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prep.org.au	
  
Join the Recycling Revolution at!
PREP	
  &	
  PREP	
  Label	
  Webinar	
  
Shaun	
  Scallan	
  
	
  
Anthony	
  Peyton	
  
Shaun	
  Scallan	
  
PREP	
  Program	
  Manager	
  
	
  
Today’s	
  Webinar	
  
•  Housekeeping	
  
•  Why	
  PREP	
  and	
  PREP	
  Label?	
  
•  Overview	
  of	
  PREP	
  
– PRE...
A?endees	
  
Food	
   Health	
  Supplements	
  
Beverages	
   Pharmaceuticals	
  
Household	
  products	
   Beauty	
  
Lin...
Housekeeping	
  
•  Q&A’s	
  
– You	
  can	
  type	
  a	
  quesJon	
  at	
  any	
  Jme	
  
– We’ll	
  respond	
  during	
 ...
The	
  Packaging	
  Recycling	
  
RevoluCon	
  starts……NOW!	
  
At	
  kerbside	
  
Which	
  Bin	
  does	
  it	
  go	
  in?	
  
Planet	
  Ark	
  has	
  a	
  vision	
  of	
  a	
  
world	
  where	
  people	
  live	
  in	
  
balance	
  with	
  nature.	
...
What	
  we	
  do.	
  	
  
A Smart Energy Initiative
20	
  Million	
  Trees	
  
28M	
  Cartridges	
  
Why	
  join	
  the	
  RevoluCon?	
  
•  Business	
  reasons	
  
– Reduced	
  compliance	
  risk	
  due	
  to	
  false	
  c...
Key	
  elements	
  of	
  the	
  RevoluCon	
  
•  PREP	
  	
  
– 	
  the	
  brains	
  behind	
  the	
  revoluJon	
  
– Empo...
Status	
  of	
  RevoluCon	
  
•  Welcoming	
  leaders	
  to	
  PREP	
  since	
  January:	
  
– Nestle,	
  Officeworks,	
  As...
PREP	
  Users	
  Can	
  
•  Determine	
  the	
  recyclability	
  of	
  their	
  product’s	
  
packaging	
  	
  
•  Easily	...
Anthony	
  Peyton	
  
PREP	
  Technical	
  Director	
  
	
  
PREP	
  -­‐	
  Parameter	
  Based	
  Tool	
  	
  	
  
The	
  PREP	
  assesses	
  both	
  the:	
  
	
  
•	
  Technical	
  R...
PREP	
  -­‐	
  Details	
  
•  Browser	
  based	
  
•  Need	
  bill	
  of	
  materials	
  &	
  dimensions	
  plus	
  
detai...
Recyclability	
  Stakeholders	
  
Paper	
  Mill	
   Aluminium	
  
Smelter	
  
Steel	
  
Smelter	
  
Glass	
  
BeneficiaJon	...
PREP	
  –	
  What’s	
  in	
  the	
  Box	
  
PREP	
  
‘PREP	
  Recyclable’	
  if.....	
  
	
  
•  Item	
  is	
  technically	
  recyclable	
  
•  >60%	
  of	
  populaJon	
  has	...
PREP	
  Recyclability	
  Quiz	
  
0%	
   10%	
   20%	
   30%	
   40%	
   50%	
   60%	
   70%	
   80%	
   90%	
   100%	
  
Shredded	
  Paper	
  
Wine	
  Boll...
PREP	
  Results	
  
Item	
   Technical	
  
ClassificaCon	
  
Access	
  to	
  
Kerbside	
  
PREP	
  
ClassificaCon	
  
Basis	...
PREP	
  DEMO	
  
PREP	
  LABEL	
  	
  
PREP	
  Label	
  –	
  the	
  face	
  	
  
•  Long	
  history	
  of	
  Australian	
  recyclability	
  label	
  
•  Generall...
Overseas	
  Labels	
  
UK	
   USA	
  
SA	
  
Underpinning	
  Methodologies	
  
Country	
   Methodology	
  
UK	
   Matrix	
  
USA	
   Ongoing	
  consultaJon	
  
South	
...
PREP	
  Label	
  System	
  Elements	
  
Element	
   Purpose	
  
PREP	
  Label	
  System	
  Manual	
   Governance	
  arrang...
Commercial	
  Terms	
  
Commercial	
  Terms	
  
PREP	
  and	
  PREP	
  Label	
  being	
  offered	
  as	
  separate	
  
elements:	
  	
  
1.  PREP	
...
PREP	
  Intro	
  Offer	
  
50%	
  off	
  for	
  first	
  50	
  subscripJons	
  (1st	
  12mths)	
  	
  
	
  Turnover	
   Stand...
PREP	
  Label	
  Cost	
  Model	
  
•  Entry	
  Rate	
  per	
  label	
  impressions	
  
– $100	
  per	
  million	
  impress...
PREP	
  Label	
  -­‐	
  Capped	
  Fee	
  Example	
  
Measure	
   Value	
  
Business	
  Turnover	
   $80m	
  
Turnover	
  R...
Next	
  Steps	
  
1.  Reassess	
  your	
  recyclability	
  knowledge	
  by	
  
considering	
  the	
  parameters	
  that	
 ...
prep.org.au	
  
Join the Recycling Revolution at!
QuesCons?	
  
