Sri Sri UniversityFaculty of Management Studies            (Recognized by AICTE, New Delhi)     MBA 2013-15   General Mana...
Our PhilosophyLEARN   Learning encompasses six dimensions- Information,                                 Value Integrated L...
Now, more than ever, there is an urgent need to  revive spirituality in business, as in all aspects of    life. It is some...
To impart holistic, value-integrated education that               Vision                                    develops visio...
Message from the PresidentS         ri Sri University envisaged becoming a multi-disciplinaryunitary campus, covering ever...
Message from the Vice-Chancellor                                                                            B             ...
Prof. Bala V. Balachandran                                                Ms. Rajita Kulkarni                             ...
Mr. Shantanu Prakash                                         Mr. Venugopal N. Dhoot                             Member, Bo...
Message from the Director - OperationsA                 s our Beloved Guruji Quotes – “The ultimate purpose of lifeis to b...
Ethos of Sri Sri University                                                                                          – Fac...
community brimming with industry chieftains and high priests of            and strategy in business. The faculty perceives...
Programs & CurriculumT     he core of Sri Sri University will bethe academic enterprise. The diversity ofprograms at the F...
Academic Calendar:** Induction Period            First week of July 2013 (Registration and Orientation) Trimester-I       ...
MBA in General Management                                    This program offered by Sri Sri University is 2 years MBA pro...
decision making skills which will enable students to not only face the       Trimester Ifuture business challenges but als...
Trimester 3                                                                  Course Code             Course TitleCourse Co...
Course Code             Course Title                                       Course Code                          Course Tit...
MBA in Agribusiness Management                                               The term agribusiness refers to various busin...
Swaminathan. ‘Operation Flood’ by the National Dairy Development           partnership with private players and entreprene...
international standards on food safety, traceability of food            Maximum No. of Courses per Trimester 7     product...
Trimester 3Course Code           Course Title                                        Course Code             Course Title2...
Course Code                    Course Title                                              l Capstone Project will be integr...
MBA in EntrepreneurshipThe Commission of the European Communities2003 has noted that entrepreneurial spirit is theasset re...
Nevertheless, the indices for enterprise creation in India are low in       Total No. of Trimesters                      8...
Course Code                  Course Title                           Course Code                        Course Title2-13320...
Course Code                        Course Title                             Course Code                         Course Tit...
FMS-SSU as an Incubator for start-up ventures                              talent/innovation of the communities, commercia...
Faculty                                                                        In any academic institution, the quality of...
Dr. Kailash Chandra Mishra                                                                                       Dr. Jyoti...
business opportunities and civil society cooperation. Previously, Mr. Kumar wasa Global Leadership Fellow at the World Eco...
He was also associated with an IT Startup, IIP Solutions, Bhubaneswar as Manager-Marketing & Sales and was heading the Int...
Distinguished Adjunct Faculty & Faculty Associates1    Mr. Shantanu Prakash          PGDM (IIM – Ahmedabad)2 Ms. Rajita Ku...
Campus Facilities                                                                      The state-of-the-art aesthetically ...
Campus Life                                                               ART OF LIVING SELF-DEVELOPMENT PROGRAMS         ...
Seva / Service                                                             Vibrant Student Life“Whatever we are committed ...
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
Prospectus - MBA FMS, Sri Sri University.
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Prospectus - MBA Admissions 2013-2015, Faculty of Management Studies,Sri Sri University

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Prospectus - MBA FMS, Sri Sri University.

  1. 1. Sri Sri UniversityFaculty of Management Studies (Recognized by AICTE, New Delhi) MBA 2013-15 General Management Agri-Business Management Entrepreneurship
  2. 2. Our PhilosophyLEARN Learning encompasses six dimensions- Information, Value Integrated Learning Concept, Attitude, Imagination, Freedom and Intuition.LEAD Learning will instill in the students “skill to excel and Freedom will to act” which results in the ability to lead.SERVE A commitment to serve and positively impact society. Intuition Information Imagination Concept Attitude Guiding Values Sustainability Social Impact Ethics & Integrity Diversity Innovation Excellence SSU-FMS unique approach encompasses latest in technical knowledge, pedagogical and value integrated traditional methodologies and wisdom based learning. First purpose is to find out the purpose of life. Once you find it then relax. – SRI SRI
  3. 3. Now, more than ever, there is an urgent need to revive spirituality in business, as in all aspects of life. It is sometimes thought that spirituality isincompatible with profit making. Business devoidof spirituality breeds greed and exploitation, both significant in any financial crisis. If we want to reinstate trust and sustain it as well, we cannot compromise on human values. Although thesevalues are innate in every human being, they havebeen overshadowed by the stresses and strains of everyday life.Management begins with the mind- a mind that is properly managed can manage anything. Just taking a few minutes every day to reflect and to practice spiritual techniques such as Yoga, Meditation and simple breathing exercises can eliminate stress, increase energy levels, andimprove mental clarity and creativity. This greatly strengthens ones intuition and expression. Itgives the much needed patience and vision to any leader. The need of the hour is for a system of education where the roots are deep and there are freshshoots on the tree- a combination of the newness and the ancientness. – His Holiness Sri Sri Ravishankar
  4. 4. To impart holistic, value-integrated education that Vision develops visionary thinkers with the social - consciousness to lead societal and economic change.At the heart of the Sri Sri University- Faculty of Management Studies is Sri Sri University Faculty of Management Studies aims to nurturethe principle of integration. Integrate wealth with values, success socially conscious, ethical and dynamic business managers capable ofwith ethics, and passion with compassion. This balance creates future changing the world of business, while assuming social responsibility.leaders who excel in business built on a foundation of strong human It will empower future leaders with cutting edge business thinkingvalues & ethics. skills and a world-vision centered on ethics and values. The rigorous two years program, ideal for professionals and students, will openThe Faculty of Management Studies takes pride in introducing its full countless doors to new opportunities and challenges, by leveragingtime MBA Programs. These MBA Programs from the Sri Sri University the global Art of Living presence and our vast industry network.Faculty of Management Studies (SSU-FMS), encompass state-of-the-art management studies integrated with the Art of Living Leadershipand Self-development programs.2 The ultimate purpose of life is to be of service. – SRI SRI
