40 cc 4_c_d-ades

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  • When you can find Bill Gates, Scott McNeally, and Larry Ellison agreeing about anything, you can be sure it is a good bet.
  • 40 cc 4_c_d-ades

    1. 1. They’re coming after you with a big .Net Web Services – Opportunities and Changes for Publishers David Ades Director of Strategic Initiatives, eMeta Corporation dades@emeta.comSociety for Scholarly Publishing - 25th Annual Meeting
    2. 2. .Net is Microsoft’s Web Services StrategySociety for Scholarly Publishing - 25th Annual Meeting
    3. 3. Society for Scholarly Publishing - 25th Annual Meeting
    4. 4. Microsoft has recently signed agreements with – The Gale groupSociety for Scholarly Publishing - 25th Annual Meeting
    5. 5. Society for Scholarly Publishing - 25th Annual Meeting
    6. 6. .Net is Microsoft’s Web Services StrategyMicrosoft has recently signed agreements with – The Gale group – Factiva – And is making very sweet offers to other publishers to make their content available through Web Service to MS Office documents.Society for Scholarly Publishing - 25th Annual Meeting
    7. 7. AgendaWhat are Web ServicesWeb Services provide new opportunities to publishersExploiting those opportunitiesChanging the business of selling informationSociety for Scholarly Publishing - 25th Annual Meeting
    8. 8. What are “Web Services”No consensus on specific definition – Computers & Applications seamlessly talking to other Computers/ApplicationA general concept – The first steps to a true semantic webMany Standards, Protocols, and VendorsThe “language” of web services is XML Designed for incremental implementation – Start small and work from thereSociety for Scholarly Publishing - 25th Annual Meeting
    9. 9. The One Thing IT Agrees AboutMicrosoft – .Net web servicesSun – ONE (Open Network Environment)IBM – WebSphereHP/Compaq– Business Web Factory (BowStreet)Oracle – Dynamic ServicesBEA – WebLogiceMeta – RightServicesSociety for Scholarly Publishing - 25th Annual Meeting
    10. 10. TodaySociety for Scholarly Publishing - 25th Annual Meeting
    11. 11. A New Set of OpportunitiesSociety for Scholarly Publishing - 25th Annual Meeting
    12. 12. A New Set of OpportunitiesLive Data sets, equations, and computational modelsReal-time manuscript revision, editing, and updatingPoint-of-use context-correct content delivery – Relevant literature in patient recordsSociety for Scholarly Publishing - 25th Annual Meeting
    13. 13. A New Set of ChallengesSupporting publishing platformsRobust XMLDelivery beyond the PDFErosion of the Journal and article as unit of saleShift in sales channel from Library to ITSociety for Scholarly Publishing - 25th Annual Meeting
    14. 14. XML – The foundationXML - (eXtensible Markup Language) – An open standard for describing data – XML defines what elements are contained – XML allows tags to be defined by the developer. • virtually any data items can be identified – By providing a common method for identifying data, XML supports business-to-business exchange of information.Society for Scholarly Publishing - 25th Annual Meeting
    15. 15. Making XML ActiveSOAP (Simple Object Access Protocol) – Think of it as way to allow communications between Application over the webIt is a communications protocol (Universal Translator between applications) – Messaging protocols for XML objects that describe what the object is, and what to do with it. – Can use a variety of messaging protocols (SMTP/email, FTP, TCP/IP, HTTP, Message Queues)Society for Scholarly Publishing - 25th Annual Meeting
    16. 16. SOAPHow do the Vendor Specific Web Services strategies differ – Focus on their own applications – Focus on their own API’s – Try and set themselves as up as standardsSociety for Scholarly Publishing - 25th Annual Meeting
    17. 17. Other acronymsWSDL – Web Services Description Language – An XML specification for describing web services, what they do, and how to access themUDDI – The Universal Description, Discovery, and Integration specification – Descriptive standard for documentation and how/where to publish it in an automated fashionSociety for Scholarly Publishing - 25th Annual Meeting
    18. 18. Quick Wrap-upHTML – Describes how to display information in a browserXML – Describes the information contained in a digital objectSOAP – Describes what an application can do with information, how to send and receive itWSDL & UDDI – What web service applications are available and how to use themSociety for Scholarly Publishing - 25th Annual Meeting
    19. 19. How This Changes Your Business – Content is freed from the browser – Applications are available via the internetOne more step toward a service based business – The Value-adds of a print publication are being overshadowedPublishers need to think again about the value they addSociety for Scholarly Publishing - 25th Annual Meeting
    20. 20. Some Additional ResourcesA Short Overview : – When Computers Learn to Talk: A Web Services Primer (registration required), http://www.mckinseyquarterly.com/article_page.asp? ar=1162&L2=4&srid=69An Excellent Book: – Out of the Box: Strategies for Achieving Profits Today & Growth Tomorrow Through Web Services by John Hagel III & John Seely Brown, Harvard Business School Press, 2002.Society for Scholarly Publishing - 25th Annual Meeting

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