Understand the PastYour product recently launched… …to an underwhelming lack of success.You’re askedthe question……Why Did it Fail?
Learning is GoodBut by the time your product has failed…
Remember the FutureImagine that your product recently launched… …to an underwhelming lack of success.You’re askedthe question……Why Did it Fail?
Scott SehlhorstProduct management & strategy consultant 8 Years electromechanical design engineering IBM, Texas Instruments, Eaton 8 Years software development & requirements > 20 clients in Telecom, Computer HW, Heavy Eq., Consumer Durables 8 Years product management & strategy consulting >20 clients in B2B, B2C, B2B2C, ecommerce, global, mobile Agile since 2001 Started Tyner Blain in 2005 Helping companies Build the right thing, right 6
Co-Opting Root Cause AnalysisBy understanding the reasons a product mighthave failed before it fails, we can work toprevent them
Does Not Incorporate ContextDoes not take intoaccount that user goalsvary as context of usechanges
Thank You!Any Questions? Scott Sehlhorst https://twitter.com/sehlhorst Twitter http://go.tynerblain.com/sehlhorst About Me http://tynerblain.com/blog Blog http://www.slideshare.net/ssehlhorst Slideshare https://plus.google.com/110352820346292209511 Google + Agile since 2001 Started Tyner Blain in 2005 Helping Companies Build The Right Thing, Right 26
ReferencesThere are a ton of references within each of these articles: http://tynerblain.com/blog/2012/02/08/why-do-products-fail/ http://tynerblain.com/blog/2012/07/17/why-do-products-fail-2/ http://tynerblain.com/blog/2012/07/31/why-do-products-fail-picking-the-wrong-users/ http://tynerblain.com/blog/2012/08/14/why-do-products-fail-picking-the-wrong-goals/ http://tynerblain.com/blog/2012/09/11/why-do-products-fail-incomplete-solutions/ http://tynerblain.com/blog/2012/09/25/why-do-products-fail-ignoring-learning-curves/ http://tynerblain.com/blog/2012/10/17/why-do-products-fail-ignoring-context/Great stuff that influences me http://precious-forever.com/2011/05/26/patterns-for-multiscreen-strategies/ http://www.uie.com/articles/experience_map/ http://www.ted.com/talks/kathryn_schulz_on_being_wrong.html