effectivnoe upravlenie personalom

  1. 1. 113BYJ1bPl/ IX HOBAFI PO}'| b HR-MEHE, D,)KEPA B OP| 'AHl/ l3ALl, |/11/1 HARVARD BUSINESS SCHOOL PRESS
  2. 2. HUMAN RESOURCE CHAMPIONS THE NEXT AGENDA FOR ADDING VALUE AND DELIVERING RESULTS Dave Ulrich HARVARD BUSINESS SCHOOL PRESS BOSTON, MASSACHUSETTS
  3. 3. 3¢I>¢I>EKTI'1BHOE Y| '|PAB. I'IEHME |1EPCOHAJ'| OM HOBAR POJTb HR-MEHE, IJ, )KEPA B OPI'AHI/ I3ALI, |/II/ I flafia Ynbpux KVYA Mocxao -
  4. 4. 55K (Y)65.050.2 V51 YLlK 33l. l08.2 I/ l3}1aTcJ1bCKMl7l 110M “Bm1bsiMc" 3an. penaxuneta H. M. Makapoaa Flepcaon e aHl'J'lMVlCKOl'0 ll pCl1aKLlM$l E.3. 3a/ iyuxoa I'Io o6u1MM aonpocam oépauiameei. B I/ l311aTCJll>CKHl7l 110M “BmiMiMc“ no anpecamz info@wiIIiamspublishing. com. http: //wvvw. williamspublishing. com llS4l9, Mocxsa, a/9 783; 03150, Knee, a/ st I52 Ynbpux, )_'l.3m3. V51 Bctxbexrmanoe ynpanneime nepcoHa. rIoM: Hoaasi pom» HR-Menemxepa B opra- HM3aLlMH2 l1ep. c aHl‘. ll. — M. : 000 “I/ l.Ll. . Bwibsimc", 2007. — 304 c. :iu1.— Ilapan. rm. aHl'Jl. ISBN 5-8459-1045-5 (pyc. ) Kmira Jlaliaa Ynbpnxa 3¢>q5exmueuoe ynpae. »1eMue nepcona/ ioM: uoeaxz p0/lb HR-Me- Hedxcepa e opeauuwuuu Kflpllm-{aJ1bH0 M3MCHMT cnoxuauineen npencraanenmi 0 point Meuenxepos Tpyl10BblX pecypcoia B coapemeimofi opraHM3aum4. l'lepeLt MeHeLDKepaMu nepconana B Haiue npemi eronr Hoaasi zanatiaz ocosi-ran. LlCHHOCTb, Koropyio OHM coa- 11al0T(IUl$I norpeénrenefi, pa6oTHm<o3 Komnamm, mtsecropoa), M pa3pa6oraris more- My ouemm ciaocfi 3dJ¢ci<'rnnHoc'ru. Ecmi MCHCl1)KCpbl ncpconana He cnpaissircsi c arofi 3a. z1aueVt, HM npmlcrca nepezlari. (1)yHKLlMl0 ynpaisnenmt TD)/110Bl>lMM pecypcamt ztpyrim nonpa311eneHm1M Komnamm mm naxe 3a npcnenbi Komnai-um. ‘leM sbisaana raxasi no- eranoaxa uonpoca? Kai< ero pcuiarb? Kax ceromisi Bbll'}lFll1MT I1€$lTCJIbHOCTb npod)eccu- 0HaJlOB-KaI1pOBMKOB? Kaime Komnamm ycneumo pcuuum Jaitauy HJMCHCHMFI Ka11po- Bolt nonuruxu? Omem Ha ace am B0l'lp0Cbl ma Hallnere 3 Kimre llamsa Ynbpuxa. KHHFZI pacelmraua Ha Meueaxcepon nepconana M pyxoaoimreneit orzlenon K3l1p0B BCCX ypoimcfi, a raioke Ha pykouozmumx pa6o'rHm<on ucex Komnamilt, 3auHTepcconaH- HblX B 3Cb(I)CKTMBHOFt Kanpoaofl nonM'rm<e. BBK (Y)65.050.2 Bee npaua Ballllllllellbl. Huxaxaii ‘IEICTI: nacromuero iianmimi HM B xaxiix uemix He MO)K€T 6bITb noc- llp0M3BC. 'lC mi 3 i<ai<oi1 Gbl T0 rm 6blJl0 ¢>opMc ll K£Il(llMll 61.: ro llll 6l>l1lO cpez1c‘rna. m, Gym. ro 3JieK1poit- mac mitt . lCXElHl1'lcCKHc. Bl<. l1lO| l:l$l tboroxoriupoaaime ll aanncb Ma . larHMTHblll ll0CltTe. llb. eemt Ma 3‘ro uer llllcl-. Icllll0l‘O pznpctuemm maaremcraa Harvard Business School Press. All rights reserved. Russian language edition published by Williams Publishing House according to the Agreement with R&| Enterprises International, Copyright © 2006. Authorized translation from English language edition published by Harvard Business School Press, Copyright © I997. ISBN 5-8459-I045-5 (D. VC-) © l’13IIflTcJIbCKlllI ROM “BmibstMc". 2007 ISBN 0-8758-4719-6(mIrJI. ) © President and Fellows of Harvard College, I997
  5. 5. flpenucnoaue 1 1 O6 oarope 17 Diana 1. Eme onna B03MO)KHOC'I'b noabnuei-imi Kom<ypeH1-ocnoco6i-iocm: 1-pynonbie pecypcbi 19 Diana 2. lr13MeHeime d>ym<um‘«i HR-Menemxmeura: Komnneicciiosi pom» 41 l'. naaa 3. flepeaonnomenue 3 crpareru-iecxoro napmepu KOMHOHHH 71 Diana 4. Meuerpxep no ynpoanei-wno nepconunom 3 ponu anmuuncrparnanoro axcneprci 101 Diana 5. flunepcrao 143 Diana 6. Meueppxep no nepcoi-Iany a pan»: arenta nepemeu 173 Diana 7. Mei-iemxmenr nepconcma Ami Meuemxepa no nepcouony 213 fnano 8. ‘Ito nanbuie? 255 l1puMe-mum: 281 l1pep. Meri-usiii yxaaatenb 302
  6. 6. Co, n,ep>Kai-Me flpenncnonne O6 aarope fnaaa 1. Eu. i,e onua BO3MO)KHOC'| 'b l1OBbII. fleI-IHSI KOHKYpeH'| 'OCl1OCO6HOC‘l'H: 'l'pYAOBbIe pecypcbi Oenosiiue 3a. z1a-in IIOBLIIIIOHHSI l(0HKy| )eHTO¢l10C05HOCTH (linpmi 3ai1atia nepaasi; r. no6a. nii3ai. tmi 3a. z1aqa BTOpa$lZ Mecro '1‘pyIIOBl>IX peeypcoa no iaiieiuneil i<oiii<ypeH'ri-ion cpene 3a. riaqa 'I‘pe1‘b$lZ nonyqeime noxozia or croimocrii H poor CDldpMbl 3a. aaIia -ieraeprasiz naytieiine Bosmoxnoercfi (bMpMbl 3a. i1aqa narasi: n3MeHei-imi, vi3MeHeHmi M eu. ie i-ieMHoro nameiieiiim 38118‘-la l. l.lCCTa51ZTCXHOJ10l‘M$l 3ai1atia CeI1l>Ma$1Z npnaneqeune, ynepxannc H ouenxa KOMITCTCHTHOCTH nepconana M iiHre1uiei<1'ya. nisiii. m noreiiuuan dmpmisi 38.113‘-la aocwasr: npeo6pa3oaaiine — aro iie peiaepcmi B ‘leM l10J1b3a llepe‘mCJleHHblX 3a. t1a'I 6u3Heca BIIMSIHMC aaiiaq 6n3iieea Ha npnpony i<oi-iicypeiiiiim Bnminne nocraanennbix aaria-i Ha pyicononvirerien Komnaiiim 3Ha‘leHl/ le 3aJ. 'l. a'-l 6M3HeCa amt cneunamicros 3 06.l1aCTld ynpaimeimsi nepcol-IZUIOM [lean ii crpyxrypa Kiiiiru Pe3ioMe Diana 2. Waivieueime ¢yHi<um7i HR-Meuenmmenra: i<oivinneicci-ian pom» KOMll. lleKCHafl MOIICJII: yl1p3BJl€HH$I l1epCOI'IaJIOM Crparerwiecxnli Mel-KCIDKMCHT Tp)’110Bl>lX pecypcois ll 17 19 20 20 23 25 28 29 30 31 33 34 34 34 35 37 39 41 42 43
  7. 7. Codepxcauue Meiie1DKMeiir opraimzaunonnoll CTpyK‘1‘ypbl Ynpaimeime Bl<JlaJ1OM Ka)K. l10l'0 pa6ori-im<a B o6u1ee iieno Ynpaaneime l'lpCO6pa30l)aHH$1MM H n3MeiieHmiMii Cwryaumi l1)151 ai-iaJm3a: 0I1blT Bnezlpeima i<oMnJiei<cHoi>t Monenn ynpaiznenmi Tp)/ Il0BblMM pecypcamu B i<oMnaHiiii Hewlett-Packard Cnryaunsi mist aiiamiaat 0l'lblT anezipei-imi i<oMnJiei<cHol7i Moneiin ynpaaneimsi Tpy. l10BblMM pecypcamii ii KOMl’laHl'lll Clorox Komiexciiaii pom. 6n3Hec-naprnepoii Ilpimie-ieiiiie Meiiemicepois no nepeoiiany x ncnomieiniio icoMnJiei<cHoi“i pomi OueHi<a rexyuiero K8‘-leC‘l'Ba ibynkunli KaIlp0BOl'0 Meiieivicmeiira Paaiznrne CHCTeMbl ynpasneimsi Kaapamn Cpasi-ieiine npencraanennlt Meneaxepa no l'1epCOHZU1y H nmieitnoro Menemkepa o q)yHi<unsix CMCTCMLI TD)/ I10Bl>lX pecypcoa <Dyiii<unii CHCTCMH ynpaiuieiimi nepcoiianoivi vi iiwiiiocri. Meiieivkepa OHPCJICJICHMC £l0.Tl)| (HOCTHbIX o6si3aHHocreli mist i<a>Kz1oVi p0J1M MeH€. £DKepa no nepcoHa. riy I"lpo6.neMi. i npn peamisauim KOMl'l. lleKCHOfi po. rm CHCTCMBI ynpaimeiimi l1epCOHaJIOM Crparerutiecxim naprnep mm J1m1ep nepeonana Areiir nepemeii min aI1Ml/ [HI/ lC'1‘pa'l'l/ lBHblfl 3i<enep'r Pe3ioMe I'[pii. rio)i<eiimi Oueiixa fle$1TCJ1bHOCTl‘l Me He11)KM€HTa 'I‘py110l3blX pecypcoa rl0£lC‘l€T 6aJ1.I1OB I'na3a 3. l1epeaonnou. i,eime a crpareru-iecxoro napriiepa KOMTIGHMH Ciiryaiimi iuisi anannaa l Cwryauviyi mist anamiaa 2 Cnryaumi tum anannsa 3 I/ [3MeHeHH51 IICHXOJIOFHH MCHCJIDKCDR [I0 l'le| )COH3.lIy 3aaaua l. Yfipari. crparerwieexiie l'l. I1aHbl c Bepximx nonoi< Lui<aq)oB 3flJ.1a*la 2. y‘-lllTblBaTb pC3yI1I>TaTbl£le$lTc. TlbHOCTl4 3a11atia 3. C0l‘. llaCOl3l>lBaTb l1J1aHbl ynpaaneimsi Tp)/110BblMM pecypeami co crparerwiecxniiii I1IlaH2lMll ¢>iipMi. i 3a11aqa 4. l/ l36el‘aTb BpeMeHHblX peuieimfi npo6.neM 3a11a'ia 5. l/ lCKaTl> I-ioiabie uo3Mo>i<HocTM (bnpmbi 45 47 48 49 54 55 S7 57 58 58 60 60 63 63 65 66 67 67 69 71 7| 72 73 74 74 75 77 78 82
  8. 8. 3 C odepaicauue Hpoaeaenne npeoépasonaimlt Cxeina ayimra opraiiiiaauiiii Lllar l. Onpeneiinri. cymecrnyiouiyio oprannaaunoiiiiyio e'rpyi<1ypy war 2. Pa3pa6o'ra1'i. Kpvirepiin H Meronuky OUCHKM Opl‘aHM3al. lId0l-IHOI/ I CTPYKTYPH war 3. BO3l'J1aBMTl> nponeneime aynnra Pl LICSITCJILHOCTH no TpaHC¢0pMauMM KOMI1aHMH lllar 4. Onpenennrb npnopwrerisi Pe3ioMe: KaK erarb C'l'paTel'fl‘leCKliM napriiepom Diana 4. Mei-iemxep no ynpanneimio nepcouanoivi n porm anmmmcrpamnuoro axcnepra Cnryaumi . LU1$l aiia. im3a: Komnaimsi Lotus ‘lro ll0JDKeH yMe1'b a. I1MHHHCTpaTllBHbl17l 3Kenep1‘: nna 3'rana pellH)K11HHpflHl‘a 3ran l. Vcoiiepiuencrnonaime npoueccon 3ran 2. I1epeocMi. icJienne znaqnmocrii ynpaianeimsi nepcoi-ia. rioM CHTyal. ll’l$l tum aiiamiaaz co311aHne M pacnpoerpaiienne lIOI10.IIHlrlTCJ1bHI: lX ycnyr B i<oMnaHnn Amoco KJ| |0‘leBbIe d)aKTOpbl yeneiunoro niiezleiimi BHyTpeHHMX yenyr I1orpe6iiocrii KJIMCHTOB l'Iorpe6nre. rii. eKne cnsiait I'Ipouecc KoM l1J1eKCHble yenyrii I/ lcro-iimim BO3M0)KHblX npo6JieM flepeopnenraiinsi O6B3IllrI‘ll4BaI~lMe I/ Izmeiieimsi B noziortiernocrii Hapyuieime cornacoiaaiiiiocrn Tenenoii l1CpCOHaJI Pe3ioMe: pom» ailmiiimerpariiiiiioro axcnepra Diana 5. Ilvmepcrno I/ Iameiieime B cropoiiy corpy-IIHH-iecrna e flepCOHaJIOM OCHOBBI3aMH'1'epeCOBaHHOCTfl ii BOBJ1e‘leHHOCT1I nepconana I1o. '.1pocri<oai. ie nenpecevm Ilcnpeccim. KOTOpblM r1011l3ep)KeHl>lCOTpy11HI’lKM Komnannlt Peuieime 3a11atm “rpeoonaiinsi/ pecypei. i” 84 85 86 91 94 96 98 I01 I02 I06 I07 113 I24 I30 130 I31 I32 I33 I38 I38 138 I39 I39 I39 I40 I43 I45 I47 I47 I49 I51
