An ETH Zurich Spin-off companySamuel MuellerCEO and email@example.com@scanditwww.scandit.com Swiss Social Media Forum, Winterthur, Sept 06, 2011
MOBILE COMMERCE ON THE RISE2 Consumers are turning to their smartphones to retrieve product information, get a good deal when shopping or pay for items. 48% of consumers conceded they use their mobile devices to look up product information or to find promotions (Source: Oracle, 2011).
MOBILE COMMERCE ON THE RISE5 Thousands of product-centric apps are being built: Independent Mobile Price Brick & Grocery Online Brand Product Coupon Payment Mortar Comparison Stores Retailers Owners Portals Sites Provider Retailers Engines All these apps face the same challenges: 1.How to identify consumer products? 2.Understand user behavior to maximize retention and revenue? 3.How to earn money, i.e. how to monetize the application?
SOLUTION: SCANDIT PLATFORM6 Scandit provides developers best-in-class tools to build, analyze and monetize product-centric apps. IDENTIFY ANALYZE MONETIZE Products User Behavior Apps
IDENTIFY: SCANDIT BARCODE SCANNER7 Mobile Barcode Scanner: Makes it easy for developer to enable their users to identify products: 1. Point camera at product barcode 2. Scandit barcode scanner will decode barcode and identify product Available on all major OS: Support for all relevant 1D/2D barcode types
ANALYZE: SCANALYTICS9 Scanalytics: Helps developers understand user behavior in their apps: Which product categories are being scanned? Which products are being researched? Enable consumer-specific recommendations and rewards Huge opportunities: Optimize mobile user retention Product trend reports
MONETIZE: ScanAds10 ScanAds: For brands and retailers: Interest-specific advertising Opportunities for local stores to attract close-by shoppers Cross- and up-selling For developers: With our ScanAd framework, we provide access to product- centric coupons and ads Provide monetization to developers through revenue share
SO WHAT?11 Convergence of social, local and mobile Disruption of established industries Democratization of commerce Mobile business models: Freemium, ad-based or pay per use Challenges: Information overflow and user engagement Mobile/digital divide