Ten Commandments of Recessionary Marketing

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Ten Commandments of Recessionary Marketing

  1. 1. Marketing in recessionary times The 10 commandments S Shyam Sunder [email_address]
  2. 2. 1.Thou shalt add value beyond mere adve rtising
  3. 3. 2. Thou shalt a ttempt to convert “wants” i nto “needs”
  4. 4. 3. Thou shalt con tinue to invest, not cut
  5. 5. 4. Thou shalt treat your brand as a long term investment, than a short t erm expense
  6. 6. 5. Thou shalt invest time in unders tanding consumer behaviour and insig hts
  7. 7. 6. Thou shalt not cut price and compromis e value
  8. 8. 7. Thou shalt ke ep communicating
  9. 9. 8. Thou shalt realise the pr ice/value equation in the down turn
  10. 10. 9. Thou shalt resort to guerilla marketing
  11. 11. 10. Thou shalt retain a core mar keting team

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