  9. 9. Codepoieanue Cnmxeniie rpeéoaanim Ynenwieime pecypcon Ilpeofipaaonaime Tpe6onaiiiiii B pecypcbi Pe3IOM8Z KaK CTaT| : JIIUICDOM B y1'lpaB. I1eHHM l1€pCOHaJ10M Diana 6. Meiiemxep no nepcoiiany n ponu areirra nepeivieii Cnryaumi rum anannza: General Electric Ciiryaumi win aHa. nn3a: Sears Tp€5OBaHM$1, npei1'i. siim; ieMi. ie K TpaHCCb0pMallldOHl~lbIM npoueccam I/ limuiiarniaaz cosnanne ycnonim ivisi nameneimfi Pe3ioMc: nniiunarmaa/ npouecc: coanaime norenunzuia win npeofipaaonaiimi Komnaimn MSMCHCHMC Tpanuunfi KoMnaHim: o6Hon. I1eHne umiimita war 1. Onpeiieneime Konuenumi nameneiini/ i Lllar 2. ApI'yMCHTVlp0BaH0 061>$ICHldTb iieo6xoi1nMoc'rb nameiieimsi K)/ IIbTypbl ii rpaziuuim i<oMnaHim Lllar 3. Ol'lpeI1eJ1MTb rcKy1unii H >i<eJiaeMisili yponeni. KyIIbTypI: l iaeneiimi 6ii3Heca H iix paziiwimi lllar 4. Pa3pa6orari. Bapl4Etl{TbI110CTVl)l(CHIl$1 IIOCTBBJICI-lHl>IX ueiiefi U_lar 5. Paapaéorari. iieraiiiaiism nnaii npeo6pa3onaHiisi Komnaiimi Pe3ioMe: BblBO. l1bl o6 H3MeHeHMM KyIlbTypl: I Kopnopauiin Menemxepni no nepcoiiany B p0.I1H areiiroii nepeivieii Pe3ioMe: KaK erarb al‘eHTOM nepemeii Diana 7. Meuemiuvieiir nepcoiiana Ann Mei-iemxepa no nepcouany Crparernliecime pecypcbi: pea. I1H3al1fl$1 6n3Hec-cTpaTeriii“i Iiepes MeHe1DKMeHT nepconana CDopMynnpoai<a crparerim npn orcyrcranii pe2'U1l-I32lI1Ill‘lI HCBblf1OJlHCHHblC oéeuianmi Crparerii-iecxiili MeHei1>i<MeHT nepcoiiana ii nbirionneniie o6eutaHm"i: onpenencime no3Mo>i<HocTei”i Cnryaumi amt aiiamiaaz Kopnopaumi Eastman Kodak Crparermi ynpannenmi nepcoHaJIOM: onpe11e. rieHiie tI)yHKI1l/ III Kanponoro oT, zieJia Opraimaaumi enerembi ynpanneiimi nepeomuiomz or IlHal‘HOCTHKH opraimaaumi K noerpoeimio midipaerpyxrypbi CMCTeMbl Meiiemicmeiira I51 I55 I66 I70 I73 I75 I76 I79 I80 I89 I91 I92 I97 20I 20] 205 206 207 2I0 217 2l8 220 228
  10. 10. 19 Codepoicanue Bran I. OIIDCIICJICHMC opraititaauitoititoli CTpyKTypbl 3ran 2. Meroztitxa otteiti<n 3ran 3. Pyxononcrno mmetteitmtmit C-)'ran 4. yCTaHaBJlMBaTb l'IpM0pHTeTbl Citryauitst tutu attaimaaz crparcrnttecxoe yI1paB. llCHMe, crparermt MeHeIDKMCHTa nepcoitana M oprattitaaunst MeHe1DKMeHTa nepcoitana B Komnattmi Amoco Peatome: ttaiipoiit. ii"t Menemtmettr iutit KaJ. lp0BbIX MeH8lI)Kep0B Diana 8. ‘Ito Adflbule? Hy it -tro >t<e? .. I/ I ‘ITO 11a. rtt. ute? CTaHOBJ1eHMe CO06tl1eCTBa Tpyllollblx peCypCOB Flpeapauienne “aaia. i<a. tipaMit" B mtitepott nepconaaa npeBpaI. lleHMe mttteiiiitistx Menenxepon B Jtiuiepon nepcoitaiia COTp)’l1Hlvt'-ICCTBO Jim-leI7lHblX Menenxepon it MeHe1DKep0B no nepcoiiany I/ I -tro renepn? 3a. na-ta 1. Teopmi Mettezntmenra nepconana 3a. t1a-ta 2. "HCTpyMeH1‘bl MeHe1DKMeHTa nepconaaa 3at1a-ta 3. B03MO)KHOC'1‘M M€HeI1)KMeHTa nepeoitaaa 3anatta 4. 1/I3Metteitite p0J1H MeHeIDKMeHTa nepcotta. ria 3a. ria| ta 5. Homtrittca MeHC1DKMeHTa 11epCOHaJla 3a11a-ta 6. Kapsepa Mettemttepoti no nepcotta. rty 3anaqa 7. KOMIICTBHTHOCTL ivtettemxepa no nepconaay 3at<Jiio-tettiie l1pviMe-tat-mii | '|pep, Me'rm. ti7i yKCI30'I'eJ'lb 229 229 24] 245 245 254 255 255 258 258 259 259 260 261 261 264 270 271 273 275 276 280 281 302
  11. 11. rlpemactioniae Hocitettnne itccxoitbxo JICT nonpoc o tteo6xot1nMocrn Mettei1)t<Mettra nepco- Hana noitttnmaercst Ha crpattvtttax nonyitstpitbtx xypnanoa M KHMI‘, l'10CB$1lJ. leH- Hblx ynpanitettnto t<at1paMn npeitnpmtrmt. BCCCMMCJICHHBIC it 6e3pe3yJ1bTa'1‘Hble C110pbl2 icoite-ttto, tteooxonnivto ori<a3ari. cst or Kanponott HOJIMTHKH, eciin aro Be. t1eT i< ymentsuieitnio 11pM6blJlH n sarpymtxier nestrenbnocrn cpitpmbt; KOH6'~I- H0, He06XO11MMO 3aHHMaTl>Cfl KaI1paMM, l10CKOJ1bl(y aro l'lO3BOJ1FleT yIly‘lll. laTl> peaynbrarbt Kommepqecxon itesireitbitocrn. l1panitJtt. i-tee 6bUIO 6bt CC])OpMyJlPl- ponarb nonpoc rat<: “Kax icanponast l'l0.l1l4TPll<a qmpivtbt Moxer BJIl4$1Tb Ha yBC. I1ld- ‘ICHMC npn6t. um Pl l'l0Bbll. l.leHPle pe3y. I1bTa'1‘0B? " Heo6xortnMo cbyi-tnamettranisitoe M3MeHeHMe oritottteitnst K MCHBIDKMCI-{Ty nepcoitana tutst roro, qro6bt 0TB8Tl4Tb Ha 3aJ1aititbm nonpoc. COBpeMeHl-lbte l1pC. l.1CTaBIleHPl$1 o MCHCJDKMCHTC nepconana OflMCaHbl no Mnoxecrae KHMI‘ M y'-lC5HVlKOB. Hasnattmt M C01Iep)l(aHPlC arnx KHVII‘ HeCKOI1b- KO 0T. lIld'lal0TC$1 itpyr or iipyra, no B 60.l1bLUVlHCTBe CBOCM aBTOpbl qiotcycnpytor Bl-IMMaHHe Ha l1€$I'l‘e. l1bHOCTH l'lepCOHaJIaZ Ka. £lpOB0e ofiecneqeime, ero paannrne H paciuiipettite, xomnencaunn Id noouipeitmt, i<oMMyitni<aunn, oprattn3aLtn- oi~tt-iast CTpyKTypa, “i<oMaHt1Hi. tit ttyx” M r. n. Bee nepeqncnennbte itanpatmeit mt orpaxator l'lpeI1C'1‘aBJ1eHlA$l o nepcoitaiie B nocneiiime copot< JICT2 y6e)K. I.'1eHHOCTb pyI(0BO11CTBa, qro rl8pCOHaJ1 l'lO1106paH palll4OHa. llbH0, a 0pl‘aHH3aLlHOHHa$1 CTpyl(Typa pa6orocnoco6ita H 3Jlel‘aHTHa. Anrop KHVIFM l'1bITaCTC$'l M3MeHM‘I'b 3ro T1peI1CTaBIleHPle. KHl4l‘a, t<oropyio Bbl 11ep>i<itre n pyt<ax, nocnstuieita He CTOJ1bK0 riestrenbnocrn nepconzuia, CKO. IlbKO l'lp0lrl3BOI1vlTe}IbHOCTM, Koropast l1p0$lBJ1$le'I‘C$1 B ttoxonax, rapaitrnstx M pe3y. IIb- rarax J1e$1TCJ1bHOCTM nepcoitaaa. Anrop onncbiiaaer ‘l8Tblpe anemenra Kattponolfi HOJIHTMKM qwtpmbtz TeKy1I1a$1 crparernsi, 3(b(I)eKTPlBHOCTb y11paBJleHlA$1, Hai7tM l'1epCOHaJ1a it I'H6KOCTb opraimsaunonnon CTpyKTypbl. flpyriae COBPCMBHI-lble KHHFM, l’l0CB$lIJ. lel~lHblc l'1epCOHaJ1y, OI'1l4CblBaIOT TaKVle 3IIeMeHTbl, t<ai< l'}105aJIH-
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  14. 14. 14 flpeduc/ ioeue c nepeoHa. rtoM (Moi1eJtM, nrpbt, JtMi1epnt I4 r. n.)? KoMy Hy)KHbI M3Met-teHMst (C. Ily- >KantMM, no1pe6MreJtstM, MHneeropaM)? B KaKMx cnryaunstx ynpannenne nepco- HaJ10M , l1OJl)l(HO 6blTb l'IpC11yI1pC. I1VlTC. I1bHl. >lM, pearMpyiou1MM min npettynpe>t<. tia- ioutnm? KaKMMn KpMrepnstMn oueHKn I10JI)l(eH py1(0BOLICTBOBaTbCS1 Menenxep no nepconaiiy (qmnanconbie pbI'~Ial‘I/ I, 6oenoi‘i ttyx c. riy>Kauinx, pblH0‘-lHble ycno- B1451)? KaKnMM Moryr 5bITb HOBBIC I'lHCTpyMCHTbIy| 'lpaBJ1eHl/ I51 nepeoHa. rioM? I-leM 6OJ1blJJe nonpoeon 6yt1er noeranneno, reM . l1BI"~le nonrn no cyrn I1p05.lIeMbI. Cyiuecrnyer MHeHne, ‘ITO Bbly‘Il/ lTb ltro-ro nponie, '-IBM 3a6blTb. ,LIJ1fl cnenM- aimcra B ynpannennn l'l€pCOHa}IOM Ba)KHO KaK M3ylteHMe HOBblX reHJ1eHuMi7i Me- Hei1>KMeHra, raK it “ni. tttepKiti3aHMe” I1p0I. l.IJ1blX 3HaHMi“4 M HaBblKOB. I/ Iayltenne B 11aHHOM cnynae oanattaer noncK aJ1bTepHaTI4BHblX MeTOJ. 'l.0B yl'lpaBJ1CHVl$1, a “nbntepKMnaHMe” npetinonaraer npouiaHMe e 6topoKparMHecKnMM npencran- Jtennsmn o6 ynpannennn I1CpCOHaJ10M. TaKMM o6pa3oM 3a. t1aHHble Hanpannenmt M finaronpnstrnnte yenonnst no3no- Jistr MCHCl1)KCpaM no nepcoHaJty nenernonarn 6oJiee aKrMnHo. B0Opy)KeHHble reoperMqeeKnMM 3HaHMstMn, oHM Moryr yerananiinnarb BblCOKl/ le erannaprbt, CI10CO6CTBOBaTb ynenwtennio r1pVl6bU1bHOCTPl npennpmtrnst M HeerM orner- crnennoern 3a Kaqeernennoe pyKOBO11CTBO. BJ1Aroz1At>nocrn Marepnanom . I1J15l 3roi7i KHnrM noeny>KmtM MHOI‘O‘llrlCJ1CHHbIe pa6OTbl, pa3pa6or- KM M Mcciiettonanmt eneLtMaJtMeron n o6JtaerM ynpannenmt nepcoHaJioM. Oenonnan Maeca 3aMMcrnonaHni7i npoKoMMeHrnponaHa anropom M pa3MenteHa n Konue KHM- rM. KpoMe roro, n reKcre Mcnonnaytorest ecbuiKM Ha pa601'bl KOJl. l1eI'. Anrop npM- HoeMr 6.rtaro11apHocrb i3ceM, KTO raK MJIM lrIHa'~le ynomtnyr B 3roi7i Knnre. OTI1CJlbHOC enacn6o CJ18I. 'lyeT CK213aTb . l1>K. I3. PwtM, Haytti/ tnntemy KpMrwte- cKn no11xoi1Mrb K no3HMKaiou1MM IIp05.IIeMaM, CrMny Keppy, HayttMnineMy ‘leT- KoerM M ynopnnoqenitoern MbII1lJ'l€Hl4$I, ii <I>paHKy , l1oi“tny, Hay‘lMBLl. leMy npo- ¢ieecMoHa. nM3My. Cnonmn Cl'l0C06HOC'I‘$lMM M nonnmanneivi flpO6J1CMbl anrop o6;t3aH 6ee- '-IMC. l1eHHblM Komteram, e KOTOpblMM flpHl. l.lJl0Cb corpyttnwtarb Ha rlpOT$1)KBHl4M >t<M3HM. B ltaeritoern, OTl1eIlbHOe cnacM6o Pony BeH11epcKM, Fopttony Xbl03Ty, ToMy KMHHepy, C. K. Flpaxanany, P310 Pei/ IJIM, £1eHHMcy Cenepaney, 11>Kop11)I<y Cai"t11eity n I1>Ko Yam. Pa6ora. ct Han Heci<oiiisKMMM npoeKraMM, anrop croJtKHyJiest e raKnMn npo- t1>eccnoHaJtaMM, KaK PoH AuiKeHac. B06 3I7l‘IVlHl'ep, D. >KaK <Dnru3H3, }13t7iJt . II3nK, Mai"tKJ1 Jlyztn, Roms MaK-KMHHOH. HopM Cmominyn, Kon YMK, Voppen BmtxeJiM, Apryp I/ Ienr M I1>KoH Slnrep.
