September 2012www.hhs.se
Today’s discussionFrom 2010 to 2012 Into the future….
Did You Know: Shift Happens     http://www.youtube.com/watch?v=cL9Wu2kWwSY&feature=search     1. What trends do you recogn...
Human capacity cannot keep up…                                        Information       Growth                         and...
”No one knows everything,     everyone knows something,all knowledge resides in networks                         humanity....
3.74 degrees of separation!                                    Aug 2012                               5 mln active monthly...
People > 45 years becoming more active             % age group with personal profile on                any social networki...
Check-ins not taking off…          How often do you check in to location         services such as Foursquare or Gowalla?  ...
Creation > curation   46% Creators: Create and post photos, videos, etc.    41% Curators: Find and post photos, videos, et...
Organizations span the full range of use but….                2010    2012                Organizational use      No      ...
US Fortune 500 renews interest in social media                  100%                  90%                  80%            ...
67% in USA do not follow a brand in social media and for those who do, no one brand dominates       Think about the compan...
Google Glass and Fashion collaborate        in short film about Diane Von Furstenburg                shot entirely with Gl...
Hidden influence of your friends’ friends…                           Happy people                                         ...
How Wrapp’s friend-to-friend          marketing platform drives salesConverting online relationships to offline sales
Organizations span the full range of use but….                        2012                Organizational use      No      ...
Managementcannot mandate social relationships             My company has blocked my            computer from accessing mos...
Wide adoption of internal use across industriesGoogle, Millward Brown, 2012
Use of social networking tools                          within organizations          Used           for   Significant    ...
Exploitation     Exploration       Improving existing   Developing new         value creation      value creation         ...
The wisdom of the crowd                Closed                Open              Expensive            Inexpensive           ...
30% profit margin  in commodity     business
sketchstreet
From clothing to home products….
The new market place                A shift by companies from being             “problem solvers” to “solution finders”Eri...
Shifting market logicEricsson & Augur 2011
Into the future….Who develops it?Who finances it?Who manufactures it?
Models of Knowledge Creation               E.g., Microsoft           ~ Built by employees within            organizational...
“Open source” …not just about software anymore
New forms of financinghttp://blog.intuit.com/trends/crowd-power-what-is-crowdfunding-infographic/
Fb danielDaniel Bergqvist   Founder                 http://blog.pennybridge.org/
3D printing becoming more commonplace…
…and it’s no longer just for companies                           3D scanning                              appsAffordableho...
Where is all this happening?     Online
Access to 24x7 global workforce                         USD 1bln industry
Increasing supply of freelance talent globally    Global Online Employment Report  Q2 2012 at Elance                      ...
OpenSimulator: A value-creation ecosystem                                                Academic                         ...
Here comes the Immersive Internet….O’Driscoll 2009
What are Virtual Worlds ?           Platforms for unleashing creativity           and revolutionizing value creationhttp:/...
The number of virtual worlds and users               continues to rapidly increase                                        ...
Training and simulation for         Providers of Healthcare DeliveryVirtual hallucinations at     In hospital counseling a...
Cloud party on Facebook - In betaMarketplace app and Cloud Coins         https://www.facebook.com/CloudParty
≈1.4 bln VW accounts under age 16225 mln 170 mln                                     200 mln           42 mln             ...
Developing international entrepreneurs?
“Clearly, if social activity migrates to       synthetic worlds, economic activity will           go there as well.” Castr...
US$ 635,000 for a virtual asteroid!•US$ 500,000 profit in 5 years   by Jon “Neverdie” Jacobs •Entropia Universe with GDP  ...
The future of immersion…http://www.bbc.com/news/technology-19568451
History tends to repeat itself….     Innovation, financial crisis, industrial revolution, …                               ...
From factories to office parks to….
From the mobility of goods    to the mobility of financial capital to …...the “mobility” of labor?                        ...
Some things do not changeInnovation                   ExchangeExchange                     TrustTrust                     ...
Are you ready?
If you love                                         knowledge, set it free…                                             Ka...
