Seminar2.1

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Seminar2.1

  1. 1. Pre-meeting Seminar:Repurposing ContentSociety of Scholarly Publishing2009 Annual MeetingMay 27, 2009 aptaracorp.com
  2. 2. Key Business Goals • Make the move from print to dynamic, online products • Monetize content in as many ways as possible • Create new revenue streams & publishing channels • Drastically cut cycle times & production costs • Stay nimble in the face of uncertain future competition Stephen King brought e-publishing to the attention of the world by publishing his novel, “Riding the Bullet,” exclusively in eBook form. In the first 24 hours of availability, 400,000 copies were downloaded - more than any other book in any format!2 Confidential. Not for distribution.
  3. 3. What is an eBook? • An eBook is the digital media equivalent of a conventional printed book. Such documents are either read on personal computers or on dedicated hardware devices known as eBook devices or eBook readers. • Key advantages – simple navigation for easy access to previously viewed pages – instant access to the content – powerful search function – environmentally friendly, no trees are destroyed3 Confidential. Not for distribution.
  4. 4. Some eBook Devices4 Confidential. Not for distribution.
  5. 5. Challenges of Present eBook Formats • Multiple formats, hardware devices…which is best? • Cost of trying a new format and the risk of competition • Conversion costs due to a staggered production model 0 4 5 6 10 Manuscript Ready “P” Book E-Book Companion Elearning Released Released Website Course Released Launched • Consumer expectations – interactive (audio, video, animations) – available (anywhere, anytime) – participative (“I matter and so does my opinion”) – cost (micro-payments)5 Confidential. Not for distribution.
  6. 6. The Parallel Solution The alternative… BOOKS E-PUB PUBLISH AUTHOR COMPOSITION & SME MANUSCRIPT CONTENT LAYOUT EDITING ADOBE XML PDF INDIVIDUAL CHAPTERS TRAINING DEVELOPMENT INSTRUCTIONAL MEDIA DESIGN & NEEDS ONLINE TEAM DESIGN PROGRAMMING ANALYSIS ASSESSMENTS COMPANION WEB SITES WEB PORTALS6 Confidential. Not for distribution.
  7. 7. XML & Parallel Publishing • Producing the same content or information in more than one medium, simultaneously • Using a single source for cross-media publishing • Integrating production of text and graphics for print with learning modules and animations for media • Editing the content once, publishing it multiple times • Advantages – reduced “time to market” – additional revenue channels – easier maintenance of data – consistency of data – overall cost savings – builds bridges between print & media world7 Confidential. Not for distribution.
  8. 8. The Power of XML XSL FO XML to EPUB wiki blog XSLT Transformations8 Confidential. Not for distribution.
  9. 9. Some Interesting Book Readers on iPhone Classics2Go Wattpad Classics Stanza9 Confidential. Not for distribution.
  10. 10. Some Examples of ePub10 Confidential. Not for distribution.
  11. 11. XML & EPUB • The EPUB content standard allows publishers to produce and send a single digital publication file through distribution, and offers consumers interoperability between software/hardware for unencrypted reflowable digital books and other publications • ".epub" is the file extension for EPUB reflowable digital books and publications • EPUB acronym soup – container: OCF (Open [OEBPS] Container Format) – markup packaging: OPF (Open Packaging Format) – markup content: OPS (Open Publication Structure); XHTML & DTBook11 Confidential. Not for distribution.
  12. 12. EPUB Workflow Distributo r or Mobi Compiler Kindl e Adob .Li e t DE eRead Sony er EPUB Read er Globa l Stanz Reade a/iPh r one12 Confidential. Not for distribution.
  13. 13. Five Best Practices 1. Make ALL your content available digitally 2. Explore different business models and mediums 3. XML-first workflow is a MUST 4. Automation in digital workflows is critical 5. Quality assurance on actual devices is essential13 Confidential. Not for distribution.
  14. 14. Contact Information Gurvinder Batra CTO Aptara www.aptaracorp.com gbatra@aptaracorp.com 703.346.388814 Confidential. Not for distribution.

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