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Exicon Introduction to Mobile Social Media Panel at Mobile Asia Congress 2009 HK

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I was moderating the panel for Mobile Social Networking at the Mobile Asia Congress in Hong Kong, November 2009. I used these slides to introduce the "topic". On the panel were
- Jeff Lin, Gypsii
- Wang ChangCheng, Shanghai Unicom
- Dilip Mistry, Microsoft
- Tomi Ahonen, Consultant

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Exicon Introduction to Mobile Social Media Panel at Mobile Asia Congress 2009 HK

  1. 1. MOBILE SOCIAL NETWORKS Mobile Asia Congress Hong Kong November 2009 Stefan Rust Founder & Director, EXICON
  2. 2. IT’S A DIFFERENT MOBILE WORLD BEFORE NOW 2
  3. 3. HARNESS THE POWER OF THE NETWORK Collecting Data is less  valuable than  connecting people
  4. 4. SOCIAL NETWORKING IS REAL $1B+ $200M $700M $1B+
  5. 5. BLUR BETWEEN REAL AND VIRTUAL WORLDS VIRTUAL PHYSICAL 3B On the internet by end of  next year 78% Value their online social network equal to their physical social network
  6. 6. ENTER THE AGE OF THE UPER User‐Publishers “Everyday they publish billions of pieces of content” Constantly  5,000 hours of  connected 10,000 hours  video game playing of mobile phone use VOICE DATA Content creators and multi‐ 3,500 hours of  taskers online social networking
  7. 7. BASIC COMPONENTS OF A SNS User profile Name and display connections Inter‐user messaging (Private and Public) Psychographics (ethnicity, school, affiliation, interests) User‐generated content
  8. 8. IT’S KINDA LIKE A COCKTAIL PARTY
  9. 9. MOBILE IS DIFFERENT www www Phonebook  Mobile is intimate Contacts Value Volume People I Know People I Don’t Know
  10. 10. The tip of the iceberg
  11. 11. THANK YOU www.exicon.mobi Stefan Rust stefan@exicon.mobi Follow me @srust99

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