  5. 5. Message from the PresidentS ri Sri University envisaged becoming a multi-disciplinaryunitary campus, covering every faculty of human endeavourTraditional Vedic Studies, Modern Medicine, Management Studies,Engineering and Pure Science Research. The university will combinetraditional wisdom and modern technology to bring about a synthesisof human and technological development. In all its students, theuniversity will inculcate a sense of social responsibility along withexpertise in the respective subject.The pedagogy will be interspersed with proven Art of Living self-development programs and Yoga techniques to bring about a holisticdevelopment encompassing the intellectual, mental, spiritual andphysical dimensions.We place the highest possible value on individual and collaborativehuman achievement and we are committed in both policy andpractice to ensuring that scholarship and research on our campus areconducted by following the highest possible ethical standards. Sri SriUniversity is proud to be promoted by the founder of Art of Living, ageneralized solution to most anxieties of the World today. ThisUniversity is committed to the values that are essential to building astrong community of learning discovery and engagement. They Dr. A. L. Rao President, Board of Governors, Sri Sri Universityinclude honesty, trust, fairness, respect and responsibility. The Former Chief Operating Officer, WIPRO Technologiesregulations governing this University have been established becausewe are all expected to abide by these principles to ensure thatacademic freedom is protected and we are accountable for how weconduct ourselves on and off our campuses. Education has five aspects – Information, Concept, Attitude, Imagination & Freedom. – SRI SRI 3
  6. 6. Message from the Vice-Chancellor B usiness education is a complex enterprise- composed of considerations and issue of practice, policy and pedagogy. It is this complexity that poses a challenge in addressing the needs of business st schooling in the 21 century. Sri Sri University will have unwavering commitment to academic excellence, service and social justice in business school, communities and neighbourhoods. SSU-FMS will strive to educate the whole person, in intellect, consciousness and spirit, in a tradition captured by the phrase curapersonalis. As SSU moves forward, it will remain steadfast to these commitments and indeed increase the number and broaden the scope of its initiatives to ensure brighter futures for its students. SSU-FMS teaching learning methods offer opportunities and insights that connect with students hopes, wishes and exciting future in Business Management. The richest and most valuable learning in life is always rooted in human relationships. At its essence, education is the ever-increasing capacity for full participation in a culture and a society. This means education is based in the human bonds of social relationships and the connections with cultures. Building those bonds of human connection requires mutual understanding, self-awareness, and theDr. K. C. Mishra development of consciousness. Understanding students inVice Chancellor & Dean-FMS, Member, Board of Governors, classroom is the first step towards forging effective and meaningfulSri Sri University, Formerly Director & Area Chair Person ofLal Bahadur Shastri Institute of Management, National Insurance Academy, relationships with students. Reach the exciting world of Sri Sri andASCI and S. P. Jain Institute of Management imbibe the Art of Living in whichever dream you pursue.4 Information: Often we think information is education, but it is only one aspect of education. – SRI SRI
  7. 7. Prof. Bala V. Balachandran Ms. Rajita Kulkarni Member, Board of Governors Member, Board of Governors Sri Sri University Sri Sri UniversityJ L Kellogg Distinguished Professor of Accounting and Information President, World Forum for Ethics in BusinessManagement We are living in times of unprecedented economic turmoil, scams andEmeritus in Service, North- Western University, Illinois, USA financial disasters that have impacted lives of people all around theFounder and Dean, Great Lakes Institute of Management world. This last decade has showed us that greed and lack of corporate governance can bring down companies, wipe out trillions of dollars ofExecutive Professor and Strategy Advisor to the Dean, Bauer College, wealth and cause loss of jobs to thousands of people almost overnight.University of Houston, Texas, USA The need for ethics in business and responsible leadership is critical andSri Sri University harbours a vision to turn out ethically entrenched indispensable now more than ever before.economic-based strong business leaders with focus on great deeds andleadership. It is clear that “the time is right; the location, India is right; the This is also the mission of The World Forum for Ethics in Business.model of education is right” for an entity like Sri Sri University. We would I am delighted to know that The Faculty of Management Studies of thelove to have students to experience the excitement, energy and Sri Sri University will have a primary focus on ethics in management andrejuvenation of a fresh perspective towards imparting and receiving entrepreneurship. If future corporate leaders are well founded in theeducation. values of fair management, ethical leadership and integrity of action, we will see sustainable development and growth for global businesses. The World Forum for Ethics in Business will be happy partner with the Sri Sri University to create this strong ethos of building and nurturing value based in a spirit of trusteeship. Concepts: Concepts are the basis of all research – you need to conceive in order to create. – SRI SRI 5
  8. 8. Mr. Shantanu Prakash Mr. Venugopal N. Dhoot Member, Board of Governors Member, Board of Governors Sri Sri University Sri Sri UniversityChairman & Managing Director, Educomp Solution Limited Chairman & Managing Director Videocon GroupThe Sri Sri University MBA Programs are designed to meet the crucial First of all, I wish Sri Sri University all the best for imparting qualityneeds of emerging leaders. education with its unique pedagogy. I am sure with the blessings ofAs the world grows smaller with globalisation, we need managers Param Pujya Sri Sri Ravishankarji, this University with its upcomingwho will be able to lead with confidence in an increasingly complex infrastructure, will grow by leaps and bounds.environment, an environment which will see opportunities multiply, I also wish all the best to the members of Sri Sri University for theirbut only for those who can deliver to increasingly exacting demands. excellent dedication and zeal to make this University amongst one ofAt the same time, we are faced with a crisis of ethics – at home and in the best Universities in India.societies across the world.The SSU programs address this need providing the leaders oftomorrow with value systems rooted in our spiritual culture whileequipping them with the entrepreneurial skills required to succeedamidst global competition.6 Attitude: An integral aspect of education is cultivating the right attitude. Proper attitude at the right time and place determines your actions and behavior. – SRI SRI
  9. 9. Message from the Director - OperationsA s our Beloved Guruji Quotes – “The ultimate purpose of lifeis to be of service”. We at SSU are taking Gurujis Vision ahead by providingworld class education with spirituality.As we all know, fast-changing market conditions force businessprofessionals to think creatively and react strategically to gain and sustaincompetitive advantages. Thus, broadening horizons and enhancing skills isthe key for you to make a difference as a global leader. Sri Sri UniversitysMBA equips you with the knowledge to function in a variety of areas andcope with diverse and challenging environments. Our program provides theanalytical and conceptual skills to master challenges in globalized, dynamicand increasingly competitive markets.From online registration to campus placements we strive to make thelearning experiences completely user friendly. We are here to transform theoverall personality of our students so as to make them corporate ready fromday one at work. Our dedicated faculty team having rich corporate andacademic experience integrates their practical experiences with theory forstudents to make them understand the macro and micro level businessenvironment. As they say MBA means Business, and our only business &priority is our students but above of that we are here to provide the worldwith Managers and Leaders with good spiritual intellect and ethics.We at SSU design our MBA program with the belief that todays managersneed to inculcate in themselves an analytical orientation to understand and Pragnesh Ratilal Shahanalyse complex business situations while at the same time possess an Director Operations, Sri Sri Universityaction orientation and an administrative point of view. Formerly CEO & Managing Director of Bridge Securities Ltd."Management is, above all, a practice where art, science and craft meet." Sowe bring to you a MBA program which covers the aspects frommanagement to developing skills of art and craft with the base ofSpirituality. I welcome and invite you to be a part of a University takingmanagement to a new level & heights. Imagination: Imagination is essential for creativity, for the arts. 7 But if you get stuck in imagination you can become psychotic. – SRI SRI
