Britannia ppt in Operations

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Britannia Industries Limited ..D presentation on operation strategy

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Britannia ppt in Operations

  1. 1. BRITANNIA
  2. 2. Purva Mane - 31 Sneha Nair - 40 Nikita Kamble-
  3. 3. Flow of Content             History & Overview Product & Launches Management Team Good Criteria of Company Layout Manufacturing Plants Machine Layout Unique Features Operation Process Manufacturing Process Total Quality management Conclusion References
  4. 4. VISION To dominate the food and beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands. MISSION To dominate the food and beverage market in India through a profitable range of “Tasty yet Healthy” products by making every Indian a Britannia consumer. “We want to be part of our consumer- at home, out of home, a natural part of his life”.
  5. 5. GOAL To provide consumers the highest standards of food safety and ensure hygiene in new diversified food category.
  6. 6. HISTORY & OVERVIEW  The company was established in 1892, with an investment of           Rs.295. Initially, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) Chairman: Nusli Wadia. 1921- Imported machinery introduced; Britannia becomes the first company East of the Suez to use gas ovens. 1939 - 44 Sales rise exponentially to Rs.16,27,202 in 1939 During 1944 sales ramp up by more than eight times to reach Rs.1.36 crore 1975 –Britannia Biscuit Co. takes over biscuit distribution from parry’s 1979- Re-christened Britannia Industries Ltd. (BIL). 1983- Sales cross Rs.100 crore 1989- The Executive Office relocated to Bangalore 1992- BIL celebrates its Platinum Jubilee
  7. 7. History continue…  1994- Volumes cross 1,00,000 tons of biscuits  1997- Re-birth - new corporate identity 'Eat Healthy, Think       Better' leads to new mission: 'Make every third Indian a Britannia consumer' BIL enters the dairy products market 1999- "Britannia Khao World Cup Jao" - a major success! Profit up by 37% 2000- Forbes Global Ranking - Britannia among Top 300 small companies 2001- BIL ranked one of India's biggest brands. Britannia Lagaan Match: India's most successful promotional activity of the year Maska Chaska: India's most successful FMCG launch 2002 BIL launches joint venture with Fonterra, the world's second largest dairy company. Economic Times ranks BIL India's 2nd Most Trusted Brand 2003 'Treat Duet'- most successful launch of the year.
  8. 8.  2005 Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant! The new plant in Uttaranchal, commissioned ahead of schedule.  2006 Britannia re-launched Nutri Choice Hi-Fibre Digestive biscuits in an international large sized biscuit pack.  2007 Britannia industries formed a joint venture with the Khimji Ramdas Group  Britannia Nutri Choice Sugar Out range introduced "No Added Sugar”  2008 Britannia Nutri Choice 5 Grain biscuits launched & promised consumer "Bhook Bhagao, Kuch Healthy Khao“  2009- Britannia takes full control of Daily Bread.  2010- Britannia was presented the Master Brand 2010 Award by CMO Council in November 2010.  2011- Britannia received the Most Respected Company Award 2011 from Businessworld.  2012- Britannia won Global award given out by 'World Quality Congress' at their award ceremony at Mumbai held on 22nd and 23rd November 2012.  2013- On the 17th January 2013, Britannia Industries Ltd, Kolkata was selected the winner of the GOLDEN PEACOCK NATIONAL QUALITY
  9. 9. Products & Launches • 1986- Good-day • 1989- Circuit and pure Magic • 1990- Eliachi Cream , Petit Beure, Milk • 1991-Bikkis and Fruit Bread. • 1992- Little Heart • 1993- Fifty-Fifty • 1994- Bakers Choice, Thinlite • 1995- Pure Magic • 1996 – Marie Gold • 1997-Jim Jam, tiger, Chekkers • 1999- Flavored Milk Brand “Zip-Sip”
  10. 10. OUR TARGET PRODUCT
  11. 11. Management Team
  12. 12. GOOD CRITERIA OF COMPANY LAYOUT             Maximum flexibility Maximum co-ordination Maximum use of volume Maximum visibility Maximum accessibility Minimum distance Minimum handling Minimum discomfort Maximum security Inherent safety Efficient process flow Identification
  13. 13. MANUFACTURING PLANTS  Mumbai  Kolkata  Delhi  Chennai  Uttarakhand  Bihar  Orissa  Gujarat
  14. 14. MACHINE LAYOUT  H-LAYOUT: Mixing and packing at the ends  Production flow is smooth  Pre -Mixing can be done on the same floor  No bends hence less maintenance of deg conveyors 90  Less wastages
  15. 15.  L-LAYOUT: Bends and combination bends required  Pre - Mixing to be located on the first floor  Maintenances cost a bit  Best suited for area with Less space length wise
  16. 16. Manufacturing units year production Year Production Tonnes 2009 167750 2010 202567 2011 362000 2012 425000
  17. 17. Unique features of Britannia  Integrity  Team Orientation  People Development Customer Orientation  Quality Orientation  Drive for Results System and Process Orientation Communication
  18. 18. Operations Process  IMPORTED PRODUCTS For example import of Palm oil Crude palm oil comes from Indonesia & Malaysia Shipped to Kandla Port Trader supply refined Palm Oil to Britannia
  19. 19. Supply Chain  DOMESTIC PRODUCTS Material Manufacturer Distributor Funds Info Retailer Customer
  20. 20. Manufacturing Process  Consist of following steps 1. Mixing 2. Molding 3. Baking 4. Cooling 5. Packaging
  21. 21. Total Quality Management The Principles of Process Control  Aims and administration  Establishment of standards  Process standards document  Records of times and speeds  Calibration of measuring instruments  Communication-The key to successful production is team work.  Quality Standards  Information technology  Environment & Safety
  22. 22. Conclusion: Sunil k Alakh former CEO of Britannia said that – “ we will look at only those areas where we will be no.1 or 2”  We consider our widespread distribution network, wide range of products, superior technology, world class factories, R&D department as our strengths.  we also know our weakness that is high over head cost and market competition
  23. 23. Our bakery products delivers superior value to urban Indian consumers by making bakery and confectionary products of international standards.  Packaging at a competitive cost for the first time in India.  Ours will be India`s first national bakery brand, synonymous with European quality bakery products, produced in state-of-the-art, hygienic & HACCP certified production facilities.  Our factory operates with new age imported bakery and kitchen equipment.
  24. 24. The need for hour is to become low cost producer w/o compromising on quality of our product this will help us to get the cutting edge in market.  We are doing this by installing modern process equipments, focusing on quality & total productivity, developments of new products n processes. This will help us in consolidating our position as a vibrant and stronger player in core bakery
  25. 25. References Webliography • http://www.britannia.co.in/brandstories_goodda y.htm • www.youtube.com • http://www.britannia.co.in/ModernFoodProcessingNovemb er2010.pdf • http://www.docstoc.com/docs/68917572/Britannia-BiscuitTechnology

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