Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Gamification

375 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Gamification

  1. 1. GAMIFICATION PRESENTATION SUB TITLE | STARBUCKS Alex
  2. 2. CONTENTS PART 1 INTRODUCTION || PART 2 STARBUCKS || REFERENCE GAMIFICATION OF STARBUCKS PART 3
  3. 3. PART 1 INTRODUCTION • What is Gamification? ☞ Game + Fication = Gamification!! It takes advantage of fun in game. As a result, customers are immerged in something that is used by customers repeteadly. • Gamification(2-process) ☞ Engage users & Solve the problem The most important thing is customer participation. PRESENTATION MAIN TITLE PART 1 INTRODUCTION
  4. 4. PART 1 INTRODUCTION • What is MDA Framework? (1) Mechanics : The components of game algorithms. (2) Dynamics : Player’s behavior in game mechanics. (3) Aesthetics : Emotional responses in game. MDA Framework is interaction by designer and player!! PRESENTATION MAIN TITLE PART 1 INTRODUCTION
  5. 5. PART 2 STARBUCKS Always people think about ‘Reward’, ‘Status’, ‘achievement’, ‘self-expression’, ‘competition’, ‘altruism’. • Reward : point, bonus • Status : level, leader board • Achievement : mission, challenge • Self-expression : community • Competition : match, trade, share • Altruism : charity, gift PRESENTATION MAIN TITLE PART 2 STARBUCKS
  6. 6. PART 2 STARBUCKS • STARBUCKS ☞ How do you like your coffee? Starbucks use 3-coffee roasting category. (1) Subtle & Mellow : Blonde roast (2) Smooth & Balanced : Medium roast (3) Bold & Robust : Dark roast PRESENTATION MAIN TITLE PART 2 STARBUCKS
  7. 7. PART 2 STARBUCKS • STARBUCKS 1. Reward(Point) - Provide a new membership card based on the concept. - You can fill up the card money. 2. Status(Level) - Starbucks have 3-Level system!! - Welcome Level 5 ★ = Geen Level PRESENTATION MAIN TITLE 30 ★ Gold Level PART 2 STARBUCKS
  8. 8. PART 2 STARBUCKS • STARBUCKS 3. Achievement(Mission) - Imprinting stamp system!! - It is induced Loyalty & Satisfaction. 4. Altruism(Charity) - This is responsibility!! - Quality management is based on fair margin. PRESENTATION MAIN TITLE PART 2 STARBUCKS
  9. 9. PART 3 Reference • Book Gamification by design Zichermann, Gabe 저 | O’Reilly Media | 2011. 10. 22 • Website http://en.wikipedia.org/wiki/MDA_framework http://www.google.co.kr http://www.istarbucks.co.kr PRESENTATION MAIN TITLE PART 3 REFERENCE
  10. 10. THANK YOU!

×