Exicon Innovation Mar 2009

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Exicon Innovation Mar 2009

  1. 1. INNOVATION ? STEFAN RUST www.exicon.mobi March 2009
  2. 2. EXECUTIVE SUMMARY A core team of professionals specializing in Strategy and Execution for mobile and  internet communication services.  For each client we customize our teams to match the requirements of the project by  tapping into our database of trusted specialized independent professionals focusing  on the fields of › Developer Programs and Communities › Application Sourcing › Network and handset services level API’s › Mobile Money › Social Media Marketing & Social Commerce › Digital Media › Market entry strategies  Since 2001 we have been working on a global basis with clients from the Fortune  500 multinationals (e.g. Morgan Stanley, Sun Microsystems, GSMA, Standard  Chartered, The Economist, Motorola) to innovative digital startups.
  3. 3. MORE THAN YOUR STANDARD CONSULTANT Independent Professionals Start Ups Developers Angel Investors Publishing Partners Advertising Networks
  4. 4. launch, mentor & resource  startups  in the areas of   Communications and Software  over the Internet on any device
  5. 5. THE DISPARITY Venture Capital per University Engineering Graduate $2.12K/ engineer Early‐stage Startup activity $3.68K/ % of adult population involved in early‐stage 20 engineer entrepreneurial activity China 15 India $260K/ Malaysia 10 US Britain 5 Japan engineer China’s patent grants and IP litigation cases, ‘000 0 10 20 30 40 50 GDP per person at PPP*, 2006, $000 Patents granted Lawsuits *Purchasing-power parity 400 20 Sources: Global Entrepreneurship Monitor High Growth Report 2007 300 15 200 10 100 5 0 0 2003 04 05 06 07 Sources: State Intellectual Property Office; Jones Day
  6. 6. GREAT MARKETS Under Serviced Growing  Highly Fragmented 
  7. 7. INNOVATION ? 
  8. 8. INNOVATION IS 10% Invention 90% Adoption
  9. 9. MASS ADOPTION IS A COMBINATION OF Technology Usability Marketing Commercial
  10. 10. INNOVATION IS THE PROFITABLE IMPLEMENTATION OF IDEAS.   It drives economic growth It improves quality of life
  11. 11. The most innovative periods are times of strife.   War, social upheaval, economic hardship.
  12. 12. OUR CURRENT CHALLENGES ARE: Economic meltdown Environment Energy Reliance Raw Material  It’s Global
  13. 13. The naturally innovative nature of man  comes out.
  14. 14. TWO PRIMARY KINDS OF INNOVATION:  1. Incremental Use of an existing product in a new way 2. Disruptive Development of a completely new product  or service rendering others obsolete
  15. 15. INNOVATION ECO‐SYSTEM Capital Culture Universities Media
  16. 16. INNOVATING ON A GLOBAL SCALE THE ROLE OF GOVERNMENT IN INNOVATION FUNDING •Resources need to be made available; •Collaboration between public and private sector – these are not mutually exclusive. EDUCATION •Encourage individuality, creativity, collaboration; •Explain question framing; •Teach focus. POLICY •Focus education system to mind development; •Fund research and innovation competitions; •Extend planning horizons; •Collaboration between public and private sector, central and local government. STRATEGIC PLANNING •Identify areas for innovation; •Fund ‘clusters’ to address specific challenges.
  17. 17. THE MAGIC OF INNOVATION
  18. 18. 5 CORE VALUES IN LEADERSHIP QUESTIONING curiosity, evaluation, critical self assessment, Non Judgmental freedom RISK vulnerability, attitude towards failure, fail early, learn from failures, accept failure OPENNESS to imagination fantasy new data sharing, surprise, opinion, change path PATIENCE tenacity, patient capital TRUST in oneself and others.
  19. 19. ENEMIES OF INNOVATION MANAGEMENT AND MEASUREMENT TECHNIQUES Process, Tight Structures, Metrics BUREAUCRACY Inflexible Processes RISK AVERSION Incentive, Safety net, Lack of Trust BARRIERS TO OPENESS Business Units, Insecurity, Secrecy LACK OF Resources, Diversity, Incentive
