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Internal Analysis Reference.pptx

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Internal Analysis Reference.pptx

  1. 1. Example Cultural Products Defined 4-1 Copyright ©2013 Pearson Education
  2. 2. The Basic Functions of Management 4-2 Copyright ©2013 Pearson Education
  3. 3. Marketing Strategy Marketing Mix Copyright ©2013 Pearson Education 4-3 Products/Services : What Products or services, features, what planning the company has for products or services? Pricing: What price, how the price is defined, how the price is distributed Promotion: which media? What target? What budget? What segment? Place/Distribution: Where the product/service is available?
  4. 4. The Basic Functions (Decisions) Within Production/Operations 4-4 Copyright ©2013 Pearson Education

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