  15. 15. flpeduenoeue '| 5 Kpome roro, no npemt l1paKTM'~leCKlrlX eeMMHapoB mist MeHe)1)I(Cp0B no nepco- Haity, 1<0TOpble l1p0BOI1I4J1HCb Ha npeitnpnstrnitx, anrop fI03HaKOMM. I1C$l c npat<rn- KaMH, KOTOpbIC 11011CJ1MJ1lrlCb enonm O11blTOM. B '~laC'l'HOCTVl, aro Banen Annepcon, ,[I)KaHer Bpettn, Paitnqi Kpnerencen, Bniiit KoHarM, ,I1)KHM Ilonaxbto, Kpne 3.l1bpHX, Bpioe 3JU1H1‘, 3iteH l'iiiiHu, I1ci1p0 I'paHa. t1vUtito, Xoyn l'pnHq)itiu1, I/ lpn XoKal1l-t, Fonapit Knncitn, <DpaHKJ1a<1>ae'ro, Ibito Mnparitmt, Mai7tK Mopiin, LIEIK OKOCKM, l'litr I'IerepeoH. .U. >KV£tii Po3eH6iiaM, Tonn Pa‘-IH, ). 'l, >KaHer Caneon, PMK Ti4pitnHK, I1>KaK Bitpiinnr it MarlK Voiirepc. KaK y>Ke 0TMc‘laJ1OCb, npn Hanneannn Knnrn PlCI'10.l1b30BaH0 MHO)KeCTBO Marepnaiion pasnnix anropoia. Orneitbnait I1pVI3HaTeJ1bHOCTb raKnM HOBaTOpaM ni1aHHol7i O5J1aCTM, KaK KpMe Aprypnc, IIHK Bnrrn, Manx Bnpp, ,I1>Kon Bonpo, Ilann Boyan, Vopnep BepK, Lbtcititii Konnep, JIM Ilafiep. D. >Kei‘1i l'ait6pet7ir, I‘apn XaMeit, MapK Xyeeiinit, I5Mii I1>i<oi‘»te, 311 Jloyitep, )1>Kecp flqieqaqiep, C. K. I1paxaita.1I, .l1eH 1l. Iite3nHrep, Kper Illnettep, Mapn-AHH Ban I'in»tHoy n l1>KnM VoiiKep. Bitaroiiapitoern 3aciiy>KMnator raioKe corpynnnxn naiiareitiscraa I'apnapi1eKor“i lIIKOJ1bl 6n3Heea, K0'1‘0pbIe repneiinno OTHOCMJIMCB K KanpM3aM anropa. Biiaroitapsi PC1IaKTOpaM Maptokopn BMJIBSIMC, Chl03aH Boyiianrep M Bap6ape Poe ara Ki-tnra BI>ll]. Ula B ener. l'lepcoHa. itbHast 6J1aI‘011apHOCTb II>KnHi1)Kep Bnrrep, KOTOpa$I oritwtno enpa- nnitaeb e niiannponanneist Moefi llC$1Tc. IIbHOCTH, xaorwtnolt M Mnortia 6ecroitKo- non. SI npn3HareiteH ncnoitHMrein. HoMy pe1IaKropy arolt Knnrn, a raK>Ke y= te6- HnKa Human Resource Managemenr 11)Kepn JleI7tKy. OrpoMHoe cnacM6o 6iin)Kai”iuieMy npyry n eoparnnxy V: -iv“tHy BpoK6aHi<y. 3ror tteiioneK nHec HeMaJ1bII7I nxitaa n pa3nMrMe Teopldfl MeHe11>i<MeHra nepco- Haiia. OH zanaer npanniibnbte nonpoent, ‘ICTKO cbopmyimpyer aaaaun, it, KpoMe roro, oqenb xopoutnn eo6eeeitHMK. BOJ1bll. le Bcex $1 6iiaroi1apeH CCMbC. Portnreiin neerzia BblCIlylJJHBal0T it tiaior nenernennbte COBe'1‘bl;11eTVl Kappn, MoHnKa it MaPIKII BCC1‘Il. a TepI1e. lIHBbI VI no- CJ1y1.l]Hbl; a >KeHa, BeHi1M, He itaer Mite 3a6l>l‘I‘b, B '~leM CMblCJ1 >Kn3HM. llama Vnbpnx AHH Ap6op, Mwtnran Anrycr 1996
  16. 16. 16 flpeducwoeue )KnEM BAIJJI/ IX 0T3blBOBI Bbl, ‘II/ lTaTeJIl> 3rot‘«l KHMrH, M eerb riiannntit ee KpMrni< n KoMMeHrarop. Mbl neHnM natue MHeHMe M XOTHM 3Harn, ‘ITO 6ntiio eneitano HaMM rlpaBMJ1bH0, tiro M0)KHO 5bl. Il0 C. I1€J1aTI> . l1y‘ll. l.le M -tro eute Bbl xoreiin 61:1 ynnnern l43J1aHHblM HaMM. Ham nnrepeeno yCJlblIIIaTb M itio6bte i1pyrMe 3aMe‘laHIrl$1, KOT0pble BaM XOTCIIOCb 5bl Bl>ICKa3a‘l‘b n Ham ailpee. Mbl >Ki1eM nautMx Kotvtmenrapnen M naneemcst Ha Hnx. Bbl Mo>t<ere I1pMCJIaTb HZIM 6yMa)KHoe Miin 3iteKrpoHHoe l'll4CbM0 iin6o npoero tioeernrn Haut Web- eepnep M oerannrb enoM 3aM€‘laHl/ ISI ram. OIIHI/ IM C. I1OBOM, .l1lO5blM y1105HblM mist nae ctioco6oM nafire HaM snarn, Hpannresi Mitit Her naM ara Knnra, a raK>Ke Bbl- eKa)Knre enoe Mnenite o TOM, KaK Cl1eJ1aTb HantM KHMrn 6oiiee l4HTepeCHblMVI mist nae. Roctstitasi IIMCBMO niin eoo6uieHMe, He 3a6ynbre yt<a3arts Haananne Knnrn M ce anropon, a raK)Ke nant opai'Ht= tt7t anpee. Mbl BHHMaTe. IIbHO o3HaKoMitMest e natuHM MHCHI/ ICM M 05$13aTCJ1bH0 y‘lTeM ero npvt or6ope vi nonroronKe K M3na- Hlrllo nocitenytoutnx Knvtr. Hatiin l<0Op. I1IrlHa'l‘bII E-mai| ; info@williamspublishing. com www; http: //www. williamspublishing. com Vlnqiopnaumi mist nneeM: M3 Poecnn: I I54I9, MoeKna, a/ st 783 M3 yKpaHHl>lI 03150, KMen, a/ st I52
  17. 17. 113i/ in yJIbpl4X 3aHHMaer noii>t<Hoeris npotbeeeopa yripaniiettiisi 5ll'3I-lCCO. l n LUKoiie 6ii3Heea MwitiraHeKoro ynnnepetirera, a raK>Ke siniisiercst C0l1ll- peKropoivt 05pZl30Ba'I'6JIbHbIX nporpaMM Human Resource Executive. Koropisie c 1990 r. HeonHoKparHo aannmaitti nepntsie Mecra B pei‘irMHrax >i<ypHzuion Iiusiness Week, Wall Street Journal ti Fortune. l13t“in Viiispitx He0.I1H0l<pa1‘H0 BblCT)’ll: -L'l n pottii Koneynbranra I4 npononmi tieetienonanmt CMCTCM ynpaniieniist pa3iii-ilt- Hblx q)iipM. I4 B npenonanareiitseKoi‘i nesireiitsnoern, it B iieettet1onareitbeKoli Llama yllbplrlx aKuettrtipyer nHiiMaHtte Ha ripeo6pa3onaHtiti KOMl1t1Hl-III, not-ieKe HOBbIX no3Mo>KHoere‘vi, o6yLteHt4ii nepeonaiia. paetunpeniiti l‘pttlll4LI. I.lC5l'I‘CJ1bllO- em in ornerernennoern, To certs Ha Menoii b'3OBtlHlll1 nepeonaiia mist yBCJ1ll‘lClIM$l npM6tstiitsHoerii KoMnaHtit4. I4Mst Llaiina Vinspiixa Heoi1HoKpartio nosinitstitoets it p€II'l'lrllIl‘aX itpo<l>eeeiio- nation, l1y6JIMKyCMblX >i<ypita. tioM Business Week. KaK 0.l. lHOl'0 M3 itenytttiix ene- UMEJJIMCTOI3 B MeHet1>i<tt-tenre t<oMnai-tMti M ynpaitiiet-iMtt tiepcoiiatioiu: Kp0.lC roro, on llOMllHl1pOBaJ1C$l Ha llO. lly‘leHl1C tipemttti Pericles Pro Meritus Award 3a p213BIITIdC reoperwieeKoi‘i 6a3tsi MelIe11)KIl€HTLt nepeonaiia. KaK KOIIC)/ .lllsTt| ll'I’. Haiti; Viitspvtx ynoeroeti MHo>i<ecrna Hantionaiitsntstx ti periioi-iatitsiti. ix Htll'DZI. 'J. . KOT0pblE l3py‘l21l0TC$l Kopnopautiiim 3a iioeri-i>i<eHiist l305J1tICTlI ptl'3llll'l‘llSl TC. I-l0- itorni”i ynpanitetttisi l'lepCOH(U10M, CTpa’l‘eI‘ll‘leCK0l'O ILIIZIIIII| )0B2Illll5l. pal3pt16t)'l'Kll KOHKypeHTllblX erparertiti ii r. n. Flpodieeeop Ilaiin Vittsptix eoerotii B Hi1Lll'lOH'¢UlbIl0II at<ane. iiiti I'])yI'lOlIl»lX pecypeon CLUA (National Academy of Human Resources), C‘)K(2llCC$l‘lH0 ii_v6;iii- Kyerest B >Kypn-tuie Human Resource Executive. at raK>i<e eocrotii it penziKitiiti eiiie nstrti enetttiaiinsiiponaitntsix >Kyptt2uioit. OH iiantiean B coattroperne Tpll Kiitirti no MeHC. l1)l(MeHTy riepeoiiaita M oii_v6iii»iKottaii 6oiiee BOCbl-l| I1lCC}lTll C’I"¢ITcII II or- I1eJlbHbIX rttan Knrtr IA y‘lC6HllKOB tio ytipaaiieiitiio IICDCOIIZUIOM.
  18. 18. Eu. i.e onna BO3MO)KHOC'l'b nonisiu. ieHmi KOHKYpeHTO- cnoco6Hocru: rpynonisie pecypcisi BOJlbI. lJI'IHCTBO ITPAKTI/ IIIECKI/ IX CEMMHAPOB, Koroptste npononnitiiets anropom, Hannnaiincb e nonpoea: “KaKitM nsirn 3iteMeHraM nesireiiisnoern qmpmist Heo6xonMMo yneiinris nnntvtaitiie mist roro, ‘lTO5bI 6blTb KoHKypeHroenoeo6HisiM Ha pisiitKe? ” He3anMenMo or 3aHvtMaeMisix noznuttn B oprannaatiiionnon nepap- xiin qinpmist win or oipaeiin, n Koropon pa6oraiin cbnptvtisi, orner 6bU1 onrin it ror )t<e: KoitKypeHrHasi cpena l43MeH‘~lVlBa it mist yiiytiuiennsi KoHKypeHroenoeo6HoerM cbiiptvtisi He05X0l1VlMbl HOBbIe, nrtnon3MeHeHHbte Moneiirt pa6ortsi. Tal(l/ IE 0TBCTbI orpa>t<ator peatnsnoern conpeMeHHon KoHi<ypeH'rHon epenist, rpe6yiouien paetuti- pet-inst no3Mo)KHoeren rlpellflpl/ ISITI/ I5! mist 6oiiee Kaqeernennoro o6eiiy)KMnaHnsi no- rpefiiiretien I4 nnqiqiepenunaunn ee6si or KoHt<ypeHron. 3ra KHMra noensiuiena nonpoeam noerpoeniisi erpyKryp, enoco6Histx ynetin— Hurts 3Ha‘lHMOCTb nnneeropon, norpe6nreiien ii ciiy)i<auittx dmpmist II]. B ‘laCT- HOCTH, n Hen paCCKa3bIBaeTC$I, KaK MeHen>i<eptsi Htiauiero 3neHa VI Mel-lC. I1>I(epbl no nepeonaiiy Moryr 6oport. esi 3a KoHKypeHroenoco6Hocris diiipm bl n 6ynyuieM. Eeiiti norentiiiaii ¢wtpMist eranonnrest neroqHHKoM KoHKypeHroenoeo6Hoern [2] M eeitM MeHeIDl(Cpbl Hnaiuero 3neHa nMeere c ynpaniisttoutnmn nepcoHa- iioM 6y. t1y'r eipemnrtscsi K pa3Bl/ ITMIO aroro noreHuna. tia. ro mist orneiion Kanpon no3HiiKHyr HOBblC Hanpaniienvisi 11e$1T6J1bHOCTl4 I3]. Knnra noMo>t<er Haiiannris aKrnnHoe eorpynnmteerno tvte>Kny MeHcn>t<epaMit npomnonernenntstx orneiion M M€H€I1>l(€paMH no nepeonaiiy mist nocrvi>t<eHnst I'1OCTaBJ1CHHbIX ueiien.
  19. 19. ,0 UIABA I B aron riiane onneana 6y£lyutasi nporpaMMa KoHKypeHrHon 60pb6bl, oeHo- naHHasi Ha rIpC£IIl0J10)KeHl/ llrl, '~lTO nepconatt qinpmtst stnitsteresi Kiitonoiw K yenexy [4], K npeoiioiienuto noetsivm npo6iieM, e KOT0pblMl4 erattKMnaiorest nenotiHn- reiin. I(a>i<nast n3 3rttx npo6iteM o6isstcHster, noueiwy raK na)KHa pOJ1b rpyno- Bblx pecypeon, n3anMonei‘/ iernne OI1Cp1lTVIBHbIX Menenxepon e MeHet1)i<epaMu no nepeonatiy, a raK>Ke nonnntvtaer B0l1p0Cbl o nporpaMMe M poiiM npaKriiKii ynpantieitnst l1epCOHaJ10M ti eneuMa. rtMeron n aron o6iiaern M noKa3tstnaer Heo6- xonnmoerts eoznannst HOBblX noiixonon K ynpaniienitto nepeonaiiom. Bee nepc- ttMctieHHtsie Hmxe l'lpO6J1eMbl ipe6ytor or eneretvtisi ynpaniieHMst rlepCOHaJlOM I10Bbl[1ICHl/ lfl npon3nonnreiiisHoerM, or orneiion ynpanttennst I16pCOHaJIOM — nocrmitennst KOHKpeTHbIX pe3yJ1bTaTOB, a or cneunmincron n o6iiaern ynpaniie- Hnsi l1epCOHaJIOM — eoznattnst Honisix nnettnnininapntstx it rlp0C])eCCMOHaJlbHbIX enereM, onpet1eiieHHst HOBbIX potien it nonrnep>KneHMsi enoen KoMnereHrHoerM. Conpemenitasi KoHKypeHrHast cpena ipeoyer HOBblX nonxonon K npe11eranite- Him 0 rpynontsix peeypeax KaK o encreMe opraniisatiriii qmpmist, orneiie Kaiipon n cnettviaiitierax aroro orneita. OCHOBHBIE 3AJ1A‘lI/ I l'IOBbIlIJEHI/ ISI KOHKVPEHTOCTIOCOBHOCTI/ I (DVIPM bl 3ai: iaHa nepnast: riiofiaiinaaiiitsi F/ to6aiiu3auust— rtianntstn q>aKrop n eonpeMeHHoM KoHKypeHrHoM Mnpe. I/ Inesi He Honast, H0 erenents niinstnnst I‘. lI06a. l1bHbIX npoueecon Ha iiestreiitsnoerts dJMpMisi aaeraniister 3anMcarts ee B I1p06.I1eMbl. Dto6aiin3anMsi BJIe'~le'I‘ 3a eo6on co3t1aHMe HOBblX pblHKOB, HOBblX ronapon, Honisie ornoutennst, nostttiienne Ho- nntx KoHKypeHron n Honiste npeneraniiennst o nenennn 6M3Heca. B Hena. tieKoM 6y11yiiteM noHano6tiresi eo3naHMe HOBbIX Moneiien ynpantiennsi nepcoHa. tioM mist notttstiuenitsi 3q)q)eKrt4nttocrM it KonKypeHroenoeo6Hocrt4 (bnpMisi. ,I1)i<o Mnpariinst, IIp63MJ1€HT KoMnaHMi4 Motorola, 3aMernti KaK-ro, ‘ITO 6oitee 75% fIpl46blJIl4 KoMnattiist IIOJIy‘lfleT 3a npeneiiawi CUJA 14 ram )Ke pa6oraer 60 rtstcsttt eorpynHMKon KoMttattMii [5]. Mnp eranoniiresi tvtenistne 6iiarot1apsi no3ivto>t<HoerstM reJieKoMMyHHKatiMn, nyreineernvisitvi, l‘lHtI)OpM2‘tllI»lOHHblM noroKaM it naprneperny. Bro 3Ha'~lVlT TO. l1b~ K0 ot1Ho: ivtnp — 3ro fioittsntasi nepennsi. 5lpKon t/ tiiittoerpatinen riio6a. nM3aLivtit stniistiorest n3MeHeHnsi ttiiKiton paantirnsi paaiiwtntstx orpaeiien. ‘IMetio anna- Komnaniin, 3aHnMantttM. iesi nepeno3KaMn naeea>KMpon, COKpaTl4.l10Cb c cornii no BOCbMl/ I, KaK roittsKo npeKparniioets perynnponattne nestreittsnoern n aron
