Significant shifts in America’s cultural mix are changing how marketers design promotional campaigns. For example, the size and continued growth of America’s ethnic and lifestyle groups make it crucial to include them in any comprehensive marketing strategy. This presentation answers important questions such as: How is our cultural mix changing? What effect does it have on today's promotional strategies? What changes can we expect for the future? This presentation delivers detailed descriptions of America’s key cultural consumer groups and the most effective strategies for reaching them.
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Ad Club of NELA
Marketing to the New Cultural Mix
• How the U.S. cultural mix is
• Key consumer groups
• Effect of diversity on
• What to expect for the future
Our Path Today
The Changing Face of America
Source: Pew Research Center
About the Presenter
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Great clients (even the large ones)
Gym rat, but hates cardio
Talented chef & passionate foodie
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