They say attention is the rarest form of generosity. Mainly because while many clamor for attention, few acquire it. And those that acquire it, sometimes do not even seek it. This maze of attention has several parallels with marketing. In an evolving world of defining influencer marketing, one thing is for certain: influencers are ahead of the game, since they already have the attention of a set audience group. Having defined their existence and ways to search them, its time to see how brands can utilize influencers effectively and creatively.