- Non-Profits and Social Media : Social Good


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  • - Non-Profits and Social Media : Social Good

    1. 1. Welcome!
    2. 2. Sebastian Rusk Founder/Head Professor 786-273-7875 direct [email_address]
    3. 3. ABOUT THE AUTHOR… Heather Mansfield is the creator and principal blogger at Nonprofit Tech 2.0 ( ) and its many related resources about social media and mobile technology. She has more than 500,000 online followers, fans and friends on Twitter, Facebook, LinkedIn, Flickr, YouTube and Foursquare, and has presented more than 500 social media webinars and training to non-profits worldwide.
    4. 4. <ul><li>Today’s we’re discussing… </li></ul><ul><li>Chapter 1 (Part 1) </li></ul><ul><li>Web 1.0: </li></ul><ul><li>Websites </li></ul><ul><li>E-newsletters </li></ul><ul><li>“ Donate Now” Campaigns </li></ul>
    5. 5. <ul><li>Discover creative ways to raise money online </li></ul><ul><li>Build your presence on Facebook, Twitter, LinkedIn </li></ul><ul><li>Motivated supporters to take action and get more involved </li></ul>
    6. 6. Who Gets Social Media? GETS IT!
    7. 7. Case Study Starbucks gave it customers a voice to “Share, Vote, Discuss, See.”
    8. 8. Campaign produced 50,000 new product ideas
    9. 9. Advertising If the band Journey comes to town and you paint A sign that says “ Journey coming to the arena Saturday night” – that’s ADVERTISING !
    10. 10. Promotion If you have a parade to celebrate the band Journey playing in your town Saturday night – That’s PROMOTION !
    11. 11. Publicity If the band Journey starts a bar fight in that Same town – that’s PUBLICITY !
    12. 12. Public Relations If the bar owner laughs about the bar fight – that’s PUBLIC RELATIONS!
    13. 13. Marketing If you planned the bands bar fight – That’s MARKETING .
    14. 14. Social Media And if the Bar Owners Wife freaks out because the bar is wrecked and tweets “ Poker night cancelled, bar is ruined (for now)” and takes a video of the damage and posts it On Facebook and YouTube – that’s SOCIAL MEDIA .
    15. 15. Sales ! If the town’s people go to the Journey concert, Eat a local restaurants, meet the band After the show for Autographs and buy Souvenirs – that’s SALES !
    16. 16. Social Media 101…
    17. 17. What is Social Media? (Wikipedia)…Social media is media designed to be disseminated through social interaction , created using highly accessible and scalable publishing techniques. ... <ul><li>Social Networking : </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Blogs: </li></ul><ul><li>Wordpress </li></ul><ul><li>Blogger </li></ul><ul><li>Tumblr </li></ul><ul><li>Twitter (micro-blog) </li></ul><ul><li>Media: </li></ul><ul><li>YouTube </li></ul><ul><li>Podcasts </li></ul><ul><li>Video Blogs (Vlogs) </li></ul>
    18. 18. Create a Plan! <ul><li>What are You Trying to do? </li></ul><ul><li>Branding? </li></ul><ul><li>Lead Generation? </li></ul><ul><li>Community Building? </li></ul><ul><li>2) Who are You Trying </li></ul><ul><li>to Reach? </li></ul><ul><li>Businesses? </li></ul><ul><li>Consumers? </li></ul><ul><li>Both? </li></ul><ul><li>3) What’s Your Message? </li></ul><ul><li>Are you creating </li></ul><ul><li>relevant content? </li></ul><ul><li>Are you engaging? </li></ul>
    19. 19. Choose Your Arsenal of Networks, but…
    20. 20. Keep it Simple…Less is more!