  10. 10. Ethos of Sri Sri University – Faculty of Management Studies“G raduate with a degree in management from SSU - FMS in 2015 and realize that youhave something extra to move into a business career.”An MBA is arguably the most widely recognized academic brand in the world. The SSU – FMSMBA will evolve you, the way “Art of Living has evolved individuals all over the world.Bolstered by this “Art of Living” magic, it is slated to become one of the fastest-growingbusiness education degree brands in the global market place.The value of teaching business to students before they enter the workplace will be cementedby the values propounded by His Holiness Sri Sri Ravishankar. The choice of pre-MBAeducation can be a bachelor degree in business, economics, social sciences, arts, puresciences, languages, philosophy, physics, engineering, biotechnology or agriculture to bringin real diversity to classroom.The General Management Program has a broad-brush approach to business and SSUspecialized MBA in Agri-business or Entrepreneurship is highly focused without diluting theflavour of MBA. There are big differences between the content and teaching styles of thesetwo types of programs. The General MBA teaches more functional and technical skillsalongside “big picture” MBA topics such as strategy and leadership. Specialized MBAstudents will be more subject specific than General MBAs and will be quicker to grasp someof the issues of the subject of their choice. That said, specialized programs will adopt many ofthe facets of the General MBA degree, such as strategy and leadership; accounting andmarketing; IT and ethics.SSU createsa compelling growth situation for the students; to think regional while beingglobal. Students need to understand the regional and the global all in same breath andmaster this actively by influencing practice here and now.Coaching and mentoring will be a growing part of specialized programs and it is contineouscoaching that helps develop new business ideas. One of the most influential parts of anyMBA course at SSU-FMS is getting advice from executives in the industry, as entire AOL8 Freedom: Freedom is your very nature. Only with freedom do joy, generosity and other human values blossom. – SRI SRI
  11. 11. community brimming with industry chieftains and high priests of and strategy in business. The faculty perceives them as frameworksbusiness world, is ready to better the world around them with such to be respected as long as they have a use.gifts of wisdom. Over the past three decades, companies have changed their habits.SSUs Vice Chancellors primary interest is in Business Management. They focus more on the use of organizational learning, emergingIn fact, some might say that he is a lifetime devotee of the discipline. strategies and innovation to cope with change. These are all goodHis ideas have heavily influenced managerial theory and practice – examples of the prevalence of experience as a test for ideas. Thisand business education itself. He was frontal in institutions of emphasizes the vital importance of learning at all levels. Individuals,national and international repute. Devoting his time to discussing a groups and organizations are transforming while learning. Mostseemingly unending variety of issues, he continually addresses the organizations have recognized the importance of learning the “Art ofrelationship between ideas and practice and how experience is Living” for sustainability of their efforts in these eventful threecrucial for learning. decades.SSU has the most representative of the pragmatists as its Board of Education here at SSU is linked to the interests and motivation ofGovernors and Advisors. They understand that ideas become students. Nowhere have these ideas been more purely applied than inmeaningful when put into action. Action is what counts. It has an management education. True Business Schools stand out for theirimpact. It transforms things for the better. It solves problems. development of teaching that acknowledges the interests and needsIn the interplay between action and thinking lies room for of participants. MBA and executive education differ widely in theimprovement. Our continuously learning faculty at SSU-FMS provide ways they address curricular knowledge. They differ in the role thatthis. Faculty members will create excellent managerial examples by skill development should play. They have to calibrate how much pastconceptualizing all the implications of a situation, dealing with individual experience is required for a given curricular diversity.puzzling data and linking them into actions. The interrelation This is all familiar to the “Art of Living” world. The term “experientialbetween thought and action is distilled into strategizing, planning, learning” has well established origin. It is now forming the backboneexecuting, assessing and correcting by SSU - FMS faculty members. of management education. The root of much of what we know grewIn a business school, there is little room for abstract thought. Ideas from a seed planted in Indian Gurukul system. In a Gurukul the studentcan be turned into models. Models help analyze reality and solve experiences life in the hermitage of Guru where all aspects of theproblems. These models are not universal, they are a product of past students development are addressed & carefully nurtured – physical,learning. SSU – FMS faculty members see models as valid only to the mental, emotional, intellectual and spiritual. Overall SSU is rooted inextent that they link experience and reflection of current positioning the ideals of Art of Living to recreate Indian Gurukul system as an elixir of modern higher education. Without freedom, attitudes become stifling, concepts become a burden, 9 information is of no value, and imagination becomes stagnant. – SRI SRI
  12. 12. Programs & CurriculumT he core of Sri Sri University will bethe academic enterprise. The diversity ofprograms at the Faculty of ManagementStudies will create an environment wherestudents and faculty from variedbackgrounds will be given a platform tonetwork with each other by sharing ideasand perspectives.Be it in the classrooms or outside, studentswill be encouraged to get the most out oftheir academic experience, and will also begiven a unique opportunity to interact withfaculty members any time they wish to.The MBA programs are spread over a totalof 23 weeks, comprise of 8 Terms - 4 Coreand 4 Elective Terms. Each student will alsoundergo a 2 months internship period or a2 months incubation period in case ofstudents of the MBA Entrepreneurship.The Sri Sri University students will undergoa rigorous academic calendar interspersedwith general leadership modulescomprising of Art of Living Programs, SoftSkills Training and Conferences, inbetween terms.10 Logic gives one the feeling “I know it all”. – SRI SRI
  13. 13. Academic Calendar:** Induction Period First week of July 2013 (Registration and Orientation) Trimester-I Up to 1st week of October Trimester-II 2nd week of October to 1st week of January Trimester-III 2nd week of January to April Trimester – IV May to 3rd week of June (Summer Project) Trimester-V Up to 1st week of October Trimester-VI Up to 1st week of January Trimester-VII Till academic component of program ends in last week of March Trimester-VIII April Onwards (Capstone Projects & Placements)**Tentative academic calendar, subject to change.Grading and Evaluations:Grading for each course will be allocated among: Final and Mid-Term tests Individual assignments Class participation Group assignments Presentation to Industry Seniors and ProfessorsIn case of internships, feedback from Reporting Managers will alsocontribute to the final grade. Knowledge ability is – labeling everything. – SRI SRI 11
  14. 14. MBA in General Management This program offered by Sri Sri University is 2 years MBA program in general management. This program is designed to create and nurture future generation leaders with a perfect blend of both leadership skills and moral values. The course is carefully designed to offer both the management teachings as well as ethical and moral values which are incorporated in the course curriculum. The diversity of programs at the Faculty of Management Studies creates an environment where students and faculty from varied backgrounds will be given a platform to network with each other by sharing ideas and perspectives. One of the most influential parts of any MBA course at SSU-FMS is getting advice from executives in the industry, as entire AOL community brimming with industry chieftains and high priests of business world, is ready to better the world around them with such gifts of wisdom. The MBA program is spread over a total of 23 weeks. Each student will also undergo a two months internship period. Students will undergo a rigorous academic calendar interspersed with general leadership modules comprising of Art of Living Programs, Soft Skills Training and Conferences, in between the terms. Pedagogy Sri Sri University incorporates a variety of teaching methods involving both lectures blended with practical applications. University follows case based teachings to bring in the corporate dynamics to class room teaching. The Course curriculum for General management is framed as per international standards. Students will walkthrough live simulations, demos, business games, seminars, role plays, group discussions, and project work to develop analytical, conceptual and12 Need is memory. Freedom is – not feeling the need. – SRI SRI
