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Mobile social games

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Mobile social games company Zadoo Studios
- By Srijan Gupta And Bharat Kumar

Published in: Business
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Mobile social games

  1. 1. Mobile Social Games ZADOO Studios
  2. 2. Nokia’s BounceNokia’s Snake
  3. 3. Angry Birds Asphalt
  4. 4. The Next Level of Social and Gaming Introducing Inherently Social Games
  5. 5. Hey Random Group, add me to yourThe Next Level of Social and Gaming gang! I’ve got powerful weapons and money!! Inherently Social Games Introducing the Element of Politics Only if you help vote out our Gang leader by your power
  6. 6. Hey Dude! Can I buy your S.FThe Next Level of Social and Gaming property for $XXX and this new high class Machine Gun. Introducing Inherently Social Games Introducing the Element of Politics Introducing ‘Money Exchange’ and ‘Barter System’ Deal!!
  7. 7. Earning Model Freemium Free Game Virtual Goods and Virtual Money Advertisements
  8. 8. Market Situation 2011-12• Approximate Number of Mobile Gamers: 600 Million and growing rapidly.• The mobile gaming industry is predicted to reach $54 Billion by 2015• In 2011, mobile gaming generated $12 billion.• 84% of tablet owners play games• 70 – 80% of all mobile downloads are games• Android is soon to overtake Apple in number of total available apps• In-game purchases should overtake pay-per-downloads by 2013• Can you imagine ? Angry Birds has been downloaded 700 million times, and makes $6 million per month from display ads.• 52% of mobile gamers play for more than 1 hour per day.• 34% of the top 100 grossing mobile games use a “freemium” model – game is free to play but users can purchase in-game upgrades.
  9. 9. Indian Mobile Gaming Market:• The mobile gaming market generated revenues of about INR 4.3 billion in 2011, growing 55 percent from 2010.• An Edelweiss report projects that the mobile gaming will grow to INR 16 billion by 2015.• Internet connectivity is improving at a great rate as 3G is giving boosts at high speeds, and internet penetration is growing rapidly.• The number of smartphone users increasing exponentially, mostly android based.• Heavy scope of entering this market because of no big competitor, and low quality existing games.
  10. 10. Technical Details of the Game:• Our first game would be developed for Android based smartphones, considering that we are first targeting Indian user base which mostly comprises of Android users.• The game would be developed in Java using Android libraries and SDK.• The graphics of the game is to be designed using OpenGL ES.• We will be using Facebook for registration and logging in.• The database will be web based (MY-SQL) on our own server.• We will be making API calls to server for updating the in-game information and data.• The user’s personal data will be safe and secured.• We will publish the game on Google play and make it free but before that we will make a beta-launch for testing and bug killing.
  11. 11. Competitors and Competitive Advantages:• Almost no Competition• No big leader• Targeting User Base compared over Money
  12. 12. Business in next few Years• Making newer and better games• Expanding to other parts of the world• Proper advertisements and promotion• The top Mobile Gaming Company in India

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