  20. 20. Ema ortita no3.iio. ncno('itiis iiomsuuenust iconicypanniocnocofiimcmti: ttt[)_W)0(fblP [7(’C_V[}('bI 21 0Tpt1C. IlM. Heemorpsi Ha npaMarn3M TZIKOII Koiieotinnaiiiiti. eiietiytott. itiM tttarmi Mo)Ke'r crarts oéisenmteniie HeKOTOpblX EIMCDIIKZIHCKVIX antiaKoMnatini'«i e ettpo- neneKnMM, HatipMMep, British Airways, KLM, SAS M r. n. M0)l(llO c _vnepeiiiioe- TblO yTB€p)K. l1aTb, Ltro n 6iiii>Kanuiee JICCSITIUIETI/ Ie noeemis Mnpoitistx llCpel103*lll- Kon 6yi1yT 06€CI1e‘ll/ lB£1Tb 80% nepetieron. Aitaiiorwt H isie enryaitnii eeiiii eiiie tie Hafiinonatorest. T0 eKopo nposinstrcsi npaKrnstecKii no neex orpaeiistx — z1nroMo- 6MiieerpoettHe, erponretitsertto. OIIHKOBCKI-I8 CllCTCMIsI, 6C30rltlCllOCTb. o6opy- nonanne, o6pa3onaHne n r. n. 3(bt, beKrMnHasi riio6aiiisHasi KoHKypeHiitist rpe6yer tie npoero iiponitii>i<eittisi ronapa Ha Hontsie pbtHKn. Heo6xoniiM Lteiitstn t<oMnneKe rtio6aiitsi-itstx npeMM_v- ttiecrn, Koropisie npeo6pa3ytortioKa. titsHtsie rexttoiioriiti it rexnotiornn Miipoitoio yponnst; mist ynoniiernopennst no3HnKnttix norpe6Hoeren Heo6xonii. io erpeMn- reiiisnoe nepenim>i<eHne 'l'OBapOB, iitonen, iindiopmaunit M Mnen no tteeiiiy Mnpy. 3ro ipe6yer I'J'l06ZU1bHbIX orHouieHMn it J10KaJ1bHblX O6$l3ZtT€JIbCTB2 nyMarn riio— 6a. tiisHo. Ho nenernoitaris . lIOKEUIbHO. Ettte oiiiion 0C06€HHOCTbl0 I‘. l106a. l1bI-lblX npoueecon stittisieresi iieperyitiipy- CMOCTb Mtipontstx pbIHKOB. <DMpMtst, pa6oraiouiiie tta sanannntx pt. iiiKax. npit- ntsttertn K £1eMOKpt'.1Tl/ l‘IHblM ornoniettnsttxi n o6nieerne (KaK COl. IlIZUIbHblM, raK M noiitzirtitteekiiivi) it noenpiinnttiator aro KaK HopMy. 3Tti 3£1K0lIbI naiieKo tie neerna pafioraior Ha pl: -IHKZIX crpan, B KOTOpbIX noiii«iTtilteci<Me ii 3K()llOMll‘lC- CKIIC npotteeetst Moryr npoxonnrts non ntiiistnnem pC. l1llI‘ll03Hbl. ‘(l'lpCIICTZ1B. l1CllllI4I. penoittoitt/ tn, 0T£ICJ1bIIbIX eeMet‘iHtsix K. ttaHoi3, lIOMIlHlIpyIOl. l1eI/ I naprtiii it r. n. Enportenckiie H aMepiiKaHcKMe (I)l1pMbl, nntittentnne ita I-Iolllsle pblHKIl, croii- KHy}1V[Cb e Maeeon npo6iieM, KOT0pble BbI3BZ1IIbl peaiitisimii BOCTO‘lH0l‘O . ll‘Ip€l. Mnponast noiinrMtieeKast ei-iryaiiiist Tp£1HC(I. )0pMl4p_V6TC$l ii3o mist it neiits. B Hallajle 1990-x npaKrwieeKit nee aM€pllKaHCl(ll€ (‘I)lIpMbl CTDCMI-IJIlICIs B1sIIvITIl Ha MeKei-ii<aHeKi4n ptstHoK, KOT0pbII1 paznnniuiesi 6t. tcrptsiMii T€MI1tlMIl. Korita B eepennt-ie Tex )KC 1990-x B Met<etti<e noMeHstiiact. noiitiriilieeKast etiryatttist it npnocraiioiti-iiioet. 3KotioMnlteeKoe p213Bl‘lTll€, re )KC‘ (I)lIpMbl CBOpzt‘llIltzlJ1lt enoM npeneratttireiiiscrita B 3TOII crpane. I/ I raKtix IIPIIMCDOB . iito)t<eerno. Crpatnst c pa3nnrtsi. iii rexnotiortistmii l1p0l—l'3BO. llCTB2l erai-ioitstrcsi cMiii. iii. iMti. Ho itenpeneKa3yeiiisiMti lII'p0K2lMlI tia Miipotttsix pbIHKil. ‘(. I’Il-IBCCTHIIIII-I B pa3itii- natoitineesi BKOHOMWICCKIIC CllCTC. IlsI t'topo>K, riato't' Cl«l. 'lbllCIIlllIlI~7t [11l3|3IilB . ie>Ki’iy pZ13.llWlllblMIl COLllltUIbHbIMl1 eiiosiMM ttaeeiietitisi. B 5J1ll)l(ilI7lllICt'l 6y]lyIII€Il ra- Kon pi13pblB M())I(HO Gyner HZ16IllO. lIaTb i-ie T0.lllnl<O itnyrpt-i erpatt, no ll MC>K. ’1)' Lieiiisimtt erpaHaMti. B pC3_V. l1b1'£1TB nee otiiieatttitsie fIp0II€CCI»l Moryr BliI'3lli-1Tlt itoeerai-itist M na>i<e peitoiiioiit-iii B pa3t; tinatott. itixesi CTDZII-IZIX. TeM tie Meitee aMeptit<atteKtic K0.lI1i1Ill-Ill tie IIC])CCT£1l0TllCK£1Tb HOIIBIC pI)III’ KH 3:1 Ilpeflcllfllkllrl CTp£1HbI. fltisi 3Tl1)( (I)l'l[‘)M oeitoitiioli iipooiieixioii tllt. .'l5lC'l‘C$I KoitKypciiroenoeo6Hoe'risronapoit ita lll1p0BbIX pb| lIKi1X. I-Ia CCMIIIIZIDC .4tneric-uii
  21. 21. 22 UIABA I Electronics Association 6tstiio yeranoniieno, nro npoM3nonerno nMeKononon — onna M3 CaMbIX KOHKypeHTHblX orpaciien. flostniienne nonoro ronapa na pblHl<e nepea Mecsiu nocite itnnepa M0)KeT npnnecrn neero iinitiis oKoiio 7% 0)KItU1aeM0I7t npM6tsiiin; 3a rpn Meesiua Mo>Ker 5bITb pa3pa6oran npMi-iunnnatiisno Honisin ro- nap n aron orpacitn. lliist yiiyttniennst enonx KonKypenrHistx nosnunn n C'1'O. l1b 5bICTp0 Menstiouienest epene i<oMnaHrtst Quantum OTKpbIJ1a MCCJI€. I1OBaTeJ1bCKMe iia6oparopnM n A3nM M Enpone. I/ Incsi 3aKinottaerest n TOM, '-ITO pa6ora netiercst noerostnno: Korna a3riareKne neeiienonareim 3aKanttnnaior pa6onnn Il8Hh, onn noepenernom 3iieKrponHon enst3n nepenator pe3yJIbTaTl: lI1HeBHl: IX pa: tpa6oroK cnonM Koiiiterawt n Enpony. Enponeniibi >Ke no oxonttannn pa6ottero nnst enona nepeiiator Mnqiopiviaunto B Asnto. TaKnM o6pa3oivt, Meeitenonannsi nenyrest He- npeptsinno. Flo HeKOT0pbIM nporHo3aM, nee Mnponoe eoo6nieerno n nenaiieKoM 6ynyiiieM nepenner Ha raKon pe>KnM pa6orist. B paMKax nnrepecyionien nae TeMbl ciienyer OTMCTMTL, nro Koivtnanitn Quantum npnniiioets peoprannaonaris crpyKrypy mist 110C'1'M)l(eHM$1 noeraniten- Hblx neiien. To CCTb pyKononcrny Kotvtnannn npniniioets CO3£1aTb “Mnponyto” t<oManny, Koropast 5bUla 6ist n eoerostnnn 5bICTpeC rt 3t1)¢ieKrn nnee KoHKypenron pa3pa6a'1‘bIBaTb nonnnKn mist ptstnKa nnexononon. B nonon enerene nn¢opMa- uMsi cno6oiino nepenaercst n3 onnon Jla60paT0pMl4 B npyryio, Heaannenmo or six reorpacbnstecxoro I10J10)l(eHPlFl. KpoMe roro, neo6xonnMo 6istiio CO31J. aTb more- My Hanna, era>KnponKn it nootiipennsi nepeonatia, pa6oratoiuero nan npo6iie- MaMn Mnponoro, a He pernonainsnoro (Hal1HOHaJ1bHOl'0) Maetnrafia. l'iio6aiiM3anMst, KpoMe roro, orpaxcaerest Ha 3KonoMnKe Kaxcnon oriieiitsnon eipantsi. <DnpMist, ntsixoiistntne na tvtnpontste pistHKn, cratiKitnatoresi c pa3J1H'-ll-{BIMPI enereMaMn Menemmenra it nenennst 6vt3neea. O6yttatonine l1pOl‘paMMl>lBJ1$l KH- raneKnx Menenxepon epennero anena, nanpnmep, eoi1ep>Kar o6iunpntsin Marepn- an o npnnuiinax nenernnst Kannraiiitcrn-tecKon CVICTCMBI M o6isstcHenttsi, KaKnM o6pa3oM pblH0l( uennisix 6yMar Mo>i<er I1€pepaCIIpC)1BJ1$lTb rtnneerMLiMn. To, ttro mist aMepnKanLien stniisierest aKcnoMon n eonepiuenno nonstrnon nnqoopmannen, MO)KeT noKa3artsest HenocrM>KnMtstM mist npenerannreiien npyrnx l(yJ1bTyp. B Honon Mnponon eneretvie lA3MeH$leTC$l snattenne pyxononerna n coun- ainsnoro o6ecnettenMsi. Hit y Koro, nanpnmep, He no3HnKaer eotvtnennn n npa- nniitsnoern Mawtenennst yettonnn KonrpaKron: nepaaritanienrte Kopnoparnnnon nnqioptwaunn ntstreenstercst H€pa3I‘J1alUeHVleM nncpopmannn, Koropon nitaneer Kaixnisin orneiitsn bll7l ciiy>Kauii/ in. B 6ynyiueM 6C30lIaCHOCTb 6yner MMeris 3natte- nne He CTOJ1bKO mist l1paBVlT6J1bCTB H orpaeiien, eKoiiisKo mist l<0HKpe'I‘HblX city- >Kauinx. Onpeneiinrts >Ke rpannuisi aron iinnnon 6e3onaenoern n eonpeMeHHoM Mnpe eranonnrest nee eiio>Knee. , [lerM eeronnsttunnx Menemxepon 6ynyr 6oiiee npnenoeofiiientsi M o6pa3o- nannisi n nonpoeax Me)K. l1yHap0J1H0l‘0 eorpyiinntteerna, tieM itx ponnreitn. Eeiin
  22. 22. Euie odna 303M0.)K‘H0(. ‘mb noetsiuienwt KOHKyp€Hm0CI‘I0('06HOCmll. ' mpydoeiste pecypcisi 23 napyiier naaanmtst noervoxennst ycnexa l1OCTaT0llHO 6l: sl. I1O 6tsrris o3naKoMitennistivi e oenonamn 3KonoMnKn, ro n eonpemennistx yeitonnstx neo6xoi1nMa nnq)opMa- iiMst o riio6aiin3auMn Mnponon 3KonoMnKn. B 6ynyuteM neo6xonnMo nayttnrisest nepenoenrts rexnoiiornn ttepes rpannutst rocynapcrn, a He TOJIbK0 pa36npartsesi n 6np>Kentsix KornponKax; Heo6xonMMo nayttnrtsest pa36MpaTbCSI n noiiMrntteeKnx nponeecax, npoxonsttttnx n pa3HbIX erpanax; n neo6xoi1MMo nonstrts npnnnnnist Mexoiynaponnon roproniivt n nenxoiiornto norpe6nreiten no neem Mnpe. Kotvtnannstut, KOT0pbIC erpemsirest ntstnrn Ha Mexnynaponnntn yponents, Heo6xonnMo nponeern onenKy ptstnonnon eMryatiMn. KaKnMn noit>Kntst 6tstris ortiwtnreiinntste oeo6ennoern ronapa n no3ivio>i<Hoern qinptvitsi mist yenetunon pa60TbI Ha Mnponotvt pbIHK6? KaKast ttacrts ntuetonierocst nepeonaiia eoorner- ernyer HOBBIM rpe6onannstM? KaKast ttaerts nepeonaiia etvio>Ker I1pCl1CTaB. lI$lTb nnrepeetsi cpnpuist Ha Mnponoivi ptsinKe? CKO. IIbK0 ciiyixauinx CMO)KCT nonstrts partnrtuy Me>Kny 11e$I'I‘e. I1bHOCTIsl0 Ha Mnponotn M iioKa. tnsnotvt pistnKax? CKOJ1bKO CJ1y)l(alllVlX 3naKoMo e npnntinnamn nestreiiisnoern na Me)Kl1YHapOl1HOM pblH- Ke? CKOJ1bK0 CIly)I(alJ. lldX eyMeer o6iiiartscst e norpe6nreitsiMn n3 i1pyrMx erpan? CKoinsKo eiiy>Kaiiinx CMO)KCT 0I1p€I1e. IIVlTb Kyinsrypntste, peitnrnosnbie it nponne OTJIH‘-lVlTeJIbHble xapaKrepnernKn nonoro pbIHl(a it onnearis nx niinstnne Ha nest- ’1‘e. l1bHOCTb (])MpMtst n HOBbIX yeitonnstx? KaKMM o6pa3oM 6y. r.ier paCl1pOCTpaH$1Tb- est nndiopmannst? KaKne CTPlMyIIbl cmoryr fl0BJ1W1'l"b Ha nepeonaii, KoropoMy npeneronr pa6orarts n HOBblX yeitonnstx? KaKnM o6pa3oM eiiy>KantMe Moryr no- iiynnrts Mnqiopmaiinio o Me)KIIyHap0}1HbIX npnnunnax nenennst 6n3neca? KaK KoMnanMsi MO)l(6T pa6orarts n Meernisix yeiionvtstx, no Ha Ml/ lpOBOM yponne? KaK M€HC11)l(epaM no nepeonatty, raK n pyl<OBOIIVlTeJ1$lM epennero anena neo6xonMMo CO3}. '1aTb nonyio opranM3auMoHnyto eMereMy. Fitoéaiitsnast opra- niisannonnast crpyKrypa ne 6yner noerostnnon e TO‘-IKIA apennst reorpacbnn (eiicennennoe noeeuienne onnoro M roro >t<e otbnea); n nannom ciiynae npno6- perator znanenne nnpryaii bHOCTb M npnniienenne I‘J106aJ1bHbIX pecypeon. 3ana-ta nropast: Mecro T| Jy. I1.0BblX pecypeon no nnentnen Konxypenrnon epene OenonHistM nonpocotvt . lIe$1Te. tlbHOC1‘l4 n KoHKypeHrHon epene stniisteresi e03- nanne OpI‘aHVI3aI. lI/ IOHHbIX erpyKryp, KOT0pbIC oi'raiiKMnaioresi or nnrepeeott norpe6vtreiten [6]. I'n6Koerts no ornoinennto K norpe6nreiisiM. n l12lHHOM city- nae, osnanaer nnnonannonnyto nesireittsnoerts. peaKrnnnoerts npnnstrnst pe- tnennn, nocrmxenne iiMt1Mpytotnnx noannnn n orpaeiin no noKa3areiisiivt Ll6HbI Mitn pblHOllH0l7l noiin, naiiwtne 3cb¢ieKrni3non eneretviisi nponnM>KeHMsi ronapa. 3Ha‘{HMOCTb ouenKn nsantvioiienerniist nonrnepixnaerest pC3yJ1bTaTaMM l/ lCCJ'I€- nonantin o Koppeitstnnn ornotnennn K ronapy paoonnx it city>KantMx [7].
