1. Powering the Next Generation
of Mobility
Samsung Semiconductor, Inc
Memory Marketing
Mueez Deen
Director
Mobile Memory Products
Kenny Han
Sr. Director
Product Planning

2. Do you own or have ever owned a . . .
Notebook
PC
Pager
Cell Phone
(“dumb” phone)
PDA
Smartphone
Tablet
Other
How many devices do you own?

3. Mobile Evolution Is Now

4. SmartPhone
Tablet
PC
Mobile Era
PC  Mobile Era
PC Era
PC
Smart Phone
Tablet
Converged
Device

Smartphones & Tablets are facilitating the transition to Mobile Era
• PC & Tablet converging into Hybrid
• Mobile is driving Server Growth
80% 50%70%
Sources: BI Intelligence, Gartner, IDC, Morgan Stanley Research

5. Smartphones Continue To Grow
Despite fast growth & surpassing feature phone sales . . .
Sources: BI Intelligence, Morgan Stanley Research
Mobile Phone Sales
Smartphone adoption still has huge upside for global penetration

6. Smartphones Continue To Grow
Despite fast growth & surpassing feature phone sales . . .
Sources: BI Intelligence, Morgan Stanley Research
Mobile Phone Sales
Mobile Phone Users
Smartphone Users
1.5B SP
Global Smartphone Penetration
WW Smartphone vs Mobile Phone Users
2013E Forecast
> 5B Mobile Phone
21% WW penetration!
WW Population 7B
Smartphone adoption still has huge upside for global penetration

7. Tablets Growing Faster Than Smartphones
Tablet shipments surpassed
DT/NB PC’s in Q4-12
 < 3 Yrs from introduction!
Large Screen Computing
Device Demand is strong
 Mix favors Tablets, not PC’s
Sources: KPCB, Morgan Stanley Research, Gartner

8. Smartphone and Tablet will Soon Drive Similar Data Levels as PC
2X
7X
4X
8X
Source: Cisco VNI
Where Will Users Spend Their Time?
Average Traffic Per Mobile Device Type

9. Mobile Era Continues Evolving: IoE
Source: Cisco
99% of things in the physical world still not yet connected . . .
Devices
Internet
Internet of
Things
Social
Networking
Crowd
Sourcing
Internet of
People
P2P
P2M
M2M
Internet of
Everything
2010: # Connected Devices Surpassed # of People in the world
2020: 50+ Billion things will be connected & will talk to each other
Sources: Cisco VNI, Qualcomm

10. Mobile Era Continues Evolving: IoE
Source: Cisco
99% of things in the physical world still not yet connected . . .
Devices
Internet
Internet of
Things
Social
Networking
Crowd
Sourcing
Internet of
People
P2P
P2M
M2M
Internet of
Everything
2010: # Connected Devices Surpassed # of People in the world
2020: 50+ Billion things will be connected & will talk to each other
Sources: Cisco VNI, Qualcomm

11. Mobile Devices: Then
Feature
phone
Smart
phone
Camera
Input
Content
Comm
Keypad
< 2MP
Touchscreen
from ‘07
Start of Apps in ‘07

12. Mobile Devices: Then
Feature
phone
Smart
phone
Camera
Input
Content
Comm
Keypad
< 2MP
Touchscreen
from ‘07
Start of Apps in ‘07
Simple Usage, Simple Features
Simple Memory Requirements

13. Mobile Devices: Now
The New
Personal
Computer
Input
Comm
Connectivity
AOAC
Cross
Platforms
IoE
Security
Reliability
Camera
Content
Apps
Computing
Productivity
HD Video Editing/Rendering
Productivity/Creation
True Multitasking
3D Graphics
PC/Console-like Gaming
13MP, Burst Mode
Photo Editing
4K Content
Voice/Face
Recognition
Apps for Everything
BYOE
Mobile Shopping
Multiple
Sensors

