from an idea to an enterprise

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from an idea to an enterprise

  1. 1. From an Idea to an Enterprise Roberto SiagriTrieste , April 12, 2013 SISSA MCA 2013
  2. 2. SISSAMCA 2013
  3. 3. The Golden Rule The only stable component in nature is change! The tentative fourth law of thermodynamics. S.E. Joergensen SISSA MCA 2013
  4. 4. Technologyis expanding y l a l t i e n Ex po n SISSA MCA 2013 4
  5. 5. Law of accelerating returns…we wont experience 100 yearsof progress in the 21st century,it will be more like20,000 years of progress(at todays rate) Ray Kurzweil SISSA MCA 2013 5
  6. 6. Meta-Trends in Technological Acceleration Moores Law Miniaturization ‘65  Transistors increase 2 times over 18 months Metcalfes Law Interconnection ‘93  Value of a network increases with the square of the number of connections Gilders Law Quantization ’00  Bandwidth increases 3 times faster than computer power IDEAS are the new “ultimate” raw material SISSA MCA 2013 6
  7. 7. Ask the customers? ……….. Are you crazy? “If you ask the public what they think they will need, you will always be behind in this world. Akio Morita, You will never catch up Sony founderunless you think one to ten years in advanceand create a market for the items you think the public will accept at that time.” SISSA MCA 2013
  8. 8. … on Research and InnovationIt is relatively simple to transform money in good research results… but …it is much more difficult to transfrom good research results in money
  9. 9. CHAPTER SISSA MCA 2013
  10. 10. Start Think BigSmall Less is More BeSISSA MCA 2013 Global 10
  11. 11. StartSmall Think SISSA MCA 2013 11
  12. 12. You need a powerful Idea … ….and  you have to dream the hardest  "On résiste à linvasion des armées;  on ne résiste pas à linvasion des idées.“ Victor Hugo, Paris 1877 SISSA MCA 2013 12
  13. 13. The UbiComp “The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it.” Mark WeiserChief Technologist, Xerox PARC "The Computer for the 21st Century", Scientific American, Vol. 265 No.9, pp. 66-75, ‘91
  14. 14. SISSAMCA 2013 14
  15. 15. Less is MoreInnovation moves from material to abstract “The principle of doingever more with ever less Space, Time, Matter and Energy R. Buckminster Fuller per each given level of 1895 - 1983functional performance” Malthus was wrong. He forgot a factor:our continual ability to do more and more with less and less SISSA because of Technological Innovation MCA 2013
  16. 16. STEM compression : the Engine of InnovationSpaceTime InformationEnergyMatter Computation SISSA MCA 2013
  17. 17. ThinkGlobal Rule #1: In a global world, SISSA MCA 2013 do not try to build walls 17
  18. 18. Technological “Cephalization” of the Earth“…a network (a world network) ofeconomic and psychic affiliations isbeing woven at ever increasingspeed which envelops andconstantly penetrates more deeplywithin each of us. Pierre Teilhard de ChardinWith every day that passes it (1881-1955)becomes a little more impossible forus to act or think otherwise thancollectively." Le Phénomène Humain, 1955 SISSA MCA 2013
  19. 19. NETWORKNET NW E TO WR OK R KNETWORK SISSA MCA 2013 19
  20. 20. The Paradigm shift in Knowledgefrom theKnow‐How to the Know‐Who and the Know‐Where SISSA MCA 2013
  21. 21. CHAPTER SISSA MCA 2013
  22. 22. COMPANY VISION MISSION  ROI PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS  CATALOGS   MARKETS TCO   DAAS PRODUCT OFFER  NANOPC   HPC ESF TECHNOLOGY  INNOVATION MIDDLEWARE STRATEGY GLOBAL VALUE  EDC VPX COMPLEXITY EXTREME DATA   BOARDS EMBBEDDED COMPANY GROWTH   VALUE STACK  HW SW   FW SYSTEMS     SOLUTIONS COMPETITIVENESS EUROTECH PC/104    CPCI    VME PLATFORM  SAAS   AURORA EDGE END‐TO‐END SENSORS BUSINESS INTEGRATION SISSA22 MCA 2013 R2U IMAGINE‐BUILD‐SUCCEED NETWORK
  23. 23. The beginning•1992: Eurotech S.r.l. is born A Personal Computer on the palm of your hand SISSA MCA 2013
  24. 24. GARTNER HYPE CYCLEVISIBILITY Technology Peak of Inflated Trough of Slope of Plateau of MATURITY Trigger Expectations Disillusionment Enlightenment Productivity SISSA MCA 2013
  25. 25. Leader & Leadership “Leadership is getting someone to do what they dont want to do, to  achieve what they want to achieve.” Tom LandryFind your voice and inspire others to find theirs SISSA MCA 2013