  23. 23. 24 FJIABA I Crpemiienne COCp€110T0‘ll4Tb ttnnivtanne Ha atienenrax nneutnen epeiiist (no- eranuiMKax, Ktinenrax M r. n.), a He Ha nnyrpennnx peeypcax cpnpivitst MMCCT CMbIC. l1. B re-tenne Mnornx tier cneunatincrtsi B o6ttaerM nepeonaiia zannmatineis onrnMM3anMen nnyrpennnx pecypeon qinpmtst. Ilonopor n cropony nnrepecon noipeénretist 3acranMti nponsnonnretien o6parMris nHnMaHne Ha 3iieMeH'risi nneiunen epentst, ‘laCTblO Koropon sinttstercst eaMa (]JMpMa. B d>yHKiiim rpyi1o- ntsix pesepnon noii>KHtsi 6istris nxtiionenisi KoMMyHnKaunn e rlp€£l. CTaBl/ ITCJISIMM aron nnetunen cpeiiisi. Co npeMeHeM naanmoiienernne noeranuinKon, npon3- nonnretien M norpe6Mreiten noii>KHo erarts enMHistM LleJIbIM. l1porpaMMist, oeHo- BaHHble Ha TaKOM eorpynnntiecrne, VICf10.T1b3ylOT noeranninkon it no'rpe6nre- iten B Kaqeerne 3Kcnepron 3KoHoMMneeKon uennocrn ronapa. lIepeKtitonasteis e nnyrpennnx pezepnon Ha nneutntoto epeny, ¢npMa Mo>Ker Hanpannris noren- LiMaii rpynonisix pecypeon Ha nnrepeetsi norpe6nretien. Komnannsi Motorola orKptsitta tneernanuarts ynnnepenreron no neex yrotiKax Mnpa. Ha nottto nocranninxon rt norpe6Mreiten npnxonnrest oKotio 50% o6y- ttaiotiiiixcst. Cnon yenex Ha KMraneKoM ptstHKe M8HeII. )KCpbl Motorola nacrnnno o6isstensttor B03MO)KHOCTbl0 06y‘-lHTb KnraneKnx etiy>KaniMx Komnannn B cnoeM rpennpononnoin uenrpe. AHBJIOFWIHO nocrpoeno o6yttenMe Ha Kypeax KoMna- nnn General Electric. Verpanstst nperpanist MC)Kl1y corpynHnKaMM KoMnaHMM M ee noerann_inKaMM M norpe6nretisiMM, pyKonoi1erno General Electric coanaer Ho- ntsie BSBMMOOTHOUJCHHSI, Koroptste noanotisitor Haxonnrts nyrn cnM>KeHMst tientsi ronapa it nonisttnarts ero Kattecrno. B3anMoorHoiuenMst e nnetnnei’/ i epenon M3 npoeron nenonKn pa3ittinator- est a I‘Jl06a. TlbHyl0 certs, n Koropyto nxonstr nee KOHTaKTbl qinpmtst. B KOMl'la- nnn Motorola orMerMtin, ‘ITO corpynnwiecrno c qinpivion Intel B ot1HoM CJIy‘la€ M0)| (HO 6isitio oxapaKrepn3onaris KaK “nocranutnK — nponsnotinreiits”, n t1py- roM — KoMnanMM OKa3aJlMCb npstMisiMt4 KoHKypeHraMn, a B rpertseu — norpe- Gnretisttvin. KaK >Ke noniienenisi n ary certs rpynontste peeypetst? Korna pettts nner o KonKypeHunM, a Korna — o eorpynnntteerne? KaKon noti>KHa 6tsirts eMereMa ortternoern B raKMx yetionnstx? KaKMMM Meronawi oprannaaunn, CTI/ lMyt'IVlpO- ttannsi, naniiia n KapbepH0l'0 npoi1nn>KeHnst nepeonaiia Heo6xonnMo notits3o- nartsest pyKottoncrny? TaK, eorpynHnKM onnon Kpynnon KOMI'IaHMM, He pa3o6panntMeis n oeo6en- Hoersix enoen nneiunen epentsi M eern nsanivioornouten Mn, peutntin yMeHb1J. lMTb 3aTpaTbl Ha 3aKynKy ivtarepnation n ornpanniin neeM noeranutMKaM eraHnapr- Hyio, c]>opMa. iitsnyto npoeis6y 0 CH n>KenMM 3aI<yI'l0‘IHblX nen. OKa3attoeis, ‘ITO pstn noeranutMKon 6tsiti onHonpeMenHo M norpefinreiieivi ronapon nannon KoMna- nnn, r. e. oHM npnooperatin enon >i<e ronap necKotitsKo pas. 3rM nocranutvtKM nocrop>KeHHo orneettneis K nnee coKpauieHnst aarpar H, n enoto ottepents, o6- parMtiMets e raKMM >Ke “rpe6onanneM" (KeepoKotiMen nottynennoro nnetsivia)
  24. 24. Etue odna 803M0.)t('H0(‘mb I108blul€Hll)'il xomcypettmocnocofinocmu: mpydoeisie pecypctsi 25 K eorpyi1nnKaivt KoMnaHMM. 3ror npnmep cute pas nonrnepsxnaer Heo6xonM- Mocrts Msyneniisi oeo6eHHoeren nnetnnen cpentst KOMl'IaHPlld. Vnpanttenne rpynonismn peeypeaivin noti>i<Ho 6tstris opnenrnponano KaK Ha 3J1CMel-lTapHyl0 itenottxy noeranutnK—npon3nonnretns—norpe6Mrettts, raK 14 Ha neio certs nnetunnx n3aMMoornotneHMn c]iMpMisi. Banatta rperissi: l10.lly‘leHPle noxona or CTOHMOCTH it poer diitpmtst <DnpM bl, Koropiste He nottyttator noxon n He 3aHl/ lMalOT MOHOI1OJ1bHOI‘0 notio- >KeHnsi Ha ptsinKe, co BpeMeHCM paaopstrest. 3ro 3aKOH. I1pM6isiiiisHoerts qinputsi ncerna 6yner 0CHOBHblM BOI1p0COM nestretiisnoern, no ncronnnKM ee ynetintie- nnsi Moryr Menstrtsesi co BpeMeHCM. B nacrostutee npemst qanptittst eoepet1orattn- BHIOT BHIKIMEIHHC H8 YBCJII/ l'-ICHVIM 06'bCMa C6blT2l ronapon Pl CHM)K€HMl/ I 3arpar Ha l'1p0l/ l3BOIICTBO. B noeiiennee neestrntierne coKpaiueHnsi, Koncotinnaunst, Hapauinnanne nponanonnretiisnoern, pettnstctintipnnr n nontsiiuenne Kaneerna npon3nonerna aaerattniiti nponanonnretien 3anyMartsesi Han ynetintiennem o6iseMot3 e6istra M eHn>KeHnn aarpar Ha nponanoiierno. Onna V13 KoMnaHMn ofinapononatta nepe- ttents Meponpnstrnn, Koropiste 6istiiM nponettenist qinpmon B noeiiennne rontst c I1e. lIbl0 YBCJIWICHHSI npnfiisiiiisnoern. Tyna nonttin: peMH>KnHMpnHr 6n3Hee-npoueecon; peerpyKrypn3anMsi oprannaaiinonnon erpyKrypist; Henpeptsinnoe yttyttiuenne iiestreiiisnoertt; Koneotinnaunst; eosnanne Kopnoparnnntstx uenrpon 05y‘leHl/ l$1; anatinzt aarpar; M3y‘leHVIC LIVIIUIIHHOCTI4 nestrett isnoern; nenenrpatinsaunst nponsnonerna; eoKpauteHne; nontsituenne 3KonoiviMtiecKnx noKa3aretien; nepepaenpenetienne notinomonnn; eonepuienernonanne; nepeonpenetienne ttetien; nnenpenne MeHeit>KMenra no npiimepy sinoiteKMx KoMnaHMn; pastttirne cnereMisi pyxononerna; onpenetienne Mncenn it nennocren dinpiviist;
  25. 25. 26 UIABA I Ka‘{6CTBO I'lpOM3B0l1CTBa; pecrpyxrypmaumt; cMcTeMa 3o3Harpa>K. z1eHm7i; l'l6p8M8HHafl OIUIBTG; HPOBCIICHHC TPCHHHFOB M CTa)KMpOBOK. BOJIMLIHHCTBO M3 np0Be116HHbIX Meponpmimifl omocwrcst K aHa. tm3y aarpar d)MpMbl; pyxoaoncmo C1‘peMHJ1OCb CHM3HTb sarpam 3a cue? nepcoHaJIa, n3MeHe- Hus TexHononm H pa3tmHHbix 6vt3Hec-npoueecon. HecMo1*ps1 Ha l'IpaBVUlbHOCTb npoaoimmofi nomamxn, 3'ro TOIlbKO qacn: Meronmc l1OBbIlUCHPl$l l1pl45bUlbl-IOCTH. B HaCTO$lL1lC€ Bpemt ace 60JIbU. le BHHMaHmI ynennercn eme o11Hofl COCTaBJl$I- tomefi — npnpocry noxona. OcHoBHoFi sanaqefi cTaHoBHTcs1 noncx nyTefi yac- . rmHeHmi aroro npnpocra. B cnonx pa6oTax Xamen M flpaxanatl ap! 'yMeHTMpyl0T ary T0l! Ky 3peHm1 [8] TCM, H70 MeHC. U.)KepbI, He sanymbtsancb o npnpocre no- xona, He pa3BMBalo'r CO6CTB€HHO€ npennpmmte. Kpome "roro, He05XOlIHMOCTb npupocm flOflTB€Pl1PUlaCb pesyn bTaTaMM onpoea 180-TVI Lmpetcropoa aMepm<aH- cxnx KoMnaHtm. 94% 0I'lpOl. LleHHbIX nonraepzmnn, ‘{'l‘O Hx dmpmamn e)l(el'Oi1H0 nnaHHpyeTcst npnpocr npM5bIJll4 [9]. Kaxumm H3 I'lepe‘lV[CJICHHl>lX cnoco6oB noBb1u1eHmt flpltl6blJlbHOCTM Tax mm nHaqe cBst3aH c npmaneqenuem TpyI1OBblX pecypeon. Bo-nepabtx, npupocm 3a crtem nompe6ume/ teit BO3M0)KeH B TOM cnyqae, ectm qmpma y6et1HT noKynare- new B He06XOI1MMOCTltl yaenwmsarb 05'beMbl 3a| <ynoK. npaKTM'-ICCKM ace 6aH- KM, Hanpnmep, npezutarator MHO)KeCTBO ycnyr mm onnoro 14 Tom xe lumen- Ta: Hexonbie KHPDKKM, HaK0l'lVlTeIlbHble cttera, LICHHBIC 6yMarn, HCHCMOHHHC q)oHnbI, pa3JlH‘lHble crpaxomm, nnorexa, B3aMMHble pacqem H 1.11. Kaxcnbm 5aHK crpemmcn nonyuarb l'lpM5blJlb or neex 1paHcaI<um7t H rem CaMblM noc'ro- SIHHO I'l0BblLLlaTb npupocm B KOMl1aHMH General Electric co311aJm Boundatyless Customer Productivity Teams — l‘pyl'll'Ibl H3 co1py11Hm<on pa3nwtHb1x I1peLll'lpM- mum I<oMnaHm4 JJJI51 ocymecTBJ1eHm1 B3aHMHbxx nponax TOBapOB | <oMnaHm»I General Electric. ECIIM dmpma CTpeM1/ITCH npupaumnarb noxou 3a cue? no1‘pe6menefi, efi He- o6xotmMo Hay‘{MTb cnoux COTpyl1HMKOB onepamnno pearnpoaarb Ha norpe6- Hocm noKynaTenefi. Bce COTpyi1HMKM (bl/ IpMbl 11OJI)KHbl 65m. O3HaKOMJlCHbl c ocHonaMH yqera aarpar M nonyqenmt I1pM5bUIM. BTOpblM MCTOIIOM nonyqemm npupocm npH6bum M0)KHO C‘{MTaTb noeotute- Hue KoHtcypeHmocnoco6H0cmu moeapa, Koropoe aaxmouaercst B co311aHm1 HOBHX l'1p0IIyKTOB, yco3epLueHcTBo|3aHm4 TexHonorm}i npon3Boz1cTBa H npMMeHeHm4 pesynbrarou Hay‘lHblX uccnet1o3aHm“4 B pa3pa6on<e ToBapoB. 3Ta Merozmxa 0CHOBaHa Ha cbopmuponannu nMm1>| <a nponyxunu Pl rpe6yeT coanamm npo-
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  32. 32. Euie odna 803MOJl(‘MOCmb noeatmenwi xonicypenmocnocodnocmu: mpydoeue pecypcu 33 3aHaHa aocbmaa: npeo6pa3oHaHHe — 3T0 He peaepcml flocnet1HHe nHTHat1uaTb neT mHorHe KomnaHHH HHHuHHpy1oT peaepcHoH- Hue l1pOU. eCcbl. [IocpencTaom coKpameHHH, KoHconH11auHH H pecTpyKTypH- 3auHH qmpmam ylIaeTC$l CI-lM3MTb 3aTpaTa1 H nonyHaTb nocToHHHy1o flpM5bUlb, a KaHecTao nponyKuHH cTpanaeT oT He3cbcpeKTHHHaix peMH)KHHMpMHl'0BblX npoueccoa. 3TH meponpHHTHH no3Hon; HoT 0)KMBHTb 6H3Hec H, Ha HeKoTopoe Hpemn, yCKOpMTb H CI‘JlaJIHTb neHTenHHocTa q)Hpma1. PcHepcHpoaaHHe, Tem He meHee, Henaan cHHTaTa npeo6pa3oaaHHem qmpmbx. non npeo6pa3oaaHHem npHHHTo l'IOHMMaTb (byHD. aMeHTa}IbHble H3meHeHHa qaH. no- cocpHH 6H3Heca, KaK co CTOp0Hbl npoH3aonHTenn, TaK H c ToHKH 3peHHa noTpe6H- Tenn. TpaHcq>opmauHH Kaca1oTcH BHyTpMdlHpMeHHblX, a He aHeLuHHx pbtHoHHH1x noKa3aTeneH. flpeo6pa3oHaHHH BblTeKalOT H3 CTpeM. llCHMfl noTpe6HTenH H npoH3- aonHTet1H pa60TaTb cna>KeHHo H B OIIHOM HanpaHneHHH. Korna B 1982 Tony qanpma Harley-Davidson 0Ka38JlaCb non KoHTponem AMF, 3T0 I‘p03VUl0 He Ton bK0 3KOH0- mHHecKHm, Ho H “mopanbnatm” 6aHKpoTcTaom qmpmbi. l'loTpe6HTenH npo11on>Ka- HH BOCI1pMHVlMaTb Harley KaK aaicoKoTexHonorHHHoro npoH3Hoi1HTenH H o6nacTH 3ayKa H aocnpHHTHH. H Hx l'lpC£lCTaBneHV1fl o KaHecTae Toaapa 6bU1H HeaepHbtmH. AFDCCCHBHBIB Mepbl no3aonHnH H3MeHMTb PIMMIDK KomnaHHH. Toaapbi Harley cTa. nH cnmaonom KaHecTaa, cao6oi1bI H cTHJ1n )KH3HH HJIH CTapbIX H Ho- BblX noTpe6HTeneH. ‘{acTHHHo npet1cTaaneHHe o qmpme Harley-Davidson H3MC- HHHH c l'l0M0l11bl0 peKJlaMHblX KamnaHHH, Ho 0CHOBHble H3meHeHHH KocHynHcH KopnopaTHaHoro HacTpoH cny>Kau1Hx qmpmai. Korna aHHmaHHe COTpy11HMKOB (bHpMbl nepeKJHoHHnocb OT noKa3aTeneH o61,emoa 11p0.[l8.>K H npH6bu1HHocTH, oHH cTaJ1H 3a50TMTbC$l o noah1LueHHH KaHecTaa cHoHx moTouHK. noa. 3To Bbl- aaano oTaeTHy1o l'l0J'lO)KMTeJlbHylO peaxumo noTpe6HTeneH. Flpeo6pa3oHaHHH nepe>KHHaioT mHorHe oTpacnH. KOMl1aHVl}0 Continental Airlines Ha l1p0T$l)KeHMM 1980-x — HaHa. na 1990-x ronoa nblTaJlHCI> peopraHH- 3oaaTa, TaK KaK Ha TOT momeHT 3T0 5blJlO npet1npHnTHe, npennaraiomee ycnyrn HH3Koro KaHecTHa no HH3KHm ueHam. B Ha‘la. ll6 1990-x pyKOBOl1CTBO Komna- HHH pa3pa60TaJ10 nporpammy H3meHeHHa HmH11.>Ka <bHpma| . B aaHaKomnaHHH npncnyiuannca K no>KenaHHam noTpe6HTeneH: nacca>KHpam 6bIJIO npet1JIo>KeHo 0KOJ'l0 800 peficoa ao ace Konuai CTpaHbl, H3meHeHo pacnHcaHHe HHmeToH peru- coa H C0l‘JlaCOBaH0 npH6b| THe —BbUlCT CMC)KHblX peHcoa H T. n. Co apemeHem Continental Airlines cTa. na nmlepom Ha aHyrpeHHem pb1HKe. Peanuaaumx TaKHx TpaHcq>opmaHHH — HenerKaH 3zu1aHa. 0J1HaK0, ecnH qmpme yi1aeTcH ycneumo l1OC'I'Wlb HOCTZIBJICHHBIX uenefi, 3T0 0Ka3bIBaeTCH ropasno Ha>KHee noKa3aTeneH 06beMOB npo11a>K HnH pbiHoHHoH i1onH.
