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Extensions for mobile browsers

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This digital product is quite new on the market and has been showing awesome results so far. Learn how exactly the extension for mobile browser can increase your metrics, save you plenty of time and money.

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Extensions for mobile browsers

  1. 1. ★ Mobile browsers extension overview ★ Benefits ★ Cash back reminder option ★ Coupons Auto Applier option ★ Price comparison option (coming soon) ★ Available browsers and stack of technologies Content Extensions for mobile browsers description and functionality
  2. 2. What is the key idea behind it? Exclude scenarios where you lose users right now. Problematic scenarios: ● User’s shopping trip started within search engines ● User’s shopping trip started within social media ● User’s shopping trip started within ads or newsletters ● User’s shopping trip started within the competitor’s website Solution: The mobile browser extension will help to return the user when the shopping trip was not started from your mobile applications. We add the library to the mobile applications that allows to interact with the user within the mobile browser. Solution influence on the following KPI: 1. Increase Retention rate 2. Increase user’s LTV 3. Increase average order value 4. Increase the number of additional purchases per user 5. Increase GMV 6. Minimize order cost 7. Improve marketing campaign Mobile browser extension overview
  3. 3. In order for us to provide you exact numbers based on your case we need to understand the source data. Data and Metrics Real-life case from 2019: Retention rate on the cash back platform initially was 17%. After 6 months since the launch of mobile applications with browser extensions , we've reached 150k installs and 53% of the retention rate on mobile traffic. That allowed to increase the overall retention rate by 27%. The number of additional purchases per user became 3 in six months and cost per order decreased by 42%.
  4. 4. Benefits SAVED MONEY SAVED TIME ONLY RELEVANT OFFERS GREAT PURCHASING EXPERIENCE Retention rate increased User’s LTV increased Average order value increased The number of additional purchases per user increased GMV increased Order cost decreased Satisfied user Regular customer No extra budget is required to attract extension users to make additional purchases.
  5. 5. Cash back reminder option Android user flow The user goes to the partner’s store website within a mobile browser. When you tap on the small button, a popup menu appears with a cash back activation button. The library monitors the URL of the partner store and adds a small button to the screen. The button has animation: your brand logo changes with the percentage of available cash back.
  6. 6. Cash back reminder option Android user flow After cash back is successfully activated, we show a confirmation notification, which automatically closes and goes into the state of a small button. The small button also disappears by timeout, or if the user has tapped it to the side. We have added the cookie checker functionality to notify the user in case the cash back has been lost or rewritten by a third-party service. This notification contains a cash back re-activation button.
  7. 7. Cash back reminder option iOS user flow iOS does not show cash back notifications automatically. To activate cash back, the user needs to tap on the sharing button. After that, we show a screen - confirmation of the successful cash back activation. Further, this screen will be closed by a timeout or by tapping on the cross. Next, the user needs to tap on your brand name within the iOS popup menu.
  8. 8. Coupons Auto Applier option Android user flow The user goes to the partner’s store cart page within a mobile browser. When you tap on the small button, a popup menu appears with a coupons auto apply button. The library monitors the URL of the partner store and adds a small button to the screen. The button has animation: your brand logo changes with the amount of available coupons.
  9. 9. Coupons Auto Applier option Android user flow After the coupon is successfully applied, we show a confirmation notification with the coupon code and the amount of money saved, which automatically closes and goes into the state of a small button. The small button also disappears by timeout, or if the user tapped it to the side.
  10. 10. Coupons Auto Applier option iOS user flow iOS does not show coupons notifications automatically. To apply available coupons, the user needs to tap on the sharing button. Then we will show a screen - confirmation with the successfully applied coupon code and the amount of saved money. Further, this screen will be closed by a timeout or by tapping on the cross. Next, the user needs to tap on your brand name within the iOS popup menu. Next, we will show a screen with a coupons auto apply button.
  11. 11. Available browsers and stack of technologies Android browsers: ● Chrome ● Opera ● Samsung browser iOS browser: ● Safari Android technologies: ● Kotlin ● Kodein ● Kotlin coroutines ● Retrofit ● Google JSON parsing ● Google View Model ● Glide ● Facebook SDK ● Firebase Safari technologies: ● SWIFT ● Swinject ● PromiseKit ● Alamofire ● Realm ● ObjectMapper ● Kingfisher ● Facebook SDK ● Firebase Cash back reminder and CAA options can be integrated into your current mobile applications.

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