    21. 21. Choose the right internet browser www. google .com/ chrome
    22. 22. Choose the right internet browser! www. mozilla .com/ firefox /
    23. 23. QUCIK TIP! Add Your Social Networks to your website:
    24. 24. Good Twitter Tool…
    25. 25. Addt’l Twitter Tools…
    26. 26. <ul><li>CHAPTER 1 Web 1.0 (static web) </li></ul><ul><li>Websites </li></ul><ul><li>E-Newsletters </li></ul><ul><li>“ DONATE NOW” Campaigns </li></ul>
    27. 27. WEBSITES! 5 MUST HAVES for a non-profit website <ul><li>Easy-to-use content management system (CMS) </li></ul><ul><li>Good writing </li></ul><ul><li>Well-Designed graphics and photos </li></ul><ul><li>Simple, consistent navigation </li></ul><ul><li>A website address </li></ul>
    28. 28. E-Newsletters! Why are they important? <ul><li>Email is NOT dead. </li></ul><ul><li>Drives traffic to your website, blog and your </li></ul><ul><li>“ DONATE NOW” landing page </li></ul>
    29. 29. How to Start an E-Newsletters <ul><li>Use a hosted email solution (, </li></ul><ul><li>,, </li></ul><ul><li>Monthly fees range from $15-$150 depending on how big </li></ul><ul><li>your list is. </li></ul><ul><li>This is an absolute mandatory expense for non-profits </li></ul>
    30. 30. E-Newsletters! Some best practices… <ul><li>Keep your e-newsletter design simple </li></ul><ul><li>Publish e-newsletters that are 500 words or less </li></ul><ul><li>Add a “Donate Now” button and social media icons </li></ul><ul><li>Make it personal </li></ul><ul><li>Make it Social </li></ul><ul><li>Use Screenshots for videos and slideshows </li></ul><ul><li>Send test versions of your e-newsletter to multiple email platforms. </li></ul><ul><li>Keep subject lines short </li></ul>
    31. 31. E-Newsletters! Best ways to build your list… <ul><li>Add subscribe functionality to your website and blog </li></ul><ul><li>Ask supporters to subscribe via status updates and Tweets </li></ul><ul><li>Pitch your e-newsletter in all print materials </li></ul><ul><li>Use Sign-up sheets at events </li></ul><ul><li>Create online email petitions </li></ul>
    32. 32. <ul><li>It has your organizations branding </li></ul><ul><li>There is an opt-in option for an e-newsletter </li></ul><ul><li>It has the option to give monthly or quarterly </li></ul><ul><li>It has the option to give in someone else's name </li></ul><ul><li>It is designed for expediency </li></ul>5 MUST HAVE characteristics for a “ Donate Now” landing page
    33. 33. <ul><li>Technology has been available since 1999 </li></ul><ul><li>Choose the right “donate now vendor </li></ul><ul><li> is the largest processor of online </li></ul><ul><li>Donations in the US. – They offer generic “Donate Now” landing pages for more than 1 million non-profits. </li></ul><ul><li>Expect to 3-5% in processing fees. </li></ul>“ Donate Now” Campaigns
    34. 34. <ul><li>If you implemented your Web 1.0 strategy five years ago, chances are its out of date. </li></ul><ul><li>Only those non-profits that invest time and money in their Web 1.0 campaigns today will continue to succeed tomorrow. </li></ul><ul><li>EXAMPLES of EXCELLENCE: </li></ul><ul><li>CURE International: </li></ul><ul><li>Defenders of Wildlife: </li></ul><ul><li>Stay Teen: </li></ul>Final Words: Upgrade Now or Become Obsolete
    35. 35. <ul><li>Join us NEXT WEEK! </li></ul><ul><li>Chapter 1 (Part 2) </li></ul><ul><li>Web 2.0 – </li></ul><ul><li>The Social Web </li></ul>
    36. 36. Now what?!
    37. 37. is an online social media education platform that enables you to increase your social media knowledge and overall understanding of the who, what, why and where of Social Media. It is our mission to help your brand grasp the power of Social Media so that you can develop an integrated marketing solution that helps your business build online community by using social media to create social buzz and local celebrity over your products and services which increases your online presence and word of mouth marketing so you have more customers and die-hard fans. 
    38. 38. Special WEBINAR ONLY offer!
    39. 39. Here’s what you get…
    40. 40. What is the 30 day social media BOOT CAMP?! Get ready!! <ul><li>30 days! </li></ul><ul><li>20 five minute videos to train you on Social Media! </li></ul><ul><li>20 Social Media action tips for each day! </li></ul><ul><li>10 BONUS training videos + 10 tips! </li></ul>At the end of 30 days your brand WILL have a Social Media game plan!
    41. 41. <ul><li>2 Interactive 1 hour Social Media training </li></ul><ul><li>webinars monthly </li></ul><ul><li>2 Group Conference Social Media </li></ul><ul><li>Training Calls </li></ul><ul><li>4 Email Newsletters monthly with Social </li></ul><ul><li>Media “Tips, Tricks and Tools” </li></ul><ul><li>Plus TONS of BONUS Videos and tips </li></ul><ul><li>that you need to make sure your </li></ul><ul><li>Social Media game-plan is on point! </li></ul>MONTHLY
    42. 42. Learn about things like… <ul><li>Facebook marketing </li></ul><ul><li>How to WIN with Twitter ! </li></ul><ul><li>How to make it happen on YouTube ! </li></ul><ul><li>QR Codes and how to use them </li></ul><ul><li>Finding followers on Twitter ! </li></ul><ul><li>Facebook for businesses! </li></ul><ul><li>Foursquare for your business! </li></ul><ul><li>Google+ 101 </li></ul><ul><li>Google Alerts </li></ul>
    43. 43. <ul><li>Normally $148.00 </li></ul><ul><li>($99 for the Boot Camp + $49 for University Tuition) </li></ul><ul><li>SPECIAL WEBINAR ONLY PRICING TODAY </li></ul><ul><li>$49.00 </li></ul>
    44. 44. Sign Up Here:
    45. 45. What if I just don’t have time?!
    46. 46. Hire Us! (WE CAN HELP!) <ul><li>Setup </li></ul><ul><li>Monthly Maintenance </li></ul><ul><li>Content </li></ul><ul><li>Following </li></ul>
    47. 47. Sebastian Rusk Founder/Head Professor 786-273-7875 direct [email_address]
    48. 48. <ul><li>Join us NEXT WEEK! </li></ul><ul><li>Chapter 1 (Part 2) </li></ul><ul><li>Web 2.0 – </li></ul><ul><li>The Social Web </li></ul>