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Teigland_Exploring future of value creation

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Presentation in Sept 2012 for GfK in Malmö and Stockholm

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Teigland_Exploring future of value creation

  1. 1. September 2012www.hhs.se
  2. 2. Today’s discussionFrom 2010 to 2012 Into the future….
  3. 3. Did You Know: Shift Happens http://www.youtube.com/watch?v=cL9Wu2kWwSY&feature=search 1. What trends do you recognize? 2. How are these trends affecting you and your organization?3. What does this have to do with networks?
  4. 4. Human capacity cannot keep up… Information Growth and knowledge Human absorptive capacity TimeAdapted from Cohen & Levinthal 1989
  5. 5. ”No one knows everything, everyone knows something,all knowledge resides in networks humanity.” Six degrees of separation - Milgram, 1967 Adapted from Lévy 1997
  6. 6. 3.74 degrees of separation! Aug 2012 5 mln active monthly users in SwedenSource: Facebook
  7. 7. People > 45 years becoming more active % age group with personal profile on any social networking websiteEdison Research, 2012 - US-based study
  8. 8. Check-ins not taking off… How often do you check in to location services such as Foursquare or Gowalla? 60% 57% 50% 42% 39% 40% 30% 2011 24% 2012 20% 18% 18% 10% 0% Almost never Sometimes Almost every time I go outEdison Research, 2012 - US-based study
  9. 9. Creation > curation 46% Creators: Create and post photos, videos, etc. 41% Curators: Find and post photos, videos, etc.http://pewinternet.org/Reports/2012/Online-Pictures.aspx
  10. 10. Organizations span the full range of use but…. 2010 2012 Organizational use No One-way Two-way use “broadcasting” conversations ..the majority ..the majority are here here are Ban Allow Encourage use use use Employee useTeigland 2010
  11. 11. US Fortune 500 renews interest in social media 100% 90% 80% 73% 70% 66% 62% 62% 60% 60% 58% 56% 2010 50% 2011 40% 2012 30% 28% 23%23% 20% 10% 2% 0 0 0 0 0% Twitter Facebook Public blogs YouTube Pinterest Google: 5.3 mln Twitter followers, up from 3.3 mln Coca-Cola: >51 mln Facebook fans, up from 32 mln Pinterest: Dominated by B2C companieshttp://www.umassd.edu/cmr/studiesandresearch/2011fortune500/
  12. 12. 67% in USA do not follow a brand in social media and for those who do, no one brand dominates Think about the companies, brands, products and services you enjoy following on social networking sites. What is the first ONE that comes to mind?Edison Research, 2012 Of 332 responses
  13. 13. Google Glass and Fashion collaborate in short film about Diane Von Furstenburg shot entirely with Glasses’ Going for the Wow Effecthttp://www.huffingtonpost.com/2012/09/13/google-glass-diane-von-furstenburg-video_n_1881484.html
  14. 14. Hidden influence of your friends’ friends… Happy people Christakis & Fowler, 2011 In between people Unhappy peoplehttp://www.ted.com/talks/lang/en/nicholas_christakis_the_hidden_influence_of_social_networks.html
  15. 15. How Wrapp’s friend-to-friend marketing platform drives salesConverting online relationships to offline sales
  16. 16. Organizations span the full range of use but…. 2012 Organizational use No One-way Two-way use “broadcasting” conversations ..the majority are here Ban Allow Encourage use use use Employee useTeigland 2012
  17. 17. Managementcannot mandate social relationships My company has blocked my computer from accessing most social media sites. But I feel cut off from my network so now I just connect through my phone. Photo: ac360.blogs.cnn.com
  18. 18. Wide adoption of internal use across industriesGoogle, Millward Brown, 2012
  19. 19. Use of social networking tools within organizations Used for Significant impactGoogle, Millward Brown, 2012
  20. 20. Exploitation Exploration Improving existing Developing new value creation value creation activities activitiesAdapted from March 1991
  21. 21. The wisdom of the crowd Closed Open Expensive Inexpensive Complex Simple Accurate Close enough Accurate Up-to-dateHinton 2007
  22. 22. 30% profit margin in commodity business
  23. 23. sketchstreet
  24. 24. From clothing to home products….