14. Mobile Devices: Now
The New
Personal
Computer
Input
Comm
Connectivity
AOAC
Cross
Platforms
IoE
Security
Reliability
Camera
Content
Apps
Computing
Productivity
HD Video Editing/Rendering
Productivity/Creation
True Multitasking
3D Graphics
PC/Console-like Gaming
13MP, Burst Mode
Photo Editing
4K Content
Voice/Face
Recognition
Apps for Everything
BYOE
Mobile Shopping
Multiple
Sensors
Smarter, faster, & more powerful devices
 Require smarter & faster memory

15. • Sensor Enabled
• Environment-Aware
• Hands-Free
• Context-Aware
• Always On/Always Connected
• Wider Markets/Applications
What’s Next for Mobile: Wearable Devices?
Wearable devices may drive the next wave of mobility
. . . And they all need memory!

16. Performance Improves But Power Still An Issue
Smartphone performance exploding
Cellular
Wi-Fi
(B/W)
Display
(Resolution)
x202~5Mbps
150~300Mbps
720p
50~100Mbps
7Gbps
4,000p
x30
x17
x34
2010 2020
Source : ARM
720p H.264 4Kp H.265Video
(Resolution)
(vs. 2010)
Battery x2.25.76W/h 13W/h
 Battery capacity not keeping up

17. Performance Improves But Power Still An Issue
Smartphone performance exploding
Cellular
Wi-Fi
(B/W)
Display
(Resolution)
x202~5Mbps
150~300Mbps
720p
50~100Mbps
7Gbps
4,000p
x30
x17
x34
2010 2020
Source : ARM
720p H.264 4Kp H.265Video
(Resolution)
(vs. 2010)
Battery x2.25.76W/h 13W/h
 Battery capacity not keeping up
Key Mobile Memory Requirements
 Faster Performance & More Capability
 While Maintaining Low Power Consumption

18. UFS: Scalable Next
Generation Storage
LPDDR4: Leap in MDRAM
Bandwidth

19. Advanced Memory makes better Mobile UX
DRAM B/W [GB/s]
1
2
3
4
6
8
10
12
14
~
~
22
24
26
28
‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘15‘14
eStorage B/W [MB/s]
1200
1000
500
100
1.0GHz 1-core
WVGA (800x480)
GPU 200MHz
1.2GHz 2-core
WVGA (800x480)
GPU (266MHz)
1.4GHz 4-core
HD(1280x720)
GPU(400MHz)
1.6/1.2GHz 8-core
FHD(1920x1080)
GPU (533MHz)
Feature Phone
※ Memory schedule : Based on Mass production

20. Small SSD in Smartphone
SSD
eMMC
SSD in Smartphone
- Better User Experience
- Fast Boot
- Fast Response
- High-speed PC Sync
UFS
Low Power
Optimized for mobile
High Speed Serial I/F
CMD Queue

21. World’s 1st V-NAND Based SSD
• SATA 6Gbps
• 2.5” Form Factor
• 480/960GB
• Power-Loss Data Protection

22. 128Gb V-NAND Chip
128Gb V-NAND Flash 24 Layer Cell Structure
Comparing with 20nm planar NAND Flash
• 2X Density and Write Speed
• ½ Power Consumption
• 10X Endurance
“The World’s 1st 3D V-NAND Flash Mass Production”

23. V-NAND Era for the Future
2D Planar
‘05 ‘13‘07 ‘09 ‘11 Year
Design
Rule
(nm)
‘03
3D V-NAND / No Patterning Limitation
128Gb
16Gb
8 stack
128Gb
24 stack
1Tb
‘17‘15

24. UFS provides better performance in mobile system
250
500
eMMC5.0 UFS2.0
UFS’ Benefits @system level
150
50
eMMC5.0 UFS2.0
~ x3
Channel Length
5cm  10cm
(eMMC5.0) (UFS2.0)
Small Pin Count
11ea  6ea
(eMMC5.0) (UFS2.0)
us
us
4KB IO Latency
No Passive element
eMMC: 10ea Pull-up register
UFS : None
Higher Throughput
MB/s
MB/s
x2
Faster Response
Seq. Read
System Battery Life
eMMC = UFS

