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Future Belongs To Those Who Innovate
In Visual Merchandising
- Madhavi S
Visual Merchandising
A
B
Why visual merchandising?
Objectives of Visual Merchandising
• Encourage shoppers to come in
• Remind customers of planned purchases
• Generate impu...
What Visual Merchandising Should
Do?
Store Designs
Grid Design
Grid Design
Race Track
Race Track
Free – Form layout
Free-form
Atmospherics
Visual communications
Coordinate Signs & Graphics with the
store’s image
Inform the customer
Keep signs and graphics fresh
Lighting
Colour
Feature areas
Areas within a store designed to get the
customers attention.
–End –caps
–Promotional areas
–Freestanding f...
End caps
Promotional areas
Freestanding fixtures
Windows
Happy Shopping!
Visual merchandising
Visual merchandising
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Visual merchandising

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Visual merchandising & atmospherics

Published in: Retail, Business, Technology
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Visual merchandising

  1. 1. Future Belongs To Those Who Innovate In Visual Merchandising - Madhavi S
  2. 2. Visual Merchandising A B
  3. 3. Why visual merchandising?
  4. 4. Objectives of Visual Merchandising • Encourage shoppers to come in • Remind customers of planned purchases • Generate impulse sales • Maximize product exposure and enhance its appearance • Stimulate product interest and exhibit product information
  5. 5. What Visual Merchandising Should Do?
  6. 6. Store Designs
  7. 7. Grid Design
  8. 8. Grid Design
  9. 9. Race Track
  10. 10. Race Track
  11. 11. Free – Form layout
  12. 12. Free-form
  13. 13. Atmospherics
  14. 14. Visual communications
  15. 15. Coordinate Signs & Graphics with the store’s image
  16. 16. Inform the customer
  17. 17. Keep signs and graphics fresh
  18. 18. Lighting
  19. 19. Colour
  20. 20. Feature areas Areas within a store designed to get the customers attention. –End –caps –Promotional areas –Freestanding fixtures & mannequins –Windows
  21. 21. End caps
  22. 22. Promotional areas
  23. 23. Freestanding fixtures
  24. 24. Windows
  25. 25. Happy Shopping!

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