36 cc 3_c_b-funkhouser

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36 cc 3_c_b-funkhouser

  1. 1. Digital Delivery in a Post DMCA World: Challenges & Opportunities for Publisherscopyright.comBruce FunkhouserVP – International &Business Operations May 30, 2003
  2. 2. Copyright To promote the Progress of Science and useful Arts,copyright.com by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries – Constitution of the United States of America
  3. 3. Intellectual Property Management in the 21st Century • Driverscopyright.com • Actuality • Systems & Tools
  4. 4. Intellectual Property Management in the 21st Century • Driverscopyright.com – Technology – Laws • Government • Commerce
  5. 5. Technological Challenges • The Digital Dilemmacopyright.com • Complexity • Expectations
  6. 6. The Digital Dilemma • Technologically – Perfect digital reproduction - An "nthcopyright.com generation" copy is as good as the original – Global distribution without cost - Distribution costs no longer limit proliferation • Financially – No economies of scale for large printings – Transitioning from print to digital
  7. 7. Complexity of Rights... • Individual Works May Have Manycopyright.com Underlying Rights
  8. 8. Individual Works May Have Underlying Rights Book (Work) (Hardcover) Comic Book Foreign Pub. TV Series Reading/Tape (Work) (For translation outside; Photocopying Paperback Play Digital (Work) (Performance Right of Book) Domestic translation) (Medium of (Work) (Medium of Distribution?) (Type Of Use Set)copyright.com Distribution) (or Work?) "Permanent" Intranet Internet CD ROM Dat Director/Producer Music Animation Actor Screenwriter (Contributor) (Work) (Work) (Contributor) (Contributor) Sheet Music Record Movie (Work) (Work) (Work) (Right to Produce Book from Movie Audiovisual Product) (Work) Performance Subsidiary Right Recording Right (ASCAP) (Commercial) Pay Per First Run Second Run Home Video Cable Free TV View
  9. 9. Complexity of Rights... • Individual Works May Have Manycopyright.com Underlying Rights • Works May Be Comprised Of Many Granular Works
  10. 10. Works May Be Comprised Of Many Granular Workscopyright.com Text Chapter/ Book Article Photograph Illustration
  11. 11. Works May Be Comprised Of Many Granular Works Author Publisher Reproduction Distributioncopyright.com Text Public Display Photographer Reproduction Article Photograph Distribution Author Publisher Photographer Graphic Artist Graphic Artist Reproduction Illustration Distribution Public Display
  12. 12. Complexity of Rights... • Individual Works May Have Manycopyright.com Underlying Rights • Works May Be Comprised Of Many Granular Works • Changes In Ownership Over Time • Uses Not Anticipated At Time Of Creation May Be Required
  13. 13. Expectations of the Digital World • Speedcopyright.com Moore’s Law .com Application development • Access
  14. 14. Access • Internet as Librarycopyright.com • Internet as Communications Tool • Internet as Democratizing Agent • Internet as Source of Wealth
  15. 15. Legal Challenges • Constitution of the United Statescopyright.com • Copyright Act of 1976 • Digital Millennium Copyright Act • TEACH
  16. 16. Laws of Digital Commerce • The Law Of Inverse Pricingcopyright.com • The Law of Plentitude • The Law of Devolution • The Law of Churn
  17. 17. Opportunities for Rightsholders, Aggregators, and Information Providerscopyright.com • Increase revenue • Enhance service to customers • Protect intellectual property • Decrease overhead burden
  18. 18. Opportunities for Librarians Researchers, and Information Userscopyright.com • Access • Internet time • Ease of use • Decrease costs
  19. 19. The Hurdles • Barriers to entry • Developing infrastructure tocopyright.com exploit opportunities • Minimizing disruption to business • Profiting from E-commerce for permissioning without the technology investment
  20. 20. Current Approaches • Give it awaycopyright.com • Lock it up • Ostrich • Repertory • Transactional
  21. 21. Solution • Remove barriers to entrycopyright.com • Improve service • Have multiple entry points • Meet the customer • Trust the customer • Maintain consistency
  22. 22. Digital Rights Management Solutions • Licensing at the sourcecopyright.com • Licensing on the content • Licensing by the users • Licensing via 3rd parties – Reproduction Rights Organizations (RROs) – Aggregators – Document Delivers
  23. 23. Digital Delivery in a Post DMCA World: Challenges & Opportunities for Publisherscopyright.com

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