  15. 15. decision making skills which will enable students to not only face the Trimester Ifuture business challenges but also will help them to grow as better Course Code Course Titleindividual but contributing to the society at large. Evaluations processat Sri Sri university is both flexible and has academic rigor which is 2-131101 Managerial Economicsdone through series of tests, surprise quizzes, assignment, case study 2-131102 Quantitative Methods For Managementpresentations, live project presentations and other assessments 2-131103 Data Analysis and Managementmethod which are used to bring in the best out from the studentsboth from academics and practical view point. Total Credits required 2-131104 Management Accounting (I – Financial)to complete the MBA-General Management is 60. Of the 60 credits 35 2-131105 Business Communicationare Academic Credits and 25 are Non-academic Credits which willinclude one credit exclusively allocated to Art of Living activities aimed 2-131106 Marketing Management (I – Marketing Environment)at individual development of the student under ADLOP (Assessment 2-131107 Organizational Behaviour (I – Organizational Dynamics)and Development of Leadership and Outreach Potential). Summer ADLOP with Art of Living ComponentProject in Trimester IV and Capstone Project in Trimester VIII are non-pedagogical academic trimesters. Trimester 2 Course Code Course TitleTotal No. of Trimesters 8 2-131201 Economic Environment of BusinessTotal No. of Courses 35 (each course is of 1 credit) 2-131202 Management ScienceTotal No. of Field Projects 2 2-131203 Management Information SystemsDuration of a Classroom Session 90 minutes 2-131204 Management Accounting (II – Costing and Budgeting)Total No. of Sessions per course 20 sessions for 1 credit 2-131205 Corporate Finance (I – Financial Decision Making)Maximum No. of Courses per Trimester 7 2-131206 Marketing Management (II – Concept and Analysis)Credit Courses 1 Credit course (Equivalent to 2-131207 Organizational Behaviour (II – Organizational Tools) 2 academic points) ADLOP with Art of Living Component You move from one bondage to another due to fear of freedom. – SRI SRI 13
  16. 16. Trimester 3 Course Code Course TitleCourse Code Course Title 2-131509 (OSG) Enterprise Resource Planning2-131301 Legal Aspects of Business (LAB) 2-131510 (OSG) Project Management2-131302 Geopolitical and Social Environment of Business 2-131511 (OSG) Logistics Management2-131303 Human Resource Management 2-131512 (FG) Corporate Risk Management2-131304 Corporate Finance (II–Capital Budgeting and Restructuring) 2-131513 (FG) Project Appraisal, Financing & Control2-131305 Marketing Research 2-131514 (FG) Financial Derivatives2-131306 Operations Management 2-131515 (FG) Corporate Taxation2-131307 Business Ethics and Art of Living (AOL) 2-131516 (FG) Investment Analysis and Portfolio ManagementTrimester 4 Summer Project 2-131517 (FG) Corporate Restructuring: Mergers and AcquisitionTrimester 5 2-131518 (HRG) Labour LegislationCourse Code Course Title 2-131519 (HRG) Organizational Effectiveness and Change2-131501 (compulsory) Strategic Management (I – Issues and tools) 2-131520 (HRG) HRD Strategy and System2-131502 (compulsory) Social Engineering and Social Marketing2-131503 (MG) Sales and Distribution Management Trimester 62-131504 (MG) Consumer Behaviour Course Code Course Title2-131505 (MG) Marketing of Services 2-131601 (Compulsory) Strategic Management – (II – Competences,2-131506 (MG) Advertisement and Sales Promotion Implementation and Execution)2-131507 (MG) Marketing to business and Industry 2-131602 (Compulsory) Cross Cultural Management2-131508 (MG) Supply Chain Management (Marketing and 2-131603 (MG) Brand Management Operations common) 2-131604 (MG) Rural Marketing ADLOP with Art of Living Component ADLOP with Art of Living Component14 Most of your devotional worship is only on escape from unpleasant experience. No escape from anything in life. That is freedom. – SRI SRI
  17. 17. Course Code Course Title Course Code Course Title2-131605 (MG) Customer Relationship Management 2-131705 (OSG) Total Quality Management & Six Sigma2-131606 (MG) Direct Marketing & e-Marketing 2-131706 (OSG) Enterprise Process Management2-131607 (OSG) Manufacturing and Operations: 2-131707 (FG) Risk Management in Banks and Strategy & Systems Insurance Companies2-131608 (OSG) Knowledge Management 2-131708 (FG) Structural Finance for Infrastructure Financing2-131609 (OSG) Software Project Management 2-131709 (HRG) Management of Training Process2-131610 (OSG) Advanced Material Management and Techniques2-131611 (FG) Working Capital Management 2-131710 (HRG) Recruitment & Selection2-131612 (FG) International Financial Management2-131613 (FG) Management of Financial Services Trimester 8 Capstone Project & Placements2-131614 (FG) Financial Engineering In trimesters V, VI and VII excepting the compulsory subjects indicated all others are2-131615 (HRG) Compensation Management electives .There will be six self-audit projects two each in V, VI & VII trimesters of which one will be management lab project across the trimesters.2-131616 (HRG) High Performance Leadership in the Organization There will be a Capstone project over and above to be submitted in VIII trimester.2-131617 (HRG) Management of Industrial Relation The elective subject shall be offered if the number of students in a course will be 15 or more.Trimester 7 Students have to opt for electives in two areas only. 6 electives in Major area and 5 in Minor area; one self-audit elective can be chosen in any area, which can also be aCourse Code Course Title social project. Of the self-audit electives one elective will be of the nature of Management Lab Project to start in trimester IV, which can be chosen from other2-131701 (Compulsory) Business History trimester elective offerings as well.2-131702 (MG) International Marketing Capstone Project will be integrative and will have strategic management bias.2-131703 (MG) Retail and Franchising Trimester IV & VIII are non-pedagogical academic trimesters.2-131704 (OSG) Business Intelligence NB: There will be periodic faculty review of this syllabus at least once in a year. Courses may be modified depending on situation. Enlightenment is realizing your limitlessness. – SRI SRI 15
  18. 18. MBA in Agribusiness Management The term agribusiness refers to various businesses those involved in food production, including farming, seed supply, agrichemicals, farm machinery, wholesale, distribution, processing, marketing and retail sales. Agribusiness Industry works on various levels primarily from growing of crops, vegetables, seeds, animal production, livestock production, aquaculture, fishery, herbal and flower products etc. The second level of agribusiness is processing of crops, seeds, herbs, meat, milk and other agri and allied processed foods. The third level on which this Industry operates is packaging and branding of these products using latest technology and selling/serving to the final consumers. Agriculture has now been playing a vital role in the economic growth of developing countries including the growing industrialization and its importance has increased agri-products in the several-folds. In India a major portion of our country GDP comes from agriculture sector which also employ 65 percent of the Indian population (especially rural women) employing over 600 million people (more than Europe’s population), in various roles as farmers, marginal farmers, land less farmers and labourers. Moreover, now, the food and food-products import-export policies also play important role in the overall development of any country and the world as a whole. Indian model of green revolution contributed to the agriculture sector that entered into a huge transitional phase with historically rapid growth trend after 2002. While strong technology base R&D was central, the collective work of the scientists, extension functionaries, policy makers, the political system and above all the farmers is the core. This was a team effort spearheaded by Mr. C. Subramanian, Mr. Norman Borlaug, Mr. B. P. Pal and Dr. M.S.16 Freedom and discipline are opposites. And they are also complementary. – SRI SRI