Thanks	
  for	
  A?ending	
  	
  
PREP	
  Program	
  Manager	
  
•  Shaun	
  Scallan	
  
•  shaun@prep.org.au	
  
•  0408	...
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Prep Webinar June 18th 2015 06-18

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These are the slides form the Webinar titles "Packaging Recyclability Evaluation Portal (PREP) - An Introduction"

Go to prep.org.au for further information.

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Prep Webinar June 18th 2015 06-18

  1. 1. prep.org.au   Join the Recycling Revolution at!
  2. 2. PREP  &  PREP  Label  Webinar   Shaun  Scallan     Anthony  Peyton  
  3. 3. Shaun  Scallan   PREP  Program  Manager    
  4. 4. Today’s  Webinar   •  Housekeeping   •  Why  PREP  and  PREP  Label?   •  Overview  of  PREP   – PREP  Demo   •  Overview  PREP  Recyclability  Label   •  Next  Steps  
  5. 5. A?endees   Food   Health  Supplements   Beverages   Pharmaceuticals   Household  products   Beauty   Linen  &  bedding   Confectionery   Hardware   Packaging   Stationery   Games   Cleaning   Clothing   Cosmetics   Shoes    
  6. 6. Housekeeping   •  Q&A’s   – You  can  type  a  quesJon  at  any  Jme   – We’ll  respond  during  Webinar  as  appropriate   – Also  at  end  plus  follow  up   •  Downloadable  media   – Webinar,  PresentaJon  &  QuesJon  responses   – Available  on  19th  June   •  Survey  following  webinar  
  7. 7. The  Packaging  Recycling   RevoluCon  starts……NOW!  
  8. 8. At  kerbside  
  9. 9. Which  Bin  does  it  go  in?  
  10. 10. Planet  Ark  has  a  vision  of  a   world  where  people  live  in   balance  with  nature.     We  help  people,  businesses   and  governments  work   together  to  protect  our   planet’s  ability  to  thrive.   Our  values  
  11. 11. What  we  do.     A Smart Energy Initiative 20  Million  Trees   28M  Cartridges  
  12. 12. Why  join  the  RevoluCon?   •  Business  reasons   – Reduced  compliance  risk  due  to  false  claims   – Reduced  Jme  to  substanJate  claims   •  Social  reasons   – Less  confusion  in  Australian  kitchens!   •  Environmental  reasons   – Reduced  landfill   – Reduced  pressure  on  non-­‐renewable  resources  
  13. 13. Key  elements  of  the  RevoluCon   •  PREP     –   the  brains  behind  the  revoluJon   – Empowering  designers  and  brand  owners   •  PREP  Label   – the  face  of  the  revoluJon   – Empowering  consumers  
  14. 14. Status  of  RevoluCon   •  Welcoming  leaders  to  PREP  since  January:   – Nestle,  Officeworks,  Assa  Abloy,  Blackmores,   Aware  Environmental,  Tata  Beverages,  Aesop,     and  Unilever   •  PREP  Label     – On  products  by  end  of  July   – Launch  by  2  brand  owners   •  NaJonal  Recycling  Week  in  8th  November  will   showcase  the  PREP  &  PREP  Label  Members  
  15. 15. PREP  Users  Can   •  Determine  the  recyclability  of  their  product’s   packaging     •  Easily  assess  how  design  changes  would   change  recyclability     •  Have  greater  confidence  in  self  declared   claims   •  Become  eligible  to  use  the  PREP  Label  
  16. 16. Anthony  Peyton   PREP  Technical  Director    
  17. 17. PREP  -­‐  Parameter  Based  Tool       The  PREP  assesses  both  the:     •  Technical  Recyclability,  and;   •  Whether  collecJon  services  for  the   material  type  exist  –  uses  data   from     Technical  Recyclability  includes   parameters  that  reflect  the   separaJon  and  reprocessing   capabiliJes  in  Australia.     •  2  Million  Visits  p.a.   •  Council  kerbside   collecJon  data   Australia  wide  
  18. 18. PREP  -­‐  Details   •  Browser  based   •  Need  bill  of  materials  &  dimensions  plus   details  of  inks  and  glues  etc   •  Simple  interface  that  minimises  data  entry   •  Output  –  Recyclability  EvaluaJon  Report     – Traffic  light  representaJon   – Provides  reasons  if  not  recyclable   – PDF  can  be  produced  directly  
  19. 19. Recyclability  Stakeholders   Paper  Mill   Aluminium   Smelter   Steel   Smelter   Glass   BeneficiaJon   PlasJcs   Processing   Materials   Recovery   Facility   Recyclate  Markets  
  20. 20. PREP  –  What’s  in  the  Box   PREP  
  21. 21. ‘PREP  Recyclable’  if.....     •  Item  is  technically  recyclable   •  >60%  of  populaJon  has  access  to  a  kerbside   collecJon  service  that  accepts  that  item  
  22. 22. PREP  Recyclability  Quiz  
