Visual merchandising & atmospherics

2. Future Belongs To Those Who Innovate
In Visual Merchandising
- Madhavi S

3. Visual Merchandising
A
B

5. Why visual merchandising?

6. Objectives of Visual Merchandising
• Encourage shoppers to come in
• Remind customers of planned purchases
• Generate impulse sales
• Maximize product exposure and enhance its
appearance
• Stimulate product interest and exhibit product
information

7. What Visual Merchandising Should
Do?

8. Store Designs

9. Grid Design

10. Grid Design

11. Race Track

12. Race Track

13. Free – Form layout

14. Free-form

15. Atmospherics

16. Visual communications

17. Coordinate Signs & Graphics with the
store’s image

18. Inform the customer

19. Keep signs and graphics fresh

20. Lighting

21. Colour

22. Feature areas
Areas within a store designed to get the
customers attention.
–End –caps
–Promotional areas
–Freestanding fixtures & mannequins
–Windows

23. End caps

24. Promotional areas

25. Freestanding fixtures

26. Windows

27. Happy Shopping!