  19. 19. Swaminathan. ‘Operation Flood’ by the National Dairy Development partnership with private players and entrepreneur.Board in 1970 under the Chairmanship of Dr. Varghese Kurien has Keeping this view in backdrop, MBA Program in Agri-Businesstransformed India into the largest producer of milk and contributed Management (ABM) of Sri Sri University becomes a timely initiative.significantly to the country’s growth trajectory. Government of India, The course curriculum of ABM is designed to give students an in-State Government, various Agriculture Institutions, Banks and depth mastery of the academic disciplines and applied functionalAgribusiness organizations are also seriously replication such areas necessary to every agri-business leader’s success. The uniquemethods and encouraging the sector towards shifting agriculture needs of agribusiness professionals are comprise of knowledge andinto a market oriented and viable business venture. skills in elements of agriculture sector policy issues, technology,Developing countries have less resource to invest in long-term marketing, finance and further, the complex interplay among primaryadaptive capacity of farmers such as public awareness, liquid financial producers of agri-food products, small business entrepreneurship,markets and well-built institutional network to increase resilience to traders and other market intermediaries in the value chain. Theclimate change and help mitigate critical temperature thresholds and objectives of MBA in ABM are as below:weather extremes. Further, land resources are shrinking, area under l To create awareness among the students the scope and prospectagriculture is reducing sharply, water resources are depleting and of sustainable Agribusiness of any size in India;polluting at a fast pace. Thus in a globally competitive world, bringinginto forefront the critical thinking, insightfulness and creative l To train students the principles and practices of agriculturalsolution are important for addressing the challenges of our times and production, value addition, systematic marketing, food supplycompetitive advantage. chain, global trends and future challenges;Agribusiness must be a means to improve the wellbeing of the l To collaborate with reputed agriculture institutions andmarginal farmers, landless labourers and women through value organizations in India and abroad, successful agri-entrepreneuraddition, creation of competitive agribusiness enterprises, and various Government agencies enabling summer internshiptechnology innovation, commercialization and inventing local and capstone project for students and acquire knowledgesolution as “fit for all size”. The Founder and Chairperson of MS through training and exposure;Swaminathan Research Foundation, Padma Shri (Dr.) M. S. l To create a new breed of agribusiness professionals needed toSwaminathan is the board of advisors of Sri Sri University. Dr. manage the transformation of rural economy and contribution ofSwaminathan perceives that educated young people will take to the agribusiness in developing economies;farming and farm related enterprises only if agriculture becomes l To enhance the sustainability and capability of agriculturalintellectually stimulating and economically rewarding by means of enterprises by providing trained students with knowledge of Knowledge is your freedom – and also your defense. – SRI SRI 17
  20. 20. international standards on food safety, traceability of food Maximum No. of Courses per Trimester 7 products, local and global trade policies; Credit Course 1 Credit course (Equivalent tol To create a platform to motivate and provide systematic guidance 2 academic points) to the prospective students to realize their dream as Trimester 1 Agripreneurs. Course Code Course TitlePedagogy 2-132101 Managerial EconomicsMBA in Agribusiness Management of SSU would facilitate valuable 2-132102 Quantitative Methods For Managementteaching, training, case analysis, industrial exposure, lived experience 2-132103 Financial Accountingsharing and presentation require to enhance knowledge andexposure. Taught by both full-time professors and practitioners, the 2-132104 Corporate Financecore leaves students with more than just practical knowledge; case- 2-132105 Business Communicationbased lessons and collaborative learning models those would train 2-132106 Marketing Managementstudents to analyse, decide, and lead. Total Credits required tocomplete the MBA-Agribusiness Program is 60. Of the 60 credits 35 2-132107 Organizational Behaviourare Academic Credits and 25 are Non-academic Credits which will ADLOP with Art of Living Componentinclude one credit exclusively allocated to Art of Living activities aimed Trimester 2at individual development of the student under ADLOP (Assessment Course Code Course Titleand Development of Leadership and Outreach Potential). SummerProject in Trimester IV and Capstone Project in Trimester VIII are non- 2-132201 Economic Environment of Businesspedagogical academic trimesters. 2-132202 Management ScienceTotal No. of Trimesters 8 2-132203 Cost Analysis and Control 2-132204 Financial AnalysisTotal No. of Courses 35 (each course is of 1 credit) 2-132205 Human Resource ManagementTotal No. of Field projects 2 2-132206 Financial Institutions & MarketsDuration of a Classroom Session 90 minutes 2-132207 Business Research Practices and TechniquesTotal No. of Sessions per course 20 sessions for 1 credit ADLOP with Art of Living Component18 Knowledge has an end. Knowledge completes. – SRI SRI
  21. 21. Trimester 3Course Code Course Title Course Code Course Title2-132301 Legal Aspects of Business (LAB) 2-132507 Information Technology in Agribusiness2-132302 International Business Environment 2-132508 Ecology & Environment Management2-132303 Corporate Taxation 2-132509 NGOs & Rural Development2-132304 Business Ethics and Art of Living (AOL)2-132305 Indian Financial System Trimester 62-132306 Operation Management Course Code Course Title2-132307 Management Accounting 2-132601 Strategic Management Group II (electives) (To opt for 6 credits of which 3 will be selfTrimester 4 Summer Project audit) (Agro - Management Group) 2-132602 Agro Project Management (3 Credits)Trimester 5 2-132603 Agro Supply Chain Management (3 Credits)Course Code Course Title 2-132604 Brand Management with Agro Emphasis2-132501 Project Appraisal, Financing and Control (3 Credits)2-132502 Investment Analysis & Portfolio Management 2-132605 Intellectual Property Rights withGroup I (electives) (To opt for five of which two will be self-audit) Agro Emphasis (3 Credits) (Agro-Functional group) ADLOP with Art of Living Component2-132503 Operations Research2-132504 Agribusiness Marketing Management Trimester 72-132505 Agribusiness Environment, Development & Policy Course Code Course Title2-132506 Management of Agribusiness Projects 2-132701 Entrepreneurship and Small Business ADLOP with Art of Living Component Management In science you have knowledge first and then faith follows. 19 In spirituality faith comes first and then knowledge follows. – SRI SRI
  22. 22. Course Code Course Title l Capstone Project will be integrative and will have strategic management bias. Group III (Electives) (To choose 6 subjects or 12 credits of which l Trimester IV & VIII are non-pedagogical academic trimesters. 3 subjects or 6 credits will be self-audit) NB: There will be periodic faculty review of this syllabus at least once in a year. Courses may be (Agro-commercial group) modified depending on situation. 2-132702 Agro Tourism Management (2 Credits) 2-132703 Plantation Management (2 Credits) 2-132704 Farm Machinery & Power Management (2 Credits) 2-132705 Live Stock Farm Management (2 Credits) 2-132706 Dairy Management (2 Credits) 2-132707 Management of Industrial Fisheries (2 Credits) 2-132708 Seed Production & Certification (2 Credits) 2-132709 Agro Input Industry (2 Credits) 2-132710 Food Processing (2 Credits) 2-132711 Commodity Trading (2 Credits)Trimester 8 Capstone Project & Placements l The elective subject shall be offered if the number of students in a course will be 10 or more but there is no restriction in self-audit subjects. l Of the self-audit electives one elective will be of the nature of Management Lab Project to start in trimester V, which can be chosen from other trimester elective offerings as well.20 Science regards life as matter; spirituality regards even matter as life. – SRI SRI