  33. 33. 34 FJIABA 1 ECJIM pyKoHoH, cTHo ¢mpMbI o6paTHT aHHmaHHe Ha TpaHccbopmauHio Komna- HHH, y Hero ao3HHKHeT mHo>KecTHo ao3mo>KHocTeH mm CbyHl1aMeHTaJ1bHOl‘0 H3- meHeHHH J1eHTenaHocTH Cl)MpMbI. B ‘IEM HOJIBBA l'IEPE‘IIlICJIEHHbIX 3A, H,A‘I BI/ I3HECA BnHHHHe 3:u1aH 6H3Heca Ha npupoay KoHKypeHHHH fIepeHHcneHHa1e 3anaHH H npO6JIeMbI, cToau1He nepen cpHpmamH, 3HaHH- Te. llbHO H3meHsHoT cyTa KoHKypeHTHoH 50pl>5bI. EcnH KoHKypeHuHH onpei1enH- eTcH KaK c1pemneHHe y11oaneTHopHTa ace B03HHKaIOI11Me noTpe6HocTH noKyna- TeneH, To KomnaHHH . l.10JI)KHbl Haxoi1HTa HOBble H yHHKallbHble MeT0i1bl nom- LueHHH noTpe6HTenacKoH ueHHocTH Toaapa. Cyu1ecTayeT mHeHHe, HTo coape- meHHH1e KOHKypHpyiOU. llde KomnaHHH oTnHHHo HayHHnHca KOfmpOBaTb npyr y npyra uenal, TexHonorHH, MCT011bI nponaH>KeHHa H C5blTa, np0M3BO1ICTBeH- Hble JIHHMH H camH Toaapax. KomnaHHH TepHioT yHHKa. lIbHOCTb. Tpa11ML1Id0HHhle MeT0i1bI KoHKypeHTHoH 50pb6l>l cTaHoaHTcH II. la6.TIOHaMM [17]. <DHpma1 moryr I10TepflTb caoH pblH0'~lHble no3HuHH, ecnH He 6yi1yT a o6H3aTenbHom nopsH1Ke npHmeHHTb 1pai1HuHoHHa1e MCTOJIHKM KoHKypeHTHoH 60pb5bI. 3T0 KaK cTaaKa a noKepe — 3aHaKa Ha yHacTHe B Hrpe, a He rapaHTHH aamrpanua. Hoabxe mot1enH KoHKypeHTHoH 50pb6bl11OJDKHbI 6a3HpoaaTacH He Ha o6u1enpH- Hmaix ueHe, TexHonorHH, l'Ip011BM)KeHItIM H caoHcTHax Toaapa, a Ha noHcKe ny1eH noaaHueHHH no1pe6HTenacKoH 3HaHHmocTH l1p0iIyKJ. lMH. OTaeTom Ha nocTaaneH- Hue Hocema 3ai1aH cTaHoaHTcH KoHueHTpauHH aHHmaHHH Ha TaKHx XapaK'I‘epHCTH- Kax KomnaHHH, KaK CKOp0CTb, oTaeTcTaeHHocTa, a3aHmooTHo1ueHHH BHyI‘pM daup- Mbl H c noTpe6HTenHmH, 6blC'I‘p0Ta npoH3aoncraa, o6yHaemocTa nepconana H ero KOMl'leTeHTHOCTb. )1pyrHMH cnoaamn, H HOBHX KOHl<ypeHTHblX paxHoHHb1x yCJIOBM- Hx cHaHana He06XOI1MMa pa3pa6oTKa Hoaoro Toaapa H ero l1€Hbl, a 3aTem n0I1TBep)K- t1eHHe BO3M0)KHOCTM npoH3aonHTa 3TOT Toaap nyHu1e KoHKypeHToH. BnHHHHe ll0C'l‘aB. lleHHblX 3aHaH Ha pyxoaonmetlefi KomnaHHH MeHei1>Kep mo6oro ypoaHH z1on>KeH cTpemHTbcs1 K no6etJ. e. Ho 0I1HOI‘0 )Ke- naHHa Het1ocTaToHHo: pyKOB0.l1HTeJll> noJ1>KeH t1e. rIaTb u1arH, I(0TOpbl6 npHaei1yT K xenaemblm pe3ynbTaTam. 3TH LuarH KaCal0TC${ ot1HoHpemeHHo cpHHaHcoabIx noKa3aTeneH, l‘IpOM3BOi1CTBeHHblX npoueccoa H fl0Tpe6MTe. llbCKOI‘0 aocnpHH- THH npoi1yKTa. Heo6xonHmo CO311aTb Opl‘aHH3al.1Hl0, KoTopaH 6y11eT H3meHHTH- ca, o6yHaTbcH, nporpeccHpoaaTa H t1eHcTaoaaTb aKTHaHee KoHKypeHToH. llna 6onee 3q)q)eKTHaHoro HHei1peHHH TaKHx H3meHeHHH pyKOBO11MTeJl$lM Komna-
  34. 34. Euie odna eoamoxcnocmo noebtwenun icom<ypenmocnoco6nocmu: mpydoeue pecypcu 35 HHH He06X0l1MMO paccma1pH BaTb ynpaaneHHe nepcoHa. nom KaK : ->nemeHT n0Bb1— H1eHHH KoHKypeHTocnoco6HocTH d)MpMbl. Ycneiunoe pyKOBOI1CTBO a 6ynyu1em 6yi1eT 3aK. rHoHaTbcH H ymeHHH HaXO)1HTb HOBb1e ao3mo>KHocTH dmpmbl [18]. MeHei1)KepbI IIO. lI)KHb1 KpHTHHecKH OL(eHV(- BaTb Ho3mo>KHocTH KomnaHHH H TpaHcd>opmHpoaaTb cHcTemy ynpaaneHHH Tpy- noaumn pecypcamH DJIH z1ocTH>KeHHH 11OCTaB.1eHHb1X ueneH. [Inn Toro HTo6b1 nonyHaTH p6aJ1bHbl€ pe3yI1bTaTb1, pyKoaot1HTenHm 6yi1yu1Hx noKoneHHH Heo6- xot1Hmo 60p0TbC$l 3a 'IDyi1OBb18 pecypcbl npei1HpHHTHH. 3HaHeHHe 3aHaH 6H3Heca mm cneuHa. nHcToH H o6nacTH ynpaa. r1eHHH nepcouanom KaKoe 3HaHeHHe HmeeT nocTaHoaKa HOBblX 3az1aH i1eHTeJ1bHocTH Ha pb1HKe tum pa3HHTHs1 ynpaHneHHH Tpyi1oHbtmH pecypcamH? C o11HoH CTOp0Hb1, Tpy- noaaxe pecypcai HatHHoTcH '-laCTb10 opraHH3auHoHHoH CTpyK'I'ypbl npoueccoa, HpoHcxot1flU1Hx HHyTpH cbHpma1 (LUTaT coTpyt1HHKoa, cHcTema HaHma nepcoHa- na, KommyHHKaHHH, cHcTema nooH1peHHa H T. n.). 3TH npoueccm HeO6XO. [11/[MO meHHTb TaK, HTo6at qmpma CTaHOBMJ1aCb 6oJ1ee KoHKypeHTocnoco6HoH. C 11pyroH CTOpOHbl, ynpaaHeHHem nepcoHa. nom 38!-11r1Ma1OTC5l uenble ome- Jlbl KomnaHHH H cHeuHaJ1HcTHI H 3ToH o6nacTH. Hoable pblHO‘-1Hb18 ycnoami, o KOT0pb1X roaopHTcH B 3ToH rnaae, '1‘pC5yl0T HOBb1X nonxonoa K yHpaaHeHHio, KOT0pbIe no3aonHnH 6H1 ¢Hpme Bb1V1I‘pb1BaTb y KoHKypeHToH. MeHeiDKCpb1 no nepcoHany non)KHa1 cocpenoToHHTa aHHmaHHe Ha omtcaae oT HacTH cHoHx 06H- 3aHHocTeH, a He Ha ynyHLueHHH meToi1oa pa6oTa| . I/ Im Heo6xonHmo nepecmo- TpeTb C8010 pom. H HOBblX ycnoaHHx. I/1m Heo6xonHmo pa3pa60'1‘aTb Hoaue mexa- HH3Mb1 ynpaaneHHH, no3aonsHou1He pe3Ko ynyHu1aTb pe3ynaTaTb1z1eHTenbHocTH CbIdpMbl. 1/lm Heo6xo)1Hmo HayHHTacn 0LlCH1dBaTb pe3ynaTaTb1J1eHTenbHocTH OT- HocHTe. nHHo KoHKypeHTocnoco6HocTH npoH3Hot1cTaa, a He Komq)opTa6enHHo- cTH nepcoHaJIa; Heo6xonHmo TpaHc¢>opmHpoHaTH ¢)Hpmy, a He KOHCOJ1Vll1MpO- Han. ee, COKp2lU1aTb LUTaT coTpyHHHKoa HnH f1pOBOI1MTb peHH>KHHHpHHr [I9]. ilna i1ocTH>KeHHH Hcex [‘10CTaBIleHHblX uenefi meHeH)Kepam no fl€pCOHaJly npHneTca 3a5b1Tb cHoH Tpa. L1MLlHOHHble d)yHKuHH. Tpa.11MLlMOHHble ¢yHKuHH ynpaaneHHn KanpamH cTaHoHHTcH mHq)om, KoTopHH>‘i Heo6xo11Hmo npeo6pa3o- aaTa, yHHTatHaH Tpe6oaaHHa HOBBIX peanHH (cm. Ta6n. 1.1). 3TH mH¢>b1 yxoi1HT a HcTopH1o, He3aHHcHmo oT Toro, 5bU1H oHH CO311aHb1 meHe11>KepamH no nep- coHa. ny HHH MCI1OJ'1HHTeJ'lbHblMM meHen)KepamH. flpmuno Hpemn i1eHcTaoaaTH, 8 H6 flpOBO3I‘J1aLl]aTb JIO3yHI'1tI; BPBMFI l'10BblUJaTb l'lpH6b1J1b, a He l'1OJ1y‘~{aTb H0- CTOSIHHHI71 JIOXOII; BPCMSI C03.[1aBaTb KOHKyp€HTOCf10C06H)’10, 3 H6 )’1106HyiO op- I'aHM38LlM10; BPCMSI l1p01'H03Hp0BaTb C06blT1r1${, 21 H8 p€al‘Mp0BZlTb Ha HHX. Bp€M$1 Bb1110JlH$ITb, a He flpOHOB€J1OBaTb.
  35. 35. 36 FIIABA I To6nm. |a 'I. '| . Madam, cnepmnaammue paaamue npotbeccuonanbuoro ynpaanelma nepcouanom Crapoe ytnopxqzouue Coupoulounan nozuuml Ilnonu : oHHmcHoTcH arofi po6oToH, TOK xox mo6aT OSILLOMHO Ihoéoi Honour Moxor cnponunca c pa6oToH monenxepo no nopcouony Ynpoanenue nepcol-«: InoM Hanuercn "mnrKoH", nuytpenneii Hacmo neaeuua 6H3»-loco. noaromy no pa6o'ro nnuerca Hoaoxnoi Tpynonuo pocypcu Hamuorca 3HoHHTomHoH -cocmo aorpor, xoropuo Heo6xop. Hmo xourponupouan Po6oTo mouemxepo no nopconony cusano c Kourponem CO‘l’pyA1-IHKOI H porynnpoaxoi omoc¢opu I Konnexmlo Ynponnonue nopcouonom Hanonuouo nosepumn H mH4>amH Meuoivxopu no nopcouony — "MHnuo" moan Tpyaonuo pocypcu — 3o6o'ru Tomxo omeno xanpou CHcroma ynpoanoumn nepconanom no npcwcaauououo Am npononenua ncHxonorH-ooomx TpoHHHroa H yny-«menu: aHyrpoHHoro Knumo-ro I xonnencrmo. Meuomxopu no nepconony nonxnu coapp-cm morons: H MOABIIH p. enTorH. HocrH, Koropuo nonumanu 65: xonxypomocnocoéuocn ¢Hpuu CHcTemo ynpanneuml TpyAoIuMH pecypcomu 603Hpye‘I'CI Ho 'roopeTH-iecxnx auoumix H pozynstarax Hccnononannfi. Menoaxop no nopcouony Aonxeu npo<| >occHoHam. Ho IIIGAOTI Teopnoi H npaxTHKoi'1 uonpoco BnHnHHe ynposnouua TPYAOIHMH pecypcomu M0)K0'I' H Aomxuo 65m. ou. oHoHo. Mouomxopu no nopconany nonxnu Hay-mrsca oueuunon posynnaru cnooii Aoxrronsuocru Flocpencnom ynpanneuuu TPYAOIHMH pecypcaum moxno o6ecno-moors npupocr npH6unH ¢Hpmu — HGIIPHMOP, so cut nowmouuu Hmennorryonmofi 60351 Pa6oTa mouogxopa no nepconony — Ho Tomato muporaopuocxon mHccHa. 3GAd'~lG monowxopo — nonunion Komnoromuocn corpynumton, o no ocHacTnHanHooTs Hx. Koapomxu Aomxnu nomororh pyxoloncrny l'| pOIOAM‘l’b moposyoo nonH1-Hxy ynpounonua ‘l’pyAoIHMM pocypcomu Cucremo ynpaunoumu Tpyaouumn pocypcomH nocrosmno paanunoorca. Mouomxopu no nopcouany Aonm-nu oTHocHTsca K cooeii po6oTe Kax K aueuy I new nomoHHH menegxcmeu-no H oéucmlrucu c corpymmxomn outopmotno, a Ho Ho xaproue Muomo mouonxepy npuxonwrcu HHHuHHpo| o'n. 3H0pl'H'vlHHO ne6aTu. Monegxop no nopconany Aonxeu 651?» Km: Hactoii-mlum, npo'rHaocrotuuHm H Iuaunonoumm, TOK H mnrxnm H xomnpomuccnum D, nH PYKOIOACIIO ynpanneuue pocypcoun Taxaa use uoxnoa c| >yHKuHH, KOK H ¢HHaHcHponoHHo, H crparomu, H Ap. anemenm Aonromnocm 4>Hpmm. KOAPOIHKH Aonxmu p060'l'OTb macro c pyxoaoncnom KOMHGNMH Ana Toro, -4106»: SOHHMOTL ! IMAHpy| Ou. Me no3HuHH Ho puuxo
  36. 36. Euie ortna 603M0.)lCHOCmb noaetuienun i<onKypenmocnoco6nocmu: mpydoebie pecypcbi 37 [1nHTenHHoe apemst I1OJ1)KHOCTb meHet1>Kepa no 11epCOHaJ1y accouHHpoaanaca c 6e3nenaem H HOMeH1U1aTypHOCTb10. EcnH H3meHHTcH cHcTema ynpaHneHHH Ka.11paMH, npHneTcH meHHTHcH H meHemKepam. CI1el1Ma. l1MCTb1 H i1pyrHx aHaax 11eHTenHHocTH — apaHH, anHoKaTHx, MH)1(eHepbl, ncHxonorH H T. £l. —- 0r1HpalOTCS1 Ha mou1HHm q)yH11ameHT. o B03M0)KHOCTb cocpe11oToHHTb aHHmaHHe Ha 011p€)1€I1eHHb1X t1aHHaIx (HpaHH, Har1pHM€p, I1a10T KnHTHy I'HnnoKpaTa). 0 HanHHHe 3HaHHTenHHoH TeopeTHHecKoH H npaKTHHecKoH 6a3H1 (10pMCTbl H3yHa1oT a3a1 npaHoaeneHHH H 3aKOH011aTeJ1bCTBa). o KomneTeHTHocTa H cneuHanH3auHH (MH)KCHCpb1 moryT 3aHMMaTbCS1 KoH- cTpyKTopcKoH i1eHTenbHocTb1o, npoeKTHpoaaHHem 3I1aHM171 H coopy>Ke- HHH H T. I1.). - 3THHecKHe CTaHIIapTb1, 110l. 'L11Cp)KldBaeMb1e npo¢)eccHoHa. nbHa| mH 061-. .- enHHeHHHmH (y ncHxonoroH, HanpHmep, Kpome nHueH3HH, Cy1.l18CTBy1OT 3THHecKHe Kot1eKcHi H CTaHIlap'1‘bl). o HanHHHe HeTKHx npaaHn ab1nonHeHHH p£16OTb1 (y KoHTponnepoa CCTb o6n3aTenaHH1e ycnoana npoH3aoncTaa pa6oT). Onpe11eneHHHIe .1IaHHblC, Te0peTW1eCKa$1 6a3a, KOMfIeT€H'1‘HOCTb, CTaHi1apTbI H npaaHna pa6OTb1 no3aonsHoT HaHTH 1'10£lXOD. flLllMX coTpyi1HHKoH Ha BaKaHTHb1e mecTa. Bce 3aJ. ‘la'11/I, o KOT0pblX l‘0B0pM. l1OCb H 3ToH rnaae, H TonaKo HTo nepe- HHcneHHH1e ycnoaml 11a1oT B03M0)I(HOCTb meHen)Kepam no nepcoHany nepeopH- €HTHpOBaTb caoto 3HaHHmocTb H CTaTb HacToHu1HmH Hpod)eccHoHa. namH H 06- . r1acTH ynpaHneHHH Tpy£10Bb1MM pecypcamH. LIHHH H CTPYKTYPA KHHTH B KHHre 01114CaHb1 anropHTmH1 H MeT011b1 co3naHHH KoHKypeHTocnoco6HoH dmpmbi nyrem npeo6pa3oHaHHH H ynyHLueHHH cHcTemb1 )lf1paB. T1€HM$1 Tpyt10Hb1- MH pecypcamu. OHa HanHcaHa mm Toro, HTo6bt pyKOBO11CTBO dmpmbi morno C03IlaTb cHnHHyio KOHKypeHTHy1O cTpyKTypy H, B HacTHocTH, tum Toro, HTo6HI meHet1>Kepb| no nepcoHaJ1y nepecmoTpenH H Hepepa6oTanH caoH ponH B o6e- cneHeHHH KoHKypeHTocnoco6HocTH qmpmbx. Bo. r1buJHHcTao KHHT, nocHHLueHHb1x ynpaaneHHio Tpy. £10BblM1A pecypcamn, 011MCb1Ba10T Her10CpCilCTBeHHO M61~lel1)KMeHTr1epCOHaJ1a. O63TOM roHopHT Ha- 3aaHHH rnaaz “Haem coTpynHHKoH”, “CTa>KHpoaKa”, “CHcTema noou1peHHH H Ho3Harpa)Ki1eHHH , “OpraHH3auHoHHaH cTpyKTypa”, “KommyHHKauHH” H T. n. £1pyrHmH cnoaamH, TpaI1Mll110HHO KHHTH o nepcoHane cKoHueHTpH-
