Blog presentation by Darren Krape

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TechForum Central Asia

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  • Objectives: what topics will drive change?Plan: How many posts? Length? Dedicate time Voice: personal/personable/academic/ detached?Create editorial calendar, focus on themes, evolution of the narrativeHeadlines, next 20SEO/discoverable
  • Start strong, perhaps with imageDifferent types: short/quick, feature length, photo/video onlyTimely with timelessCreate series (think TV, compelling narrative)Be useful
  • http://missiondrivenmarketing.files.wordpress.com/2008/05/dr-mani.jpghttp://www.fastcompany.com/magazine/108/next-unsung-hero.html
  • Start strong, perhaps with imageDifferent types: short/quick, feature length, photo/video onlyTimely with timelessCreate series (think TV, compelling narrative)Be useful
  • http://www.rideofsilence.org/
  • Blog presentation by Darren Krape

    1. 1. Blogging for Social Good Tech Forum Central Asia June 2012 Darren Krape darren@krape.com www.darrenkrape.com
    2. 2. HumanNetwork
    3. 3. Human NetworkWhy blog?• Control• Community management• Quality subscribers• Build inside and outside
    4. 4. Human Network•Finding a network•Creating your network•Sustaining your network
    5. 5. Awesome content
    6. 6. Awesome contentBegin high-level
    7. 7. Awesome contentWhat captures people?What content driveschange?
    8. 8. Awesome contentThen start creating
    9. 9. Awesome content The 2008 Petit Le Mans at Road Atlanta Using jQuery and CSS to highlight top-level Javascript menus when hovering on sub-menus
    10. 10. Awesome content Deforestation is the removal of a forest or stand of trees where the land is thereafter converted to a non-forest use. Examples of deforestation include conversion of forestland to farms, ranches, or urban use. The term deforestation is often misused to describe any activity where all trees in an area are removed. However in temperate climates, the removal of all trees in an area—in conformance with sustainable forestry practices—is correctly described as regeneration harvest. In temperate climates, natural regeneration of forest stands often will not occur in the absence of disturbance.
    11. 11. Be compelling
    12. 12. Be compellingFind your niche
    13. 13. Be compellingStories that… Transcend Manipulate Are emotional
    14. 14. Bring ittogether
    15. 15. Bring it togetherOnline and offline
    16. 16. Bring it togetherIntegrate platforms
    17. 17. Lots more... Search engine optimization, marketing, platforms, analytics, managing the community, RSS, emailnewsletters, social bookmarking, mobile, inspiration,sourcing content, guest bloggers, organizing content, best practices, listening, design, finding coders, and yet more…

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