- Social Media Training : Listening, Caring, Engaging


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  1. 1. Welcome!
  2. 2. Sebastian Rusk Founder/Head Professor 786-273-7875 direct [email_address]
  3. 3. What is
  4. 4. Who Gets Social Media? GETS IT!
  5. 5. Case Study Starbucks gave it customers a voice to “Share, Vote, Discuss, See.”
  6. 6. Campaign produced 50,000 new product ideas
  7. 7. Advertising If the band Journey comes to town and you paint A sign that says “ Journey coming to the arena Saturday night” – that’s ADVERTISING !
  8. 8. Promotion If you have a parade to celebrate the band Journey playing in your town Saturday night – That’s PROMOTION !
  9. 9. Publicity If the band Journey starts a bar fight in that Same town – that’s PUBLICITY !
  10. 10. Public Relations If the bar owner laughs about the bar fight – that’s PUBLIC RELATIONS!
  11. 11. Marketing If you planned the bands bar fight – That’s MARKETING .
  12. 12. Social Media And if the Bar Owners Wife freaks out because the bar is wrecked and tweets “ Poker night cancelled, bar is ruined (for now)” and takes a video of the damage and posts it On Facebook and YouTube – that’s SOCIAL MEDIA .
  13. 13. Sales ! If the town’s people go to the Journey concert, eat a local restaurants, meet the band after the show for autographs and buy souvenirs – that’s SALES !
  14. 14. Social Media 101…
  15. 15. What is Social Media? (Wikipedia)…Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques. ... <ul><li>Social Networking : </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogs: </li></ul><ul><li>Wordpress </li></ul><ul><li>Blogger </li></ul><ul><li>Tumblr </li></ul><ul><li>Twitter (micro-blog) </li></ul><ul><li>Media: </li></ul><ul><li>YouTube </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Blogs (Vlogs) </li></ul>
  16. 16. Create a Plan! <ul><li>What are You Trying to do? </li></ul><ul><li>Branding? </li></ul><ul><li>Lead Generation? </li></ul><ul><li>Community Building? </li></ul><ul><li>2) Who are You Trying </li></ul><ul><li>to Reach? </li></ul><ul><li>Businesses? </li></ul><ul><li>Consumers? </li></ul><ul><li>Both? </li></ul><ul><li>3) What’s Your Message? </li></ul><ul><li>Are you creating </li></ul><ul><li>relevant content? </li></ul><ul><li>Are you engaging? </li></ul>
  17. 17. Choose Your Arsenal of Networks, but…
  18. 18. Keep it Simple…Less is more!
  19. 19. Choose the right internet browser www. google .com/ chrome
  20. 20. Choose the right internet browser! www. mozilla .com/ firefox /
  21. 21. QUCIK TIP! Add Your Social Networks to your website:
  22. 27. “ How soon not now, becomes never.” – Martin Luther
  23. 28. More than 750 million active users • Average user spends more than an hour per day on Facebook • More than 20 million people become fans of Pages each day • 29% of US users are 35‐54 • 24.8% of US users are 25‐34
  24. 29. <ul><li>What Do I Post on my Facebook Wall? </li></ul><ul><li>Text </li></ul><ul><li>• Photos </li></ul><ul><li>• Videos </li></ul><ul><li>• Events </li></ul><ul><li>• Links </li></ul>
  25. 30. WARNING! Is NOT a dance!
  26. 31. <ul><li>Twitter now has well over 200 million registered users. </li></ul><ul><li>New users are signing up at the rate of 300,000 per day. </li></ul><ul><li>75% of Twitter traffic comes from outside (i.e. via third party applications.) </li></ul><ul><li>Twitter users are, in total, tweeting an average of 55 million tweets a day. </li></ul><ul><li>Twitter's search engine receives around 600 million search queries per day. </li></ul><ul><li>Twitter itself has grown: in the past year alone, it has grown from 25 to 175 employees. </li></ul>
  27. 32. <ul><li>1 Million Followers in 24 hours. </li></ul><ul><li>Engagement </li></ul><ul><li>Bad train wreck </li></ul>
  28. 33. How Do I Choose a Name? <ul><li>Your Company Name </li></ul><ul><li>Something Catchy </li></ul><ul><li>Stay Consistent w Your other Brands </li></ul>
  29. 34. How Do I Communicate on Twitter? Tweets: You can post text with links … max 140 characters
  30. 35. How Do I Communicate on Twitter? DM (direct message) followers
  31. 36. Good Twitter Tool…
  32. 37. Addt’l Twitter Tools…
  33. 38. VIDEO!
  34. 39. Why is it important?
  35. 40. 7 reasons… <ul><li>Video is well received on the web </li></ul><ul><li>Delivers content in a way that adds interactivity – hear, see, connect. </li></ul><ul><li>Encourages sharing </li></ul><ul><li>Perfect way to show personality </li></ul><ul><li>It’s an entertaining way to deliver a message </li></ul><ul><li>It’s quick and to the point </li></ul><ul><li>It’s FUN </li></ul>
  36. 41. Blogs!
  37. 42. <ul><li>Its FREE </li></ul><ul><li>Most brands are creating blogs versus websites </li></ul><ul><li>Tells your audience what's happening within your business </li></ul><ul><li>Allows for Frequent Content Updates </li></ul><ul><li>Search Engine Ranking (adds relevant information) </li></ul>A Couple of reasons…
  38. 43. Blogs!
  39. 44. Which blog should I use?!
  40. 49. <ul><li>Created in May of 2003 (one of the 1 st Social Media platforms) </li></ul><ul><li>Over 100 millions users </li></ul><ul><li>47% of users are US based </li></ul><ul><li>Operates in the over 200 countries </li></ul><ul><li>Oracle’s Chief Financial Officer, Jeff Epstein, </li></ul><ul><li>was headhunted for the position via his LinkedIn profile. </li></ul><ul><li>  80% of companies use LinkedIn as a recruitment tool. </li></ul><ul><li>A new member joins LinkedIn every second. </li></ul><ul><li>LinkedIn receives almost 12 million unique visitors per day. </li></ul><ul><li>Executives from all Fortune 500 companies are on LinkedIn. </li></ul><ul><li>Recruiters account for 1-in-20 LinkedIn profiles. </li></ul>
  41. 50. <ul><li>Used for B2B online Networking </li></ul><ul><li>Great place to post your resume </li></ul><ul><li>Great place to find the decision makers you’re looking for. </li></ul>
  42. 51. Why Do I Need It?! <ul><li>It attracts savvy customers </li></ul><ul><li>Foursquare is a game… people like games, especially </li></ul><ul><li>when they are rewarded with something </li></ul><ul><li>Makes a connection between you and your loyal customers. </li></ul><ul><li>The app markets your business to users in your local area as </li></ul><ul><li>“ Nearby Specials” bringing new traffic to your door. </li></ul><ul><li>Tons of businesses are still not on Foursquare, you’re business </li></ul><ul><li>is at an advantage by being on it. </li></ul><ul><li>You can track what people are doing and what their behavior </li></ul><ul><li>is. </li></ul>
  43. 52. is an online social media education platform that enables you to increase your social media knowledge and overall understanding of the who, what, why and where of Social Media. It is our mission to help your brand grasp the power of Social Media so that you can develop an integrated marketing solution that helps your business build online community by using social media to create social buzz and local celebrity over your products and services which increases your online presence and word of mouth marketing so you have more customers and die-hard fans. 
  44. 53. What if I just don’t have time?!