  37. 37. 33 TJIABA 1 p0BaHbl Ha cnoco6ax ynpaHneHHH cny>Kau1HmH. 3Ta KHHra nocaau1eHa no- Ka3aTetmm 3q3qaeKTHaHocTH qmpmai H ao3mo>KHocTnm Hx ynyHuteHHH e no- MOI. llblO cHcTemHi ynpaaneHHH nepc0HaJ10m. BTopaa Tnaaa nocamuena onHcaHHio Hempex 3nemeHToa CMCTCMBI yHpaa- neHHH nepc0Ha. nom: cTpaTerHH qmpmal, 3¢>q)eKTHHHocTH HcnonH3oaaHHH a11- MHHHC'1‘paTHBHb1X pecypcoa, HKJIana c0TpynHHKoa H pa3HHTHe qmpmu H B03- mo)KH0cTen <1>HpmH1 no 11pe06pa30BaHH1O neHTenaHocTH. Bnaronapa ycnemHo- my npHmeHeHH10 nepeHHcneHHa1x 3nemeHT0a, KomnaHHH mo>KeT BblHI'pb1BaTb H K0HKypeHTH0n 60pH6e. 1'103Tomy pyKOBOIlCTB)l H nHHenHa| m meHe11>Kepam cnet1yeT yLlCJ1$1Tb nepH0oHepe11Hoe aHHmaHHe cHcTeme ynpaHneHHH Tpyi1oab1mH pecypcamn. Kpome Toro, Ha3BaHHb1e Hempe n0Ka3aTenH onpenemHoT pom. me- Hemxepa no nepconany a £le$1TeJ11:1-IOCTM CbMpMbl H ee pa3HHTHH. L1eTaJH. H0 Ho- aue d>yHK11HH meHe11>Kepa no nepconany, aHiTeKaiou1He H3 Ha3BaHHb1X xapaKTe- pHcTHK, OI1MCaH1>1 H rnaaax 3-6. TpeTba rnaaa l'1OCB$11.U. eHa peanH3auHH cTpaTerHH q)HpmH1 c nomouuno nep- COHaJ1a KomnaHHH. B Hen paccmaTpHaaeTca pona Tpynoaaix pecypcoa B meHezl- >KmeHTe qmpmbt H BO11.l101.U. cHHVl B )I(fl3Hb cTpaTerHHecKHx nnanoa KomnaHHH. Kpome Toro, B TpeTben rnaae 0nHcaH npouecc co3naHHH H t1HarHocTHKH op- raHH3auH0HHon CTpy1(Typb1 ¢JMpMb1, no3a0nsHou1en no6HHaTHcH peaJIbHb1X pe- 3yJ1b1‘aTOB. B HeTaepT0n rnaae I10Ka3aHb1 ao3m0>KHocTH n0HbHueHHs1 3cpq)eKTHH- HocTH HcnonH3oHaHHH aiIM1r1HHCTpaTHBHbIX pecypcoa. I'naHa nocaau1eHa onHcaHH1o meTon0a c0Kpau1eHHa 3aTpaT npH c0xpaHeHHH KaHecTaa np0H3- ao11cTaa. B Hen C0l1ep)KaTCH peKomeHnauHH no peHH>KHHHpHHry cHcTembI Tpytloabix pecypcoa. BnHHHHio cny>I<au1Hx Ha pa3aHTHe q)Hpma1 nocaHu1eHa nHTaa rnaaa KHHTH. B Hen not1HepKHaaeTca 3HaHHmocTH P1HTCJ1J1eK'1'yaJ1bHO1'O noTeHuHaJ1a Komna- HHH. Hemanoe aHHmaHHe yi1enHeTcH cnoco6am noaHHueHHH K0mneTeHTHocTH CJly)Ka1l1HX H o6a3aHHocTnm nepcoHa. na, a TaK>Ke l'101111ep)KaHM10 cnnoHeHHocTH KonneKTHHa B ycnoanax >KecTKon K0HKypeHTH0n 50pb5b1. LL1ecTaH rnaaa nocHHu1eHa npeo6pa3oaaHHio KomnaHHH c [IOM0l. l.lb10 nepco- Ha. na. B Hen onHcaHa p0J1b TpyD.0BblX pecypcoa KaK HHcTpymeHTa nepecTp0nKH cbnpmax. Kpome Toro, a LuecTon rnaae HneT pe‘1b 0 q)yHt1ameHTaJ1HHom H3meHe- HHH neHTe. nHH0cTH cbnpmax c r10M0l]. lb1O coTpyt1HHKoa. O5'b611MHMT1: ace nepeHHcneHHaie 3JICMeHTb1 mo>KeT cHcTema ynpaaneHHH nepconanom. flepeocmaxcnenmo p0J1H ynpaaneHHa nepcoHa. n0m I'10CB$lU.1€Ha cetlbman rnaaa. C rIOM0ll1b10 npaKTHHecKHx meronoa nHarHocTHKH M0)KHO 1'1p0aHa. l1M3Hp0BaTb <1>yHKuHH cHcTema: ynpaaneHHH Tpynoabimn pecypcamn. Llanee B ceabmon rnaae 110Ka3aHbl MeT011b1 co3naHHH cTpaTerHH ynpaaneHHH nepcoHa. nom H Hx aHenpeHHH B £1e$1'1‘eIlbHOCTb dmpmbl. I‘naHa co11ep>KHT MHO-
  38. 38. Euie odna €03MOJK‘lIOClIlb noeauuenun lCOHKyp€HI710CI10C05HOCmll. ' mpydoobie pecypcu 39 >KecTao npHmep0a yCn€UJHblX npe06pa30HaHHn cHcTem ynpaHneHHsT Tpy}1OBbl- mH pecypcamn Vi3BeCTHb1MH cpHpmamH. B aocamon rnaae nonHHmaeTcH BO11p0CZ “KaKoe fiynymee y y11paBJ'1eHH$1 nepcoHanom, KaKOBb1 ero cpyHKuHH H KaKHmH I10J1)KHbI 6b1'1‘b Me}-lelI)Kepb1 H0 nepcoHat1y? ”. B Hen He 11aeTc$1 a6cTpaKTHHIn nporH03 Ha 6yi1yu1ee, a 0nH- ca1aaeTcH He06x0LLHm0cTb 11anbHenH1er0 yrny6neHHoro H3yHeHHH TeopHH, npaKTHKH, meTon0a H Ho3mo>KHocTen CMCTCMH ynpaHneHHa Tpyt1oHHImH pe- cypcamH. Ka)K11aH rnaaa 3aKaHHHaaeTcH Hc50l1b1J.1MM pe3t0me, B KoTopom cK0HL1eH- TpHpoHaHa ocHoHHaH HHq)opmaL1HH H KoHL1enuHH H3no>KeHHor0 maTepHa. na. B pC31OMC aaH1ensHoTcH MeT0.1Ibl H Cfl0CO6bl Hb1HeneHHH dmpmbi Ha nocTonHb1n yp0aeHa. Kpome Toro, Ka>K11oe pe31OMe CO. £18p)KHT HeTKHe npet1nHcaHHsI tum meHet1>Kep0H no nepcoHany H tum nHHenHa1x meHe,1>Kep0a. PH3IoME B 3Ton rnaae onHcaHb1 aocemb 3anaH, KOTOpble Heo6x0nHm0 pe1HHTH Kom- 118HH$1M H coHpemcHHHtx ycnoHHHx. IIHH Toro, ‘1TO6bl HanTH oTHeTH1, CbMpMbl lIOJ'I)KHb1 nepecmoTpeTb H nepeoueHHTa 3HaHeHHe H B03M0)KHOC'I'M C1r1C‘1‘eMbI ynpaHJ1eHHH '1‘py110Bb1M14 pecypcamn, T0 ecTa cbyHKL1HH, meTo11HKH H npocpeccH- oHaJIH3m H 3T0n o6nacTH. ILHH 3'I‘O1'0 meHez1>Kepam no nepcoHa. ny HeO6XOD. HMO TecH0 c0Tpyt1HHHaTb c pyl(OBO11CTBOM KomnaHHH H nHHenHH1mH meHei1>KepamH. HocnenHHm He06xot1Hmo HayHHTacH: o HocnpHHHmaTb BO3M0)KHOCTM 0praHH3auHH KaK Ba)l(Hb1lll 3J1eMeHT KOH- KypeHTocnoco6H0cTH qmpmai; o y‘{aCTBOBaTb a npoueccc co3naHHH KoHKypeHTocn0c06H0n ¢)Hpmb1; o BMLLCTI: HnHHHHe opraHH3auH0HHon CTpyKTypb1 Ha KoHKypeHTocnoco6- HOCTb qanpmbi; 0 ynensnb aHHmaHHe H ab1LLe. naTb HpemH HHH noHcKa HOBb1X ao3m0>KHocTen (pnpmai. MeHet1>Kepam no nepc0HaJ1y cnei1yeT: - paccmaTpHaaTH nepc0Ha. n KaK cpencTH0 r10Bb1LUeHM$1 KoHKypeHTocno- co6HocTH qmpmbi; I O6'b$1CH$1'I‘b pyK0aoncTay 3HaHeHHe ynpaaneHHH Tpy)10Bb1MM pecypcamn; 9 CBO60£lHO I1VlCKyTMp0BZlTb O6 l’[3M6H€Hl/ IHX, KOTOpbl€ IIOIDKHB l'l€pe)Klr1Tb CMCTCMZ yTIpaBJ'l8Hlr1$l pecypcamn B yCIl0BV1$IX KOHKYPCHLII/ (H.
  39. 39. 40 TJIABA 1 COBMCCTHHC YCMJIHSI 1'10 VBMBHCHMIO POJIH Hepc0Ha. na COTPYT P831111‘-IHH B 0pI‘3.HM3aLlI/ l0HHbIX CDYHKLIHFIX MCHCIDKCPOB H0 fl6pCOHaJly M MCHCIDKCPOB ]'1p0M3BOIICTBCHHb| X OTJICJIOB. ”HC'l'pyM€HTbI, OflHCaHHblC B 3T0“ KHHFC, M0l'yT flpPlMeHMTb M pyKOBOJ1l/ ITCJIH 6M3H6C-CTpyK'I'yp, M lIltlpCKTOp8 I'lpOld3B0,l1CTBeH- HblX HPCIIHPMFITHVI, M CfICIlMaJ1HCTI>l B 06JIaCTH yTlpaBl1eHHfl nepc0Ha. nom.
  40. 40. M3MeHeI-me <| >yHKu, m‘i HR-MeHep, )KMeHTa: KoMnneKcHasI pom: ECJ114 3TA KH1/IFA I1PE}1HA3HA‘{EHA HHH yHenHHeHHH npH6HH1H 3a cHeT TpaHc¢>opmauHH CV1CTeMbl Tpynoabix pecypcoa, To meHei1>Kepam no nepcoHa- Hy CIICIIYCT 0npei1enHTa cHoH Hoaaxe ponH. 11ocneHHee t1ecHTHneTHe ClJyHKL114H ynpaaneHHH nepconanom paCCMaTpMBaJ1MCb a pamKax npeo6pa30aaHHH [I]: o 0nepaTHaHon neHTenHHocTH H cTpaTerHio; o KaHecTHa H KonHHecTao; 0 K0HTponH B napTHepcTao; o KpaTKocpoHH0ro nnaHHpoHaHHH a t10nr0cpoHH0e; o ai1mHHHcTpaTHaHor0 pyK0aoncTaa B 1<0HCy. l1bTaTHBHOe; o (pyHKuH0HanaH0n opHeHTaHHH H 11p6l1l'lpMHMMaTC. TlbCKy1O; o aHyTpeHHen 0pHeHTauHH Ho BHCHIHIOIO H 0pHeHTHp0HaHHyi0 Ha n0Tpe— 6HTenH; o peaKTHHHocTH B np0rH03Hp0aaHHe; o aKTHHHocTH H npHHHTHe peLueHHn. 3TH f1|3C06pa3OBaHl/ I51 1l3.. .8.. . Ka)KyTC$1 I10BOJ'lbHO l'lp0CTblMl/1 VI I'lpHMHTHBHbl- MM. B pCaJ1bHOCTM ¢)yH K111/[H MCHCIDKCDE I10 nepc0Hany ropa311o LUI/ IPC. KZUIPOBHKM fl0Jl)KHbl 3aHMMaTbCH KaK OI1Cp8TlrIBHOl7I J1C$1TCJlbHOCTb}O, TaK M CTpaT€FM‘-ICCKVIM UIIBHVIPOBEIHI/ ICMZ, OHM 110JI)KHbl 6blTb KaK KOHTDOJICPHMH, T8K M napTHepamH; HM H€O6XO. lIMMO OTBCTCTBCHHO OTHOCPITBCSI K J10CTM)K6HM10 Ka‘lCCTl3€HHblX H KOJ'| Vl-
  41. 41. 42 FHABA 2 HecTHeHHHix uenen B KpaTKo- H n0nr0cpoHHom nnaHHpoaaHHH neHTem. HocTH ¢mpM1>| .Il, J1F1 noaHiu1eHHH aq)q)eKTHHHocTH menenxepu no nepcoHa. ny IIO. l1)l(Hb1 Kap.11VlHaJ1bHO M3MeH1dTb caoH <1)yHKuHH H pO. l1M. KOMUJIEKCHAH MOJIEJIL YIIPABJIEHVIH IIEPCOHAJIOM Ilnn n0cTH>KeHHH 1'10CTaBJ1CHHb1X uenen meHen>Kepy no nepc0Hany Heo6x0- nHmo cKoHL1eHTpHpoaaTHca Ha B03M0)KHb1X H3meHeHHHx cHcTemH1, a He Ha Te- Kymen . £1C$1TeJ1bHOCTM c])HpmH1. Korna onpenenenbl Heo6xonHmHxe H3meHeHHH, MO)KHO roHopHTa o pa3pa6oTKe HOBBIX ponen H opraHH3auHoHHon CTpyKTypb1 npennpHHTHa. Ha pHc. 2.1 110Ka3aHb1 Hempe K1110‘-lenble p0J1M meHen>KmeHTa Tpynoabix pecypcoa. 1/1x pe1ueHHe no3HonHT 1'1CpCH81'lpaBMTh q)yHKuHH meHen>KepoH no nepcoHany a cT0poHy napTHepcTHa. 3Ta cxema 6Hma pa3pa6oTaHa a xone Hc- cnenoHaHHn neHTenbHocTH MHO)KeCTBa qmpm H onpocoa c0THH meHen>Kepoa no nepconany; 6o. rH. LHHHcTHo qmpm 3aTem Hcn0nH3oHano naHHyI0 cxemy tum nepeonpeneJ1eHHH ponH Tpynoaaix pecypcoa H 3aHHcHmocTH 0T nocTaaneHHbix uenen [2].11ae Hepu1HHbi Of1pel18l1$1|0T Oexme/ ienocmb H uenu pa50Tbl KaJ1poHH Ka. 1.1enH paH>KHpyT0TcH OT n0nrocpoHHaix (cTpaTerHHecKHx) no l(paTKOCpO‘1Hb1X (onepaTHaHbtx). MeHen>Kep no nepcoHa. ny 110J1)| (CH 6ecnoKoHTacH o¢3noapeMen- no 06 onepaTHaH0n pa60Te H o cTpaTerHHx dmpmai, KaK B nonrocp0HH0m, TaK H a KpaTKocpoHHom nepHonax nnaHHpoaaHHH neHTenaH0cTH, K0T0pan HK. mo- HaeT H ce6H HeCKOJ1bK0 3TanoH: 0T npoueccoa (cHcTema H 1/1HCTpyM€HTb1 ) no ynpaaneHHH nepc0Hanom (JIIOIIBMH) [3]. 3TH nae 0cH c[)0pmynHpyioT 0cHoH- Hare p0}1M cHcTemm Tpynoabtx pecypcoa Ha npennpHHTHH: (1) cTpaTerHHecKHn meHen>KmeHT 'I‘pyJ10Bb1X pecypcoa; (2) meHen>KmeHT opraHH3auH0HHon cTpyK- Typbl; (3) onepaTHaHoe ynpaaneHHe nepconanom; (4) ynpaHneHHe npe06pa- 3oHaHHamH H H3meHeHHHmH KomnaHHH. Jlnn Toro ‘-1TO6bl 6onee HeTKo nomm. 3HaHeHHe Ka>I<non ponH, Heo6xonHmo 3a110MH1dTb TpH onpenenenmiz ucxoanue dannue, KOTOpb1e 0npenensHoT pOJ'1b Tpynoabix pecypcoa; XapaKTCpHb1e oeo6en- Hocmu Kaxcnon p0nH: deame/ zbnocmo meHen>Kepa no nepcoHany, HanpaHneHHaH Ha peanH3auHio 3T0n ponH. B Ta6n. 2.2 CO6paHb1 on HcaHHH Hcex HeTHipex ponen meHei1>KmeHTa nepcoHana.