  23. 23. MBA in EntrepreneurshipThe Commission of the European Communities2003 has noted that entrepreneurial spirit is theasset responsible for creating employment,competitiveness and the potential to exploit anysector or business. Schumpeter defines anentrepreneur, “is a person who is willing and able toconvert a new idea or invention into a successfulinnovation. Entrepreneurship is the capacity todevelop ideas, the process to arrange resourcesrequired to exploit opportunities in the marketplace, to create opportunities and to achievesuccess with them. Innovation, the acceptance ofchange and risk, the mobilization of resources andthe tapping of opportunities are just some of thefactors involved in creating a competitive orsustainable enterprise.Entrepreneurship ranges in scale from singleprojects to major undertakings creating many jobopportunities. Many "high value" entrepreneurialventures seek venture capital or seed money inorder to raise capital to build the business. Manykinds of organizations now exist to support would-be entrepreneurs including specializedgovernment agencies, business incubators, scienceparks, and various NGOs. In more recent times, theterm entrepreneurship has been extended in theform of social entrepreneurship, politicalentrepreneurship, or knowledge entrepreneurship. Joy is never tomorrow. It is always now. – SRI SRI 21
  24. 24. Nevertheless, the indices for enterprise creation in India are low in Total No. of Trimesters 8compare to other developing countries owing to its institutional andinfrastructural arrangement, leadership and managerial risk taking Total No. of Courses 35 (each course is of 1 credit)ability, trade policies, gender related issues, transparency and Total No. of Field projects 2accountability. In order to fill this gap, the core curriculum of Sri Sri Duration of a Classroom Session 90 minutesUniversity (SSU), SSU MBA in Entrepreneurship is designed to givestudents an in-depth mastery of the academic disciplines and applied Total No. of Sessions per course 20 sessions for 1 creditfunctional areas necessary to every business leaders success. Maximum No. of Courses per Trimester 7Pedagogy Credit Course 1 Credit course (Equivalent to 2 academic points)MBA in Entrepreneurship is targeted at those individuals who wish tolearn more about the act of identifying a business opportunity and Trimester 1turn opportunity into viable organizations that create value, and Course Code Course Titleempowers students to develop their own approaches, guidelines, 2-133101 Managerial Economicsand skills for being entrepreneurial managers. The MBA inEntrepreneurship Program of SSU would facilitate valuable teaching, 2-133102 Quantitative Methods For Managementtraining, case analysis, industrial exposure, lived experience sharing 2-133103 Financial Accountingand presentation require to enhance knowledge in establishing and 2-133104 Corporate Financerunning a business. Taught by both full-time professors and 2-133105 Business Communicationpractitioners, the core leaves students with more than just practicalknowledge; case-based lessons and collaborative learning models 2-133106 Marketing Managementtrain students to analyse, decide, and lead. Total Credits required to 2-133107 Organizational Behaviourcomplete the MBA in Entrepreneurship is 60. Of the 60 credits 35 are ADLOP with Art of Living ComponentAcademic Credits and 25 are Non-academic Credits which will include Trimester 2one credit exclusively allocated to Art of Living activities aimed atindividual development of the student under ADLOP (Assessment Course Code Course Titleand Development of Leadership and Outreach Potential). Summer 2-133201 Economic Environment of BusinessProject in Trimester IV and Capstone Project in Trimester VIII are non-pedagogical academic trimesters. 2-133202 The Entrepreneurial Manager22 Meditation is seeing God in you. Love is seeing God in the person next to you. Knowledge is seeing God everywhere. – SRI SRI
  25. 25. Course Code Course Title Course Code Course Title2-133203 Cost Analysis and Control Group I (electives) (To opt for five of which two will be self-audit)2-133204 Financial Analysis (Entrepreneurial business creation and management group)2-133205 Human Resource Management 2-133503 Building and Sustaining a Successful Enterprise2-133206 Financial Institutions & Markets 2-133504 Entrepreneurial Finance 2-133505 Entrepreneurial Marketing2-133207 Business Research Practices and Techniques ADLOP with Art of Living Component 2-133506 Managing Change 2-133507 Managing for Creativity and InnovationTrimester 3 2-133508 Socio-economic Aspects of Business IncubationCourse Code Course Title 2-133509 Industry Sectors Supported by Business2-133301 Legal Aspects of Business (LAB) Incubation Programs ADLOP with Art of Living Component2-133302 International Business Environment Trimester 62-133303 Corporate Taxation Course Code Course Title2-133304 Business Ethics and Art of Living (AOL) 2-133601 Strategic Management2-133305 Indian Financial System Group II (electives) (To opt for 6 credits of which 3 will be self-audit)2-133306 Operation Management (Contextual group)2-133307 Management Accounting 2-133602 Business in India 2-133603 Entrepreneurial Leadership in Turbulent TimesTrimester 4 Summer Project 2-133604 Entrepreneurial Management in a TurnaroundTrimester 5 EnvironmentCourse Code Course Title 2-133605 Building Business in the Context of a Life2-133501 Project Appraisal, Financing and Control 2-133606 Commercializing Science2-133502 Investment Analysis & Portfolio Management 2-133607 Doing Entrepreneurship and Venture Capital Arjuna was a Sakha to Krishna, and although Krishna was a perfect Master, he was a Sakha, too. – SRI SRI 23
  26. 26. Course Code Course Title Course Code Course Title2-133608 Entrepreneurship in Reform 2-133708 The Online Economy: Strategy and2-133609 Executing Strategy Entrepreneurship2-133610 Building Green Businesses 2-133709 Private Equity Finance2-133611 Entrepreneurship and Innovation Shaped 2-133710 Real Estate Development, Design, and by Crises Construction2-133612 Evaluating the Entrepreneurial Opportunity 2-133711 Sustainable Cities; Urbanization,2-133613 Technology Entrepreneurship: Infrastructure, and Finance A Hands-on Experience 2-133712 The Coming of Managerial Capitalism ADLOP with Art of Living ComponentTrimester 7 2-133713 Entrepreneurship and Global CapitalismCourse Code Course Title 2-133714 Entrepreneurial Leadership: Past, Present and Future2-133701 Entrepreneurship and Small Business Management 2-133715 Common Incubation ServicesGroup III (Electives) (To choose 6 subjects of which 3 subjects will be Trimester 8 Capstone Project & Placementsself-audit) (Perspectives and contexts of entrepreneurship group)2-133702 Founders’ Dilemmas l Forming a company and preparing the project report with execution roadmap. l The elective subject shall be offered if the number of students in a course will be2-133703 Growing, Financing, and Managing Family 10 or more but there is no restriction in self-audit subjects. and Closely Held Firms l Of the self-audit electives one elective will be of the nature of Management Lab2-133704 International Entrepreneurship Project to start in trimester IV, which can be chosen from other trimester elective offerings as well.2-133705 Launching Technology Ventures l Capstone Project will be integrative and will have strategic management bias.2-133706 Law and the Life Cycle of a Business - Legal l Trimester IV & VIII are non-pedagogical academic trimesters. Aspects of Entrepreneurship NB: There will be periodic faculty review of this syllabus at least once in a year. Courses may be2-133707 Leading Innovative Venture modified depending on situation.24 Seva brings merit. Merit allows you to go deeper in meditation. Meditation brings back your smile. – SRI SRI
  27. 27. FMS-SSU as an Incubator for start-up ventures talent/innovation of the communities, commercialize critical newAn effective entrepreneurship development system as accords to technologies, design and products (impact dimension). TheDabson, (2005) “integrates a wide range of programs and tailors craftsperson, self-employed and entrepreneurs of the farm and non-products and services to meet the diverse needs of entrepreneurs. It farm sectors will acquire leadership in usable knowledge and buildshould be comprehensive, flexible, culturally sensitive, and confidence.integrated, and should require providers to collaborate rather than FMS-SSU will collaborate with the National Science and Technologyoperate independently or in isolation” ‐ Dabson, 2005. What Entrepreneurship Development Board (NSTEDB) Government ofdistinguishes a country today is the ingenuity of its entrepreneur. A India under the aegis of Department of the Science & Technology toreality check on the ideas is what gave confidence to entrepreneur to get recognition as an incubator in Odisha. FMS-SSU in collaborationdecide and master of his/her own plan time ahead. Business is with MS Swaminathan Research Foundation, Odisha University ofsometimes to make and sometimes to look at making and learn. The Agriculture and Technology and Rural Innovation Fund of NABARD toreal challenge is resting on building the