2011 fallseminar bethgallagher


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2011 SSP Fall Seminar - Beth Gallagher

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  • Society journals are a sticker wicket – may be differing opinion on e- and e-only journals among society leadership, staff, and membershipMust respond to society desires in this areaWe can more easily/safely to “experiment” on owned journals
  • Explain briefly what PLF is and how it works
  • Obviously “problem solved” is an oversimplification. . .
  • Important to note that, in fact, much of this can be accomplished without going e-ONLY
  • 780 respondents
  • Pink indicates notably low percentages; blue indicates notably high percentages. UK and Ireland would be surprising except for the VAT/tax situation to be discussed next
  • In the UK for example, no vat is applicable on printed matter, only on electronic (which is classed as a “service”).  Therefore when a customer buys a p+e subscription from T&F they pay 20% vat on 50% of the p+e price.  However if they buy an e-only subscription they pay 20% vat on 100% of the e-only price.  They can rarely claim the tax back, and even if they can it tends to go back to the university’s budget, not necessarily the e-resources budget.  It gets very complicated as all countries have different rules, and even publishers have different rules, depending on how it is deemed by their tax office that the p+e proportion works
  • MentionJoT and MCF—e-only launch from AFS
  • The editorial team is convinced that they have last subs in going e-only so print will be reintroduced in 2012. It is hard to believe that eliminating print would cause lost institutional subs, but two T&F editorial teams told stories of notable drops in subs levels after going e-only, followed by re-uptake when print was reinstated.
  • Again, communication with agents, subscribers, readers is key. We are creating workarounds in older systems and creating new systems to handle e- and e-only journals publication
  • With Scivee, we have done 4 of these. They are COOL and do attract readers, but are expensive and require willing authors – many express interest but few followed thru
  • This is a screenshot of the video in which the authors walk you through the article
  • These are common now. Editorial staff are trained to record them and we have a few specialists in the various offices who can help edit them
  • Responding to desires for an online place to discuss; though these bring visitors, there is not much actual discussion going on (not just on T&F for a, but on other journals, including some very influential journals where one can comment directly on the site at the article level; allowing this is not a trivial undertaking; we are monitoring
  • 2011 fallseminar bethgallagher

