Operator Insights: Thoughts, Experiences, Real-World Challenges Around WebRTC - Misconceptions around WebRTC related to operator-thinking - How is WebRTC perceived within different operator units - Lessons learned from internal development Presented at the Upperside WebRTC conference in Paris, France in December 2014

1. 12/15/2014– strictly confidential, confidential, internal, public – 1
REAL-WORLD CHALLENGES FORANOPERATOR
SEBASTIAN SCHUMANN, SLOVAK TELEKOM
16. December 2014. Paris, France

2. SCOPE
Operator Insights: Thoughts, Experiences, Real-World Challenges Around WebRTC
 Misconceptions around WebRTC related to operator-thinking
 How is WebRTC perceived within different operator units
 Lessons learned from internal development
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 2
@s_schumann
Feedback is welcome! Get in touch during/after the event.

3. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 3
2014

4. OURJOURNEYTHROUGHOUT 2014
 Our journey with WebRTC
 Frame of reference
 Various experiences
 No repetition
 … and some numbers
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 4

5. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 5

6. THISISUSANDINSHORTOURWEBRTCINVOLVEMENT
 Information, Evangelization,
Clarification, Interruption, Disruption,
Innovation
 Think, Draft, Organize, Discuss
 Develop & Understand
 Demonstrate & Inspire
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 6

7. INTHEBEGINNINGITWASMOREOFAMISSION…
(AND WE DECIDED TO ACCEPT IT )
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 7
MISSION

8. PREMISES INTHEBEGINNINGOFTHISYEAR
 Live up to our name with regard to WebRTC
 Yes, Innovation within a Telco
 Make WebRTC paradigm tangible for all
 It is better to see something once than
to hear about it a thousand times
 Eat our own dog food
 And make colleagues eat it, too 
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 8

9. Misconceptionsaround WebRTCrelatedtooperator-thinking
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 9

10. IHAVESPOKENENOUGH ABOUTTHATINTHELASTMONTHS
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 10
https://www.flickr.com/photos/vladimirkostka/9561848826/

11. HowisWebRTCperceivedwithindifferentoperator units
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 11

12. TECHNOLOGY &MARKETING
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 12

13. WHATWEFOUNDOUT
 Indirectly involved units more likely to
come with great use cases
 E.g. call center, CRM, IT, HR
 Have not heard details about it and
are not biased
 Why? To solve their problems.
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 13

14. ITISBETTERTOSEESOMETHING…
 Classic 1:1 audio/video
 P2P conference audio/video
 Screen share
 Trials/PoCs (no RfPs yet)
 Many independent, a few supported
 + focus on one service
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 14

15. TELEKOM‘CLICKTOCOMMUNICATE’ SIGNATURE
 Aims adapted
 Complete in-house development as side
project
 High level presentations
 Gradually involved (and excited) more
people
 “Spread the word” from many different
angles
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 15

16. C-PEAK
 Unique links built from mail address
 Audio/video/messaging
 No telephony or other legacy
elements
 No passwords
 No one-size-fits-all: Many features
consciously omitted (directory,
collaboration, conferencing, PSTN)
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 16
This is not our real logo 

17. Lessonslearnedfrominternaldevelopment
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 17

18. TECHNICALANDOPERATIONAL DEPLOYMENT
 Corporate network environment
 Media traversal
 Internal APIs
 Processes
 Policies
 Default browser
 Some questions still open (e.g. LI, security)
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 18

19. CULTURAL
 NT + IT belong together
 Business/Marketing + Technology
 Why?
 We have alternatives?!
 Only non-supported browsers?!
 Acceptance for unusual activities
 Communication services is a sensitive area
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 19

20. PERSONAL
 Prototyping = learning
 Showing things important to convince
 Reflecting outside company very important
 Conferences, Twitter, etc.
 Events like this one!
 Patience
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 20

21. WHEREWEARE!
 Internal trial runs, several lab PoCs in
active usage
 Important journey not only about
WebRTC, but new paradigms,
educating people, and invoking
change
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 21

22. LIES,DAMNEDLIES,ANDSTATISTICS
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 22
C-PEAK STATISTICS

23. INITIALTRIAL
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 23
Employees
Others Target Group

24. TRIALENGAGEMENT
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 24
Target Group
Not Signed Up Signed Up

25. COMPANY WIDELAUNCHAFTER1WEEK
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 25
Reach
Others Article View

26. CONVERSIONRATE
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 26
Total users of informed audience (incl. trial)
Not signed up Signed up

27. REGISTEREDUSERSAFTER1WEEK
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 27
Total Users in ST
Not signed up Signed up

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29. REACHABLE BYNON-TELEPHONY MEANS
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 29
E-mail signature
Mail users

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2015

37. THANKYOU.
Sebastian Schumann
Application & Platform Innovation | Slovak Telekom, a.s.
 Sebastian.Schumann@telekom.sk
@s_schumann
 +421 903 419 345