How Nonprofits Can Use Social Media to Reach Gen Y
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A very brief overview of Generation Y and how nonprofits can reach them using social media, even when Gen Y is redefining words like "community," "change" and "workplace."
![For a good time, contact: Sam Davidson (615) 260-3082 [email_address]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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How Nonprofits Can Use Social Media to Reach Gen Y
- 1. The Fountain of Youth Communicating with the Next Generation The Fountain of Youth Engaging Generation Y Using Social Media
- 2. For a good time, contact: Sam Davidson (615) 260-3082 [email_address]
- 3. Generation Y Millennials Born after 1980 76 million Collaborators Access Work/Life Balance Engagement
- 4. I don’t know how. I don’t have enough time.
- 5. - Howard Schultz, CEO, Starbucks “ We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”
- 7. Gen Y will experiment with different organizational forms. Gen Y is motivated to enter the social sector in a different way than Baby Boomers. Gen Y is more anxious about life/work conflicts. Source: Nonprofit and Voluntary Sector Quarterly http://nvs.sagepub.com/cgi/content/abstract/32/3/450
- 9. Get digital Get relevant Get simple Get practical Get original
- 10. Why? It’s about the future of your fundraising. In its first year, Causes raised $2.5 million on Facebook and MySpace and just surpassed the $10 million mark. Generation Y currently controls more than $211 billion in spending power.
- 11. Why? It’s about the future of your clients. According to the Corporation for National and Community Service, the growth rate of college student volunteers (approximately 20%) is more than double the growth rate of all adult volunteers (9%). In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8 percent.
- 12. The future of your organization depends upon it. Why? It’s about the future of your workplace. According to Deloitte and Touche, over 1/3 of our work force will need to be replaced in the next 20 years. According to the Bridgespan Group, nearly 640,000 new senior managers will be needed in the nonprofit sector in the next 10 years.
- 13. Strangers Friends Donors Loyal donors Advocates
- 15. Technology and the Internet are a strategy , not a solution
- 16. Use processes that are both digital and ‘analog’
- 17. Embrace, don’t fear, the ever-changing world of technology
- 18. Work with strategic partners to ease the learning curve
- 19. Start the conversation Make the commitment Find the champion
- 21. CoolPeopleCare