3 b.2


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3 b.2

  1. 1. Scholarship 2.0: Creating an Online CommunitySociety for Scholarly Publishing 2009 Annual MeetingMay 28, 2009Jocelyn DawsonJournals Direct Marketing CoordinatorDuke University Press
  2. 2. What Duke University Press is doing • Blog • Facebook • Twitter • YouTube channel • Duke University Press Web site
  3. 3. What Duke University Press is doing Nature Network © 2009 Nature Publishing Group
  4. 4. Goals• Build brand identity• Communicate with readers and authors• Promote content• Revenue? Unsure.
  5. 5. First Steps:boundary 2’ and Pedagogy’ Blogs s s blog no longer available
  6. 6. Be open.
  7. 7. Have realistic ideas about how much timesocial networking requires.
  8. 8. Duke University Press Blog Features • Events • Recent titles • Authors and titles in the news • Book prizes • Photos of authors at conferences • Guest posts by authors
  9. 9. Duke University Press Facebook Duke D on on Facebook Features • Links to free content • Recent titles • Contests and prizes • Links to news on the blog
  10. 10. Duke University Press on Facebook
  11. 11. Be willing to experiment.
  12. 12. Think of Facebook as a newsfeedfor your community.
  13. 13. Duke University Press on YouTube Features videos by authors and DUP staff members. Successful videos •author Negar Mottahedeh on Iranian cinema (1,396 views in three months) •acquisitions editor Ken Wissoker (557 views in one month)
  14. 14. Duke University Press on TwitterDuke University Press on Twitter • Promote free content • Share news about authors and titles • Promote events • Retweet news • Generate conversation
  15. 15. Twitter Metrics Sites Twitter Metrics• TweetStats.com• Twitalyzer.com• Retweetrank.com• TweetEffect.com• Qwitter (useqwitter.com)
  16. 16. TweetEffect.comTweetEffect.com
  17. 17. Provide useful information. Retweet. Link outside of Twitter.
  18. 18. Duke University Press Web Site (redesign coming soon) Features • Reading lists • A“ recommend to a friend” feature • A course adoption page with recommendations from educators • The ability to add social networking tags (delicious, digg, Facebook, etc.)
  19. 19. Points to Consider consider• Think about how frequently you want to communicate and how much time you can commit.• Decide who should be the voice of the organization.• Strive for balance.• Consider what the benefits or incentives are for the user.
  20. 20. Who should build the community?• Publishers• Societies• Journals• Conference organizers• Individuals (ex: Savage Minds blog)
  21. 21. Duke University Press Duke University PressBlog: www.dukeupress.typepad.comFacebook: http://www.facebook.com/pages/ Durham-NC/Duke-University-Press/15552063377Twitter: twitter.com/dukepressYouTube channel: www.youtube.com/user/duppublicityDuke University Press Web site: dukeupress.edu
  22. 22. Questions? Questions?Jocelyn DawsonDirect Marketing Coordinator, Journalsjdawson@dukeupress.edu