  23. 23. 0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   Shredded  Paper   Wine  Bolle  screw  cap   Easter  Egg  foil   Blue  Bolle   Coffee  Capsule   Correct  Answer   Quiz  Results,  APC  Fora:  Sydney,  Adelaide,  Melbourne  
  24. 24. PREP  Results   Item   Technical   ClassificaCon   Access  to   Kerbside   PREP   ClassificaCon   Basis   Shredded   paper   Not     technically   Recyclable   Widely   Accepted   Small  fragments  will  not   be  directed  to  paper   stream  at  MRF   Wine  cap   Technically   recyclable   Widely   Accepted   Will  be  recovered  at  glass     beneficiaJon  plant     Easter  egg   wrapper   Not   technically   recyclable   Less   widely   Accepted   Two  dimensional  so  will   go  to  paper  stream  at   MRF   Blue  glass   bolle   Technically   recyclable   Widely   Accepted   Will  be  directed  to  green   glass  stream   PlasJc  coffee   capsule   Not   technically   recyclable   Not  widely   accepted   Coffee  is  the  majority   weight  so  is  listed  as  the   Primary  Material  
  25. 25. PREP  DEMO  
  26. 26. PREP  LABEL    
  27. 27. PREP  Label  –  the  face     •  Long  history  of  Australian  recyclability  label   •  Generally  consistent  with  exisJng  labels   •  August  launch  
  28. 28. Overseas  Labels   UK   USA   SA  
  29. 29. Underpinning  Methodologies   Country   Methodology   UK   Matrix   USA   Ongoing  consultaJon   South  Africa   Ongoing  consultaJon   Australia   PREP  
  30. 30. PREP  Label  System  Elements   Element   Purpose   PREP  Label  System  Manual   Governance  arrangements   Graphics  –  Style  Guide   To  ensure  consistency   Web  site   Consumer  facing.    Links  to  RNY   PREP  App  for  smart  phones   Barcode  scanning  with  links  to  company  sites   Reference  Group   To  oversee  the  program   Audit  program   To  ensure  compliance  with  Manual   ACCC   Referral  agency   Label  licensing   CondiJons  of  use   Trade  Mark  ProtecJon   Confidence  to  users   Events  &  training   Support  for  label  users   Consumer  educaJon   PromoJng  label  and  consumer’s  role   Conferences  and  media   Encouraging  broad  acceptance   Progress  reviews   To  react  to  market  changes  
  31. 31. Commercial  Terms  
  32. 32. Commercial  Terms   PREP  and  PREP  Label  being  offered  as  separate   elements:     1.  PREP  –  fee  based  on  annual  turnover  of   Australian  sold  products   2.  PREP  Label  -­‐  fee  based  on  annual  turnover   of  Australian  sold  products  that  are  under   direct  control  (e.g.  only  private  label   products  sold  by  a  retailer)  
  33. 33. PREP  Intro  Offer   50%  off  for  first  50  subscripJons  (1st  12mths)      Turnover   Standard   Discounted   #  Licences   <$10m   $200   $100   1   $10-­‐100m   $900   $450   3   $100-­‐500m   $1,500   $750   5   $500m-­‐1b   $3,000   $1,500   10   >$1b   $7,000   $3,500   20  
  34. 34. PREP  Label  Cost  Model   •  Entry  Rate  per  label  impressions   – $100  per  million  impressions   •  Capped  fee   – limits  the  total  amount  paid   – Encourages  broad  scale  labelling   – Tied  to  company  turnover   •  Capped  fee  table  available  on  request  
  35. 35. PREP  Label  -­‐  Capped  Fee  Example   Measure   Value   Business  Turnover   $80m   Turnover  Range   $50m-­‐100m   Capped  Fee  for  this  Range   $3,000  p.a.     Total  units  sold   100  million   Number  of  units  labelled   Annual  Label  Fee   1.  10  m   $1,000  (10  x  $100)   2.  30  m   $3,000   3.  100  m   $3,000   Costs  exclude  GST  
  36. 36. Next  Steps   1.  Reassess  your  recyclability  knowledge  by   considering  the  parameters  that  may  apply   2.  Assess  preparedness  of  business  to  determine   recyclability  of  your  packaging   3.  Consider  value  of  PREP  to  your  business   –  50%  PREP  intro  offer  available  for  1st  12  months   4.  Consider  whether  your  business  should  be  a   revoluJonary  leader  by  adopJng  the  PREP  Label   –  Arrange  to  meet  with  us  
  37. 37. prep.org.au   Join the Recycling Revolution at!
  38. 38. QuesCons?  
  39. 39. Thanks  for  A?ending     PREP  Program  Manager   •  Shaun  Scallan   •  shaun@prep.org.au   •  0408  263  890   PREP  Technical  Director   •  Anthony  Peyton   •  anthony@prep.org.au   •  0408  373  112   PREP  Hotline   •  1300  764  044  

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