Exploiting New
               Digital Media
                 Frontiers


July 2007
Stefan Rust          July 2007
        ...
“All old-media dogs are going to have some more
    sleepless nights”
                                     Barry Diller, C...
3
Stakeholders in a Digital World

      Content
      Owners     Publishers            Carriers / ISP’s       Users


     ...
Changing Economics




                       1933           2006                       1953         2006
      Production...
Internet Usage




6
How do you stand out?


                            “Purchasing
                            decisions are heavily
        ...
Services Used




                    Source: McKinsey




8
Volume & Scale


                          • Most of the world will
                            experience the
           ...
Mobile Youth

                    “Since the mid 90’s
                    mobile spending
                    has replaced...
Asian Youth
     The average 15-24 year old Asian is
       wired to new media
          •   3 hours instant messaging a d...
Asian Mobile Youth

                    Number of youth without mobile phones (millions)

        600
        500         ...
Data more relevant than Voice




13
Mobile Entertainment
                                     Gambling, Adult, Games, TV




in Billion USD
                  ...
Asian Mobile Entertainment

                                    Premium Content in 2011
                             South...
Open Mobile Networks




16
Open Mobile Networks




17
Women on Mobile




18
Participation Age




19
Participation in the Mobile




20
Advertising

     Control
     • 80% think it is important they can opt in
       and out of advertising and how much
    ...
Response Rates


       “Mobile Community Advertising
       click through rates now stand at
       around 5% compared to...
Local Content


     “Subscribers in most Asia-Pacific
     countries have strong
     preference for local
     content, ...
New Rules

     • Consumer is in charge
     • Speed is everything
     • Partnerships are necessary
     • Opportunities ...
1 Book




25
THANK YOU


     stef@catalist.mobi
     www.catalist.mobi
     http://stefanrust.blogspot.com

26
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New Digital Frontier Presentation, July 2007

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Presentation from Chinese European International Business School "Digital Media Forum" in July 2007 .... just found it again so thought I'd share...

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New Digital Frontier Presentation, July 2007

  1. 1. Exploiting New Digital Media Frontiers July 2007 Stefan Rust July 2007 1
  2. 2. “All old-media dogs are going to have some more sleepless nights” Barry Diller, CEO IAC/InterActiveCorp “Media company CEO's without a CTO on their staff should prepare to be acquired or broken up - they are fighting the future rather than monetizing it.” Chief Executive at a Fortune 500 company “The Impact of Technology is going to be Fundamentally important in how companies are able to explore and exploit resources” Jorma Ollila, Chairman Shell & Nokia 2
  3. 3. 3
  4. 4. Stakeholders in a Digital World Content Owners Publishers Carriers / ISP’s Users Tier 2 Tier 2 Tier 1 Developers Tier 1 BRANDS & MEDIA AGENCIES Technology and Software 4
  5. 5. Changing Economics 1933 2006 1953 2006 Production USD 670K USD 207M Cost of USD 375K in USD 8K Costs (10M in today's building a today's money money) 2 camera TV studio 5
  6. 6. Internet Usage 6
  7. 7. How do you stand out? “Purchasing decisions are heavily influenced by recommendati ons from family and friends ” 7
  8. 8. Services Used Source: McKinsey 8
  9. 9. Volume & Scale • Most of the world will experience the Internet through a mobile phone • Mobile phones out ship PCs 10 to 1 Innovating since 1982: Best product lineup ever 9
  10. 10. Mobile Youth “Since the mid 90’s mobile spending has replaced ~$500 billion of spending on other youth products” Mobile Youth 06 10
  11. 11. Asian Youth The average 15-24 year old Asian is wired to new media • 3 hours instant messaging a day • 1½ hours on emails a day • 1.4 hours participating in various online community activities • accesses the internet 4.8 times a week (66% use it on a daily basis) • 45% accessed a personal homepage • 14% of young Asians participating in online gaming an avid consumer of all things digital • 46% own a desktop computer or laptop • 19% have their own TV game console • 16% have their own digital still camera • 56% own a mobile phone • 34% own an MP3 player • 48% viewing or contributing to a blog in the past 30 days Synovate, 2006 11
  12. 12. Asian Mobile Youth Number of youth without mobile phones (millions) 600 500 South Asia & 2004 400 Greater China 2005 300 2006 200 2007 100 0 e e a an fic a a a ia c op si ic op ic ric di As ci iw er A er ur or ur Af Pa Ta E Am Am .E h N tE N st ut ia lE K, Ea es So ti n N As ,H tra W La id SE na en M hi C C Mobile Youth, 2006 12
  13. 13. Data more relevant than Voice 13
  14. 14. Mobile Entertainment Gambling, Adult, Games, TV in Billion USD CAGR 28.7% 77 80 70 60 47 50 40 30 17 20 10 0 2006 2009 2011 Juniper Research, 2006 14
  15. 15. Asian Mobile Entertainment Premium Content in 2011 South Korea Thailand China Taiwan 2% Australia 14% 10% 2% 2% Singapore 1% Hong Kong Philippines 1% 1% New Zealand India 0% 2% Malaysia 1% Indonesia 2% USD 32.9B Japan 62% Games, Music, Video, Ringtones, Icons, Adult, Gambling, Information, email, 15 Frost & Sullivan, 2006
  16. 16. Open Mobile Networks 16
  17. 17. Open Mobile Networks 17
  18. 18. Women on Mobile 18
  19. 19. Participation Age 19
  20. 20. Participation in the Mobile 20
  21. 21. Advertising Control • 80% think it is important they can opt in and out of advertising and how much advertising they receive Relevance • 47% only want to hear about products and services that are relevant to them Quality • consumers are resistant to low quality or repetitive advertising 21
  22. 22. Response Rates “Mobile Community Advertising click through rates now stand at around 5% compared to 02.- 0.5% for Internet based Advertising” ABI Research 22
  23. 23. Local Content “Subscribers in most Asia-Pacific countries have strong preference for local content, which creates impetus for the fast-growing mobile content market” Janice Chong, Frost & Sullivan 23
  24. 24. New Rules • Consumer is in charge • Speed is everything • Partnerships are necessary • Opportunities are vast and massive • Innovation in technology, business models & implementation • Open Networks and Environment • Value & Trust 24
  25. 25. 1 Book 25
  26. 26. THANK YOU stef@catalist.mobi www.catalist.mobi http://stefanrust.blogspot.com 26

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