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  1. 1. May 27, 2009 Content Management SSP 2009 Lisa Bos CTO and co-founder ©2009 Really Strategies, Inc.1
  2. 2. Introductionu Founded: 2000u Serving over 80 Publishing/Media Companies 2004, 2005, 2006,u Consulting Services to Publishers 2007, 2008 u Specialists in XML-based Content Management Solutions u Project/Program Management u Workflow Analysis and Reengineering u Content and Metadata Modeling u Technology Assessment and Roadmaps u Much more…u RSuite CMS – A Content Management System for Publishersu Headquartered in Audubon, PA ©2009 Really Strategies, Inc. 2
  3. 3. My Contextu Quick intro to RSuite. u Management to granular level of XML content u Native XML repository (MarkLogic) u Strong workflow and automation, especially for content quality checks and delivery u Targeted specifically to publishersu Built it because we were frustrated waiting for a CMS with those characteristicsu Strong Bias: XML is an enabling technology that should naturally be baked into all aspects of publishing systems. ©2009 Really Strategies, Inc. 3
  4. 4. Topicsu Um, what is it we’ talking about again? reu Best practices u (aka, It’ not about technology!) su Technology points that do matter ©2009 Really Strategies, Inc. 4
  5. 5. It’ Not Your Fault If You’ Confused s reu CMS is an umbrella term for lots of things, and different things in business contextsu It’ about process and people, not only s technology u It’ not only not bad to have started by learning s with a file system, it’ the smart thing s ©2009 Really Strategies, Inc. 5
  6. 6. Under the Big Umbrella Content Management (TODAY) (publisher’ perspective) s Print Composition Editorial and System Enterprise Production System CMS Production (E&PS) (ECMS) Tracking System/ Workflow System Manuscript Tracking and Web Content Web Content Sites Peer Review Management Management System System (WCMS) System (CMS) Digital Asset Management System (DAMS) Archive systems Editors and Editing Tools ©2009 Really Strategies, Inc. 6
  7. 7. The Unification Theory of CMS (Future) E&PS CMS DAMS WCMS ©2009 Really Strategies, Inc. 7
  8. 8. Society Publishers Tend to Focus On:u Manuscript tracking/peer review systemsu Editorial toolsu Citation databasesu Simple content management that u Centrally stores assets u Manages metadata u Manages identity (like DOI) u Addresses rights management u Tracks editorial/production status (including vendor activity) u Helps to ensure content quality u Automates delivery ©2009 Really Strategies, Inc. 8
  9. 9. Best Practice #1Know why you are implementingCMS and don’pretend it’ t sabout something else.Be religious about this. Create believersamong your colleagues.Love this: “ Incentivize adoption” ©2009 Really Strategies, Inc. 9
  10. 10. Best Practice #2Keep it small and simple. Thenmake it simpler.Be ruthless about this!You will never be right aboutrequirements if you guess early anyway.Complexity in the form of rich featureswill show up later. ©2009 Really Strategies, Inc. 10
  11. 11. Best Practice #3Know who you want to be anddon’ want to be. tFollow through on the implications, butrealistic about cultural change. Buildvendors relationships for the long haul. ©2009 Really Strategies, Inc. 11
  12. 12. Best Practice #4CMS is not “ a”project; it’ how syou deliver product.Set expectations appropriately. Fund itaccordingly. ©2009 Really Strategies, Inc. 12
  13. 13. Best Practice #5Measure what you have andwhat you do.Content statisticsUsage statisticsProcess statistics ©2009 Really Strategies, Inc. 13
  14. 14. Technical/Functional Stuff That Mattersu XML is the real deal (but keep it simple)u Metadata is the holy grail (but keep it simple)u Editorial tools are more important than almost anything elseu It’ more important to have a CMS that does the s essential things well than to do a longer list “ OK” justu Open, modern technology matters for adding those other capabilities later on ©2009 Really Strategies, Inc. 14
  15. 15. Final Observationsu Small organizations succeed more often than large ones. Today you’ seen the ve exceptions.u There are commercial CMS’ :) s.u CMS exists to help you to efficiently deliver content to people and products, not for its own sake. ©2009 Really Strategies, Inc. 15
  16. 16. Thank You ©2009 Really Strategies, Inc. 16