NFC

1,185 views

Published on

Published in: Business, Technology
  • Be the first to comment

NFC

  1. 1. NFC 101 Prepared by Igor Fedulov CEO of INTERSOG August 23 rd , 2011
  2. 2. Igor Fedulov <ul><li>CEO of INTERSOG </li></ul><ul><li>MBA from the esteemed Steinbeis-Hochschule University in Berlin </li></ul><ul><li>fifteen years of experience in the IT Industry </li></ul><ul><li>high-profile projects for Volkswagen AG, Orbitz, and American Airlines. </li></ul><ul><li>professional yachtsman </li></ul><ul><li>a lover of everything outdoors </li></ul>
  3. 3. About INTERSOG <ul><li>INTERSOG custom mobile app solutions for b2b and b2c usages </li></ul><ul><li>Headquartered in Chicago, IL with offices in Canada and Europe </li></ul><ul><li>80+ employees </li></ul><ul><li>200+ Apps in App Store, 700+ publications </li></ul><ul><li>Award winning mobile apps for the iPhone, iPad, Blackberry, Android and Symbian platforms </li></ul>
  4. 4. Agenda <ul><li>What is NFC? </li></ul><ul><li>NFC in more details </li></ul><ul><li>Concerns, Privacy & Security </li></ul><ul><li>Mobile Payments </li></ul><ul><li>Q&A </li></ul>
  5. 5. What is NFC? <ul><li>NFC stands for Near Field Communication - in short allows for data exchange with a touch </li></ul><ul><li>Short range wireless (2 inches practical range, 4 inches theoretical) </li></ul><ul><li>No setup, no teardown, no pairing and no power needed for interaction with tags </li></ul><ul><li>Not exactly new, technology first patented in 1983 </li></ul><ul><li>Most interesting NFC standard to evolve was peer-to-peer introduced in 2009 </li></ul><ul><li>NFC will soon be integrated into mobile phones as commonly as Bluetooth </li></ul><ul><li>NFC technology + NFC-enabled mobile phones = Lots of interesting potential uses! </li></ul>
  6. 6. Is NFC the same thing as RFID? <ul><li>NFC is just an extension to RFID technology </li></ul><ul><li>RFID is capable of accepting and transmitting beyond a few meters while NFC is restricted to within 4 inches </li></ul><ul><li>RFID has a wide range of uses while NFC is usually used in cases where security is needed </li></ul>
  7. 7. Why NFC instead of QR code? <ul><li>No direct line of sight needed to read NFC data </li></ul><ul><li>Both support similar data sets: VCard data, URL, Text </li></ul><ul><li>NFC is similar to QR codes technology but seamless, built into phone </li></ul><ul><li>No need to have camera or an application running to read </li></ul><ul><li>Touch to action with NFC vs. App to scan, scan, act on QR codes </li></ul><ul><li>NFC tags are read-write and support peer-to-peer! </li></ul>
  8. 8. More with NFC <ul><li>Using peer-to-peer you can automatically pair devices via Bluetooth (think multiplayer games) </li></ul><ul><li>Zero click exchange of the data between devices (Electronic contacts, links, text) </li></ul><ul><li>Electronic payments from phone to phone </li></ul><ul><li>Electronic tickets, Zipcar, Security Keycards </li></ul><ul><li>Possibilities are endless! </li></ul>
  9. 9. NFC concerns <ul><li>Cost of tags (currently around $0.50 per tag currently) </li></ul><ul><li>Limited number of mobile headsets supporting NFC </li></ul><ul><li>Adoption of the technology is at its early stage </li></ul>
  10. 10. Privacy & Security <ul><li>NFC is not RFID (range is in inches not feet) </li></ul><ul><li>When phone is off the NFC antenna is off as well, works only in foreground </li></ul><ul><li>NFC is extremely low power </li></ul><ul><li>No built in link level encryption during data exchange </li></ul><ul><li>Eavesdropping is possible but attacker literally have to be within inches away </li></ul>
  11. 11. Mobile Payments in US <ul><li>T-Mobile, AT&T & Verizon formed ISIS </li></ul><ul><li>Push to the headset manufacturers to create phones with NFC built in </li></ul><ul><li>Targeted to younger generation that has their phone with them all the time </li></ul><ul><li>Imagine reward cards, transit passes and much more to come </li></ul><ul><li>PayPal app on android </li></ul><ul><li>Shift in the way the payments are processed </li></ul>
  12. 12. Thank you! Igor Feduov [email_address]

×