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All	
  –	
  Hands	
  “Technology	
  is	
  the	
  New	
  Rock’n’Roll	
  
27th	
  September	
  2013	
  

[APP]	
  SESSED!	
 ...
2007	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  2008	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  20...
Technology	
  is	
  the	
  New	
  Rock’n’roll	
  

Proprietary	
  &	
  ConfidenGal	
  

3	
  
Proprietary	
  &	
  ConfidenGal	
  

4	
  
Proprietary	
  &	
  ConfidenGal	
  

5	
  
Freddie	
  Mercury	
  vs	
  Steve	
  Jobs	
  

Proprietary	
  &	
  ConfidenGal	
  

6	
  
Soware	
  is	
  eaDng	
  the	
  world	
  

- 106

- 78 

- 38 

-1

-7

1.5

+ 427

+ 73

+ 4

+ 71

+1

2.5

Market	
  Ca...
The	
  APP-­‐ificaDon	
  of	
  Soware	
  

Proprietary	
  &	
  ConfidenGal	
  

8	
  
APP	
  =	
  Music	
  

Proprietary	
  &	
  ConfidenGal	
  

9	
  
DEVICE	
  =	
  Audience	
  

Proprietary	
  &	
  ConfidenGal	
  

10	
  
DEVELOPER	
  =	
  Band	
  

Proprietary	
  &	
  ConfidenGal	
  

11	
  
API	
  =	
  Instrument	
  

Proprietary	
  &	
  ConfidenGal	
  

12	
  
No	
  Instrument	
  =	
  No	
  Music	
  

Proprietary	
  &	
  ConfidenGal	
  

13	
  
No	
  API’s	
  =	
  No	
  Apps	
  

Proprietary	
  &	
  ConfidenGal	
  

14	
  
APPs	
  are	
  eaDng	
  soware	
  are	
  eaDng	
  the	
  world	
  
APPs

Sofware
World

Proprietary	
  &	
  ConfidenGal	
  ...
APIs	
  are	
  eaDng	
  soware	
  are	
  eaDng	
  the	
  world	
  

SF.com	
  
Oracle	
  

Twilio	
  

Courtesy	
  of	
  S...
Electricity	
  
Toaster	
  
The	
  Plug	
  and	
  the	
  Socket	
  
Power	
  StaGon	
  
SubstaGon	
  
TV	
  

Washing	
  M...
Electricity	
  Industry	
  translated	
  into	
  an	
  API	
  world	
  
Apps	
  

APIs	
  

Toaster	
  

Proxy	
  

The	
 ...
And	
  how	
  Apps	
  flourish	
  in	
  an	
  API	
  world	
  
Apps	
  

APIs	
  
The	
  device	
  and	
  the	
  Network	
 ...
FOUNDER	
  &	
  CEO	
  
Stefan	
  Rust	
  
stefan@exiconglobal.com	
  

WEBSITE	
  
www.exiconglobal.com	
  
	
  
IDEAS	
 ...
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Technology is the new rnr and api's rule

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Presentation I gave at all hands the other week

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Technology is the new rnr and api's rule

  1. 1. All  –  Hands  “Technology  is  the  New  Rock’n’Roll   27th  September  2013   [APP]  SESSED!  
  2. 2. 2007                            2008                            2009                            2010                            2011                            2012                            2013   Financial  Crisis                                                            is  born  as  an  incubator   Global  mobile  content  aggregator   China  focused  User-­‐Driven  Blog  &  Social   media  RTB  Ad-­‐network   First  mobile  lifestyle  print  magazine  launches   in  partnership  with   Mobile  magazines  launched   in  partnership  with   HK  franchise  of  Worlds  Largest  Double  Opt-­‐in     Targeted  MarkeDng  PlaEorm   Angelist  meets  Kickstarter  for  Asia   Digital  and  IT  Services  launches  with  customers  including     Independent  Soware  Developer   Network  working  with   US  Office   Branded  App   Directory   BAM!   Branded  App   Match  Maker   Partnership  for  India   Market  with     API  Directory   Exi-­‐Media     App  LifeCycle  Management   AnalyDcs  &  Insights   ApplicaDon   Resource   Planning   In  partnerships  with     Partnerships  for  Mobile   App  Development    with     First  AcquisiGon   Proprietary  &  ConfidenGal   Partnership  for  Korea   Market  with     2  
  3. 3. Technology  is  the  New  Rock’n’roll   Proprietary  &  ConfidenGal   3  
  4. 4. Proprietary  &  ConfidenGal   4  
  5. 5. Proprietary  &  ConfidenGal   5  
  6. 6. Freddie  Mercury  vs  Steve  Jobs   Proprietary  &  ConfidenGal   6  
  7. 7. Soware  is  eaDng  the  world   - 106 - 78 - 38 -1 -7 1.5 + 427 + 73 + 4 + 71 +1 2.5 Market  Cap  Change  in  5  Years  in  US$  B     Proprietary  &  ConfidenGal   7  
  8. 8. The  APP-­‐ificaDon  of  Soware   Proprietary  &  ConfidenGal   8  
  9. 9. APP  =  Music   Proprietary  &  ConfidenGal   9  
  10. 10. DEVICE  =  Audience   Proprietary  &  ConfidenGal   10  
  11. 11. DEVELOPER  =  Band   Proprietary  &  ConfidenGal   11  
  12. 12. API  =  Instrument   Proprietary  &  ConfidenGal   12  
  13. 13. No  Instrument  =  No  Music   Proprietary  &  ConfidenGal   13  
  14. 14. No  API’s  =  No  Apps   Proprietary  &  ConfidenGal   14  
  15. 15. APPs  are  eaDng  soware  are  eaDng  the  world   APPs Sofware World Proprietary  &  ConfidenGal   15  
  16. 16. APIs  are  eaDng  soware  are  eaDng  the  world   SF.com   Oracle   Twilio   Courtesy  of  Steven  Willmo]  @  3Scale   Proprietary  &  ConfidenGal   16  
  17. 17. Electricity   Toaster   The  Plug  and  the  Socket   Power  StaGon   SubstaGon   TV   Washing  Machine   Voltage   Proprietary  &  ConfidenGal   17  
  18. 18. Electricity  Industry  translated  into  an  API  world   Apps   APIs   Toaster   Proxy   The  Plug  and  the  Socket   Server/Cloud   Power  StaGon   SubstaGon   TV   Washing  Machine   Voltage   Protocol   Proprietary  &  ConfidenGal   18  
  19. 19. And  how  Apps  flourish  in  an  API  world   Apps   APIs   The  device  and  the  Network   (REST,  SOAP)   Proxy   Server/Cloud   Protocol   (XML,  JSON)   Proprietary  &  ConfidenGal   19  
  20. 20. FOUNDER  &  CEO   Stefan  Rust   stefan@exiconglobal.com   WEBSITE   www.exiconglobal.com     IDEAS  TO  APP   i2a.exiconglobal.com     Transforming business by Application Proprietary  &  ConfidenGal   20  

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