brand, controlling quality and ensure the rights, identity for innovators and livelihoodbeing willing to be flexible on own movements. In view of the opportunities. FMS-SSU will put emphasis on entrepreneurship as anbackdrop, FMS-SSU as an incubator for ideas or start-up ventures approach to tackle deep rooted economic problems in low-incomewould facilitate (technological knowhow, skill development and communities and distressed regions within rural Odisha and easterncapacity building) nurturing the artisans/self-employed and region of India.entrepreneurs at various stages to establish their own small ormedium business enterprises (outcome dimension).One of the key goal of FMS-SSU business incubation is to facilitatecreative solution and capacity building training and exposure toenhance risk taking ability of small artisans and farmers for adoptingnew and unique applications of technologies, using design to developdemand driven products and services, new processes and costeffective infrastructure to improve performance in diverse areas,organisational creativity for scaling economies, and public sectorinitiatives to enhance delivery of services.FMS-SSU will create competition driven innovation – businessenterprise leading to creation of jobs, rejuvenating the unexplored Seva – The way to expand from individual to universal consciousness is to share others sorrow and joy. – SRI SRI 25
  28. 28. Faculty In any academic institution, the quality of faculty is important. At Sri Sri University- Faculty of Management Studies, we take pride in having some of the most talented and dedicated academicians from the best institutions and leading professionals from the corporate world, with rich industry experience. Not only are they academically and professionally amongst the best, but have high standards of moral and ethical values, so that they can be true role models. The University is also in the process of recruiting international standard faculty for building a strong and competent academic team. The institute will follow the global standards of student teacher ratio to facilitate an environment where students are continuously guided and mentored by the teachers. The core faculty is augmented by visiting faculty of international repute. The core faculty is spearheaded by Dr. K. C. Mishra, the Vice Chancellor of SSU who is also the Dean of FMS. Core Faculty Core Faculty members with academic degrees and exposure, in internationally & nationally recognized institutions are drafted for the coming academic year. The faculty strength will be continuously augmented to maintain acceptable global quality while attaining the numbers required by statute for optimum course coverage.26 Wake up this moment. Shake your head of all past experiences and look at the pure being that I am and that you are. – SRI SRI
  29. 29. Dr. Kailash Chandra Mishra Dr. Jyotirmayee Acharya M. Sc. (Physics), CAIIB Ph. D. NTNU, Norway MBA and D.Litt. M Phil UU, India (Post Doctoral Education at Whartons Aresty Business School, Philadelphia) M Sc. AIT, BangkokVice Chancellor of a spiritually robust but modern Sri Sri University in Odisha. Her 20 years of research, teaching, consultancy, project and coordination areasMember of Lal Bahadur Shastri National Memorial Trust Chaired by the Prime are in the field of regional and rural development planning, labour intensiveMinister of India. Director (Technical) of Doha Bank Assurance Company, Qatar; equitable growth in the agriculture and cottage industries sectors, micro-strategic advisor to Marsh; collaborative consultant of Mercer for RBI Reserve institutions, natural resources management and micro-finance for communityManagement best practices. based livelihood enhancement and MIS amongst other issues. She worked forFormer Director of Lal Bahadur Shastri institute of Management and National KSRM, KIIT University, CYSD, NISWASS, NMSWDF and AKRSP (India) Gujarat.Insurance Academy preceded by senior incumbencies in ASCI, SPJIMR, World Her research interests concern post-structuralist and postcolonial analysis ofBank and Bank of India. Member of Narasimham Committee for Insurance gender and entrepreneurship management, socio-spatial relationship in NRM,Regulatory reforms and actively assisted Narasimham in Banking Sector technology and social discourses, participatory planning and feministreforms as the Chairman of Finance Area at ASCI of which M N Narasimham is the methodologies. Dr. Acharya has received NORAD scholarship, in order to pursueChairman of Court of Governors. PhD at Norwegian University of Science and Technology and MSc at Asian Institute of technology, Bangkok. She has published extensively in the national and international journals and books and has one book to her credit. She is a Mr. Bibhuti B. Mahapatra member of several professional associations. MBA (FMS University of Delhi) LL.B (University of Delhi) M.Sc. in Physics (Utkal University) Mr. Sujeet KumarProfessor in Finance and MBA Coordinator. He is a Certified Management Master in Public AdministrationConsultant from Consultancy Development Center, Dept of Science and MBA, BE, LLBTechnology, Govt of India, New Delhi. He joined Indian Overseas Bank andworked for nearly 16 years with them as Branch Manager, Faculty Member andGeneral Manager (on deputation) of a Regional Rural Bank before joining He is the Co-founder and Managing Trustee and of KalingaKusum, a socialNational Institute of Banking Studies and Corporate Management (NIBSCOM), enterprise that addresses challenges tied to education and entrepreneurship inwhere he worked as a Senior Faculty Member for 22 years. He has papers rural communities in the state of Odisha, in Eastern India. He is also the co-presented in National and International seminars. His current area of interest in founder of Brazil India Network (BIN), a network and a platform to advanceresearch is “Risk Management in Commercial Banks”. mutual understanding between Brazil and India through cultural exchanges, Behaviour affects relationship. Attitude affects behaviour. 27 Knowledge or ignorance affects attitude. Grace brings forth Knowledge. – SRI SRI
  30. 30. business opportunities and civil society cooperation. Previously, Mr. Kumar wasa Global Leadership Fellow at the World Economic Forum (WEF) in Geneva, Dr. Kalpana SahooSwitzerland, and has also worked for United Nation Development Program Master of Psychology(UNDP) and for Infosys Technologies Ltd. in India. M. Phil, Ph.D. from Utkal University Asst. Prof in OB & HRMMr. Sujeet studied for the mid-career Master in Public Administration (MPA) atthe Harvard Kennedy School, as a Mason Scholar and a Hauser Fellow. He alsohas the distinction of receiving the inaugural Skoll Scholarship for Social Dr. Kalpana Sahoo is a faculty in the area of OB & HR Management. Dr. Sahoo is aEntrepreneurship, in-order to study for his MBA at Said Business School, Master of Psychology and has done her M. Phil. and Ph.D. from Utkal University.University of Oxford. Sujeet also holds Bachelors degrees in Engineering and She has 11 years of teaching and research experience in reputed ManagementLaw from India, and is an APLP Fellow of the East West Centre, Hawaii, USA. Institutions. She has worked as a UGC Project Fellow in Centre of Advanced Study in Psychology, Utkal University. She has published several papers andMr. Sujeet has unique multi-disciplinary experiences, in the corporate, public case studies in the areas of Learned Optimism, Positive Psychology,and development sector (international, national and grass-roots). He has Competency Mapping, Employee Engagement, Emotional Intelligence,traveled widely and spoken in numerous conferences and forums in India and Leadership and Personality in reputed journals. She has presented papers inabroad. He is an Entrepreneur and enjoys bringing ideas to life. An avid reader, National and International Conferences. She has to her credit more than 33his passions are political advocacy, learning about other cultures and building Research Publications in National and International referred Journals and 7linkages between them and livelihood-enabling education. chapters contributed in the edited books published by well-known publishers like MacMillan, Excel and Himalaya Books . Dr. Badal Rath Ph.D. and MBA (Marketing & Systems) Mr. Swaroop Mohanty Asst. Prof. in Marketing MBA, BE Asst. Professor (IT & Marketing)Dr. Badal is MBA (Marketing and Systems) and PhD from Berhampur University,Odisha. He has more than 10 years of experience in corporate and academics Mr. Swaroop Mohanty had experience in IT Consulting, Business Consulting,and has worked with leading global and Indian companies in the areas of Sales, Market Research, Presales and Quality Management for several IT OrganizationsMarketing, Product Management, Marketing Research, Business Research, such as Pentasoft, CSM, iGate, Arctern. Arctern is a Subsidiary of Fortune 1000Consulting, Social Media Research, Analytics and Training. Dr. Badal has Company in United States of America (Volt Information Sciences, Inc, USA). He waspublished research papers and case studies in the areas of Marketing, Sales and instrumental in developing business for Arctern . He was associated with SOAKnowledge Management. His areas of research interests are Marketing University, Bhubaneswar, Odisha as Faculty of Management and had managedResearch, Business Research, Strategic Management, Social Media, Consulting various strategic initiatives with the core committees and constituent entities ofand Training. He is also Six Sigma GB, Lean and Advance Lean trained and tested. the University.28 Set a time – bound goal and give a direction to your life force. – SRI SRI
