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THE PERSONALIZATION
IMPERATIVE
Digital Analytics For
Intelligence & Optimization
Scot Wheeler
President
Digital content
is branching off
into limitless,
medium-
agnostic,
personal
streams
In response, digital
channels are transforming
around content, with TV
quality video on tablets
and mobile phones, web
bro...
But Digital
Marketing teams
still dam the flow
of insight with
too many
organizational
silos.
This is harmful, because
businesses that create
the most cohesive and
relevant consumer brand
experience across
multiple d...
.To meet digital users’
personalization and
consistency expectations,
organizations must:
1. Know who they’re
connecting w...
Achieving all three of
these objectives
requires strategic
planning, experience
design and
technological delivery...
…all ...
Personalization
DELIVERS
Increased engagement,
conversion, retention and
referral through optimized
and personalized user
...
The Personalization “Stack”
THANK YOU
@scotwheeler
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The Personalization Imperative

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Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.

Published in: Business, Technology
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The Personalization Imperative

  1. 1. THE PERSONALIZATION IMPERATIVE Digital Analytics For Intelligence & Optimization Scot Wheeler President
  2. 2. Digital content is branching off into limitless, medium- agnostic, personal streams
  3. 3. In response, digital channels are transforming around content, with TV quality video on tablets and mobile phones, web browsing on tablets, social media networks on mobile phones, etc… CHANNEL ALCHEMY
  4. 4. But Digital Marketing teams still dam the flow of insight with too many organizational silos.
  5. 5. This is harmful, because businesses that create the most cohesive and relevant consumer brand experience across multiple digital touch- points will have a distinct advantage with digital consumers. THE PERSONALIZATION IMPERATIVE
  6. 6. .To meet digital users’ personalization and consistency expectations, organizations must: 1. Know who they’re connecting with, 2. Give them what’s most relevant to them at that moment, 3. Consistently, and regardless of channel.
  7. 7. Achieving all three of these objectives requires strategic planning, experience design and technological delivery... …all driven by user- specific data and analytics.
  8. 8. Personalization DELIVERS Increased engagement, conversion, retention and referral through optimized and personalized user experience. More valuable on-site display delivery. Improved efficiency and effectiveness of paid and social media engagement.
  9. 9. The Personalization “Stack”
  10. 10. THANK YOU @scotwheeler

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