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Sex Appeal: 4 tips for marketing to men

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My webinar on 4 tips to keep in mind when marketing to men (or the women that buy for them), based on consumer and shopper insights and advertising

Published in: Marketing
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Sex Appeal: 4 tips for marketing to men

  1. sex appeal tips for marketing products to men or women who buy for them Sourabh Sharma s.sharma@skimgroup.com @sssourabh
  2. Men are from Mars Women are from Venus
  3. Hetero VS Metro
  4. Most men are in between
  5. Self gratification Indulgent
  6. men buying for themselves women buying for their man VS
  7. Tip #1 Don’t make feminine benefits masculine “Gender Contamination” Jill Avery, Harvard Business School
  8. aspirational benefits Clean Scrub Cleanse Soft Moisture Hydrate functional benefits “Leaves skin feeling clean” “Leaves skin feeling soft and radiant”
  9. combined benefits when women buy for their men
  10. Tip #2 Prevent the emotional negative Razor burn Balding Dandruff
  11. Be specific: use the emotional insight behind the fear “For clean and flake free hair” “Soothes skin to prevent razor burn”
  12. Be specific: use directive language correct hairlines fuller hair
  13. Tip #3 Give men the power of proof
  14. Use meaningful parts or numbers Clean + fresh Showcase (clinical) proof 3 powerful nutrients Avoid extreme numbers
  15. Female buyers wish for speed
  16. Tip #4 Make the benefit healthy and lasting “24 hour hold” “Styling gel with all day staying power”
  17. Focus on health not beauty “Nourish your skin with rich lather” “Fight dryness and maintain skin’ s balance”
  18. Conclusion Men are investors, they need the product to work and last
  19. Conclusion Men and woman emote differently Read our article in Global Cosmetics Industry Magazine March 2015: “Sex Appeal”
  20. Sex appeal Tips for Marketing products to men (or women who buy for them) skimgroup.com Sourabh Sharma s.sharma@skimgroup.com @sssourabh Contact us

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