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_ART & SCIENCE. NEW MEDIA
ARE YOU GOING HEALTH 2.0?
02

                       _ART & SCIENCE. NEW MEDIA. HEALTH 2.0
     SOLUTIONS
     TAILORED TO
     EACH LIFE CYCLE
     STAGE OF YOUR
     PRODUCT




                                                               TTW © 2011
03                  _SOLUTIONS TAILORED TO EACH LIFE CYCLE STAGE OF YOUR PRODUCT




                                                     3D Movies
     INTRODUCTION STAGE                              Digital Literature



                                                     Interactive Case Studies
          GROWTH                                     Online Workshops
                                                     Medical Training


                                                     Clinical Decision and
         MATURITY                                    Adherence to Therapy
                                                     Support




                                                                             TTW © 2011
04                    _MULTI-CHANNEL PROJECT




     _Products adjustable to current
           communication channels
                                    _Desktop
                                      _Tablet
                                 _Smartphone
                                     _Laptop




                                        TTW © 2011
05

                          _STIR UP AND INFLUENCE STAKEHOLDERS ATTENTION
     INTRODUCTION STAGE




                                                                  TTW © 2011
06   _INTRODUCTION STAGE




       3D Movies
       _Scientific Accuracy
                   _Didactic
                 _Attractive
                _Distinctive
                   _Modular




                    TTW © 2011
07        _INTRODUCTION STAGE




     Digital Literature
                     _Interative
                      _Practical
                    _Distinctive
                      _Versatile
                 _Easy Upgrade




                         TTW © 2011
08

              ENGAGE HEALTH PROFESSIONALS
     GROWTH




                                            TTW © 2011
09                                    _GROWTH




     Interactive Clinical Cases
                               _Simulate decisions
                                 _Create new cases
                       _Share with the community
     _Demonstrate the effectiveness of the product




                                           TTW © 2011
10                                  _GROWTH




             Online Workshops
                              _Real-time events
                                  _Convenience
                                  _Cost savings
         _Enriched interaction with participants
     _Creating a community around the product




                                         TTW © 2011
11                 _GROWTH




     Medical training
                      _Simulate
             Clinical Diagnosis
                   Prescription
               Clinical Practice
         Clinical Management




                        TTW © 2011
12
                _CREATING SERVICES AROUND THE PRODUCT

     MATURITY




                                                        TTW © 2011
13                    _MATURITY




            Physician:
     decision support
         applications
          _Facilitate monitoring of
              disease progression
                  _Calculating risks
      _Supporting clinical decision
       _Consolidating prescription




                            TTW © 2011
14                                    _MATURITY




           Health Professional:
     digital content for better
               communication
      _Facilitate Patient Education by Health Teams
     _Empowerment on the disease and medication
        _Motivating for better adherence to therapy




                                            TTW © 2011
15                                 _MATURITY




                          Patient:
                  self-monitoring
                     applications
          _Register the evolution of risk factors
                               _Generate alerts
     _Provide specific and accurate information
                _Improve adherence to therapy




                                         TTW © 2011
15



     CREATING
     ADVANTAGE
     FOR OUR
     CUSTOMERS


                        _Premium digital contents: enhanced reputation
                                                        to stakeholders

                 _Easy upgrade and distribution for multiple technological
                         platforms: costs reduction in the production of
                                                communication contents

                                       _Enhancing adherence to therapy



                                                                             TTW © 2011
16                                                    _CLIENTS / REFERENCE PARTNERS




     Reference Clients                       Reference Partners




                   Parceiros de referência




                                                                               TTW © 2011
17                                   _CONTACTS




              _Work with pioneers.
                     Challenge us.
                                    _Take the Wind

                                 T. +351 239 700 322
                                 F. +351 239 700 321
     www.takethewind.com   E. info@takethewind.com




                                            TTW © 2011

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Managing Product Life Cycle

  • 1. _ART & SCIENCE. NEW MEDIA ARE YOU GOING HEALTH 2.0?
  • 2. 02 _ART & SCIENCE. NEW MEDIA. HEALTH 2.0 SOLUTIONS TAILORED TO EACH LIFE CYCLE STAGE OF YOUR PRODUCT TTW © 2011
  • 3. 03 _SOLUTIONS TAILORED TO EACH LIFE CYCLE STAGE OF YOUR PRODUCT 3D Movies INTRODUCTION STAGE Digital Literature Interactive Case Studies GROWTH Online Workshops Medical Training Clinical Decision and MATURITY Adherence to Therapy Support TTW © 2011
  • 4. 04 _MULTI-CHANNEL PROJECT _Products adjustable to current communication channels _Desktop _Tablet _Smartphone _Laptop TTW © 2011
  • 5. 05 _STIR UP AND INFLUENCE STAKEHOLDERS ATTENTION INTRODUCTION STAGE TTW © 2011
  • 6. 06 _INTRODUCTION STAGE 3D Movies _Scientific Accuracy _Didactic _Attractive _Distinctive _Modular TTW © 2011
  • 7. 07 _INTRODUCTION STAGE Digital Literature _Interative _Practical _Distinctive _Versatile _Easy Upgrade TTW © 2011
  • 8. 08 ENGAGE HEALTH PROFESSIONALS GROWTH TTW © 2011
  • 9. 09 _GROWTH Interactive Clinical Cases _Simulate decisions _Create new cases _Share with the community _Demonstrate the effectiveness of the product TTW © 2011
  • 10. 10 _GROWTH Online Workshops _Real-time events _Convenience _Cost savings _Enriched interaction with participants _Creating a community around the product TTW © 2011
  • 11. 11 _GROWTH Medical training _Simulate Clinical Diagnosis Prescription Clinical Practice Clinical Management TTW © 2011
  • 12. 12 _CREATING SERVICES AROUND THE PRODUCT MATURITY TTW © 2011
  • 13. 13 _MATURITY Physician: decision support applications _Facilitate monitoring of disease progression _Calculating risks _Supporting clinical decision _Consolidating prescription TTW © 2011
  • 14. 14 _MATURITY Health Professional: digital content for better communication _Facilitate Patient Education by Health Teams _Empowerment on the disease and medication _Motivating for better adherence to therapy TTW © 2011
  • 15. 15 _MATURITY Patient: self-monitoring applications _Register the evolution of risk factors _Generate alerts _Provide specific and accurate information _Improve adherence to therapy TTW © 2011
  • 16. 15 CREATING ADVANTAGE FOR OUR CUSTOMERS _Premium digital contents: enhanced reputation to stakeholders _Easy upgrade and distribution for multiple technological platforms: costs reduction in the production of communication contents _Enhancing adherence to therapy TTW © 2011
  • 17. 16 _CLIENTS / REFERENCE PARTNERS Reference Clients Reference Partners Parceiros de referência TTW © 2011
  • 18. 17 _CONTACTS _Work with pioneers. Challenge us. _Take the Wind T. +351 239 700 322 F. +351 239 700 321 www.takethewind.com E. info@takethewind.com TTW © 2011