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“The omnichannel approach is one Designing for Holistic Cross Channel Experiences

“The omnichannel approach is one where physical and virtual channels come together to enable a seamless experience...” Cisco IBSG Omnichannel Study: Winning Strategies for OmniChannel Banking http://www.cisco.com/web/about/ac79/docs/Cisco-IBSG-Omnichannel-Study.pdf

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