Express yourself

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Express yourself

  1. 1. Business School MBA application - Sébastien Romé
  2. 2. If all of the world´s cultural heritage (sports, music, fashion, architecture, literature, painting, etc..) was contained in a time capsule, what would you include to demonstrate the legacy of your country?
  3. 3. Switzerland benefits from a very positive - yet stereotyped - image abroad
  4. 4. Besides stereotypes, the positive perception of Switzerland is driven by : • Good governance • Dynamic democracy • Above average quality of life • Competitive economy • Land of immigration and work (Source : www.admin.ch)
  5. 5. This year Switzerland is ranked : • 1st in the Where-to-be-born-index, 2013 (Economist Intelligence Unit, 2013) • 1st by the Country brand index 2012 – 13 (www.futurebrand.com)
  6. 6. What is the recipe of this success?
  7. 7. What would I put in the time capsule as a legacy to share with other nations?
  8. 8. Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset My answer
  9. 9. Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset To better understand the first 2 elements, we have to go back in time…
  10. 10. Background - History • Switzerland sits at the crossroads of Europe. • The Gotthard (one of the main North-South axis in Europe) is where everythings started, it is the belly button of Switzerland.
  11. 11. Background - History
  12. 12. Background - History 1291 : Creation of the country 1848: Federal constitution Since 1291 when 3 valleys in the Gotthard area united until today’s peaceful Switzerland, the country went through: • 550 years of permanent tension • Numerous wars and civil conflicts • Foreign occupations • Religious conflicts
  13. 13. All along the years more cantons (provinces) have joined the initial 3 valleys to create the diverse country we know today. Background - Switzerland today
  14. 14. • 26 Cantons (provinces) • 4 National languages • 22 % of foreign population • No official state religion Background - Switzerland today
  15. 15. Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset
  16. 16. Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset
  17. 17. Ability to create synergies • Further to their diversity and turbulent history, Swiss people have created bonds that hold together an incredibly diverse nation, they have developed the faculty to find solutions that are acceptable to all. • Creating synergies is deeply rooted in Swiss culture. The whole is greater than the sum of its parts.
  18. 18. Ability to create synergies The ceiling of the Swiss parliament house expresses this core value
  19. 19. Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset
  20. 20. Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset
  21. 21. Willingness • Swiss people are characterized by a strong willingness to serve their country and contribute to the development of their community. • They are determined and hard-working people. Here are some examples.
  22. 22. Willingness - « Willensnation » • The country itself was created by the willingness of forming one nation and has remained united despite its diversities by this same willingness. • This concept is called “Willensnation” in German.
  23. 23. Willingness – Politicians Swiss politicians are mostly driven by their will to serve the country. • Swiss politicians are mostly non-professionals. • Most politicians earn less in politics than they would earn in the private sector. • This translates into effective and transparent public institutions. Switzerand ranks between Britain and Taiwan (6.4) Politicians package includes very little non-monetary advantages
  24. 24. Willingness - productivity • The level of productivity in Switzerland is high and both population and companies act proactively towards the latest technologies. • This translates into a high competitiveness of the country (Switzerland is ranked first in the WEF Competitiveness report).
  25. 25. Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset
  26. 26. Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset
  27. 27. Innovation & entrepreneurial mindset Switzerland has no major natural ressources.
  28. 28. Innovation & entrepreneurial mindset 30% of Switzerland surface is flat  the country has no space for massive agricuture Flat land = yellow
  29. 29. Innovation & entrepreneurial mindset Due to the lack of natural resources combined with the mountainous landscape, the Swiss became inventive, detail-oriented and developed a sense of good planning to go through the winters.
  30. 30. Innovation & entrepreneurial mindset Swiss people have developed a strong entrepreneurial and innovative mindset over time.
  31. 31. Innovation & entrepreneurial mindset • Switzerland has equipped itself with great universities and innovations centers. • Switzerland is now the leading country in terms of patents per capita per year. Number of patent filings per million inhabitants and per year Source : OCDE factbook
  32. 32. Innovation & entrepreneurial mindset As a result Switzerland is ranked : • 1st at the Global Innovation Index (INSEAD) • 2nd at the World Competitiveness Rankings (IMD)
  33. 33. Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset
  34. 34. I believe that the ability to create synergies coupled with the willingness to make things happen have shaped my nation.
  35. 35. Switzerland has achieved the right balance between a very social and liberal country. On top of that, the strong focus on innovation and entrepreneurship have fostered its dynamism and contributed to its strong competitive advantage.
  36. 36. To me, these 3 elements constitute the recipe for Switzerland’s success and the reason to be the place to be born in 2013. Therefore this is what I would include in the time capsule to demonstrate the legacy of my country: Legacy 1) Ability to create synergies 2) Willingness 3) Innovation and entrepreneurial mindset
  37. 37. Thank you for your time and consideration !
  38. 38. References • Bewes, D. (2012). Swiss watching, inside the country of milk and money. Nicholas Brealey publishing. • Andrey, G. (2007). La Suisse pour les nuls. Editions First • Habermann, G. (2012). Switzerland’s Seven Secrets to Success. Bulletin, The world’s oldest banking magazine – since 1895. • Buchs, J.-P. (2013). Les raisons d’une combativité exemplaire. Bilan. • Kekic, L. (2013). The lottery of life. The Economist. • INSEAD - The Global Innovation Index (2012). Global innovation index. http://www.globalinnovationindex.org • WEF (2013). The Global Competitiveness Index 2012–2013. http://www3.weforum.org/docs/WEF_GlobalCompetitivenessReport_2012-13.pdf • IMD (2013). World Competitiveness 2013. http://www.imd.org/news/World-Competitiveness-2013.cfm • EIU (2010). Leaders of the fee world. http://www.economist.com/node/16525240 • Future Brands (2012). Country Brand Index. http://www.futurebrand.com/images/uploads/studies/cbi/CBI_2012- Final.pdf • Confédération Suisse - DFAE (2012). L’image de la Suisse à l’étranger en 2012 : La Suisse séduit le public à l’étrager, mois les médias. http://www.news.admin.ch/NSBSubscriber/message/attachments/29187.pdf • Transparency.org (2011). Democracy index 2011. http://cpi.transparency.org/cpi2012/results/ • Confédération Suisse - Office des migrations (2011). Statistique des étrangers à fin avril 2012: Légère hausse de l’émigration par rapport à 2011. http://www.bfm.admin.ch/content/bfm/fr/home/dokumentation/medienmitteilungen/2012/2012-06-19.html

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