  26. 26. A Story of Growth Dynatem 1992: P acquisition EuroTech S.r.l. is founded CAGR 18% upon the idea of miniaturizing the PC to address new, Advanet unexplored application fields acquisition ADS acquisition Arcom acquisition 99.3 93.8 93.6 Erim 91.7 acquisition 83.5 Parvus IPS acquisition PE 76.5Sales acquisition CAGR 47%(M€) 50.7 FFF 29.8 CAGR 54% 6.4 1992 2001 2005 2006 2007 2008 2009 2010 2011 2012 Private Equity IPO Capital Increase 3,7 € 25M€ 109 M€ 26
  27. 27. Global Footprint Eurotech is a global company with operations in Europe, Asia and North America. The Group is led by an industrial holding located in the Northeast of Italy. At the end of 2012 the Group had a total of 420 employees and 93.6M Euro of turnover. USA ASIA HC 125 HC 176 USA EUROPE J A PA N HC 119 INDIA USA UK USA FRANCE I TA LY SINGAPORE Marketing & Sales Development & Engineering Production 27
  28. 28. CHAPTER SISSA MCA 2013
  29. 29. COMPANY  VISION MISSION ROI PERVASIVE COMPUTERS CLOUD    INTERNET OF THINGS  CATALOGS   MARKETS TCO   DAAS PRODUCT OFFER  NANOPC   HPC INNOVATION   MIDDLEWARE ESF  COMPRESSIONSTRATEGY GLOBAL VALUE  EDC VPXCOMPLEXITY EXTREME DATA   BOARDS EMBBEDDED COMPANY GROWTH   VALUE STACK  HW SW   FW SYSTEMS     SOLUTIONS COMPETITIVENESS EUROTECH   PC/104    CPCI    VME PLATFORM  SAAS   AURORA EDGE END‐TO‐END SENSORS BUSINESS INTEGRATION SISSA R2U IMAGINE‐BUILD‐SUCCEED NETWORK MCA 2013 29
  30. 30. Reducing ComplexityValue follow simplicity SWCost HW Time Wirth’s law: “Software gets slower faster than hardware gets faster” 30
  31. 31. The Essence of Eurotechs strategy 1Finding the right PLATFORM that reduce Customer’s TCO and TTMIts a matter of SW vs. HW SW COST - $ For Embedded the PCCost is the platform choosen by Eurotech HW COST Time 31
  32. 32. THE PLANETARY COMPUTATIONAL EXOSKELETONComputers are becoming pervasive and ubiquitousUbiquitous high bandwidth connection to the Internet at all timesMassive computation available on demand through the CLOUDTiny Computers embedded in – the environment, – our clothing, – our body Augmented real reality SISSA MCA 2013 32
  33. 33. Complexityis growing y l a l t i e n Ex po n SISSA MCA 2013 33
  34. 34. The Essence of Eurotech strategy for the IoTFinding the right PLATFORM that reduce Customer’s TCO and TTMAgain, for this decadeIts a matter of scalable SW vs. scalable HW SW COST - For the IoT $ the Cloud is the platform Cost choosen by Eurotech HW COST Time 34
  35. 35. Internet of Things: re-thinking IT integration• Our "things" are: sensors, cameras, handhelds, wearable devices, mobile devices, etc. We have Enabled our Pervasive Computing offer through a New Infrastructure that decouples distributed data Producers (the "Things") and distributed data Consumers (the Business Apps, …and ultimately Human Beings) 35
  36. 36. Addressing Software Complexityand a new way to create Distributed Systems Cloud based apps Multitenant Mesh-up Scalable PC –Programming Easy A lot of available programs Backward compatible Productivity Assembly Limited reuse of written code Complexity and Size 36
  37. 37. Minimize Size in the lousily coupled NanoPC 16Mhz-1MB ’92: A Personal Computer on the palm of your hand 800Mhz-512MB ’07: A Personal Computer on half the palm of your hand NOW: 1,6Ghz – 2GB RAM 37
  38. 38. APE 1999: 0,1 TeraFlops per rack QCD needs Supercomputers©Eurotech Group 2004
  39. 39. Aurora Tigon: 140 TeraFlops per Rack Sets World Record for Energy Efficiency At the Top of the GREEN500 11000 CO2 tons saved 1500 cars that do not circulate for 1 year 11500 saved trees 15 Km2 of rain forest left untouched Nvidia Tesla K20 GPUs power Aurora Tigon HPC cluster to 3.15 GFLOPS/W 39
  40. 40. New Approach to (new) CustomersSolution Management Standard Standard & & API’s & Custom Operation Integrations DashboardsSoftware OS E IPxx BIOS MILHardware EN DIN ISO NEMAxx … General Certification Vertical Design 40
  41. 41. CHAPTER SISSA MCA 2013
  42. 42. COMPANY VISION MISSION ROI PERVASIVE COMPUTERS CLOUD INTERNET OF THINGS CATALOGSMARKETS TCO DAAS PRODUCT OFFER NANOPC HPC INNOVATION MIDDLEWARE ESF COMPRESSION STRATEGY GLOBAL VALUE EDC VPXCOMPLEXITY EXTREME DATA BOARDS COMPANY GROWTH VALUE STACK HW SW FW SYSTEMS SOLUTIONS COMPETITIVENESS EUROTECH PC/104 CPCI VME EMBBEDDED PLATFORM SAAS AURORA EDGE END-TO-END SENSORS BUSINESS INTEGRATION R2U IMAGINE-BUILD-SUCCEED NETWORK 42
  43. 43. Are organizations willing to innovate?Innovation fails, because organizationsunwittingly strip the disruptive potentialfrom new ideas before they ever see thelight of day C.M. Christensen, M. E. Raynor SISSA MCA 2013 43
