ROLE OF DESIGN
&
INNOVATION TECHNIQUES
CHANGES
IN ROLE
OF
DESIGN
IDEA GENERATION ACTIVITIES
 Contextual Research Idea Generation
 Used by P&G, 3M
 IDEO Process- Deep Dive (Ten faces of...
IDEO PROCESS – DEEP DIVE
 IDEO is a world famous multi-disciplinary
design firm
A Few Big
Ideas
(Deep Dive) IDEO’s Idea G...
IDEO PROCESS – DEEP DIVE
Learning Personas
Building
Personas
Organizing
Personas
The Anthropologist
The Experimenter
The Cross-Pollinator
The Exper...
Learning Personas
The Anthropologist
The Experimenter
The Cross-Pollinator
THE TEN FACES OF INNOVATION
The real act of
discovery consists not
in finding new lands,
but in seeing with new
eyes.
MARCEL PROUST
THE ANTHROPOLOGIST...
THE EXPERIMENTER
I have not failed. I have
merely found ten
thousand ways that
won't work.
THOMAS EDISON
• Prototypes new ...
THE CROSS-POLLINATOR
Leave the beaten track
occasionally and dive into the
woods. Every time you do so, you
will be certai...
Organizing
Personas
The Hurdler
The Collaborator
The Director
THE TEN FACES OF INNOVATION
THE HURDLER
These days, a man who says a
thing cannot be done is quite
likely to be interrupted by some
idiot doing it.
EL...
THE COLLABRATOR
In the long history of humankind
(and animal kind, too) those who
learned to collaborate and
improvise mos...
THE DIRECTOR
• Gathers a talented cast and
crew
• Helps to spark their creative
talents
• Meri awaaz suno
• Sees the Big P...
THE TEN FACES OF INNOVATION
Building
Personas
The Experience Architect
The Set Designer
The Caregiver
The Storyteller
THE EXPERIENCE ARCHITECT
The "value added" for
most any company, tiny
or enormous, comes
from the Quality of
Experience pr...
THE SET DESIGNER
Every organization (and every
employee) performs a bit better or
worse because of the planning,
design, a...
THE CAREGIVER
Think one customer at
a time and take care of
each one the best way
you can.
GARY COMER,
FOUNDER OF
LANDS' E...
THE STORY TELLER
The universe is made of
stories, not of atoms.
MURIEL RUKEYSER
• Builds internal morale and external
awar...
THE TEN FACES OF INNOVATION
Why the 10 Personas Work
 Battle-tested thousands of times in a real-world
laboratory for inn...
Role of design
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Role of design

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Ten Faces of Innovation

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Role of design

  1. 1. ROLE OF DESIGN & INNOVATION TECHNIQUES
  2. 2. CHANGES IN ROLE OF DESIGN
  3. 3. IDEA GENERATION ACTIVITIES  Contextual Research Idea Generation  Used by P&G, 3M  IDEO Process- Deep Dive (Ten faces of Innovation)  Outcome Based Innovation  Disruptive and incremental ideas  Blue Ocean Strategy  Produces only Market Driven Ideas
  4. 4. IDEO PROCESS – DEEP DIVE  IDEO is a world famous multi-disciplinary design firm A Few Big Ideas (Deep Dive) IDEO’s Idea Generation Process Show & tell research finding Individual brainstorming Limiting problem area Research Team Multiple team contextual research Group Brainstorming Sort, Vote, & Selection Prototyping Final presentation to clients
  5. 5. IDEO PROCESS – DEEP DIVE
  6. 6. Learning Personas Building Personas Organizing Personas The Anthropologist The Experimenter The Cross-Pollinator The Experience Architect The Set Designer The Caregiver The Storyteller The Hurdler The Collaborator The Director THE TEN FACES OF INNOVATION
  7. 7. Learning Personas The Anthropologist The Experimenter The Cross-Pollinator THE TEN FACES OF INNOVATION
  8. 8. The real act of discovery consists not in finding new lands, but in seeing with new eyes. MARCEL PROUST THE ANTHROPOLOGIST • Practices the Zen principle of "child's mind.“ • Find the unfamiliar in the familiar through a sense of "Vuja De.” • Chalo ek baar phir se, ajnabi ban jaye ham dono
  9. 9. THE EXPERIMENTER I have not failed. I have merely found ten thousand ways that won't work. THOMAS EDISON • Prototypes new ideas continuously, learning by a process of enlightened trial and error. • Takes calculated risks to achieve success through a state of "experimentation as implementation." • Bandar bhi aaya, kauvva bhi aaya …
  10. 10. THE CROSS-POLLINATOR Leave the beaten track occasionally and dive into the woods. Every time you do so, you will be certain to find something that you have never seen before. ALEXANDER GRAHAM BELL • Explores other industries and cultures • Translates those findings and revelations to fit the unique needs of your enterprise. • Mera Joota Hai Japani, Yeh Patloon Englishtani • T-shaped People -Breadth of knowledge in many fields, but they also have depth in at least one area of expertise
  11. 11. Organizing Personas The Hurdler The Collaborator The Director THE TEN FACES OF INNOVATION
  12. 12. THE HURDLER These days, a man who says a thing cannot be done is quite likely to be interrupted by some idiot doing it. ELBERT GREEN HUBBARD • Knows that the path to innovation is full of obstacles • Develops a knack for overcoming or outsmarting those roadblocks • hum honge kamyab ek din
  13. 13. THE COLLABRATOR In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. CHARLES DARWIN • Helps bring dissimilar groups together • leads to create new combinations and multidisciplinary solutions. • Saathi haath badaana
  14. 14. THE DIRECTOR • Gathers a talented cast and crew • Helps to spark their creative talents • Meri awaaz suno • Sees the Big Picture
  15. 15. THE TEN FACES OF INNOVATION Building Personas The Experience Architect The Set Designer The Caregiver The Storyteller
  16. 16. THE EXPERIENCE ARCHITECT The "value added" for most any company, tiny or enormous, comes from the Quality of Experience provided. TOM PETERS • Designs compelling experiences to connect at a deeper level with customers' latent or expressed needs. • Sapnoon ka mahal • A car designer communicates the style, comfort and quality of the car
  17. 17. THE SET DESIGNER Every organization (and every employee) performs a bit better or worse because of the planning, design, and management of its physical workspace. FRANKLIN BECKER, OFFICES AT WORK • Creates a workspace in which innovation team members can do their best work • Zameen pey Taarey … • What feelings do you offer your customers?
  18. 18. THE CAREGIVER Think one customer at a time and take care of each one the best way you can. GARY COMER, FOUNDER OF LANDS' END • Is like a caring or attentive professional devoted to customers in a manner that goes beyond mere service • Dheer sey jaana katiyan mey … • After-sales service innovation is all about the quality of care and attention
  19. 19. THE STORY TELLER The universe is made of stories, not of atoms. MURIEL RUKEYSER • Builds internal morale and external awareness through compelling narratives that communicate fundamental human values • Jaago, soneywalon, suno meri kahani …
  20. 20. THE TEN FACES OF INNOVATION Why the 10 Personas Work  Battle-tested thousands of times in a real-world laboratory for innovation at IDEO and other places.  The personas are about "being innovation" rather than merely "doing innovation."  By stepping in one or more of these roles, you can be more of an innovator in your daily life.

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