  42. 42. Hsiuenenue ¢ynxuui7 HR-Mene0.HcMeHma: KOMI1./ IEKCHQR p0/lb 43 i1Ol11'0CPO*1Hb1l7I/ CTPATEFVIHECKME L1El1M CTpaTerHHecKHn YnpaaneHHe meuenxmem npeoopaaoaaunnmn Tpynoamx pecypcoa KOMHBI-MM nEPCOHAt1/ PASBW-ME COTPYAHMKM Meuenxmem Onepamanoe opraHH3auHoHHon ynpaaner-me crpyrrypu nepcouanom KPATKOCPOHHHEI 0l'| EPATl4BHblE uEl1M Puc. 2. I . Ponu Menedatoneuma nepcomua a cozdauuu tcomtypeumocnocofinoti opeau I130 l(llll TO6J'lHl. |€I 2.2. Onucanue poneii nopconuna Pout Mcxomu-Io Aul-ml-Io CTpoTorH-cocxun Toxyuon CfpO‘l’0l‘Ml menenxmowr Tpynooux pecypcoa Mouonxuwr | '|oc'rpooHHo 3¢¢ex- opraHH: ouHoH- THIHon oproHHaouH- Hon crpyxrypu oHHoH crpytrrypu Ynpaonenne PocutHpoHHo o6u3aH- nepconanom Hocren H lO3MO)| (- Hocroii cny)KoLu. Hx Co3AaHHo o6HoanoH- Hon oproHH3ouHH Ynpoonon-me npe- o6pa3oIaHHnMH H H: moHeHHmH Motoqaopn CTpaTerHHocKHH nopmop A, o.mHHHcrpoTHIHui'1 sxcnopr Ilnnop nopconono Arorrr nopomen Hoo6xommuo Meponpuurmu Cpo| HoHHo cncromu Tpyno- aux pecypcoa c Toxymefi c'rpa'rorHon: "opra- HH3ou. HoHHoa nnoruocmxo” PeHHx: HHHpHHr oproHH3o- uHoHHux npoueecon: "xon- noKTHnHoe o6cny)KHaoHHe' Bnumarommoo o7Hou. |eHHo K corpynuuxom: "069- cnoworme coTpynHHKam" Ynpoanet-«Ho TpoHc¢]>op- mauuon dmpmu: "o6e- cnoueune H3MeHeHHi'1" CTpaTerHHecKHn MeHel.1)KMeHT Tpynoablx pecypcoa CTpaTerHHecKHn meHen>KmeHT TPYJIOBBIX pecypcoa caonHTcH K l'1pHBCl1eHM10 cTpaTerHH H npaKTHKH a cooTaeTcTHHe c 3anaHamH 6H3Heca. B 3T0n ponH me- Hen>Kepy no nepconany Heo6xonHmo 6am, cTpaTerHHecKHm napTHepom, KoTo- pbin o6ecneHHHaeT ycneumyto peannaaumo nnaHoa. Cl'IeLlMaJ1MCTb1 l10J1)KHb1
  43. 43. 44 FIIABA 2 HaX011I4'I‘b HOBble B03M0)KHOCTVl mm TOFO, ‘{'I’05bl J10CTM'~! b nocraanennux 3aJ1aq. Hcxonn M3 Hameuennbtx uenefi, ynpaaneime nepcoHanoM M0)l(eT CI'lOC06CTBO- nan. paaammo CbHpMbl. Bo-nepnbxx, 6n3Hec MO)l(eT ananmpoaarbca K npone- xo11aumM M3MeHeHmIM, TaK KaK coKpau1aeTcs1 nepuon Me)K. U.y 'I‘eKyU. lHMM M erpa- TCFWICCKMMM uenmvm. BO-BTOpblX, qmpma M0)l(eT Gucrpee npMcnoco6m'bcn K no'rpe6HocmM Ktmema, TaK KaK B xone npeo6pa3o3aHm“1 no'rpe6meJ1b c1'a- Bwrca so many yrna nesnenbuocm npennpmrrvm. B-Tperbux, 6blCTpafl peanu- aauusl nnanon noaaotmer l10BblCHTb cbvmancosbte pe3y. r1ma1'bI nesITenbHoc1'M. Korna 3 KOMflaHldH Marriott npuusum c1‘pa'rerwxecKoe pemeime o nblxone Ha pblHOK I‘oHKoHra, pyKOBO. £ICTBO notmmano, ‘no ycnex sasncm 01' npaamtbnoro MeH6IDKMeHTa Tpy. L1OBblX pecypcoa. nOCKO. ilbKy oTeJm Marriott nanecn-lb: Katie- CTBOM ycnyr, Koropoe aasucm‘ l4CKJIlO‘{MTeJlbHO or npoq)eccMoHa. tm3Ma nepco- Ha. na, MCHeJDKCpbl oco3HaBaJm, tno tum peatmsauma 3aJ1yMaHH0l‘O He05X011MMO npnanetu. Havlfionee Knanmimunponauubix coTpynHI4KoB. B I10MCKaX Heo6xo- 1IMMblX pecypcoa 3 Komnatmn npoaetm oueHKy Cl/ lC’I‘CMbl ynpaanenml nepco- HanoM. Kpome TOFO, Betmcb novicKM BbIcoKoKaaJmcbmmpoBaHHbtx cny>Kaumx, KOT0pblC 3 11aHHbll7I MOMCHT pa6o1a. tm Ha KOHKypeHTOB, HO MON! " 651 nepeF1- 114 Ha cny)K6y 8 Marriott. n0TeHl1MaJlbHblM COTpy£lHHKaM roHKoHrcKoro oreml Marriott npezu1o)Kmm f1$l1‘VlJ1HeBHyl0 pa6oqy1o Hetlemo BMCCTO Tpatmunounofi lUeCTl/ l,£lHeBHOfi. PeLueHne Ka)| (eTCH 0‘leHb l'lpOCTbIM, H0 31'o1' ¢aKT oKa3aJIcsI Cyu. lcCTBCHHbIM tum 6yJ1yumx cJ1y)Kaumx oretm. I'laTM11HeBHas1 pa6oqas: HCIICJIH c1*a. na KO3blpeM KOMI'laHMH B 6opb6e c KOHKypeHTaMM 3a npmmeqenne npod)ec- cnouanoa, KOT0pblM npencrosmo 0TKpbIBaTb I/ I 3flBOCBbIBaTb pbl}-{OK I'oHKoHra mm KoMnaHm4 Marriott. Cmpameeu-iecxufi Meuedoicmeum mpyooeux pecypcoa noseo/ mem pea/ macaw eamb do/ ieocpotmue n/ tam» qbupmu. CncTeMa ynpannenml nepconanom npn- 6Jm>Kae'r qmpmy K nocmxeumo nocrannenublx uenefi. 3ToMy eon. MHO)I(eCTBO fl0I1TBep)K11eHMl7l. llnsi cHmKeHmi 3aTpaT B KoMnaHvm Sears MeHCl1)| (€pbl no nepcoHa. ny npoaetm poTaumo nepcouana, ymenbwmm -mono l'lpOJ.1aBLIOB—KOH- cynbramon M BBCJIH CMCTeMy Komnencaulm 14 no3Harpa>Kt1eHMfi, Inc B pe3yJ1b- Tawe npmaeno K yMeHb1ueHmo 3aTpaT B OIIHOM Maraaime. B KoMnaHm4 Whirlpool npnmum peuteime paClUMpMTb rpax-mum Me>Kt1yHaponHoro pblHKa. Ilml aroro BVIIIOMBMCHMJIH cucTeMy Hafima nepcoHa. na M Bo3Mo>KHoc'ru Kapbepnoro po- c1'a, ‘lTO5bl I‘apaHTHp0BaTb ycnex 3 Konxypenmofi 6opb6e. Korna 3 Komnamm Colgate-Palmolive peutvum yaenwmrb o61.e M C5blTa nponyKum1, cuc'reMa BO3Ha- rpa>KneHm71 nepcoHaJla 6bu1a nocTanneHa B npsmylo sanncumocn or ynenwie- Hm: npufibum KOMl'laHHH. BblXOI1$l Ha poccm“4cKHiit pblHOK, Komnamm Motorola npez1oc1'aBvma 6ynyumM coTpynHuKaM BO3M0)KHOCTb éecnnamoro o6yueHm1 M J1bl'0TbI tum paanmma 6:131-xeca Ha Teppmopuu 6bIBuJero CCCP. Kaxnbifi M3 rlpHBClleHHblX rlpMMepoH HOBBOIIMJI Komnamm nocmtu. flOCTaBJ'l€HHblX ueneiii
  44. 44. Mameueuue ¢yHKl(lJ[l HR-Meneducmeuma: KOMN/ lekcflail pom» 45 3 Kparqanunm cpoK. Bce MeHel1)Kepbl no nepconany, KOT0pble Haxonnnn B03- MO)KHOC'I‘M nnn peannaaunn flJlaHOB, nbicrynann 3 ponn crparerwxecxnx nap- 'rHepoB: OHM nposonnnu 11Mal'HOCTHKy CYUICCTBYIOLLICH CHCTCMBI ynpaaneHmi pecypcamn M Haxonnnu pemenmi aanalx. Jlpyeuuu c. /toeauu, Menedxcepa no nepcortaay e damtom cnyuae MOJICI-i0 uaaeamo "cmpameeu-iectcum napmuepotu”. MeHCIDKepbI cranoamcn I'lapTHepaMM, ecnn npMHMMaIOT yttacme 3 pa3pa6oTKe CTpaTCI‘l/ M qmpmu, l'lOI1HMMalOT BOl1pOCl~. -I, noanonmoume peanusoabxaan. c'rpa1'ermo, M aacraansuor cHcTeMy ynpannetmst nepcoHa. noM paooran. Ha nocrmxeime noc'rasneHHb| x uenen. HR-Mertedxcep do/ mcen cde/ lamb aocmuotcenue ue/ tea d)llpMbl npuopumemo/ u cuc- memu ynpae/ teuun nepcona/ tom. Bo acex npyrux 3neMeHTax nesnenbnocru (pup- Mb! — KOpl10paTMBHOCTb, ¢mHaHcb1, nponanoncrao VI r. n. — crparermi npncyT- c'rBye'r ecnn He sumo (3 Butte noKyMeH1'oB), TO KocneHHo (l1p}‘|0pPl'I'e'I'HblC Ha- npaanennsi paaamml). HR-MeHeI1)l(ep, Mbicna CTpaTCI‘H‘{eCKH, non>KeH Harm/ I MeT0£[bl ynpaanenmi nepcoHanoM, KOT0pblc npmaenyw K peannaaunn nnanos ¢MpMbl. npouecc noHcKa 3Tl/ IX Bo3Mo)KHoc‘ren M0)KHO Ha3BaTb opeartu3auuou- Moii duaeuocmuxofi: aynm opraHH3auHoHHofi CHCTCMH, Koropbm o6Hapy)Km3a- er cnnbnbtc H cna6b1e CTOpOHbl cbnpmbl. flocnennne necamnemn c'rpa1*erwtecKast p0.ilb ynpannemm nepcoHanoM cTa- Honmcn ace 6onee aK'ryanbHofi. Ho q)pa3bl “5OIlbl. lle cTpaTerHH” H “6onbLuan noaneqeHHoc'rb 5 npoH3aoncTBeHHbm npouecc” qacro Bocnpnnnmatorcn MeHen- >KepaMH no nepcoHany TOJIBKO B paMKax Tpynoaux pecypcoa, a He Been CHCTCMH B uenoM [4]. I]o11po6Hee o6 3TOM 6y11eT HIITH pen}, 8 paatlene “fiapa. £1oKcb1, Ko- Topble Bc1peqaioTcn npn peannsauun KoMnneKcHot71 ponu cncrembi ynpaanenma nepcoHanoM”. MeHe, ll)l(MeHT opralmaaunonnofi c'rpyK'rypu CncTeMa ynpaanemm nepcoHanoM 'rpannuMoHHo caonnnacb K co3naHvuo opraHH3auHoHHo17I CTpyKTypbl ¢wIpMbI. llpyrmma cnoBaMn, MeHen>Kep no nep- conany peman BOl'lp0Cbl no116opa Kanpos, nx 06y'~l8Hldfl, oueHKn, l1pOl1BM)I(eHm-I no cny>K6e, yBonbHeHmi M T. n. KanpoBMK BblCTyl'laJI B ponn ‘llrlCTMJIl>UJMKa MH- ¢>pacTpyK'rypb1 Kopnopaunn, Koropbm onaetian 3a 3cbq)eK'rm3HocTb pa3pa60TKM M peannaauvm CPlCTeMbl ynpannemm nepcoHanoM. H€CMOTp$l Ha T0, 1170 nepe- ‘IMCJICHHBIC q)yHKuun naneKn OT c1'pa'rerwiecKoro nnaHMpoBaHm1, nx Bb| I'l0JI- HeHue noasonnno no1111ep>Km3a1'b 06'beMbl peannaaunn nponykmm. Ha npaKTHKe KanpoBnK non>KeH npoaepmb cbyHKunoHnpoBaHne CMCTeMbl ynpannenmi TPYJIOBHMVI pecypcaMM, npe)Kne -ieM BHOCMTI: KaKne-To n3MeHe- Hun. KaJ1poBMKn KoMnaHMH Marriott, HanpHMep, Tl11aTeJ'lbHO pa6o1‘anM llna Toro, q'ro6bI ycoaepmencmoaan. cucrembi ynpaanemm nepcoHanoM, ero pa3-

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