“With the right methods and approach, just about anyone can reach 1 million views on SlideShare,” Facebook content strategist Jonathon Colman says.
Colman, a longtime SlideShare power user, published 37 presentations over seven years, ultimately reaching 1 million views. His most popular presentation -- part of a SlideShare upload campaign -- titled, “What I Carry: 10 Tools for Success” has fetched more than 330,000 views.
He shares his advice for reaching 1 million views on SlideShare:
Invest Time in the SlideShare Community
Follow other users, “like” and comment on SlideShares you admire, and subscribe to your favorite topics. “SlideShare isn’t just a repository for PowerPoint files. It’s a community. And like any community - real or virtual - you get out of it what you put into it,” he says.
Learn From Others
With 18 million uploads and 40 million registered users on SlideShare, there are a lot of examples and people to learn from. See how others engage an audience, and do the same.
Support Others by Sharing Their Work
If you share someone else’s deck on social media platforms, they’re likely to share yours. And the more your content is shared, the closer you are to reaching 1 million views!
How do you make a SlideShare go viral? Meet Emiland De Cubber, the author of the hit presentation “Dear NSA.” De Cubber published the deck -- a clever redesign of the NSA’s leaked PRISM program slides -- the day after news of the Internet surveillance program broke. “Dear NSA” fetched more than 832,000 views in two weeks; was picked up by sites like TechCrunch, Business Insider, and Fast Company; and led to 150 business leads for De Cubber, who is a freelance designer. It now has more than 1.1 million views.
To create a viral hit like “Dear NSA,” De Cubber advises:
Publish timely content that’s relevant to trending news
Aim to get featured on the SlideShare homepage
Focus on the first slide -- make it be something people want to click on
Embed links at the end of a presentation that drive viewers to more information
When Silicon Valley entrepreneur and venture capitalist Reid Hoffman published his first book, “The Startup of You,” he turned to SlideShare to market his book, generate buzz, and ultimately drive sales.
Hoffman, who co-founded LinkedIn, published two SlideShares on his book: A visual summary of “The Start-Up of You,” when the book was released, and a presentation on the secrets of successful graduates a year later, during graduation season. Both were custom-created for SlideShare, and presented key points and highlights from the book in a highly visual manner. They have driven more than 1 million views combined, and were picked up by publications such as Business Insider, which brought millions more views.
Similarly, when he published his second book in 2014, “The Alliance: Managing Talent in the Networked Age,” he published a visual summary and thought-leadership deck on a key topic in his book.
“Our goals were to drive traffic to the Amazon page, which we did at the end of our SlideShares, and raise overall awareness of the book. To achieve these, we focused on two things: design and distribution,” he says.
Hoffman and his marketing director Ian Bennett Alas share their tips:
How to Approach Design
“The most common feedback we receive is how well designed our decks are. While we were thoughtful about our design, our ethos was simple: impressive images that amplify the accompanying text. …Because the bar is low for good presentation design, it’s also much easier for your deck to stand out and be remarkable.”
How to Drive Distribution
“By default, we publish our decks on SlideShare because it already has an ecosystem that encourages sharing and attracts views. We were even able to use SlideShare to find relevant online publications for distribution. Every SlideShare presentation lists the websites that have embedded it and how many embed views they delivered. We studied the embed view lists of relevant presentations to make a short list of outlets to reach out to [to promote our SlideShare].”