1B2B Marketing and LeadGeneration ServicesFOCUSED ON SERVINGTECHNOLOGY VENDORSwww.MarketXpander.com
2How can we help technology companies?   Create, Execute and Improve a marketing plan that    generates steady stream of ...
3  Services & OutcomesLead Generation                         TeleprospectingIncreasing the lead volume and               ...
4Marketing Channel Expertise
5Engagement Steps   Client                Plan and Discovery                Define             Establish              Exec...
6Client Discovery                                                                    Execute,   Client              Establ...
7Establish Strategy                                                                   Execute,   Client              Estab...
8Plan and Define                                                            Execute,   Client             Establish       ...
9Execute, Measure & Improve                                                    Execute,  Client             Establish     ...
10Team and Pricing Model• Lead Generation & Inside  Sales Professionals• Content Writers• Technical Resources• Market Rese...
11Why MarketXpander?   Our services blend the right strategy, sales talent,    process and technology    ◦ Strategy = Seg...
12About MarketXpander   B2B Marketing Services Company providing lead    generation, lead nurturing, channel development ...
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B2 B Marketing And Lead Generation Services For Technology Companies By Market Xpander Dec 2011

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B2 B Marketing And Lead Generation Services For Technology Companies By Market Xpander Dec 2011

  1. 1. 1B2B Marketing and LeadGeneration ServicesFOCUSED ON SERVINGTECHNOLOGY VENDORSwww.MarketXpander.com
  2. 2. 2How can we help technology companies? Create, Execute and Improve a marketing plan that generates steady stream of high quality leads Nurture & Manage Leads and turn them over when they are sales ready Assist in recruiting the right channel partners across geographies Call on existing clients and sell renewals and upgrades Handle the technology and data that is required to automate marketing & sales
  3. 3. 3 Services & OutcomesLead Generation TeleprospectingIncreasing the lead volume and Increase Number of Qualified Content Developmentstrengthen the sales pipeline Leads generated every month E-mail Marketing Increase in Lead to Customer Lead Generation throughImproving the lead quality ` conversion ratio Social Media Increased sales productivity Lead Generation through Organic and Paid SearchChannel Development Partners recruited in specificRecruiting right, productive Partners Partner Recruitment geography with specific profile as per agreed target.Lead Management & Nurturing Increased conversion of enquiriesHandling inquiries, qualification and Lead Qualification to leadspreventing leakage Marketing Automation Increase Number of Qualified Implementation Leads generated every month Increased sales productivitySupport Farming Inside Sales to existing Renewals clients Upgrades
  4. 4. 4Marketing Channel Expertise
  5. 5. 5Engagement Steps Client Plan and Discovery Define Establish Execute, Strategy Measure, Improve 4-6 weeks
  6. 6. 6Client Discovery Execute, Client Establish Plan and Measure, Discovery Strategy Define Improve  Understanding revenue model  Learn about your customers, value proposition  Your customers’ buying process; buyers, influencers, users  Current sales & marketing process; Org Structure  Analysis of historical sales & marketing results  (Optional)Plan and execute a Pilot Project for 2-4 weeks to ‘test waters’ and establish reliable framework for Execution
  7. 7. 7Establish Strategy Execute, Client Establish Plan and Measure, Discovery Strategy Define Improve  Learn Client’s business plan & marketing budgets  Explore Client’s marketing strategies  Scope out MarketXpander’s possible contribution  List key metrics that MarketXpander will be responsible for  Audience -> Needs -> Message -> Delivery
  8. 8. 8Plan and Define Execute, Client Establish Plan and Measure, Discovery Strategy Define Improve  Process Definition and implementation roadmap  Create detailed execution plan  Agree on ground rules and governance  Develop in-depth training plan for team members  Set up Technology Infrastructure – CRM and Marketing Automation
  9. 9. 9Execute, Measure & Improve Execute, Client Establish Plan and Measure,Discovery Strategy Define Improve  Team Building & Training  Prospect Data Discovery & development  Create and Execute Marketing Campaigns  Response Handling  Weekly Reports  Measure and Improve
  10. 10. 10Team and Pricing Model• Lead Generation & Inside Sales Professionals• Content Writers• Technical Resources• Market ResearchersPay for Performance & EffortBase Fees for EffortFees for outcomes signed up by MarketXpander
  11. 11. 11Why MarketXpander? Our services blend the right strategy, sales talent, process and technology ◦ Strategy = Segmentation + Need Analysis + Messaging + Delivery ◦ Sales Talent = right people + training ◦ Process = well defined process + aligning to specific client needs + governance ◦ Technology = CRM + marketing automation + analytics + automated web research We sign-up for delivering sales results Cost Benefits attributed to global service delivery
  12. 12. 12About MarketXpander B2B Marketing Services Company providing lead generation, lead nurturing, channel development and marketing automation services Generate sales outcomes for our clients by applying technology, industrialization of processes and exceptional sales talent. Customers in US and India – ISVs, SaaS companies and System Integrators Service Delivery based in Bangalore, India www.MarketXpander.com Write to: Nilesh Patel (nilesh@marketxpander.com), CEO.

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