  44. 44. Sustainable Growth vs. Saturation S curves get old New Evolution phasePerformance Return reduction New technology Evolution phase Take-off Existing technology Research, Invention phase Time Each new TECHNOLOGICAL substrate is more efficient than the previous one SISSA MCA 2013 44
  45. 45. Technology evolution and Insource-Outsource relation VISIBILITY EDGE Technologies STABLE Technologies External External/ /internal Internal Development Research Open M&A Innovation Technology Peak of Inflated Trough of Slope of Plateau of MATURITY Trigger Expectations Disillusionment Enlightenment Productivity SISSA MCA 2013
  46. 46. The best companies are those that team up best In a flat world, business will be increasingly done by companies that collaborate, because it will be increasingly difficult to master the complexity of the value creation chain on ones own SISSA Source: MCA 2013 46 Tom Friedman /The World Is Flat
  47. 47. CHAPTER SISSA MCA 2013
  48. 48. The Paradigms of the Knowledge Economy • Knowledge is wealth • Bigger doesnt always mean better • More opportunities • Less certainties • Everything happens faster • Everything is exponential • Demand comes in surges • ReturnOnIdea is the greatest ever SISSA MCA 201348
  49. 49. Evolution of Enterprise Enterprise without people Time these are existing today ...???..... Virtual Enterprise: core mgt + project team Traditional Enterprise : full time employees SISSA MCA 201349
  50. 50. Toward a virtual company The Hollywood model: small expert teams independent with a great deal of connections http://kotaku.com/gaming/business/copyin g-the-hollywood-business-model-239845.php SISSA MCA 2013
  51. 51. The boundaries of the enterprise are changing “workers need to think of their careers as their own small businesses” JAMES FLANIGAN, New York Times, 14 ottobre 2009 SISSA MCA 2013
  52. 52. Start-ups & Innovative-SMEs SMEs produce 24 times more innovation than large companies for every invested $. Source: Doyle, Wong “marketing and competitive performance”, Univ. of Warwick Large companies need from 3 to 10 times more time than SMEs to develop the same new products. Source: National Science Foundation (USA) SME R&D spending overall has grown 10 times as fast as large-company spending over 24 years (1981-2005). Source: H. Chesbrough, Haas School of Business, Univ, Berkeley SISSA MCA 2013Photo Credits: Martin Whitmore 5252
  53. 53. New Entrepreneurs have big Social Role Kauffman Foundation for Entrepreneurship S.J. Davis Univ. Chicago; J. Haltiwanger Univ. Maryland, R. Jarmin U.S. Bureau of the Census Turmoil and Growth: Young Businesses, Economic Churning, and Productivity Gains, Jun. 2008 >1/3 of new jobs come from new companies Business Dynamics Statistics Briefing: Jobs Created from Business Startups in US, Jan. 09 From 1980 to 2005, companies born in the previous 5 years generated the whole net job growth in the US     The Entrepreneurial Economy: Qi  K i Li Ri Ei Need Entrepreneurship Policies • Universities as Engines of Economic Development • Technology Transfer & Commercialization • Private-Public Partnerships SISSA MCA 201353
  54. 54. Social and Economic Evolution Industrial triangle Entrepreneurial quadrangle Large Start-ups Large Enterprises SME Enterprises Personal Finance Shareholders Business Angels Debt Venture Capital VITUOUS CIRCLE STALL Tuition fees Public funding Taxes Donations Unions State Universities State SISSA Source: Carl Schram, MCA 2013 Kauffman Foundation54
  55. 55. We forget that If it can happen… It will! Is it physically possible ? Does it fulfill a basic human need/want? Is there money to be made from it? It will happen…. SISSA MCA 201355
  56. 56. Innovators are Barbarians• Barbarians are incomprehensible, but theyfollow their own logic.• It is like trying to recognize an animal by itslegs and tail.• A new form of energy flows through the ?apparent ugliness, vulgarity and lack ofsensibility.• This new energy announces the society ofthe future. SISSA MCA 2013 56
  57. 57. Thank you for your attention … I say to the young: “Do  not stop thinking of life as an adventure. You have no  security unless you can live  bravely, excitingly, and  imaginatively; unless you can choose a challenge instead of a competence.” Eleanor Roosevelt April 1961 SISSA MCA 201357

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