  31. 31. He was also associated with an IT Startup, IIP Solutions, Bhubaneswar as Manager-Marketing & Sales and was heading the International and National businessassignments across 190 countries and clients.He had completed MBA (Systems & Marketing) from KIIT University, Bhubaneswar,Odisha and BE (Comp Sc. & Engg.) from Utkal University, Bhubaneswar, Odisha. Hehad completed the French Language A1 Level Certification from French Embassy, atKolkata in 2012. His overall work experience is 7+ years with various National andMultinational organisations. His areas of interests are in the field of InternationalMarketing, Business Consulting and Presales. He has 16+ years of experience inworking for rural empowerment projects in India.He is an active member of the Project Named “Village Integration Programme"(VIP) managed by Sri Sathya Sai Seva Organization, Odisha, India in various districtsof Odisha. Mr. Dinesh Prasad Swain M.A.(Yoga Philosophy), Bihar Yoga Bharati (Munger, Bihar) M.A (Odia) & L.L.B from Utkal University Ms. Rashmi Rekha Das MA in Odissan Studies(Utkal University of Culture) MA in Odissi Dance in Gandhrava University (Mumbai) BA in Odissi Dance in Sangeet Natak Academy Madhyama Poorna in Odissi vocal form Chandigarh University as well as an Art of Living teacher of ( Part-1, Sri Srinatya, Yes+). Do not doubt your capacity, your capability. You are all capable. – SRI SRI 29
  32. 32. Distinguished Adjunct Faculty & Faculty Associates1 Mr. Shantanu Prakash PGDM (IIM – Ahmedabad)2 Ms. Rajita Kulkarni MBA (Bombay University)3 Mr. Samar Mohapatro PGCPM (IIM – Indore)4 Ms. Vijayalakshmi Mohanty MA in Public Administration – Gold Medallist (Utkal), M.Sc. Physics – Gold Medallist (Utkal)Distinguished Visiting Faculty1 Dr. Bala V. Balachandran Dean & Professor, Great Lakes Institute of Management; Professor Emeritus, Kellogg School of Management Studies2 Dr. Venkat R. Krishnan Professor & Director (Yale-Great Lakes 8 Dr. Satya Das Professor, Indian Statistical Institute Centre for Management Research), 9 Dr. T. N. Badri Associate Professor, Great Lakes Institute of Management Great Lakes Institute of Management3 Prof. R. S. Veeravalli Director, Executive Education & 10 Dr. S. Bharadhwaj Professor, Associate Professor, Great Lakes Institute of Management Great Lakes Institute of Management 11 Dr. S. K. Shanti Professor & Chair,4 Prof. T. N. Swaminathan Director, External Relations & Professor, Union Bank Center for Banking Great Lakes Institute of Management Excellence, Great Lakes Institute of5 Dr. Sunil K. Parameshwaram CEO, Tarheel Consultancy Services Management6 Dr. N. Jayashankaran Professor Emeritus, NMIMS University; 12 Prof. Easwar Krishana Iyer Associate Professor, Former Vice Chancellor, Kanchi University Great Lakes Institutes of Management7 Col. M. S. Ashok Director, Cirrus Management Services 13 Prof. S. Sriram Executive Director and Professor, Pvt. Ltd. Great Lakes Institute of Management30 Be a part of divinity, and you will find that nothing in the world can tire you. – SRI SRI
  33. 33. Campus Facilities The state-of-the-art aesthetically designed campus of Sri Sri University is spread across 187 acres of verdant greenery. Overlooking the picturesque Kathjodi River, it is located at Bidyadharpur near Cuttack in Odisha, and will cater to the complete residential and academic needs of 10,000 students and around 2,000 teaching and support staff. The entire campus will have several independent schools, each specialising in a single field of study. The University will follow an all-encompassing ethos of research and learning, with the aim of building a community with strong linkages with the outside world of academia, industry and other research institutions. With state-of-the-art infrastructure, multiple sports complexes, cultural auditoriums, a large and well-equipped central library, departmental libraries, air-conditioned gymnasium, laboratories, separate boys and girls hostels, well-appointed classrooms and multi- specialty hospitals both in modern medicine and Ayurveda, Sri Sri University will set its own standards of excellence. The campus will be wi-fi enabled with high speed broadband connectivity. On campus, Sri Sri University – Faculty of Management Studies will offer countless ways to connect with other members of the University community. With the numerous student clubs, sports activities, cultural programs, guest lectures, film screenings and community service opportunities, students will get involved with the University, with their faculties and more importantly, with each other. Prayer is not just seating and saying words, but is being in a serene, calm and meditative state. – SRI SRI 31
  34. 34. Campus Life ART OF LIVING SELF-DEVELOPMENT PROGRAMS Youth Empowerment and Skills ! Plus (YES!+) YES!+ is an innovative and dynamic life skills program for young adults, that offers a way to be both successful and stress-free. YES!+ empowers participants with tools to eliminate stress, handle negative emotions, develop strong social and leadership skills, heighten awareness, and increase mental focus. YES!+ brings University students and young professionals together, broadening their vision of the world, and providing them with the practical knowledge and skills they need to realise their highest potential. Do Something Now (DSN) DSN is a rigorous and transformational course that empowers participants to break through personal inhibitions and barriers and access inner stability and power. We each have a deep desire to be the best we can be – for ourselves, our families, our communities and even our world but many of us have personal barriers, old habits, or inhibitions that hold us back and keep us from fully participating in life. Old emotional wounds, self –Life at Sri Sri University will be an exciting journey of learning, concepts, attitudes, and fears can also be obstacles to living the lifeprogression and celebration. Here, student life will be a we really want.combination of in-and-out-of-the-classroom experiences thatenhance academic, personal, professional, social and spiritual DSN uses a powerful combination of yoga, group processes, andgrowth and development. The institutes campus will be an deep spiritual knowledge to break through personal barriers andexceptional living and learning environment for students. create personal empowerment.32 The ability to stop, retire and return back to the self, again and again, is renunciation. – SRI SRI
  35. 35. Seva / Service Vibrant Student Life“Whatever we are committed to, it brings us strength; supports us. If The Sri Sri University – Faculty of Management Studies campus will beyou are committed to society, you enjoy the support of society.” hub of activity where the students will learn, live and celebrate. On the campus one will find an extensive range of cultural and social – His Holiness Sri Sri Ravishankar activities, and something for everyones interest. The campus will have plentiful oppourtunities for students to unwind after a hecticWorking towards a social cause will form an integral part of life at Sri day in the classrooms. Apart from curricular and co-curricularSri University. Students will be encouraged to get involved with some activities, numerous social, cultural and sporting events will beof the Art of Livings Seva (Service) Projects. One of the objectives of organised in the campus. Festival Celebrations, Management Fests,the University is to create socially responsible leaders and an Musical Nights and Concerts and many more, will be a part of campusimportant focus area will be the powerful social role played by life at Sri Sri University – Faculty of Management Studies. Withstudents from Sri Sri University. students from diverse backgrounds and nationalities, the campus will be vibrant cultural melting pot. Real virtue is to forgive someone even before they ask for forgiveness. – SRI SRI 33

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