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Copyright 2016 by Saurage Research, Inc. All rights reserved. No part of this document may be reproduced by any means what...
22
• How the U.S. cultural mix is
changing
• Key consumer groups
• Effect of diversity on
consumption
• What to expect for...
33
The Changing Face of America
Source: Pew Research Center
44
Growth by Cultural Group
55
Cultural Generation Gap – Age & Race
66
Ethnic or Not?
77
88
African Americans
99
Asian Americans
1010
Hispanics
11
1212
Category Comparison: An Example
1313
Total Mobile Application for Top Third of Consumers
14
1515
1616
What’s next?
1717
About the Presenter
Susan Saurage-Altenloh:
 Disruptive researcher
 Smarty pants
 Committed to actionable insights...
1818
Does your marketing measure up?
ssaurage@SaurageResearch.com
http://pinterest.com/saurageresearch/
http://twitter.com...
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Marketing to the new cultural mix 2016

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Significant shifts in America’s cultural mix are changing how marketers design promotional campaigns. For example, the size and continued growth of America’s ethnic and lifestyle groups make it crucial to include them in any comprehensive marketing strategy. This presentation answers important questions such as: How is our cultural mix changing? What effect does it have on today's promotional strategies? What changes can we expect for the future? This presentation delivers detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.

Published in: Marketing
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Marketing to the new cultural mix 2016

  1. 1. Copyright 2016 by Saurage Research, Inc. All rights reserved. No part of this document may be reproduced by any means whatsoever without permission in writing from Saurage Research, Inc. Presented to Ad Club of NELA By Susan Saurage-Altenloh Marketing to the New Cultural Mix May 2016
  2. 2. 22 • How the U.S. cultural mix is changing • Key consumer groups • Effect of diversity on consumption • What to expect for the future Our Path Today
  3. 3. 33 The Changing Face of America Source: Pew Research Center
  4. 4. 44 Growth by Cultural Group
  5. 5. 55 Cultural Generation Gap – Age & Race
  6. 6. 66 Ethnic or Not?
  7. 7. 77
  8. 8. 88 African Americans
  9. 9. 99 Asian Americans
  10. 10. 1010 Hispanics
  11. 11. 11
  12. 12. 1212 Category Comparison: An Example
  13. 13. 1313 Total Mobile Application for Top Third of Consumers
  14. 14. 14
  15. 15. 1515
  16. 16. 1616 What’s next?
  17. 17. 1717 About the Presenter Susan Saurage-Altenloh:  Disruptive researcher  Smarty pants  Committed to actionable insights  Perpetual student  Great clients (even the large ones)  Highly collaborative  Gym rat, but hates cardio  Talented chef & passionate foodie  Technology addict  Business owner  Leading edge > bleeding edge  Price rarely matters
  18. 18. 1818 Does your marketing measure up? ssaurage@SaurageResearch.com http://pinterest.com/saurageresearch/ http://twitter.com/RealitySpikes http://www.linkedin.com/company/saurage-research-inc. https://www.facebook.com/SaurageMarketingResearch http://www.saurageresearch.com/category/blog/ Explore the research possibilities:

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