  25. 25. The new market place A shift by companies from being “problem solvers” to “solution finders”Ericsson & Augur 2011
  26. 26. Shifting market logicEricsson & Augur 2011
  27. 27. Into the future….Who develops it?Who finances it?Who manufactures it?
  28. 28. Models of Knowledge Creation E.g., Microsoft ~ Built by employees within organizational boundariesThe Firm vs The Collective E.g., Linux ~ Built by users and distributed freely regardless of affiliation Teigland, Di Gangi, & Yetis 2012
  29. 29. “Open source” …not just about software anymore
  30. 30. New forms of financinghttp://blog.intuit.com/trends/crowd-power-what-is-crowdfunding-infographic/
  31. 31. Fb danielDaniel Bergqvist Founder http://blog.pennybridge.org/
  32. 32. 3D printing becoming more commonplace…
  33. 33. …and it’s no longer just for companies 3D scanning appsAffordablehome 3D printers
  34. 34. Where is all this happening? Online
  35. 35. Access to 24x7 global workforce USD 1bln industry
  36. 36. Increasing supply of freelance talent globally Global Online Employment Report Q2 2012 at Elance https://www.elance.com/trends/talent-available
  37. 37. OpenSimulator: A value-creation ecosystem Academic Entrepreneur Hobbyist Large Firm Non-profit Local Public Federal Public Research Inst SME Employee Periphery Teigland, Di Gangi, & Yetis 2012
  38. 38. Here comes the Immersive Internet….O’Driscoll 2009
  39. 39. What are Virtual Worlds ? Platforms for unleashing creativity and revolutionizing value creationhttp://www.youtube.com/watch?v=Quh2OiPHkm8
  40. 40. The number of virtual worlds and users continues to rapidly increase ≈1.9 bln accounts ≈100 worldshttp://www.slideshare.net/nicmitham/kzero-universe-q1-2012
  41. 41. Training and simulation for Providers of Healthcare DeliveryVirtual hallucinations at In hospital counseling atUC Davis Univ of New EnglandPharmacy training at Umeå U Emergency training w/ SAIC
  42. 42. Cloud party on Facebook - In betaMarketplace app and Cloud Coins https://www.facebook.com/CloudParty
  43. 43. ≈1.4 bln VW accounts under age 16225 mln 170 mln 200 mln 42 mln 265 mln http://www.slideshare.net/nicmitham/kzero-universe-q1-2012
  44. 44. Developing international entrepreneurs?
  45. 45. “Clearly, if social activity migrates to synthetic worlds, economic activity will go there as well.” Castronova, 2006 $14.8 billion worldwide market for virtual goods in 2012Ehttp://www.superdataresearch.com/monetization-is-a-four-letter-word/
  46. 46. US$ 635,000 for a virtual asteroid!•US$ 500,000 profit in 5 years by Jon “Neverdie” Jacobs •Entropia Universe with GDP >US$ 440 mln http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who- just-made-a-cool-half-million-from-the-sale-of-virtual-property/
  47. 47. The future of immersion…http://www.bbc.com/news/technology-19568451
  48. 48. History tends to repeat itself…. Innovation, financial crisis, industrial revolution, … Microelectronics Internal combustion engine Steam engine Third industrial revolution? Late 18th C Late 19th C Late 20th CSchön 2008
  49. 49. From factories to office parks to….
  50. 50. From the mobility of goods to the mobility of financial capital to …...the “mobility” of labor? Teigland, JVWR, 2010
  51. 51. Some things do not changeInnovation ExchangeExchange TrustTrust RelationshipsRelationships Interaction
  52. 52. Are you ready?
  53. 53. If you love knowledge, set it free… Karinda Rhode Photo: Lindholm, Metro aka Robin Teigland robin.teigland@hhs.sePhoto:Nordenskiöld www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net RobinTeigland Photo: Lindqvist
  54. 54. Interested in learning more?

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