Manage Your Web Site With Confidence

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Tips on how to effectively manage a web site.

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Manage Your Web Site With Confidence

  1. 1. Manage Your Website With Confidence Susan Henley Spreitzer CPS/CAP, CAW Principal October 2009
  2. 2. Today’s agenda <ul><li>Plan well </li></ul><ul><li>Get a little technical </li></ul><ul><li>Prepare a budget and timeline </li></ul><ul><li>Your questions </li></ul>
  3. 3. Plan well <ul><li>Gather information </li></ul><ul><li>Keep it simple </li></ul><ul><li>Make it useful </li></ul><ul><li>Focus your page </li></ul><ul><li>Guard your credibility </li></ul><ul><li>Marketing and search basics count </li></ul><ul><li>Keep mobile devices, iPhone, in mind </li></ul>
  4. 4. Plan well <ul><li>Get a domain name, $10/year </li></ul><ul><ul><li>Descriptive of site’s purpose </li></ul></ul><ul><ul><li>Short, difficult to misspell </li></ul></ul><ul><ul><li>Consider buying more than one </li></ul></ul><ul><li>Buy hosting, $5/month </li></ul><ul><ul><li>This means renting space on a computer that is connected to the Internet 24/7 so your site’s files have a home </li></ul></ul>
  5. 5. Get just a little technical <ul><li>HTML builders/editors </li></ul><ul><ul><li> Adobe Dreamweaver $399 </li></ul></ul><ul><ul><li>MS Expression Web $149 </li></ul></ul><ul><ul><li>MS Visual Web Developer Express Free </li></ul></ul><ul><ul><li>Many others </li></ul></ul><ul><li>Template-based builders like WordPress, OfficeLive and WebSite Tonight </li></ul>
  6. 6. Get just a little technical <ul><li>Photo editors/graphics builders </li></ul><ul><ul><li>Corel Paint Shop Pro Photo X2 $50 </li></ul></ul><ul><ul><li>Adobe Photoshop CS4 $699 </li></ul></ul><ul><ul><li>Adobe Photoshop Elements $80 </li></ul></ul><ul><ul><li>Many others, some free </li></ul></ul>
  7. 7. Get just a little technical <ul><li>Document exchange software </li></ul><ul><ul><li>Adobe Acrobat $299 </li></ul></ul><ul><li>Browsers </li></ul><ul><ul><li>Microsoft Internet Explorer 8 </li></ul></ul><ul><ul><li>Google Chrome </li></ul></ul><ul><ul><li>Firefox </li></ul></ul><ul><ul><li>Opera </li></ul></ul>
  8. 8. Get just a little technical <ul><li>Programming and scripting </li></ul><ul><ul><li>Don’t be intimidated by jargon </li></ul></ul><ul><ul><li>Learn a little HTML </li></ul></ul><ul><ul><li>Don’t be intimidated by JavaScript </li></ul></ul><ul><ul><li>Explore languages like php, perl, vbscript </li></ul></ul><ul><ul><li>Validate your code </li></ul></ul><ul><ul><li>View other peoples’ code </li></ul></ul>
  9. 9. Get just a little technical <ul><li>Sites to explore </li></ul><ul><ul><li>World Wide Web Consortium </li></ul></ul><ul><ul><li>Webmonkey </li></ul></ul><ul><ul><li>W3 Schools </li></ul></ul><ul><ul><li>Webopedia </li></ul></ul><ul><ul><li>Web Safe Colors </li></ul></ul><ul><ul><li>W3C Code Validator </li></ul></ul>
  10. 10. Prepare a budget and timeline <ul><li>Some potential expenses </li></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>Hardware </li></ul></ul><ul><ul><li>Photography </li></ul></ul><ul><ul><li>Design fees </li></ul></ul><ul><ul><li>Domain registration </li></ul></ul><ul><ul><li>Hosting </li></ul></ul>
  11. 11. Prepare a budget and timeline <ul><li>Sites to explore </li></ul><ul><ul><li>GoDaddy </li></ul></ul><ul><ul><li>Network Solutions </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul>
  12. 12. Prepare a budget and timeline <ul><li>Some scheduling considerations </li></ul><ul><ul><li>Allow two days for the Internet to “find” your site </li></ul></ul><ul><ul><li>Will your e-mail address(es) change? </li></ul></ul><ul><ul><li>Does your site launch/upgrade need to be coordinated with other activities? </li></ul></ul>
  13. 13. Prepare a budget and timeline <ul><li>Gather your resources </li></ul><ul><ul><li>Where will you get graphics and photos? </li></ul></ul><ul><ul><li>Who will write text? </li></ul></ul><ul><ul><li>Who will write the HTML code, and with what software? </li></ul></ul><ul><ul><li>Will you need a professional Web designer? </li></ul></ul><ul><ul><li>Who will build any needed databases? </li></ul></ul>
  14. 14. Questions? <ul><li>We talked about </li></ul><ul><ul><li>Planning well </li></ul></ul><ul><ul><li>Getting a little technical </li></ul></ul><ul><ul><li>Preparing a budget and timeline </li></ul></ul>
  15. 15. Thank you for participating! <ul><li>This presentation is available on my website </li></ul><ul><li>Contact me with questions </li></ul><ul><ul><li>Susan Henley Spreitzer, CPS/CAP, CAW </li></ul></ul><ul><ul><li>(916) 920-2791 </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>www.excellentwebs.com </li></ul></ul>

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