    1. 1. MOVING TO THE ONLINE-ONLY JOURNALSSP Seminar, November 9, 2011 The T&F Experience Beth Gallagher Publisher, S&T Journals, USA
    2. 2. Taylor & Francis: A brief e-publishing historyo Over 1,600 journals across all S&T and HSS disciplines; about 400 of these are society-owned or affiliatedo Introduced an e-edition to all journals in 1997, as “Realpage” files; transitioned to PDFs c1999, and added HTML in 2004o E-only subscription option made available to institutions only in 2007
    3. 3. Why consider e-only?To save money! Began “printing less frequently” in 2005 as a cost-saving measure Used savings to take pressure off price increases and to free up funds for other initiatives We now “PLF” majority of our S&T journals
    4. 4. For example. . .o If we print a 12-issue 3,800-page “standard” journal only 8x/yr, we can save 25% of production costs.o An environmentally conscious society with a 12- issue, 1,600-page premium journal with a 3,000- issue print run wants to eliminate page charges and lower carbon footprint. Page charges = @$125,000 per year. If we eliminate print entirely, we can save over $122,000. Problem solved.
    5. 5. Why transition? (if saving money wasn’t enough)o To “break free of print constraints” No longer a need for issues, cover months, . . . Greater speed of publicationo Force readers into countable usageo Lower the carbon footprinto Respond to librarian desires
    6. 6. Why not?o Despite libraries’ complaints about the costs and inconvenience of print, most still take the print option!
    7. 7. o Many individuals, including society members, still love their hard copies
    8. 8. From our researcher survey. . . Please rate the following research article formats in terms of value to you as a READER: PDF file Online publication (paginated) Print publication Online publication (unpaginated) Online preprint Printed offprint HTML fileFiles for PDA, iPhone, iPad or Kindle 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1-very valuable 2 3 4 5-not at all valuable
    9. 9. . . . With slight variations across fields Article Formats - Breakdown of Averages for H/SSH/ST 5.0 4.5 1 - Very Valuable to 5 - Not At All Valuable 4.0 3.5 3.2 3.1 2.9 2.9 3.0 3.0 2.6 2.7 2.7 2.4 2.4 2.5 H 2.0 2.1 1.9 1.9 2.0 1.9 SSH 2.0 1.8 1.7 1.5 1.5 ST 1.5 1.2 1.2 1.3 1.1 1.0 0.5 0.0 PDF file Online Print Online Online Printed HTML file of Files for a publication publication publication preprint offprint the article PDA, iPhone, (paginated) (unpaginated) iPad or Kindle
    10. 10. What do librarians think?Reactions to and interest in e-only subscriptions vary wildly by region/country % of Total Subs that are % e-only Sales Territory e-only in 2010 APAC 28% 17% Australasia 72% 67% C. Europe 10% 8% Middle East 64% 51% China, HK, Macau 26% 25% Indian Subcontinent 19% 12% Japan 17% 14% Latin America 22% 17% Malaysia 16% 8% N. Europe 59% 50% E. Europe 7% 5% Africa 43% 34% N. America 57% 49% S. Europe 26% 24% Taiwan 23% 20% UK and Ireland 39% 32%
    11. 11. To quote our Sales reps. . .o “Tax is a hindrance in Europe as unless publishers give significant discount for moving to e-only then it costs more than a p+e sub. However this does not take into account significant savings in not receiving, processing, and storing a paper copy”o “The Indian customers are extremely assertive in migrating to online only. The major factor is the discount that they get on migration.”o Concerns from East Asia: “Requests for local loading. Some consortia want this as a safeguard against any mishap where online access becomes unavailable. In Taiwan, for example, the print copy is used for auditing purposes and there is more scepticism that even though we offer perpetual rights, the e-copy may disappear in the future.”
    12. 12. More from East Asia. . .o “Among newer libraries, there is a preference for e-journal packages for the fear of must- maintain policy tied to print subs, especially in libraries with high numbers of subs.”o “Meanwhile, the many features on our TFO platform attract many users, which contributes to higher usage, helping librarians justify renewals and/or requests for new funds, after trials.”
    13. 13. Marketing Challenges & Opportunitieso Maintain visibility and engagement by assertively encouraging readers to register for publication alerts (so they know s.t. published!)o Engage in usage e-marketing to encourage FTDs, leveraging e-only into a sales benefit
    14. 14. o Instead of sample copies at conferences, use informative flyers/postcards/giveaways that point to e-edition May also consider special printings of mini-sample copies, perhaps with articles selected by Editor
    15. 15. Legends of the TransitionEuropean Review of Social Psychologyo Had been a book series; relaunched as an e- only journal in 1999o Publishes one volume per year, no issues; paginated consecutively throughout volumeo Editorial team loves the “freedom from print constraints,” publishing reviews when they become available
    16. 16. o Journal of Turbulence: No issues; each article is numbered and starts on page 1o Journal of Experimental and Theoretical Artificial Intelligenceo Theoretical Issues in Ergonomics Scienceo Journal of Location-Based Serviceso Marine and Coastal Fisheries
    17. 17. Been there, done thatSome don’t work out as e-journals! OOPS!
    18. 18. Some problems . . .o Loss of subscriptions: Thus reversion to p & eo Agents and subscribers sometimes assume the journal has ceased; readers have complained about forgetting to read it!o Many of our systems are largely set up for e- journals that publish along with print and on the print model (volumes, issues)
    19. 19. They Discontinued Print and All I Got Was This Lousy PDFo Actually, PDFs are what readers (say they) want most, BUTo 60% of our survey respondents wanted ability to interact with authors/researchers on the publisher’s platformo 63% wanted various tools and services that would simplify their research Links to related articles Datasets Sophisticated search and navigation tools (over 1M articles published per year in over 20K journals!)
    20. 20. Some E-EnhancementsArticle walk-throughs, e.g., Applied Economics Video was viewed 765x; article downloaded 67x (average for journal = 10)
    21. 21. Podcasts and InterviewsFor example, introducing a special issue
    22. 22. Discussion Fora
    23. 23. Associated DatasetsFood Additives and Contaminants
    24. 24. Supplementary Materials and Graphical Abstracts
    25. 25. Stay tuned. . .o T&F is currently publishing under 10 e-only journals, though hundreds print only one or a few archival issueso In 2012: we’ll launch @15 new e-only journals (2 converting from p & e) 12 of these are part of an expanded Open Access program (but that’s another presentation!)