25. Maximize Power Efficiency
2011 2014~
1x
2x
6x 1x
0.9x
0.72x
Now
eStorage I/F speed eStorage Power Efficiency [mW per GB/s]
eMMC 4.5
200Mbps x8
eMMC 5.0
400Mbps x8
UFS 2.0
6Gbps x2
eMMC 4.5
eMMC 5.0
UFS 2.0
2011 2014~Now
※ Daily Workload Assumption:
SR(28%) / SW(12%) / RR(42%) / RW(18%)
I/O Interface Optimization

26. UFS as a Removable storage
UFS Card provides new values
• Flexible application installation : either embedded or removable storage
• Enhanced user experiences
- Fast app. execution
- Performance booster
Services
Alarm services
Input Method Engines
Live Wallpapers
App Widgets
Account Manager
Sync Adapters
Device Administrator
Games
…
Not Allowed
Strong recommendation
by Google
Allowed on External
Internal Only
[Limited Usages with the current removable storage]

27. SAMSUNG eStorage Roadmap
The 1st UFS will be available in early Q4 2013
2014
eMMC5.1
(Optimization)eMMC4.5 eMMC4.5
(Cache)
eMMC5.0
(HS400)
12’2Q 13’2Q12’4Q
eMMC5.1
(HS400+CMD
Queue)
13’4Q
UFS2.0
2014
UFS2.0
+ Power Reduction
+ New feature
2015
UFS2.1
2016
UFS2.x
13’4Q

28. LPDDR4 Key Features
Items LPDDR3 LPDDR4 Comments
Speed
CLK
400-800MHz
(~1066MHz w/ LP3E)
800-1600MHz
2X,
Pursues higher
speed
CMD/ADDR DDR SDR -
DQ DDR DDR
Band Width 12.8GB/s+ (x64) 25.6GB/s+ (x64) 2X
Voltage VDD2/VDDQ/VDD1 1.2/1.2/1.8 1.1/1.1/1.8 Total Pd 10%↓
Architecture
[# o Ch & DQs]/ Die x32 2x16 IDD4 20% ↓
# of Bank/channel 8 8 -
Page Size 4K 2K IDD0 10%↓
BL 8 16 32B/ch
Interface
I/O interface HSUL LVSTL 40% I/O power
reduction
(vs. POD)DQ ODT
No term
(VDDQterm option)
VSSQ Term
CA ODT No term VSS term Optional
Vref External Internal
Evolutionary DRAM technology enables 3.2Gbps and faster

29. Maximize Power Efficiency
2010 2015 2010 2015
1x
2x
4x
8x 1x
0.5x
0.45x
0.3x
Now Now
Mobile DRAM Peak Bandwidth [GB/s] Mobile DRAM Power Efficiency [mW per GB/s]
MDDR
400Mbps
LPDDR2
800Mbps
LPDDR3
1600Mbps
LPDDR4
3200Mbps
MDDR
1.8V
LPDDR2
1.2V LPDDR3
1.2V
LPDDR4
1.1V
Innovative Low Power technology

30. LPDDR4 positioning
Possibility to expand market acceptance with its high Bandwidth
and low Power characteristics
HPC
uServer
DT/NB
Tablet
Smartphone
/Feature Phone
Computing
Power
Power
Performance
Applications
LPDDRx LPDDRx
DDRx/LP3
DDRx
DDRx
LPDDRx
DDRx
DDRx/LP4(?)
Solutions
Time
Form-factor
Power
Bandwidth
TCO

31. New Technology is just around the Corner
Expect LPDDR4 production in ‘15
‘13 ‘14 ‘15
Industry
(Est.) Definition Evaluation Production

32. Conclusion

33. Connected World
Seamless sharing of media contents anywhere, anytime with
any device
Every appliance will be connected, and operate intelligently to
improve comfort, convenience, efficiency, and security
Source: Qualcomm
Source: Samsung

34. Summary
Advanced Memory technology enables next generation
of smarter & richer mobile HW & SW applications
 High Performance with Ultra Low Power
 High Capacity in Small, Thin Packaging
Samsung Memory Solutions
Powering the Next Generation of Mobility
UFS and LPDDR4
are the answer!
Better Mobile
User Experience!