"Start up lessons learned” You
can’t beat Experience November 2014

2 Founder & CEO of
Exicon Successfully founded and exited mobile network in China to China Unicom Sun Microsystems, Lucent and Siemens Top 50 Global Mobile Entertainment Chairman Emeritus of MEF Experiments with Charged, BomeiG, Mobizines Advisor and Mentor http://www.exiconglobal.com/about-us/

3

4 API Management Logistics for
Apps Applica0on Promo0on Applica0on wholesale distribu0on Analy0cs & Tracking App Locker Applica0on Brief Builder Developer Resource Management http://www.exiconglobal.com/

5 Mobile is the biggest
revoluGon in compuGng

6
Follow
@benedictevans

More Gme is spent in
apps 7 than on all the web Source: ComScore, Flurry Analytics

8
App-­‐solutely
EssenGal

9

10 SoMware is the New
Rock’n’roll

11

12
APP
=
Music

13
DEVICE
=
Audience

14
DEVELOPER
=
Band

15
API
=
Instrument

16 No Instrument = No
Music

17 No API’s = No
Apps

18

19

20

21

22

23

24 (Marketing + IT budgets)
x 20% = D&D = 50% Global + 50% Local IT Budget Marketing Budget D&D 20% 50% Global 50% Local Development & Deployment

25
Cu

26 80% Fail Rate •
• •

27 Focus, Manage your Eme.
You’ll be doing everything

28

29
Small & fast

30
It’s
all
about
ExecuEon

31 VC’s REALLY like unfair
advantage

32 It’s tough, there’s always
a curveball, but when you get into the “zone” and it takes the pressure to get you there. It’s not how you fall, but how you get up

Whilst we are all optimists,
it’s best to prepare for the worst 33

34 It’s a small world
and word travels

Find your path to revenue,
it comes with trial and error but push it 35 The art of finding the maximal intersecEon of mutual need “Heidi Roizen”

36

37 Hire for culture and
energy with a hunger to learn and passion Don’t hire from big companies nor for VC Hire smarter people, but it’s a balance between money and stage

38 You make a lot
of decisions and you will make a lot of mistakes, just don’t make the same mistakes twice You’re learning on the fly.

Average life of a start
up is 14 years to exit so it’s not a sprint, and it will 39 get tough, but when the going gets tough and you get through it something good will come out of it

You’re the best person to
be selling the company. It’s your dream vision and passion No one is thinking about you which is good and bad 40

41 ADAPT OR DIE “It
is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” Charles Darwin

Tenacity Persistence Commitment DedicaGon 42
Passion Drive Immersion

43 Stefan Rust Founder &
CEO | EXICON LogisEcs for your Apps E: stefan@exiconglobal.com www.exiconglobal.com