  20. 20. INNOVATION NEEDS TO BE NURTURED “INSPIRATION FROM THE TOP, INNOVATION FROM THE BOTTOM” Create the environment » make resources available » Use instinct to build a team of complimentary skills Create the Culture » Support risk and possible failure as means to assess, learn and move on » Be committed, patient and encourage the right discussions » Set goals but extend planning horizons » Encourage trust; ideas and data sharing Create the Eco‐System » Demonstrate openness and  promote collaboration » Listen to opinion » Have the courage to change your path if necessary – but stick to your guns if you need to. » Capacity for change in balance
  21. 21. INNOVATION AND MONETIZATION? Leadership Focus, Direction, Questions, Needs resources resources Research Development Creativity Goal  Applying sciences  in  new ways. Courage Tenacity Practicality Producing Products and  services Application Income
  22. 22. BUT REALLY ONLY 4 KEY ELEMENTS “Rather than  a swift series of eureka moments, progress took shape in setting goals, testing, tweaking and then setting more goals”  – Jon Gertner The Technologist The Creative Technology Design The Optimist Program All working toward the  Management same, clearly  Business  Leadership identified goal, which  The Pragmatist is grounded in  The Strategist common core  values.
  23. 23. EXAMPLES ….. Manage Abundance, Not Scarcity. Scarcity has been obliterated by the internet. The more content Google has to organize and the more sites to place ads on, the better. Google‐owned YouTube already has  more search queries than Yahoo. Amazon’s approach is to offer customers more books and CD’s that could ever fit in one physical  store.  Make Mistakes Well. Mistakes can be valuable, if you learn from them. A recent trend involves releasing products that are not properly finished, i.e. in ‘beta’ version, allowing customer feedback to identify bugs and comment on the user experience. This feedback is then incorporated into the finished product. Proctor &  Gamble endeavors to keep the company’s rate of failure with new product launches at about 40‐50%. It encourages employees to  think ambitiously and take risks. Open the Dialogue. This openness leads to a sharp decline in the negative buzz. Dell launched a Web site to get customers’ ideas after a flood of criticism over poor service. Starbucks launched  mystarbucksidea.com and got 70,000 ideas in the first year.  A study by the London School of Economics highlighted that a 1%  decline in negative buzz leads to a 2% increase in Sales [link] Price as low as you can go (Free is Better) The more users, the stronger  your competitive position. The fastest‐growing Net companies ‐Google, Skype, TenCent, Kaixin001, Amazon and eBay charge as little as they possibly can. Execution and Speed. An idea is only as good as its execution. Cumbersome processes and official launch days are of the past; permanent beta, alpha or even pre‐alpha. Get out there get the  feedback and then incorporate that feedback. Do less than your competitors to beat them. Solve the simple problems and leave  the hairy, difficult, nasty problems to everyone else. 
  24. 24. STRATEGY AND EXECUTION Mobile and Internet specialists Totally focused on Mobile and Internet Team Proven track record Repeat global clients since 2001 Immersed in the Industry In the flow and in the know CORE team Innovative thought leaders Highly experienced recognized experts with backgrounds in Multinationals and start ups CORE+ team Scalable, qualified value based resources Global reach with specialist network
  25. 25. OVERVIEW OF RELEVANT EXPERIENCE • Represents 100% of EXICON’s worldwide  consulting activity • Projects across all major markets • Specialization   • Globe Telecom  Technology  • SingTel Group • Wide network &Telecom &  • Betavine within global Internet Mobile  • Orange Partners mobile and Web 2.0 Known  • Java Application  developer in the • Litmus O2 & Community Mobile  • Sony Ericsson Web  Content  • Android Ecosystem • Asia Pacific, World • MEF Europe, and Track • GSMA Record North America • MMA • RIM • Nokia • Breakthrough Strategy • Delivering results • Execution support and commitment • Working Global 1000 companies
  26. 26. SERVING CLIENTS WORLD WIDE SINCE 2001 From the World’s Largest Multinationals to the Most Innovative Digital Startups and Associations
  27. 27. OTHER SOURCES Judy Estrin: http://www.youtube.com/watch?v=uToaWrvSVB4 http://gettingreal.37signals.com/toc.php
  28. 28. Thank you www.exicon.mobi stefan@exicon.mobi @srust99

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